Social Media Specialists create and manage content on social media platforms such as Instagram, Facebook, Twitter, etc. Their job is essentially to engage customers and build a solid audience around a brand or product, often disguising it as entertainment.
Your work as a social media specialist will not only entail planning posts and creating content. You will have to actively engage with followers as well, responding to their comments and generating discussion. Your success will be measured in numbers, so following metrics and adjusting your strategies to consumer analytics will be a part of your job as well.
This is a highly complex and very independent role you can practically perform from the comfort of your home, and many actually do. You will be responsible for every aspect of this position, from customer service to creative direction, copywriting, and even data analysis.