Research Summary. Here are some key points about hiring social media representatives in the United States:

  • In the United States, the median cost per hire a social media representative is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new social media representative to become settled and show total productivity levels at work.

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How Much Does it Cost to Hire a Social Media Representative

Before you start to hire social media representatives, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire social media representatives pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $52,252 per year for a social media representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for social media representatives in the US typically range between $16 and $37 an hour.

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How to hire a Social Media Representative, step by step

To hire a social media representative, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a social media representative:

  • Step 1: Identify your needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Writing a social media representative job description
  • Step 5: Post the job
  • Step 6: Interview process
  • Step 7: Send a job offer and onboard your new social media representative
  • Step 8: Go through the checklist for the hiring process

Identify Your Needs

Before you post your social media representative job, you should take the time to determine what type of worker your business need. While certain jobs definitely require a full-time employee, it's sometimes better to find a social media representative for hire on a part-time basis or as a contractor.

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A social media representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, social media representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

This list provides information on the salaries of different social media representative roles.

Type Of Social Media RepresentativeDescriptionHourly Rate
Social Media RepresentativePublic relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.$16-37
Communications CoordinatorA communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships... Show More$16-30
Marketing InternshipMarketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show More$11-18

Create An Ideal Candidate Profile

Before you start to recruit social media representatives, imagine the ideal employee for this position and begin creating a profile and job description. What skills do they have, and what responsibilities do they have to be proficient in?

Social media representatives typically have the following skills:

Common Skills:
  • Facebook
  • Instagram
  • Twitter
  • Social Media Management
  • Media Management
  • YouTube
  • Social Media Sites
  • Press Releases
  • Blog Posts
  • Pinterest
  • Photoshop
  • Customer Support
  • Customer Inquiries
  • Social Networks
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Here are the responsibilities that most social media representatives perform:

  • Help manage the Concrete2Green official blog and create multimedia PowerPoint presentations for promotional purposes
  • Become familiar with the Facebook algorithm.
  • Provide local SEO, content marketing, and marketing consultations
  • Represent the LocalVox SEO, website design, and PPC products to the market.
  • Raise awareness as manager of the Facebook and Pinterest account for a company creating university relate products.
  • Organise marathons in Hyderabad to spread awareness about climate change.

Beyond the nuts and bolts, cultural fit is an important factor. It might help to ask yourself how your ideal social media representative will live by the company's mission statement and contribute to the team dynamic you already have in place. Clearly communicating this vision in your social media representative job description will help attract candidates who are better suited for the role.

Most Common States For Social Media Representatives In The US

Rank #State# Of Jobs% of PopulationAvg. Salary

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Make A Budget

Including a salary range in your job description is a great way to entice the best and brightest candidates. A social media representative salary can vary based on several factors:

  • Location. For example, social media representatives' average salary in maine is 71% less than in washington.
  • Seniority. Entry-level social media representatives earn 56% less than senior-level social media representatives.
  • Certifications. A social media representative with a few certifications under their belt will likely demand a higher salary.
  • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a social media representative's salary.

Updated March 16, 2023

Average Social Media Representative Salary


$25.12 hourly

Entry level Salary
$34,000 yearly

Writing a Social Media Representative Job Description

A social media representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a social media representative job description:

Example of Full Job Description


Currently, all staff and non-staff are working remotely except for select roles that have an in office requirement. We value the health and safety of the people that work for us above all else, and our office re-openings will remain contingent on the course of the COVID variants and federal, state and local safety guidelines and recommendations.


Production Operations and Engineering consists of a wide range of media centric roles. We are responsible for managing the entire life cycle of A+E's programming. This is where we produce, transform, broadcast and distribute content as well as run the tech infrastructure for the Media Supply chain. We are an energetic team that fulfills the business objectives within a thriving dynamic industry. Developing new solutions to continually improve the user experience of our customers, consumers and colleagues is our mandate. If you have the determination and aptitude we are seeking for a role in this challenging and rewarding business and are eager to work for a department that sets the standard for our industry, then we look forward to speaking with you!

THE ROLE: Media Content Representative (Temporary)

The Media Content Representative's responsibilities include researching and servicing media based requests in support of all production of programs for A+E, History, FYI, Lifetime, Lifetime Movie Network, Viceland, History en Espanol, and global programming. In servicing client requests, the representative will research, recommend appropriate media and transfer assets accordingly. This individual coordinates and facilitates movement of assets to appropriate internal and external locations by required date. The individual is also responsible for shelving all returning assets to their designated areas. This person will assist the department with inventory management and distribution of videotape and storage media.


Service media requests from A+E enterprise clients; Post Production, Encoding and Fulfillment, Global Fulfillment, Broadcast Operations, On-Air Promotions, Media Resources, Legal & Business Affairs, Home Video, and Scheduling.

