Social media representative demographics and statistics in the US
Social media representative demographics research summary. Zippia estimates social media representative demographics and statistics in the United States by using a database of 30 million profiles. Our social media representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media representatives after extensive research and analysis:
- There are over 19,610 social media representatives currently employed in the United States.
- 60.6% of all social media representatives are women, while 39.4% are men.
- The average social media representative age is 41 years old.
- The most common ethnicity of social media representatives is White (67.0%), followed by Hispanic or Latino (11.9%), Black or African American (10.1%) and Asian (5.3%).
- In 2022, women earned 95% of what men earned.
- 12% of all social media representatives are LGBT.
- Social media representatives are 60% more likely to work at private companies in comparison to public companies.
On this page
Social media representative demographics by:
Social media representative gender statistics
60.6% of social media representatives are women and 39.4% of social media representatives are men.
- Female, 60.6%
- Male, 39.4%
Social media representative gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
Social media representative gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$51,840
Female income
$49,250
Social media representative gender ratio over time
This data breaks down the percentage of men and women in social media representative positions over time. Currently, 60.6% of social media representatives are female.
Social media representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 41.68% | 58.32% |
| 2011 | 44.98% | 55.02% |
| 2012 | 42.60% | 57.40% |
| 2013 | 47.37% | 52.63% |
| 2014 | 42.86% | 57.14% |
| 2015 | 39.68% | 60.32% |
| 2016 | 40.20% | 59.80% |
| 2017 | 44.90% | 55.10% |
| 2018 | 42.14% | 57.86% |
| 2019 | 42.81% | 57.19% |
| 2020 | 41.39% | 58.61% |
| 2021 | 39.42% | 60.58% |
Social media representative related jobs gender ratio
We compared social media representatives with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Social Media Representative | 39% | 61% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media representative demographics by race
The most common ethnicity among social media representatives is White, which makes up 67.0% of all social media representatives. Comparatively, 11.9% of social media representatives are Hispanic or Latino and 10.1% of social media representatives are Black or African American.
- White, 67.0%
- Hispanic or Latino, 11.9%
- Black or African American, 10.1%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Social media representative race
| Social media representative race | Percentages |
|---|---|
| White | 67.0% |
| Hispanic or Latino | 11.9% |
| Black or African American | 10.1% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Social media representative race and ethnicity over time
See how social media representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.19% | 9.44% | 4.28% | 9.04% |
| 2011 | 74.43% | 9.60% | 4.40% | 8.80% |
| 2012 | 74.45% | 8.99% | 3.92% | 9.35% |
| 2013 | 73.25% | 10.21% | 4.39% | 9.31% |
| 2014 | 73.76% | 10.17% | 3.43% | 9.54% |
| 2015 | 72.83% | 9.13% | 5.39% | 10.31% |
| 2016 | 72.20% | 9.43% | 5.18% | 9.85% |
| 2017 | 73.82% | 9.52% | 4.12% | 10.37% |
| 2018 | 71.45% | 8.52% | 5.12% | 11.13% |
| 2019 | 73.19% | 8.68% | 4.60% | 10.52% |
| 2020 | 67.68% | 9.52% | 4.56% | 14.44% |
| 2021 | 67.02% | 10.06% | 5.30% | 11.95% |
Social media representative wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $54,121 |
| White | $54,495 |
| Black or African American | $49,702 |
| Asian | $51,457 |
| Hispanic or Latino | $49,635 |
Average social media representative age
See how the average age of social media representatives varies based on ethnicity and gender.
Male
Female
Social media representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Social media representative age breakdown
The average age of social media representatives is 40+ years years old, representing 53% of the social media representative population.
Social media representative age breakdown
| Social Media Representative Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Social media representative educational attainment
The most common degree for social media representatives is bachelor's degree, with 74% of social media representatives earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 7%.
- Bachelor's, 74%
- Associate, 11%
- High School Diploma, 7%
- Master's, 5%
- Other Degrees, 3%
Social media representatives by degree level
| Social media representative degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Associate | 11% |
| High School Diploma | 7% |
| Master's | 5% |
| Other Degrees | 3% |
Social media representative jobs you might like
Social media representative wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $57,111 |
| Bachelor's Degree | $52,846 |
Social media representative employment statistics
Most social media representatives work for a private in the media industry.
Company size where social media representatives work
Below, you can see the size of companies where social media representatives work.
Social media representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 21% |
Social media representative jobs by company type
Employees with the social media representative job title have their preferences when it comes to working for a company. For instance, most social media representatives prefer to work at private companies over public companies.
Social media representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 12% |
| Public | 25% |
| Private | 60% |
| Government | 3% |
Social media representative jobs by industry
The most common industries for social media representatives are media, professional and education.
Social media representative industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 11% |
| Media | 10% |
| Professional | 10% |
| Education | 10% |
| Retail | 8% |
| Technology | 7% |
| Manufacturing | 6% |
| Non Profits | 6% |
| Telecommunication | 5% |
| Hospitality | 5% |
| Start-up | 5% |
| Transportation | 3% |
| Government | 3% |
| Finance | 3% |
| Utilities | 2% |
| Health Care | 2% |
| Internet | 1% |
| Automotive | 1% |
| Energy | 1% |
Social media representative turnover and employment statistics
Social media representative unemployment rate over time
The unemployment rate for social media representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media representative unemployment rate by year
| Year | Social media representative unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average social media representative tenure
The average social media representative stays at their job for 1-2 years, based on the 1,169 social media representatives resumes in Zippia's database.
Social media representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 30% |
| 3-4 years | 9% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 4% |
Social media representative LGBT ratio compared to similar jobs
Review the percent of social media representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Newspaper Writer | 10.10% | 10,512 |
| News Broadcaster | 10.34% | 1,574 |
| Social Media Representative | 12.01% | - |
| Senior Technical Editor | 12.38% | 72,143 |
| Arabic Translator | 14.90% | 746 |
| Copy Writer | 16.36% | 12,782 |
| Disc Jockey | 16.36% | 1,991 |
Similar social media representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Newspaper Writer | 10.10% | 10,512 |
| News Broadcaster | 10.34% | 1,574 |
| Senior Technical Editor | 12.38% | 72,143 |
| Arabic Translator | 14.90% | 746 |
| Copy Writer | 16.36% | 12,782 |
| Disc Jockey | 16.36% | 1,991 |
Foreign languages spoken by social media representatives
The most common foreign language among social media representatives is Spanish at 53.2%. The second-most popular foreign language spoken is French at 12.7% and Arabic is the third-most popular at 5.1%.
- Spanish, 53.2%
- French, 12.7%
- Arabic, 5.1%
- Portuguese, 2.5%
- Chinese, 2.5%
- Other, 24.0%
Social media representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.2% |
| French | 12.7% |
| Arabic | 5.1% |
| Portuguese | 2.5% |
| Chinese | 2.5% |
| Other | 24.0% |
