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Become A Social Media Specialist

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Working As A Social Media Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively

  • Mostly Sitting

  • Stressful

  • $50,041

    Average Salary

What Does A Social Media Specialist Do At Rose International Inc.

* Execute the social media strategy.
* Ownership of engagement on all social media channels.
* Creation and monitoring of all social media posts (including Facebook, Twitter, LinkedIn, etc.)
* Distribute content across social media platforms in a compelling, consistent manner to promote and deliver traffic.
* Work with the Marketing Department to ensure consistent branding and messaging to achieve objectives.
* Use analytics tools to increase social media effectiveness and track overall performance.
* Adhere to and when needed, help develop best practices

What Does A Social Media Specialist Do At Corning Incorporated

* Develop high-impact content for Corning Optical Communications’ social media channels, with timely, engaging posts tailored for specific audiences.
* Working with the PR and Social Media Manager and other colleagues in global communications and marketing, assist in creating high-value brand journalism content that can be leveraged on our social channels.
* Deepen Corning Optical Communications’ social media presence by expanding our reach into other social platforms in line with strategic goals.
* Assist in planning and executing real-time social media posts from Corning-sponsored public events.
* Engage with audiences on our social channels, commenting in the Corning voice, monitoring comments and directing them through appropriate channels for follow-up as needed.
* Understand what’s trending on social media, particularly in the technology sector, and identify ways for Corning Optical Communications to engage in the conversation.
* Maintain master calendar of social media posts, including paid and organic content, working with colleagues in global communications and marketing.
* Use analytics to assess effectiveness of content and grow our social media audiences.
* Working with colleagues on the communications team, assist with preparing press releases as needed

What Does A Social Media Specialist Do At Caci International

* Monitor and engage on Turkish social media outlets such as forums, blogs, Facebook, Twitter, etc.
* Track key regional media outlets to provide political-military information and advice to USCENTCOM by writing media analysis reports and roll-ups on a daily basis
* Provide cultural advice to ensure proper context of communication plans, messages and talking points
* Analyze and assess key events in the assigned area of responsibility based on knowledge of cultural context and recommend strategic responses.
* Track penetration and resonance of quotes, and statements to measure effectiveness of themes and messages.
* Manage and update U
* S. Central Command's Turkish social media (YouTube, Facebook, Twitter, etc.).
* Translate news articles and engagements from English to Turkish and vice versa

What Does A Social Media Specialist Do At Caliber Home Loans

* Identify, manage and grow all efforts for corporate brand building and networking, specifically as it relates to CEO initiatives
* In conjunction with the SVP of Marketing, proactively drive opportunities to build the awareness of, and engagement by target audiences, with the Caliber brand
* Develop all strategies to support communication and brand-building efforts by Caliber CEO including but not limited to:
* Outbound communications such as emails and phone initiatives
* Social media content development and postings
* Developing background materials, sourcing data and distilling information into prep packets to ensure CEO and target audience interactions are optimized
* Direct contact with the offices of target audiences to ensure initiatives are successful

What Does A Social Media Specialist Do At Canon USA & Affiliates

* Will monitor the Canon's online communities and enhances our presence, focusing on the performance of interaction and reach thru communication on platforms.
* Respond to inquiries, questions, comments and other contacts generated through social media and coordinate escalations or further communications; analyze responses to social media activities and make recommendations.
* Maintain and build relationships with social network influencers to create marketing opportunities to drive favorable “buzz” and coverage.
* Arrange content production (ex.
* Videos) with outside agencies to communicate more efficiently.
* Collaborate with other marketing people to enhance connection between physical marketing approach and SNS.
* Also will be responsible for the implementation of community related content for the organization such as chat rooms and live events

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How To Become A Social Media Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Specialist jobs

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Social Media Specialist Career Paths

Social Media Specialist
Media Consultant Communications Director Marketing Director
Brand Director
11 Yearsyrs
Digital Marketing Specialist Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Media Analyst Media Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Communications Specialist Communications Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Project Coordinator Writer And Editor Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Social Media Director Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Social Media Manager Digital Marketing Manager
Marketing Director
7 Yearsyrs
Media Analyst Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
Media Consultant Sales Consultant Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Digital Marketing Manager Senior Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Consultant Media Consultant Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Consultant Recruiter Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Communications Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Social Media Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Manager General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Digital Marketing Specialist Digital Marketing Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Social Media Specialist Demographics

