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Best states for a social media specialist
Quoted expert
Karen Myers Ph.D.
- Rank 1 - 10
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- 41 - 51
We decided to bring you a list of the best states for jobs for social media specialists in the United States. Social media specialist positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for social media specialists.Although there are abundant social media specialist jobs in the United States, a large number of them are in the Midwest. District of Columbia is the best state in the country for social media specialist jobs.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for social media specialists. District of Columbia is the best state for social media specialists, where the median salary is $60,360.If you are currently seeking employment as a social media specialist, you can find open job positions using Zippia's search tools.
10 best states for social media specialists in 2025
1. District of Columbia
Total social media specialist jobs: 315 Average annual salary: $60,360 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $84,000 Location Quotient: 1.56
2. Massachusetts
Total social media specialist jobs: 1,436 Average annual salary: $54,483 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $75,000 Location Quotient: 1.3
3. Washington
Total social media specialist jobs: 989 Average annual salary: $54,971 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $75,000 Location Quotient: 1.13
4. New York
Total social media specialist jobs: 2,083 Average annual salary: $55,915 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $78,000 Location Quotient: 1.35
5. Rhode Island
Total social media specialist jobs: 154 Average annual salary: $54,694 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $75,000 Location Quotient: 1.06
6. Delaware
Total social media specialist jobs: 208 Average annual salary: $52,916 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $74,000 Location Quotient: 1.38
7. Idaho
Total social media specialist jobs: 259 Average annual salary: $50,561 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $69,000 Location Quotient: 1.31
8. Hawaii
Total social media specialist jobs: 131 Average annual salary: $58,642 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $75,000 Location Quotient: 1.3
9. California
Total social media specialist jobs: 3,936 Average annual salary: $56,204 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $78,000 Location Quotient: 1.12
10. New Jersey
Total social media specialist jobs: 827 Average annual salary: $57,484 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $80,000 Location Quotient: 0.87
Social media specialist jobsNear Columbus, OH
How Zippia determines the best states to be a social media specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a social media specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | District of Columbia | $60,360 | $42,000 | 693,972 | 315 |
| 2 | Massachusetts | $54,483 | $39,000 | 6,859,819 | 1,436 |
| 3 | Washington | $54,971 | $39,000 | 7,405,743 | 989 |
| 4 | New York | $55,915 | $39,000 | 19,849,399 | 2,083 |
| 5 | Rhode Island | $54,694 | $39,000 | 1,059,639 | 154 |
| 6 | Delaware | $52,916 | $37,000 | 961,939 | 208 |
| 7 | Idaho | $50,561 | $36,000 | 1,716,943 | 259 |
| 8 | Hawaii | $58,642 | $45,000 | 1,427,538 | 131 |
| 9 | California | $56,204 | $40,000 | 39,536,653 | 3,936 |
| 10 | New Jersey | $57,484 | $40,000 | 9,005,644 | 827 |