* Fulfill media orders submitted by A+E clients for all productions. Collectively, Archive Services reps support approximately 300 media movement requests per week.
* Research and monitor media entry and metadata in a digital archive.
* Coordinate the locating, staging and shipping of all physical assets to A+E internal locations or external production facilities, ensuring that media location is properly tracked and updated.
* Shelve all returning media accordingly, as well as assigning the proper storage locations to new assets; research and update metadata as required.
* Asset and metadata entry for records and tracking purposes.
* Understanding of the process for recalling materials from 3rd party offsite storage vendor as needed.

Support the shipping and receiving of physical tapes throughout the work day.

* Prepare and coordinate the shipping of all media going to and coming from NY, 250, LA and external vendors.

Maintain adequate levels of videotape and storage media, and supplies to support the needs of A+E domestic and global production.

* Assist with the inventory and distribution of recordable storage media for all internal clients.

Assist in Management of and the physical and digital archives for Stamford and Danbury.

* Make recommendations for effective methods of physical storage
* Manage metadata for file-based assets in the digital archive
* Physical archive maintenance and organization
* Assist in the entry of reclamation and element materials as needed.
* Assist in the maintenance and organization of the disaster recovery site in Danbury, CT.


On our team, you will have the opportunity to create great content. You will have exposure to all the inner workings of what it takes to get our content out the door and on the eyes of the world. Collaborate with Programming, Scheduling, and Legal to name just a few of the stakeholders in our organization. You will challenge your creative spirit as we embrace the technological advances to producing and delivering award winning content and sharing globally.

YOUR STORY: [+BEHAVIORS] (what you need to have)

* BA or BS
* Knowledge of television post production processes, media file and videotape formats
* 6m to 1-year experience in media, post production or cable television facility
* Excellent verbal and written skills
* Ability to multi-task within tight deadlines
* Attention to detail
* Excellent customer service skills
* Leadership skills

Please note project assignment associates are engaged to provide service to A+E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than eighteen (18) months.

Post A Job

There are a few common ways to find social media representatives for your business:

  • Promoting internally or recruiting from your existing workforce.
  • Ask for referrals from friends, family members, and current employees.
  • Attend job fairs at local colleges to meet candidates with the right educational background.
  • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

Post your job online:

  • Post your social media representative job on Zippia to find and recruit social media representative candidates who meet your exact specifications.
  • Use field-specific websites such as pr news job board, pr council, prsa job center, hoojobs.
  • Post a job on free websites.

Interview Process

Your first interview with social media representative candidates should focus on their interest in the role and their specific background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

Don't forget to include a few questions that give a candidate chance to expand on their strengths in their own words. Asking about their special skills might reveal things you'd miss otherwise. At this point, candidates who are good enough can move on to the technical interview.

The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills. Explore the top questions to ask social media representatives here.

Send A Job Offer And Onboard Your New Social Media Representative

Once you've selected the best social media representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks that you're offering the candidate. It's essential to ensure that your offer is competitive, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it's important to be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

After that, you can create an onboarding schedule for a new social media representative. Employee Action Forms should be completed by Human Resources and the hiring manager. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

Go Through The Checklist For The Hiring Process

  • Determine employee type (full-time, part-time, contractor, etc.)
  • Submit a job requisition form to the HR department
  • Define job responsibilities and requirements
  • Establish budget and timeline
  • Determine hiring decision makers for the role
  • Write job description
  • Post job on job boards, company website, etc.
  • Promote the job internally
  • Process applications through applicant tracking system
  • Review resumes and cover letters
  • Shortlist candidates for screening
  • Hold phone/virtual interview screening with first round of candidates
  • Conduct in-person interviews with top candidates from first round
  • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
  • Conduct background checks on top candidates
  • Check references of top candidates
  • Consult with HR and hiring decision makers on job offer specifics
  • Extend offer to top candidate(s)
  • Receive formal job offer acceptance and signed employment contract
  • Inform other candidates that the position has been filled
  • Set and communicate onboarding schedule to new hire(s)
  • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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Hiring Social Media Representatives FAQs

How Much Does A Good Social Media Representative Cost?

A good social media representative costs $25.12 an hour in the US. However, it can vary based on factors such as the social media representative experience, abilities, industry, and the specific requirements of your business.

What Are The Duties Of A Social Media Representative?

The duties of a social media representative are:
  • Help manage the Concrete2Green official blog and create multimedia PowerPoint presentations for promotional purposes
  • Become familiar with the Facebook algorithm.
  • Provide local SEO, content marketing, and marketing consultations

Should I Hire A Social Media Representative With No Experience?

Yes, you should hire a social media representative with no experience. Hiring an entry-level social media representative with no experience offers versatility for your team. They may lack some qualifications, but are adaptable and have not yet formed problematic habits. However, more training may be required compared to experienced.

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