Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobs

Skills

EducationDemographicsJob DescriptionHow To HireBest CompaniesJob OutlookCompare
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Social media project manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Jeannie Clark,
Abhijit Roy
Below we've compiled a list of the most critical social media project manager skills. We ranked the top skills for social media project managers based on the percentage of resumes they appeared on. For example, 12.0% of social media project manager resumes contained media management as a skill. Continue reading to find out what skills a social media project manager needs to be successful in the workplace.

15 social media project manager skills for your resume and career

1. Media Management

Here's how social media project managers use media management:
  • Content creation and social media management including original photography, copy-writing, and overall strategy development.
  • Developed internal media Management Architecture and database of video content.

2. Social Media Management

Here's how social media project managers use social media management:
  • Manage and schedule social media accounts Coordinate with hosts for content management Enterprise social media management Web promotions etc
  • Freelance web consulting and social media management for small businesses.

3. Twitter

Here's how social media project managers use twitter:
  • Manage Microsoft brand voices on Facebook and Twitter for OneDrive, Outlook, Skype, Office, and Sway.
  • Created a Twitter marketing plan that provided job seekers with the latest event details and career tips.

4. Instagram

Here's how social media project managers use instagram:
  • Managed Hootsuite and Instagram accounts to promote daily content of The Cornell Daily Sun.
  • Created and maintained Facebook and Instagram accounts Photographed new merchandise arrivals Created weekly promotional emails and ads

5. Social Media Marketing

Here's how social media project managers use social media marketing:
  • Coordinated the development of an effective social media marketing strategy for the Colorado National Guard to include proposed weekly content calendars.
  • Analyzed performance metrics and prepared monthly trend reports which identified and defined digital and social media marketing and SEO opportunities.

6. Client Facing

Here's how social media project managers use client facing:
  • Conducted client facing meetings on a regular basis, drafted and issued RFP's and RFQ's.
  • Support senior social strategist by developing client facing deliverables such as quarterly strategies and point-of-views.

7. Social Channels

Social channels are generally referred to as platforms for social media. These are channels that can be used to virtually communicate and interact with a mass population, and share information, ideas, opinions, interests, and knowledge. Popular social channels are Facebook, Twitter, LinkedIn, and Instagram.

Here's how social media project managers use social channels:
  • Create professional looking social skins, logos, and tabs for social channels.
  • Optimize social channels for better search engine results and web traffic to website.

8. Social Platforms

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how social media project managers use social platforms:
  • Leverage partnerships with social platforms and social media vendors to formulate unique and exciting opportunities.
  • Managed and communicated company's message on different social platforms.

9. SEO

Here's how social media project managers use seo:
  • Create the strategy for Dallas SEO Dogs social account and execute with appropriate SEO driven content.
  • Stayed on the cutting edge of Local SEO best practices, including the Pigeon update.

10. YouTube

Here's how social media project managers use youtube:
  • Assisted with video development, editing, and execution for YouTube and company websites.
  • Managed daily activities for Cisco on YouTube, LinkedIn and SlideShare.

11. Marketing Campaigns

Here's how social media project managers use marketing campaigns:
  • Documented requirements, developed business plans and marketing campaigns, and researched new opportunities.
  • Initiated a content editorial calendar to efficiency manage content and plan specified marketing campaigns.

12. Community Management

Here's how social media project managers use community management:
  • Work closely with PR for community management and blogger events.
  • Provided analysis and recommendations for community management based on consumers' online conversations.

13. Pinterest

Pinterest is one of the social media platforms that contain various images through a network. The user can upload a photograph with graphics wherein it is put on the pin. It is to share thoughts and ideas that allow the user to learn and understand many things. After pinning the photo, it can redirect its user to a particular website that offers a lot more information.

Here's how social media project managers use pinterest:
  • Generate organic content for the online magazine Accomplishments Created and grew Facebook and Pinterest accounts independently.
  • Participated in Pinterest business account launch and provided feedback as needed.

14. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how social media project managers use media planning:
  • Partner in communications consultancy specializing in strategic and creative development and production, event planning, media planning and public relations.
  • Streamlined communication process between Advertising Agency and Marketing Department, including coordination of media planning and creative approval.

15. Content Management

Here's how social media project managers use content management:
  • Coordinate website content management/development, strategy, design, online marketing; email marketing and e-newsletter strategies.
  • Defined new content management system functionality specifications and acted as QA sign-off.
top-skills

What skills help Social Media Project Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media project manager resumes?

Jeannie ClarkJeannie Clark LinkedIn profile

General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast Services, Campbellsville University

Experience is the thing that most employers I have worked with are looking for. An applicant that has worked with specific types of equipment and software used in the industry is also more desirable since the learning curve for training is quicker.

What soft skills should all social media project managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What social media project manager skills would you recommend for someone trying to advance their career?

Brock Zehr

Associate Professor of Business & Economics and MBA Director, Huntington University

Do your homework. Research salaries for the position, geographic location, and your experience level on sites like salary.com and zippia.com to determine the salary range for the position. Know the numbers. Let the employer provide the first salary number and decide how much to negotiate from there. Also, look at the entire compensation package and not the salary alone. Benefit packages vary and can encompass and large portion of compensation.

What type of skills will young social media project managers need?

John McGrath Ph.D.John McGrath Ph.D. LinkedIn profile

Chair of Marketing Department, Associate Professor of Marketing, University of Pittsburgh at Johnstown

I believe we are at a significant turning point in the Marketing --and business-- fields. The students who will succeed will have three qualities that make them stand out. First, they will have to be self-starters in learning new skills and certifications and promoting themselves to prospective employers. Second, they will have to be resilient in the face of disrupting technological and social change. Finally, those who exhibit conscientiousness and understanding in their dealings with others will stand out with employers in this time where Zoom has distanced us from everyday human interactions.
Do you want to know more?
Read more about what experts have to say about social media project manager

List of social media project manager skills to add to your resume

Social media project manager skills

The most important skills for a social media project manager resume and required skills for a social media project manager to have include:

  • Media Management
  • Social Media Management
  • Twitter
  • Instagram
  • Social Media Marketing
  • Client Facing
  • Social Channels
  • Social Platforms
  • SEO
  • YouTube
  • Marketing Campaigns
  • Community Management
  • Pinterest
  • Media Planning
  • Content Management
  • Email Marketing
  • Content Creation
  • Brand Awareness
  • Blog Posts
  • Salesforce
  • Brand Marketing
  • Event Planning
  • Linkedin
  • Client Accounts
  • Graphic Design
  • ROI
  • Press Releases
  • Content Development
  • Social Media Analytics
  • Copywriting
  • Web Content
  • Search Engine
  • Content Calendar
  • Social Media Sites
  • International Clients
  • HTML
  • Client Relations
  • Adobe Photoshop
  • Market Research
  • PowerPoint
  • Creative Content
  • Social Networks
  • Business Development
  • SEM
  • Community Engagement
  • Client Websites

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs