Social Media Specialists create and manage content on social media platforms such as Instagram, Facebook, Twitter, etc. Their job is essentially to engage customers and build a solid audience around a brand or product, often disguising it as entertainment.
Your work as a social media specialist will not only entail planning posts and creating content. You will have to actively engage with followers as well, responding to their comments and generating discussion. Your success will be measured in numbers, so following metrics and adjusting your strategies to consumer analytics will be a part of your job as well.
This is a highly complex and very independent role you can practically perform from the comfort of your home, and many actually do. You will be responsible for every aspect of this position, from customer service to creative direction, copywriting, and even data analysis.
There is more than meets the eye when it comes to being a social media specialist. For example, did you know that they make an average of $22.51 an hour? That's $46,824 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many social media specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed problem-solving skills, speaking skills and writing skills.
When it comes to the most important skills required to be a social media specialist, we found that a lot of resumes listed 12.0% of social media specialists included content marketing, while 10.0% of resumes included instagram, and 9.7% of resumes included facebook. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the social media specialist job title. But what industry to start with? Most social media specialists actually find jobs in the retail and technology industries.
If you're interested in becoming a social media specialist, one of the first things to consider is how much education you need. We've determined that 68.6% of social media specialists have a bachelor's degree. In terms of higher education levels, we found that 13.9% of social media specialists have master's degrees. Even though most social media specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a social media specialist. When we researched the most common majors for a social media specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on social media specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a social media specialist. In fact, many social media specialist jobs require experience in a role such as internship. Meanwhile, many social media specialists also have previous career experience in roles such as marketing internship or sales associate.