What does a social media & marketing director do?
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
Social media & marketing director responsibilities
Here are examples of responsibilities from real social media & marketing director resumes:
- Manage the Instagram feed, and bring the amount of followers from 32 to over 500 and climbing.
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Utilize photography and graphic design techniques to create engaging advertisements.
- Interview with visitors and sponsors, creating videos for YouTube channel.
- Utilize websites such as Tweetdeck and Hootsuite to optimize the marketing campaign.
- Produce client testimonial videos to be share on the website, YouTube, and social media.
- Work with various committees on quantifying marketing goals and creating the strategies to generate positive ROI.
- Perform principal photography for jewelry business.
- Maximize ROI by identifying and implementing cost-effective online marketing strategies.
- Develop and implement social media strategies, effectively increasing Instagram followers by 3k+ and driving brand awareness.
- Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
- Develop sales and marketing strategy align with corporate revenue objectives for B2B/B2C product marketing and communications strategies for acquisition and retention.
Social media & marketing director skills and personality traits
We calculated that 31% of Social Media & Marketing Directors are proficient in Social Media Marketing, Facebook, and Instagram. They’re also known for soft skills such as Leadership skills, Problem-solving skills, and Speaking skills.
We break down the percentage of Social Media & Marketing Directors that have these skills listed on their resume here:
- Social Media Marketing, 31%
Facilitated one-on-one/group training sessions to educate clients on the value of digital and social media marketing.
- Facebook, 9%
Prepared interviews into high quality persuasive text to be published on Berkeley College's official international Facebook page.
- Instagram, 8%
Set up Instagram, Twitter, Yelp and other related accounts in order to spread the word.
- Twitter, 7%
Created PPC ads to reach target market and increased Twitter followers from 2,000 to 13,000.
- Content Strategy, 4%
Drive the entire content strategy and seasonal editorial calendar across all media platforms and outlets generating leads, revenues and retention.
- YouTube, 3%
Produced client testimonial videos to be shared on the website, YouTube, and social media.
Common skills that a social media & marketing director uses to do their job include "social media marketing," "facebook," and "instagram." You can find details on the most important social media & marketing director responsibilities below.
Communication skills. Another common skill required for social media & marketing director responsibilities is "communication skills." This skill comes up in the duties of social media & marketing directors all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real social media & marketing director resume shows how this skill is central to what a social media & marketing director does: "provide the creative direction and ongoing delivery of social media content, online customer engagement and team member communications. "
Organizational skills. Lastly, "organizational skills" is an important element of what a social media & marketing director does. Social media & marketing director responsibilities require this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example highlights how social media & marketing director duties rely on this skill: "designed new organizational structure to maximize crm activities, focus on top markets, and match company resources with opportunities. "
The three companies that hire the most social media & marketing directors are:
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Compare different social media & marketing directors
Social media & marketing director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
While similarities exist, there are also some differences between social media & marketing directors and director, product marketing. For instance, social media & marketing director responsibilities require skills such as "instagram," "content strategy," "youtube," and "video content." Whereas a director, product marketing is skilled in "product management," "digital marketing," "market trends," and "cloud." This is part of what separates the two careers.
Directors, product marketing tend to reach higher levels of education than social media & marketing directors. In fact, directors, product marketing are 13.5% more likely to graduate with a Master's Degree and 0.6% more likely to have a Doctoral Degree.Social media & marketing director vs. Marketing team leader
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
In addition to the difference in salary, there are some other key differences worth noting. For example, social media & marketing director responsibilities are more likely to require skills like "social media marketing," "content strategy," "youtube," and "video content." Meanwhile, a marketing team leader has duties that require skills in areas such as "digital marketing," "work ethic," "strong analytical," and "lead generation." These differences highlight just how different the day-to-day in each role looks.
Marketing team leaders earn similar levels of education than social media & marketing directors in general. They're 0.4% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for social media & marketing directors in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Social media & marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a social media & marketing director is likely to be skilled in "content strategy," "video content," "social content," and "social channels," while a typical director of communications and marketing is skilled in "strategic communications," "marketing campaigns," "digital marketing," and "external communications."
Most directors of communications and marketing achieve a higher degree level compared to social media & marketing directors. For example, they're 6.2% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Social media & marketing director vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Types of social media & marketing director
Updated January 8, 2025
