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Social media & marketing director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Joe Moore Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical social media & marketing director skills. We ranked the top skills for social media & marketing directors based on the percentage of resumes they appeared on. For example, 31.2% of social media & marketing director resumes contained social media marketing as a skill. Continue reading to find out what skills a social media & marketing director needs to be successful in the workplace.

15 social media & marketing director skills for your resume and career

1. Social Media Marketing

Here's how social media & marketing directors use social media marketing:
  • Facilitated one-on-one/group training sessions to educate clients on the value of digital and social media marketing.
  • Manage social media marketing; develop/brainstorm creative marketing strategies for promoting products/making sales.

2. Facebook

Here's how social media & marketing directors use facebook:
  • Prepared interviews into high quality persuasive text to be published on Berkeley College's official international Facebook page.
  • Created Facebook campaigns and advertisements identifying and targeting specific interest groups.

3. Instagram

Here's how social media & marketing directors use instagram:
  • Set up Instagram, Twitter, Yelp and other related accounts in order to spread the word.
  • Filmed red carpet inter views for Fox Special Ops' Instagram at the 2014 Teen Choice Awards

4. Twitter

Here's how social media & marketing directors use twitter:
  • Created PPC ads to reach target market and increased Twitter followers from 2,000 to 13,000.
  • Crafted content and scheduling that increased Twitter engagement by 2,129.8%.

5. Content Strategy

Here's how social media & marketing directors use content strategy:
  • Drive the entire content strategy and seasonal editorial calendar across all media platforms and outlets generating leads, revenues and retention.
  • Implemented a new content strategy which resulted in a 50%+ increase in blog postings per year.

6. YouTube

Here's how social media & marketing directors use youtube:
  • Produced client testimonial videos to be shared on the website, YouTube, and social media.
  • Executed product reviewer programs through YouTube which gave potential clients a preview before buying our products.

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7. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how social media & marketing directors use email campaigns:
  • Create graphic designs f or promotions, sales, and every day posts on social media and email campaigns.
  • Create and manage social media and email campaigns; reach out to appropriate industries.

8. Video Content

Here's how social media & marketing directors use video content:
  • Captured video content of all Honda vehicles to share to the media.
  • Create blog content for VMES, including posting video content.

9. Social Content

Here's how social media & marketing directors use social content:
  • Create and optimize company pages within each platform to increase the visibility of the company's social content.
  • Worked with designers and editorial team on projects ranging from social content creation to advertising redesign.

10. Social Channels

Social channels are generally referred to as platforms for social media. These are channels that can be used to virtually communicate and interact with a mass population, and share information, ideas, opinions, interests, and knowledge. Popular social channels are Facebook, Twitter, LinkedIn, and Instagram.

Here's how social media & marketing directors use social channels:
  • Piloted programs to increase the use of the Farmers social channels for corporate recruiting, and to activate employee brand ambassadors.
  • Monitor: online media, information sources and social channels.

11. Social Platforms

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how social media & marketing directors use social platforms:
  • Monitor online public relations, and launch press releases with newsworthy content and engage users on Social platforms.
  • Test, pilot, and introduce new social platforms as needed.

12. Community Outreach

Here's how social media & marketing directors use community outreach:
  • Developed reports using Radin6 to evaluate community outreach strategies and identify and engage advocates.
  • Assisted with public relations and community outreach/engagement.

13. Press Releases

Here's how social media & marketing directors use press releases:
  • Develop and manage the online branding for several companies, by utilizing social media programs, digital media and press releases.
  • Develop and edit press releases, as well as digital and print publications, billboard ads, and radio commercials.

14. Content Creation

Here's how social media & marketing directors use content creation:
  • Managed social media handles on a daily basis through content creation & marketing design.
  • Work included photography, content creation, graphic design, and other marketing tasks.

15. Linkedin

Here's how social media & marketing directors use linkedin:
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
top-skills

What skills help Social Media & Marketing Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media & marketing director resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all social media & marketing directors possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for social media & marketing directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What social media & marketing director skills would you recommend for someone trying to advance their career?

Dr Rick BaldwinDr Rick Baldwin LinkedIn profile

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young social media & marketing directors need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a social media & marketing director stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.
Do you want to know more?
Read more about what experts have to say about social media & marketing director

List of social media & marketing director skills to add to your resume

Social media & marketing director skills

The most important skills for a social media & marketing director resume and required skills for a social media & marketing director to have include:

  • Social Media Marketing
  • Facebook
  • Instagram
  • Twitter
  • Content Strategy
  • YouTube
  • Email Campaigns
  • Video Content
  • Social Content
  • Social Channels
  • Social Platforms
  • Community Outreach
  • Press Releases
  • Content Creation
  • Linkedin
  • Photography
  • Pinterest
  • Media Management
  • Social Media Management
  • Google Analytics
  • Content Marketing
  • Graphic Design
  • ROI
  • Brand Marketing
  • A/B
  • Blog Posts
  • Google Adwords
  • Social Media Sites
  • Hootsuite
  • Web Content
  • Search Engine Optimization
  • Snapchat
  • Event Planning
  • Adobe Photoshop
  • Sprout Social
  • B Testing
  • Blogging
  • Market Research
  • Target Audience
  • SEM
  • Promotional Materials
  • Web Traffic
  • Content Development
  • Website Design
  • HTML
  • PPC
  • Customer Engagement
  • Social Media Analytics
  • RAN

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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