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Social media project managers help companies increase their reach by developing a communications strategy for their social media platforms. They have extensive knowledge of social media trends, from established platforms like Instagram and Twitter to newcomers like Clubhouse. They use their market research to develop an overall strategy to increase a brand's social media reach and conversion. Social media project managers also help implement their communications strategy by delegating duties to team members, creating content for social media, and engaging with the audience. They often need to have an eye for social media copywriting, graphic design, and metrics to track their social media success.

Most social media project managers start their careers with a bachelor's or even a master's degree in marketing or a similar field. They also have practical experience managing social media accounts for a brand, for example, through an internship.

Social media project management is a fast-growing field as more and more businesses are relying on social media to grow their audience. Social media project managers can rely on a steady market for their skills and an average annual salary of $73,233.

There is more than meets the eye when it comes to being a social media project manager. For example, did you know that they make an average of $37.09 an hour? That's $77,140 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Social Media Project Manager Do

There are certain skills that many social media project managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and interpersonal skills.

How To Become a Social Media Project Manager

If you're interested in becoming a social media project manager, one of the first things to consider is how much education you need. We've determined that 78.5% of social media project managers have a bachelor's degree. In terms of higher education levels, we found that 9.3% of social media project managers have master's degrees. Even though most social media project managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a social media project manager. When we researched the most common majors for a social media project manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on social media project manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a social media project manager. In fact, many social media project manager jobs require experience in a role such as internship. Meanwhile, many social media project managers also have previous career experience in roles such as marketing internship or project manager.

Social Media Project Manager Career Paths

Top Careers Before Social Media Project Manager

Top Careers After Social Media Project Manager

Average Salary for a Social Media Project Manager

Social Media Project Managers in America make an average salary of $77,140 per year or $37 per hour. The top 10 percent makes over $99,000 per year, while the bottom 10 percent under $60,000 per year.
Average Social Media Project Manager Salary
$77,140 Yearly
$37.09 hourly
10 %
90 %

What Am I Worth?

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Social Media Project Manager Education

Social Media Project Manager Majors

16.6 %
13.1 %

Social Media Project Manager Degrees


78.5 %


9.3 %


7.6 %

Top Colleges for Social Media Project Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

3. University of Texas at Austin

Austin, TX • Private

In-State Tuition

4. University of Southern California

Los Angeles, CA • Private

In-State Tuition

5. Howard University

Washington, DC • Private

In-State Tuition

6. Stanford University

Stanford, CA • Private

In-State Tuition

7. San Diego State University

San Diego, CA • Private

In-State Tuition

8. Northwestern University

Evanston, IL • Private

In-State Tuition

9. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

10. University of Washington

Seattle, WA • Private

In-State Tuition

Top Skills For a Social Media Project Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.7% of social media project managers listed facebook on their resume, but soft skills such as analytical skills and creativity are important as well.

Social Media Project Manager Demographics

Social Media Project Manager Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among social media project managers, 59.0% of them are women, while 41.0% are men.

  • The most common race/ethnicity among social media project managers is White, which makes up 71.6% of all social media project managers.

  • The most common foreign language among social media project managers is Spanish at 33.3%.

Online Courses For Social Media Project Manager That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Become A Freelance Social Media Manager - Home Business

Start a home based business as a freelance social media manager. Find clients, deliver services and build your brand...

Social Media Management

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...

Social Media Management - The Complete 2019 Manager Bootcamp

Become a freelance social media manager Start a management business Work from anywhere Achieve financial freedom...

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Top Social Media Project Manager Employers

Most Common Employers For Social Media Project Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
2Rockwell Automation$95,933$46.122
4Sears Holdings$92,909$44.671
5American Express$91,841$44.152
8Robert Half$87,829$42.232
9Universal Technical Institute$87,643$42.141
10Motion Recruitment$87,190$41.923

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