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Social media representative skills for your resume and career
Updated January 8, 2025
4 min read
Quoted experts
Dr. Keith Strudler Ph.D.,
Jacqui Lowman Ph.D.
Below we've compiled a list of the most critical social media representative skills. We ranked the top skills for social media representatives based on the percentage of resumes they appeared on. For example, 20.0% of social media representative resumes contained facebook as a skill. Continue reading to find out what skills a social media representative needs to be successful in the workplace.
15 social media representative skills for your resume and career
1. Facebook
Here's how social media representatives use facebook:
- Managed and engaged customers through Twitter, Facebook and Community management.
- Communicate and interact effectively with Facebook and Twitter audiences.
2. Instagram
Here's how social media representatives use instagram:
- Managed content and promotions for the various social media roles (most frequently Twitter and Instagram) representing the Nightlife application.
- Promoted General Mills cereal products on Babson College's campus Generated over 1,000 unique impressions per hour to General Mills's Instagram
3. Twitter
Here's how social media representatives use twitter:
- Approved posts for the Twitter account from other members of the social media team.
- Founded and run social media presence via Twitter.
5. Media Management
Here's how social media representatives use media management:
- Assisted Senior Management with daily responsibilities such as organization, social media management, and administrative needs.
- Strengthened company marketing efforts by promoting business content on social media utilizing social media management systems.
6. YouTube
Here's how social media representatives use youtube:
- Directed and edited video scripts and recorded video for all official PHI YouTube channels.
- Assisted with strategic marketing, social media/market research, YouTube production and social-media account development.
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Here's how social media representatives use press releases:
- Conduct attractive and informative press releases about/for events.
- Write, edit and mass e-mail company press releases in appropriate format from points given by the President of the company.
9. Blog Posts
Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.
Here's how social media representatives use blog posts:
- Research historical and current trends and write weekly blog posts through WordPress.
- Write articles and blog posts for RoundTwo and its clients to generate web traffic, copy edit company contracts and written material
10. Pinterest
Pinterest is one of the social media platforms that contain various images through a network. The user can upload a photograph with graphics wherein it is put on the pin. It is to share thoughts and ideas that allow the user to learn and understand many things. After pinning the photo, it can redirect its user to a particular website that offers a lot more information.
Here's how social media representatives use pinterest:
- Raise awareness as manager of the Facebook and Pinterest account for a company creating university related products.
- Re-organized and updated Pinterest account, working alongside team to identify users to engage.
11. Photoshop
Here's how social media representatives use photoshop:
- Edited and distributed merchandise labels with use of Microsoft Publisher and Photoshop software.
- Trained new employees Advanced skills with Adobe CS 5including - Handled inventory and pricing issues InDesign, Photoshop, and Illustrator.
12. Customer Support
Here's how social media representatives use customer support:
- Assist the Chat Department and Phone Department in taking customer support chats and calls when needed.
- Provided customer support to clients and staff.
13. Customer Inquiries
Here's how social media representatives use customer inquiries:
- Handle customer inquiries, complaints, billing questions and orders via e-mail, mail, phone, and fax.
- Provided accurate and appropriate information in response to customer inquiries.
15. Cold Calls
Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling
Here's how social media representatives use cold calls:
- Obtained new clients and renewed existing clients for internet marketing services through cold calling and presentations.
- Serviced current customers twice a month and cold called prospective customers to sign on new business.
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What skills help Social Media Representatives find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on social media representative resumes?
Dr. Keith Strudler Ph.D.
Director of the School of Communication and Media, Montclair State University
Particularly as organizations are planning not just for the present but also for the post-pandemic future, where employees continue to work remotely and more flexibly than before. I believe that they will continue to want new employees who know how to use digital and remote tools and practices. So those that can comfortably use tools like Slack, Google Meets, and also disciplinary-specific media tools like Studio 6, VMIX, and Frankie, the better positioned they are for a new position. I also think students who have a wide range of skills and can problem solve (as opposed to being tied to one way of doing things) are far more valuable -- which should drive the way universities teach in the future. Finally, given the continued growth of social media, I think students who know how to use social media listening, analytics, and management tools will have a strong advantage and students who can effectively create content for social and understand audience.
What social media representative skills would you recommend for someone trying to advance their career?
Jacqui Lowman Ph.D.
Associate Professor, University of Maine at Presque Isle
If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.
What technical skills for a social media representative stand out to employers?
Erica Bondarev Rapach
Adjunct Professorial Lecturer, American University
Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
What soft skills should all social media representatives possess?
Dr. Jeffrey Layne Blevins Ph.D.
Professor & Head, University of Cincinnati
All journalists need a healthy sense of assertiveness. They need to be go-getters and self-starters who can self-manage. Because of the remote nature of a lot of work right now, not just journalistic practice, you're not going to have an editor or supervisor hanging over your shoulder and micro-managing your work. You need to be independent. And for that matter, journalism graduates are well positioned. They have to think critically, be able to analyze and contextualize rapidly developing phenomenon and communicate quickly and effectively to a general audience.
What hard/technical skills are most important for social media representatives?
Jamie Bowen Ph.D.
Assistant Professor, Austin Peay State University
Any experience working with the Adobe Suite can go leaps and bounds in landing someone a job as a Communication Specialist. However, knowing how to use a camera to take pictures and video and then edit the footage can set them apart from the rest of the pack.
Do you want to know more?
Read more about what experts have to say about social media representativeList of social media representative skills to add to your resume
The most important skills for a social media representative resume and required skills for a social media representative to have include:
- Social Media Management
- Media Management
- YouTube
- Social Media Sites
- Press Releases
- Blog Posts
- Photoshop
- Customer Support
- Customer Inquiries
- Social Networks
- Cold Calls
- SEO
- Yelp
- RAN
- Graphic Design
- Event Planning
- Social Events
- Local Businesses
- POS
- Customer Feedback
- Search Engine
- Social Justice
- Conference Calls
- Student Government
- Target Market
- Promotional Events
- Video Games
- Student Body
Updated January 8, 2025
Updated January 8, 2025
4. Social Media Management