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The differences between social media & marketing directors and media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media & marketing director, becoming a media director takes usually requires 2-4 years. Additionally, a media director has an average salary of $112,564, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a media director are digital marketing, video production, and media planning.
| Social Media & Marketing Director | Media Director | |
| Yearly salary | $75,675 | $112,564 |
| Hourly rate | $36.38 | $54.12 |
| Growth rate | 10% | 8% |
| Number of jobs | 123,285 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Social media & marketing directors and media directors have different pay scales, as shown below.
| Social Media & Marketing Director | Media Director | |
| Average salary | $75,675 | $112,564 |
| Salary range | Between $51,000 And $112,000 | Between $73,000 And $172,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Hawaii | Nevada |
| Best paying company | Mattel | |
| Best paying industry | - | Professional |
There are a few differences between a social media & marketing director and a media director in terms of educational background:
| Social Media & Marketing Director | Media Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between social media & marketing directors' and media directors' demographics:
| Social Media & Marketing Director | Media Director | |
| Average age | 39 | 42 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |