Where do you want to work?
Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Marketing Coordinator/Social Media Specialist||Kate Ryan Inc.||New York, NY||Oct 28, 2012||$146,090|
|Social Media/Marketing Specialist||Happily Ever After In Key West, LLC||Key West, FL||Sep 01, 2015||$125,220 -
|Social Media Communications Specialist||Esurance Insurance Services, Inc.||San Francisco, CA||Oct 31, 2016||$110,074|
|Social Media Specialist||Stubhub, Inc.||CA||May 28, 2012||$105,000|
|Social Media Specialist||Stubhub, Inc.||San Francisco, CA||Jun 25, 2012||$105,000|
|Senior Social Media Specialist||Converseon, Inc.||New York, NY||Oct 01, 2012||$98,000|
|Marketing and Social Media Specialist||Anniefilms Inc.||New York, NY||Mar 23, 2015||$83,480|
|Marketing and Social Media Specialist||Annie Films Inc.||New York, NY||Mar 30, 2015||$83,480|
|Marketing and Social Media Specialist||Annie Films Inc.||New York, NY||Apr 13, 2015||$83,480|
|SR. Digital Marketing/Social Media Specialist||Amway International Inc.||Ada, MI||Oct 24, 2011||$80,000 -
|Social Media/Marketing Specialist||Happily Ever After In Key West, LLC||Key West, FL||Jul 01, 2015||$73,000 -
|Marketing and Social Media Specialist||Archetypes, LLC||New York, NY||Mar 23, 2015||$70,000|
|Social Media Specialist||Girls Lounge LLC||Culver City, CA||Jul 12, 2015||$70,000|
|Social Media Specialist||The Foundation for Aids Research||New York, NY||May 15, 2016||$60,000|
|JR. Social Media Specialist||Dentsu McGarry Bowen LLC||New York, NY||Oct 01, 2013||$60,000|
|Social Media Specialist||The Foundation for Aids Research||New York, NY||Sep 15, 2014||$60,000|
|International Social Media Specialist||Authentic Brands Group LLC||New York, NY||Oct 10, 2016||$60,000|
|Social Media Communication Specialist||Le Technology, Inc.||Redwood City, CA||Dec 11, 2015||$58,000|
|Social Media Specialist||The Univision Network Limited Partnership||Miami, FL||Oct 01, 2012||$56,000|
|Social Media Specialist||Dermstore, LLC||El Segundo, CA||Jan 13, 2016||$53,000|
|Social Media Specialist||The Engage Network||New York, NY||Oct 01, 2012||$52,175|
|Social Media Specialist||Social Assets LLC||New York, NY||Oct 01, 2012||$43,035 -
|Social Media Communications Specialist||Meltwater News Us Operations Inc.||New York, NY||Oct 01, 2011||$43,035|
|Public Relations/Social Media Specialist||Sound Choice Pharmaceutical Institute||Seattle, WA||Dec 15, 2016||$43,000|
|Social Media Specialist||Yinjia, Inc.||Dublin, CA||Mar 01, 2011||$42,262|
|Social Media Specialist||Converseon, Inc.||New York, NY||Sep 15, 2015||$42,000|
|Social Media Specialist||Digital Cell LLC||Los Angeles, CA||Sep 22, 2014||$41,761|
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