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Become A Social Media Representative

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Working As A Social Media Representative

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $43,000

    Average Salary

What Does A Social Media Representative Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Representative

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Representative Jobs

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Social Media Representative Career Paths

Social Media Representative
Account Executive Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Consultant Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Consultant Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Consultant Product Manager Marketing Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Reporter Communications Consultant Marketing Communications Manager
Events Marketing Manager
5 Yearsyrs
Reporter Public Relations Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Reporter Editor Managing Editor
Publications Manager
5 Yearsyrs
Marketing Assistant Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Assistant Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Assistant Marketing Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Marketing Coordinator Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Media Consultant Marketing Consultant Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Media Consultant Communications Consultant Strategist
Senior Strategist
8 Yearsyrs
Media Consultant Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Writer And Editor Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Coordinator Media Planner And Buyer Digital Media Planner
Digital Account Manager
5 Yearsyrs
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Do you work as a Social Media Representative?

Help others decide if this is a good career for them

Average Length of Employment
Media Consultant 2.0 years
Media Assistant 1.9 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Social Media Representative
Internship 14.7%
Volunteer 6.1%
Cashier 6.0%
Server 3.6%
Hostess 3.0%
Manager 2.7%
Assistant 2.7%
Top Careers After Social Media Representative
Internship 14.9%
Volunteer 8.3%
Server 3.8%
Cashier 3.8%
Consultant 3.5%
Assistant 3.5%
Owner 2.8%
Reporter 2.8%

Do you work as a Social Media Representative?

How Would You Rate The Salary Of a Social Media Representative?

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Top Skills for A Social Media Representative

  1. Facebook
  2. Twitter
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Managed and engaged customers through Twitter, Facebook and Community management.
  • Communicate and interact effectively with Facebook and Twitter audiences.
  • Develop relationships with decision makers to maintain a high level of customer service while leveraging these relationships to maximize revenue opportunities.
  • Provided creative advertisements for social media outlets including Facebook, Twitter, Instagram, and the company website blog.
  • Write press releases for submission to local media publications Nutrition Nuptials, www.nutritionnuptials.com

Social Media Representative Demographics

Gender

Female

53.6%

Male

35.5%

Unknown

10.9%
Ethnicity

White

60.8%

Hispanic or Latino

17.4%

Black or African American

10.7%

Asian

7.3%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

53.2%

French

12.7%

Arabic

5.1%

Portuguese

2.5%

Chinese

2.5%

Vietnamese

2.5%

Hebrew

2.5%

Japanese

2.5%

Mandarin

2.5%

Korean

2.5%

Italian

2.5%

Turkish

1.3%

Bulgarian

1.3%

Dutch

1.3%

German

1.3%

Russian

1.3%

Polish

1.3%

Cantonese

1.3%
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Social Media Representative Education

Schools

University of California - Irvine

6.9%

University of Southern California

6.2%

Full Sail University

6.2%

Smith College

6.2%

Virginia Commonwealth University

5.4%

Pennsylvania State University

5.4%

University of Central Florida

5.4%

Syracuse University

4.6%

California State University - Fullerton

4.6%

Temple University

4.6%

Texas Tech University

4.6%

San Diego State University

4.6%

Kent State University

4.6%

University of Dayton

4.6%

University of Pittsburgh -

4.6%

University of Florida

4.6%

University of Missouri - Columbia

4.6%

University of Phoenix

4.6%

Arizona State University

3.8%

Ohio State University

3.8%
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Majors

Communication

18.8%

Business

14.9%

Marketing

11.8%

Psychology

7.1%

Public Relations

6.6%

Political Science

6.1%

English

4.7%

Journalism

4.7%

Photography

2.7%

Graphic Design

2.5%

Fine Arts

2.4%

Liberal Arts

2.4%

Management

2.2%

Social Work

2.0%

Specialized Sales And Merchandising

2.0%

Sociology

2.0%

Criminal Justice

1.9%

Advertising

1.9%

Writing

1.7%

Music

1.7%
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Degrees

Bachelors

64.3%

Other

16.9%

Masters

10.0%

Associate

4.5%

Certificate

2.1%

Doctorate

1.8%

License

0.2%

Diploma

0.2%
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What is it like to work as a Social Media Representative

1.0

Social Media - Overworked and Unervalued

October 2, 2019 on Zippia

What was your job title?

Social Media Representative.. Show More

What do you like the most about working as Social Media Representative?

Content management... Show More

What do you NOT like?

I love my work. I don't love who I work for. They do not understand the steps involved in social media. And keep asking for analytics. I send them in a thoughtfully presented report. And they just don't get it. Sales thinks I jack around all day on social media. That is my job. Then there's the fact that I have to be paid to monitor the work and campaigns I shoot down the feeds. Ugh. Run for your life unless you work for a corporation... Show More

How Would You Rate Working As a Social Media Representative?

Are you working as a Social Media Representative? Help us rate Social Media Representative as a Career.

Top Social Media Representative Employers

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