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Social Media Specialist Careers

Social Media Specialists create and manage content on social media platforms such as Instagram, Facebook, Twitter, etc. Their job is essentially to engage customers and build a solid audience around a brand or product, often disguising it as entertainment.

Your work as a social media specialist will not only entail planning posts and creating content. You will have to actively engage with followers as well, responding to their comments and generating discussion. Your success will be measured in numbers, so following metrics and adjusting your strategies to consumer analytics will be a part of your job as well.

This is a highly complex and very independent role you can practically perform from the comfort of your home, and many actually do. You will be responsible for every aspect of this position, from customer service to creative direction, copywriting, and even data analysis.

There is more than meets the eye when it comes to being a social media specialist. For example, did you know that they make an average of $22.51 an hour? That's $46,824 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Social Media Specialist Do

There are certain skills that many social media specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed problem-solving skills, speaking skills and writing skills.

When it comes to the most important skills required to be a social media specialist, we found that a lot of resumes listed 12.0% of social media specialists included content marketing, while 10.0% of resumes included instagram, and 9.7% of resumes included facebook. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the social media specialist job title. But what industry to start with? Most social media specialists actually find jobs in the retail and technology industries.

How To Become a Social Media Specialist

If you're interested in becoming a social media specialist, one of the first things to consider is how much education you need. We've determined that 68.6% of social media specialists have a bachelor's degree. In terms of higher education levels, we found that 13.9% of social media specialists have master's degrees. Even though most social media specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a social media specialist. When we researched the most common majors for a social media specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on social media specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a social media specialist. In fact, many social media specialist jobs require experience in a role such as internship. Meanwhile, many social media specialists also have previous career experience in roles such as marketing internship or sales associate.

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Average Salary
$46,824
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
35,189
Job Openings

Social Media Specialist Career Paths

Top Careers Before Social Media Specialist

Top Careers After Social Media Specialist

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Social Media Specialist

Social Media Specialists in America make an average salary of $46,824 per year or $23 per hour. The top 10 percent makes over $61,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$46,824

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range41k - 69k$54k$53,644
New York, NY
Salary Range36k - 63k$48k$48,074
Fort Collins, CO
Salary Range38k - 60k$48k$48,009
Seattle, WA
Salary Range37k - 60k$48k$47,927
Richmond, VA
Salary Range36k - 63k$48k$47,751
Parsippany-Troy Hills, NJ
Salary Range35k - 62k$47k$47,376
$28k
$69k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Social Media Specialist (Remote)
Social Media Specialist (Remote)
Tegna
Tegna
03/29/2021
03/29/2021
$31,30503/29/2021
$31,305
Marketing & Social Media Specialist
Marketing & Social Media Specialist
Goodwill Industries of Central Texas
Goodwill Industries of Central Texas
03/28/2021
03/28/2021
$56,34903/28/2021
$56,349
Social Media Agent
Social Media Agent
Moo Properties
Moo Properties
03/27/2021
03/27/2021
$46,00003/27/2021
$46,000
Social Media Agent
Social Media Agent
Moo Properties
Moo Properties
03/26/2021
03/26/2021
$46,00003/26/2021
$46,000
Social Media Specialist, Marketing & Communications
Social Media Specialist, Marketing & Communications
University of Denver
University of Denver
03/26/2021
03/26/2021
$52,00003/26/2021
$52,000
See More Recent Salaries

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Social Media Specialist Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Social Media Specialist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Social Media Specialist Resume

At Zippia, we went through countless Social Media Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Social Media Specialist Demographics

Gender

female

57.8 %

male

37.6 %

unknown

4.5 %

Ethnicity

White

70.8 %

Hispanic or Latino

11.4 %

Black or African American

8.8 %

Foreign Languages Spoken

Spanish

49.4 %

French

12.4 %

Chinese

5.3 %
See More Demographics

Social Media Specialist Education

Majors

Business
12.4 %
Marketing
12.2 %

Degrees

Bachelors

73.4 %

Associate

8.2 %

Certificate

7.6 %

Top Colleges for Social Media Specialists

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Public

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Public

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Social Media Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.0% of social media specialists listed content marketing on their resume, but soft skills such as problem-solving skills and speaking skills are important as well.

Best States For a Social Media Specialist

Some places are better than others when it comes to starting a career as a social media specialist. The best states for people in this position are Nevada, Hawaii, New Hampshire, and Connecticut. Social media specialists make the most in Nevada with an average salary of $58,528. Whereas in Hawaii and New Hampshire, they would average $55,766 and $55,253, respectively. While social media specialists would only make an average of $54,737 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Nevada

Total Social Media Specialist Jobs:
263
Highest 10% Earn:
$93,000
Location Quotient:
1.05
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. District of Columbia

Total Social Media Specialist Jobs:
315
Highest 10% Earn:
$91,000
Location Quotient:
1.56
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Hampshire

Total Social Media Specialist Jobs:
218
Highest 10% Earn:
$87,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Social Media Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ social media specialists and discovered their number of social media specialist opportunities and average salary. Through our research, we concluded that Robert Half International was the best, especially with an average salary of $49,002. Nike follows up with an average salary of $53,958, and then comes Harte Hanks with an average of $49,803. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a social media specialist. The employers include Edward Jones, Helen of Troy, and BAILEYS

1. Robert Half International
4.5
Avg. Salary: 
$49,002
Social Media Specialists Hired: 
35+
2. Nike
4.9
Avg. Salary: 
$53,958
Social Media Specialists Hired: 
28+
3. Harte Hanks
4.4
Avg. Salary: 
$49,803
Social Media Specialists Hired: 
25+
4. Social Services
3.5
Avg. Salary: 
$52,978
Social Media Specialists Hired: 
19+
5. Yodle
4.6
Avg. Salary: 
$59,177
Social Media Specialists Hired: 
17+
6. Volt Information Sciences
4.4
Avg. Salary: 
$48,577
Social Media Specialists Hired: 
16+

Social Media Specialist Videos

Updated October 2, 2020