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Become A Social Media Specialist

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Working As A Social Media Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $54,839

    Average Salary

What Does A Social Media Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Social Media Specialist?

Social Media Specialist Jobs

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Social Media Specialist Career Paths

Social Media Specialist
Social Media Manager Marketing Consultant Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Communications Specialist Communications Director Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Communications Specialist Technical Writer Content Manager
Digital Content Manager
5 Yearsyrs
Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Media Consultant Writer And Editor Social Media Manager
Digital Strategist
5 Yearsyrs
Social Media Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Specialist Public Relations Manager Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Marketing Manager Marketing Director Event Manager
Events Marketing Manager
5 Yearsyrs
Graphic Designer Account Executive Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Graphic Designer Marketing Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Project Coordinator Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Digital Marketing Specialist Marketing Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Specialist Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Director Public Relations Consultant Public Relations Director
Media Relations Director
5 Yearsyrs
Media Consultant Managing Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Marketing Specialist Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Consultant Marketing Communications Manager Strategist
Senior Strategist
8 Yearsyrs
Communications Specialist Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Social Media Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Media Coordinator 1.6 years
Top Employers Before
Internship 14.5%
Cashier 3.1%
Editor 2.8%
Server 2.7%
Volunteer 2.7%
Manager 2.3%
Top Employers After
Internship 6.6%
Owner 3.9%

Do you work as a Social Media Specialist?

Social Media Specialist Demographics

Gender

Female

61.1%

Male

36.5%

Unknown

2.5%
Ethnicity

White

59.0%

Hispanic or Latino

16.8%

Black or African American

10.9%

Asian

9.3%

Unknown

4.0%
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Languages Spoken

Spanish

48.1%

French

13.3%

German

5.1%

Mandarin

4.5%

Italian

4.3%

Chinese

4.3%

Arabic

3.2%

Portuguese

2.9%

Japanese

2.9%

Korean

2.1%

Russian

1.9%

Hindi

1.3%

Vietnamese

1.1%

Urdu

1.1%

Cantonese

1.1%

Greek

0.8%

Swedish

0.5%

Dutch

0.5%

Hebrew

0.5%

Polish

0.5%
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Social Media Specialist Education

Schools

University of Phoenix

8.3%

Michigan State University

5.8%

Southern New Hampshire University

5.8%

Arizona State University

5.5%

Texas State University

5.5%

West Virginia University

5.3%

San Diego State University

5.3%

Liberty University

5.3%

University of Central Florida

5.0%

University of Texas at Austin

5.0%

New York University

4.7%

University of North Florida

4.4%

University of North Texas

4.4%

San Jose State University

4.4%

Columbia College Chicago

4.4%

California State University - Fullerton

4.2%

Virginia Commonwealth University

4.2%

University of Florida

4.2%

University of Washington

4.2%

University of Missouri - Columbia

4.2%
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Majors

Communication

20.9%

Marketing

15.0%

Business

12.2%

Public Relations

8.2%

Journalism

7.7%

English

4.2%

Graphic Design

4.2%

Management

3.2%

Psychology

3.2%

Writing

2.9%

Political Science

2.4%

Photography

2.3%

Advertising

2.3%

Business Communications

2.2%

Agricultural Public Services

2.0%

Fine Arts

1.8%

Journalism And Mass Communications

1.4%

Kinesiology

1.4%

Computer Science

1.3%

Sociology

1.2%
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Degrees

Bachelors

62.8%

Masters

14.6%

Other

14.2%

Associate

4.5%

Certificate

2.7%

Doctorate

0.6%

Diploma

0.4%

License

0.2%
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Job type you want
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Internship
Temporary

Real Social Media Specialist Salaries

Job Title Company Location Start Date Salary
Social Media Marketing Specialist The Westmark Group, LLC New York, NY Nov 01, 2016 $185,868
Marketing Coordinator/Social Media Specialist Kate Ryan Inc. New York, NY Oct 28, 2012 $146,090
Social Media/Marketing Specialist Happily Ever After In Key West, LLC Key West, FL Sep 01, 2015 $125,220 -
$141,478
Social Media Communications Specialist Esurance Insurance Services, Inc. San Francisco, CA Oct 31, 2016 $110,074
Social Media Specialist Stubhub, Inc. San Francisco, CA Jun 25, 2012 $105,000
Social Media Specialist Stubhub, Inc. CA May 28, 2012 $105,000
Senior Social Media Specialist Converseon, Inc. New York, NY Oct 01, 2012 $98,000
Marketing and Social Media Specialist Anniefilms Inc. New York, NY Mar 23, 2015 $83,480
Marketing and Social Media Specialist Annie Films Inc. New York, NY Mar 30, 2015 $83,480
Marketing and Social Media Specialist Annie Films Inc. New York, NY Apr 13, 2015 $83,480
SR. Digital Marketing/Social Media Specialist Amway International Inc. Ada, MI Oct 24, 2011 $80,000 -
$110,000
Social Media/Marketing Specialist Happily Ever After In Key West, LLC Key West, FL Jul 01, 2015 $73,000 -
$83,000
Social Media Specialist Girls Lounge LLC Culver City, CA Jul 12, 2015 $70,000
Marketing and Social Media Specialist Archetypes, LLC New York, NY Mar 23, 2015 $70,000
JR. Social Media Specialist Dentsu McGarry Bowen LLC New York, NY Oct 01, 2013 $60,000
International Social Media Specialist Authentic Brands Group LLC New York, NY Oct 10, 2016 $60,000
Social Media Specialist The Foundation for Aids Research New York, NY Sep 15, 2014 $60,000
Social Media Specialist The Foundation for Aids Research New York, NY May 15, 2016 $60,000
Social Media Communication Specialist Le Technology, Inc. Redwood City, CA Dec 11, 2015 $58,000
Social Media Specialist The Univision Network Limited Partnership Miami, FL Oct 01, 2012 $56,000
Social Media Specialist Dermstore, LLC El Segundo, CA Jan 13, 2016 $53,000
Social Media Specialist The Engage Network New York, NY Oct 01, 2012 $52,175
Social Media Specialist Social Assets LLC New York, NY Oct 01, 2012 $43,035 -
$58,635
Social Media Communications Specialist Meltwater News Us Operations Inc. New York, NY Oct 01, 2011 $43,035
Public Relations/Social Media Specialist Sound Choice Pharmaceutical Institute Seattle, WA Dec 15, 2016 $43,000
Social Media Specialist Yinjia, Inc. Dublin, CA Mar 01, 2011 $42,262
Social Media Specialist Converseon, Inc. New York, NY Sep 15, 2015 $42,000
Social Media Specialist Digital Cell LLC Los Angeles, CA Sep 22, 2014 $41,761

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Top Skills for A Social Media Specialist

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  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Set up and promote e-mail marketing and target specific demographics that correlate with Facebook/Twitter followings.
  • Manage social media profiles of medical non-profit and digital entertainment B2C clients (Facebook, Twitter, Google+).
  • Oversee company website for updates and increase community participation in content.
  • Developed a strategy to improve our online presence and social engagement and Performed Sentiment Analysis to track our Social standing.
  • Improved social media presence, specifically through restructuring Instagram profile, increasing online following and recognition.

How Would You Rate Working As a Social Media Specialist?

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Top Social Media Specialist Employers

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Jobs From Top Social Media Specialist Employers

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