Gender

  • Female

    62.1%

  • Male

    35.4%

  • Unknown

    2.5%

Ethnicity

  • White

    76.6%

  • Hispanic or Latino

    11.9%

  • Asian

    8.9%

  • Unknown

    1.9%

  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    48.3%

  • French

    13.0%

  • German

    5.3%

  • Mandarin

    4.8%

  • Italian

    4.8%

  • Chinese

    4.5%

  • Arabic

    3.2%

  • Portuguese

    2.9%

  • Japanese

    2.9%

  • Korean

    1.9%

  • Russian

    1.9%

  • Hindi

    1.3%

  • Vietnamese

    1.1%

  • Cantonese

    1.1%

  • Urdu

    0.8%

  • Greek

    0.8%

  • Hebrew

    0.5%

  • Polish

    0.5%

  • Swedish

    0.3%

  • Sami

    0.3%
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Social Media Specialist

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Social Media Specialist Education

Social Media Specialist

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Real Social Media Specialist Salaries

Job Title Company Location Start Date Salary
Social Media Marketing Specialist The Westmark Group, LLC New York, NY Nov 01, 2016 $185,868
Marketing Coordinator/Social Media Specialist Kate Ryan Inc. New York, NY Oct 28, 2012 $146,090
Social Media/Marketing Specialist Happily Ever After In Key West, LLC Key West, FL Sep 01, 2015 $125,220 -
$141,478
Social Media Communications Specialist Esurance Insurance Services, Inc. San Francisco, CA Oct 31, 2016 $110,074
Social Media Specialist Stubhub, Inc. San Francisco, CA Jun 25, 2012 $105,000
Social Media Specialist Stubhub, Inc. CA May 28, 2012 $105,000
Senior Social Media Specialist Converseon, Inc. New York, NY Oct 01, 2012 $98,000
Marketing and Social Media Specialist Anniefilms Inc. New York, NY Mar 23, 2015 $83,480
Marketing and Social Media Specialist Annie Films Inc. New York, NY Mar 30, 2015 $83,480
Marketing and Social Media Specialist Annie Films Inc. New York, NY Apr 13, 2015 $83,480
SR. Digital Marketing/Social Media Specialist Amway International Inc. Ada, MI Oct 24, 2011 $80,000 -
$110,000
Social Media/Marketing Specialist Happily Ever After In Key West, LLC Key West, FL Jul 01, 2015 $73,000 -
$83,000
Social Media Specialist Girls Lounge LLC Culver City, CA Jul 12, 2015 $70,000
Marketing and Social Media Specialist Archetypes, LLC New York, NY Mar 23, 2015 $70,000
Social Media Specialist The Foundation for Aids Research New York, NY May 15, 2016 $60,000
JR. Social Media Specialist Dentsu McGarry Bowen LLC New York, NY Oct 01, 2013 $60,000
Social Media Specialist The Foundation for Aids Research New York, NY Sep 15, 2014 $60,000
International Social Media Specialist Authentic Brands Group LLC New York, NY Oct 10, 2016 $60,000
Social Media Communication Specialist Le Technology, Inc. Redwood City, CA Dec 11, 2015 $58,000
Social Media Specialist The Univision Network Limited Partnership Miami, FL Oct 01, 2012 $56,000
Social Media Specialist Dermstore, LLC El Segundo, CA Jan 13, 2016 $53,000
Social Media Specialist The Engage Network New York, NY Oct 01, 2012 $52,175
Social Media Specialist Social Assets LLC New York, NY Oct 01, 2012 $43,035 -
$58,635
Social Media Communications Specialist Meltwater News Us Operations Inc. New York, NY Oct 01, 2011 $43,035
Public Relations/Social Media Specialist Sound Choice Pharmaceutical Institute Seattle, WA Dec 15, 2016 $43,000
Social Media Specialist Yinjia, Inc. Dublin, CA Mar 01, 2011 $42,262
Social Media Specialist Converseon, Inc. New York, NY Sep 15, 2015 $42,000
Social Media Specialist Digital Cell LLC Los Angeles, CA Sep 22, 2014 $41,761

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Top Skills for A Social Media Specialist

FacebookTwitterCompanyWebsiteOnlinePresenceInstagramContentStrategyYoutubeLinkedinPinterestEmailCampaignsCustomerServiceGoogleAdwordsVideoContentPressReleasesGoogleAnalyticsAdobeCreativeSuiteBlogPostsAdobePhotoshopInternetWebContent

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Top Social Media Specialist Skills

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Produced and Managed Social Media websites Facebook and Twitter feeds.
  • Boosted traffic to the company's Twitter page by over 70% in 11 months.
  • Update and perfect the company website and all owned advertisements.
  • Establish Social Networking and an online presence for companies.
  • Generate and provide content to all of our social media platforms such as: Facebook, Twitter, Instagram.

Top Social Media Specialist Employers

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Social Media Specialist Videos

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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