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Become A Social Media Representative

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Working As A Social Media Representative

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $47,784

    Average Salary

What Does A Social Media Representative Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Representative

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Representative Videos

Social Media Marketing Basic For Small Business - Facebook

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Social Media Representative Jobs

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Average Length of Employment
Media Specialist 2.9 years
Media Assistant 1.8 years
Media Associate 1.8 years
Media Executive 1.8 years
Media Coordinator 1.6 years
Top Careers Before Social Media Representative
Internship 15.0%
Volunteer 6.7%
Cashier 3.9%
Server 3.3%
Assistant 3.1%
Hostess 2.5%
Top Careers After Social Media Representative
Internship 15.5%
Volunteer 8.2%
Assistant 4.1%
Editor 3.2%

Do you work as a Social Media Representative?

Social Media Representative Demographics

Gender

Female

59.9%

Male

37.5%

Unknown

2.6%
Ethnicity

White

60.5%

Hispanic or Latino

16.6%

Black or African American

10.5%

Asian

8.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

54.0%

French

12.0%

Portuguese

4.0%

Hebrew

4.0%

Korean

4.0%

Arabic

4.0%

Turkish

2.0%

Dutch

2.0%

Chinese

2.0%

Vietnamese

2.0%

German

2.0%

Japanese

2.0%

Mandarin

2.0%

Cantonese

2.0%

Italian

2.0%
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Social Media Representative Education

Schools

Smith College

9.8%

Full Sail University

7.3%

California State University - Fullerton

6.1%

Howard University

6.1%

Saint Louis University-

4.9%

Indiana University - Purdue University Indianapolis

4.9%

University of California - Irvine

4.9%

Virginia Commonwealth University

4.9%

Temple University

4.9%

Kent State University

4.9%

University of Florida

4.9%

Boston University

4.9%

Emory University

4.9%

University of Pittsburgh -

4.9%

Syracuse University

3.7%

Elon University

3.7%

Brigham Young University

3.7%

Palm Beach Atlantic University - West Palm Beach

3.7%

Missouri State University

3.7%

University of Maryland - College Park

3.7%
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Majors

Communication

23.1%

Business

13.3%

Marketing

10.5%

Public Relations

7.1%

Psychology

6.5%

Political Science

4.6%

English

4.3%

Journalism

4.3%

Graphic Design

3.1%

Liberal Arts

2.8%

Writing

2.8%

Photography

2.5%

Social Work

2.2%

Management

2.2%

Agricultural Public Services

1.9%

Music

1.9%

History

1.9%

Sociology

1.9%

Audiovisual Communications Technologies

1.9%

Fine Arts

1.5%
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Degrees

Bachelors

64.5%

Other

17.6%

Masters

10.5%

Associate

3.1%

Certificate

2.3%

Doctorate

1.5%

Diploma

0.4%

License

0.2%
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Social Media Representative Videos

Social Media Marketing Basic For Small Business - Facebook

A Day In My Life At UCLA (Sorority Dinner, Friends, Classes & More)!

Social Media Limits in Vietnam Criticized

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Top Skills for A Social Media Representative

  1. Facebook
  2. Twitter
  3. Instagram
You can check out examples of real life uses of top skills on resumes here:
  • Managed and engaged customers through Twitter, Facebook and Community management.
  • Communicate and interact effectively with Facebook and Twitter audiences.
  • Engage the store's 34,000+ Instagram follower base with daily images of available artwork and upcoming shows.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Provided excellent customer service in Media department by assisting customers in locating compact discs, DVDs and video games for purchase.

How Would You Rate Working As a Social Media Representative?

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Top Social Media Representative Employers

Jobs From Top Social Media Representative Employers

Social Media Representative Videos

Social Media Marketing Basic For Small Business - Facebook

A Day In My Life At UCLA (Sorority Dinner, Friends, Classes & More)!

Social Media Limits in Vietnam Criticized

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