Social media project managers help companies increase their reach by developing a communications strategy for their social media platforms. They have extensive knowledge of social media trends, from established platforms like Instagram and Twitter to newcomers like Clubhouse. They use their market research to develop an overall strategy to increase a brand's social media reach and conversion. Social media project managers also help implement their communications strategy by delegating duties to team members, creating content for social media, and engaging with the audience. They often need to have an eye for social media copywriting, graphic design, and metrics to track their social media success.
Most social media project managers start their careers with a bachelor's or even a master's degree in marketing or a similar field. They also have practical experience managing social media accounts for a brand, for example, through an internship.
Social media project management is a fast-growing field as more and more businesses are relying on social media to grow their audience. Social media project managers can rely on a steady market for their skills and an average annual salary of $73,233.
How to Become a Social Media Project Manager
There is more than meets the eye when it comes to being a social media project manager. For example, did you know that they make an average of $37.09 an hour? That's $77,140 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Social Media Project Manager Do
There are certain skills that many social media project managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and interpersonal skills.
How To Become a Social Media Project Manager
If you're interested in becoming a social media project manager, one of the first things to consider is how much education you need. We've determined that 78.5% of social media project managers have a bachelor's degree. In terms of higher education levels, we found that 9.3% of social media project managers have master's degrees. Even though most social media project managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a social media project manager. When we researched the most common majors for a social media project manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on social media project manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a social media project manager. In fact, many social media project manager jobs require experience in a role such as internship. Meanwhile, many social media project managers also have previous career experience in roles such as marketing internship or project manager.
Social Media Project Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a social media project manager can determine their career goals through the career progression. For example, they could start out with a role such as social media manager, progress to a title such as marketing director and then eventually end up with the title marketing vice president.
Average Salary for a Social Media Project Manager
What Am I Worth?
Top Colleges for Social Media Project Managers
1. University of Georgia
Athens, GA • Private
2. University of Minnesota - Twin Cities
Minneapolis, MN • Private
3. University of Texas at Austin
Austin, TX • Private
4. University of Southern California
Los Angeles, CA • Private
5. Howard University
Washington, DC • Private
6. Stanford University
Stanford, CA • Private
7. San Diego State University
San Diego, CA • Private
8. Northwestern University
Evanston, IL • Private
9. University of Wisconsin - Madison
Madison, WI • Private
10. University of Washington
Seattle, WA • Private
Top Skills For a Social Media Project Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.7% of social media project managers listed facebook on their resume, but soft skills such as analytical skills and creativity are important as well.
Social Media Project Manager Demographics
Social Media Project Manager Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among social media project managers, 59.0% of them are women, while 41.0% are men.
- The most common race/ethnicity among social media project managers is White, which makes up 71.6% of all social media project managers.
- The most common foreign language among social media project managers is Spanish at 33.3%.
Online Courses For Social Media Project Manager That You May Like
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How Do Social Media Project Manager Rate Their Jobs?
Top Social Media Project Manager Employers
Most Common Employers For Social Media Project Manager
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Microsoft | $105,998 | $50.96 | 5 |
| 2 | Rockwell Automation | $95,933 | $46.12 | 2 |
| 3 | Coherent | $94,723 | $45.54 | 2 |
| 4 | Sears Holdings | $92,909 | $44.67 | 1 |
| 5 | American Express | $91,841 | $44.15 | 2 |
| 6 | Cisco | $91,769 | $44.12 | 2 |
| 7 | Macy's | $91,334 | $43.91 | 1 |
| 8 | Robert Half | $87,829 | $42.23 | 2 |
| 9 | Universal Technical Institute | $87,643 | $42.14 | 1 |
| 10 | Motion Recruitment | $87,190 | $41.92 | 3 |
Social Media Project Manager Videos