| 11 | Nevada | $52,630 | $37,000 | 2,998,039 | 263 |
| 12 | North Dakota | $48,976 | $36,000 | 755,393 | 124 |
| 13 | Virginia | $54,491 | $39,000 | 8,470,020 | 1,043 |
| 14 | Alaska | $52,318 | $44,000 | 739,795 | 124 |
| 15 | Connecticut | $54,049 | $38,000 | 3,588,184 | 399 |
| 16 | Oregon | $53,244 | $38,000 | 4,142,776 | 500 |
| 17 | New Hampshire | $49,733 | $36,000 | 1,342,795 | 218 |
| 18 | West Virginia | $47,368 | $34,000 | 1,815,857 | 173 |
| 19 | Arizona | $49,295 | $36,000 | 7,016,270 | 688 |
| 20 | Michigan | $45,440 | $32,000 | 9,962,311 | 1,119 |
| 21 | Colorado | $49,198 | $36,000 | 5,607,154 | 719 |
| 22 | Maryland | $48,677 | $34,000 | 6,052,177 | 929 |
| 23 | North Carolina | $47,913 | $35,000 | 10,273,419 | 995 |
| 24 | Tennessee | $47,525 | $35,000 | 6,715,984 | 530 |
| 25 | Kentucky | $46,789 | $34,000 | 4,454,189 | 345 |
| 26 | Illinois | $46,677 | $33,000 | 12,802,023 | 1,527 |
| 27 | Pennsylvania | $46,676 | $33,000 | 12,805,537 | 1,156 |
| 28 | Utah | $43,627 | $31,000 | 3,101,833 | 477 |
| 29 | Ohio | $45,873 | $32,000 | 11,658,609 | 915 |
| 30 | Minnesota | $46,539 | $33,000 | 5,576,606 | 707 |
| 31 | Wyoming | $40,887 | $30,000 | 579,315 | 113 |
| 32 | Florida | $44,682 | $34,000 | 20,984,400 | 2,015 |
| 33 | South Dakota | $41,888 | $31,000 | 869,666 | 139 |
| 34 | Nebraska | $42,460 | $31,000 | 1,920,076 | 298 |
| 35 | Wisconsin | $45,785 | $32,000 | 5,795,483 | 517 |
| 36 | Georgia | $44,318 | $33,000 | 10,429,379 | 1,174 |
| 37 | Texas | $43,948 | $32,000 | 28,304,596 | 2,056 |
| 38 | Arkansas | $41,559 | $30,000 | 3,004,279 | 301 |
| 39 | Vermont | $39,806 | $29,000 | 623,657 | 134 |
| 40 | Iowa | $40,552 | $29,000 | 3,145,711 | 474 |
| 41 | Indiana | $42,523 | $30,000 | 6,666,818 | 654 |
| 42 | Montana | $38,782 | $28,000 | 1,050,493 | 164 |
| 43 | Maine | $36,206 | $27,000 | 1,335,907 | 220 |
| 44 | New Mexico | $40,733 | $29,000 | 2,088,070 | 213 |
| 45 | Louisiana | $38,276 | $28,000 | 4,684,333 | 417 |
| 46 | Missouri | $41,707 | $30,000 | 6,113,532 | 557 |
| 47 | Kansas | $40,318 | $29,000 | 2,913,123 | 308 |
| 48 | Mississippi | $37,969 | $28,000 | 2,984,100 | 202 |
| 49 | Alabama | $38,557 | $28,000 | 4,874,747 | 356 |
| 50 | Oklahoma | $37,410 | $27,000 | 3,930,864 | 296 |
| 51 | South Carolina | $36,464 | $27,000 | 5,024,369 | 381 |
Highest paying states for social media specialists
| Rank | State | Avg. Social Media Specialist Salary |
|---|---|---|
| 1 | District of Columbia | $60,360 |
| 2 | Massachusetts | $54,483 |
| 3 | Washington | $54,971 |
| 4 | New York | $55,915 |
| 5 | Rhode Island | $54,694 |
| 6 | Delaware | $52,916 |
| 7 | Idaho | $50,561 |
| 8 | Hawaii | $58,642 |
| 9 | California | $56,204 |
| 10 | New Jersey | $57,484 |
| 11 | Nevada | $52,630 |
| 12 | North Dakota | $48,976 |
| 13 | Virginia | $54,491 |
| 14 | Alaska | $52,318 |
| 15 | Connecticut | $54,049 |
| 16 | Oregon | $53,244 |
| 17 | New Hampshire | $49,733 |
| 18 | West Virginia | $47,368 |
| 19 | Arizona | $49,295 |
| 20 | Michigan | $45,440 |
| 21 | Colorado | $49,198 |
| 22 | Maryland | $48,677 |
| 23 | North Carolina | $47,913 |
| 24 | Tennessee | $47,525 |
| 25 | Kentucky | $46,789 |
| 26 | Illinois | $46,677 |
| 27 | Pennsylvania | $46,676 |
| 28 | Utah | $43,627 |
| 29 | Ohio | $45,873 |
| 30 | Minnesota | $46,539 |
| 31 | Wyoming | $40,887 |
| 32 | Florida | $44,682 |
| 33 | South Dakota | $41,888 |
| 34 | Nebraska | $42,460 |
| 35 | Wisconsin | $45,785 |
| 36 | Georgia | $44,318 |
| 37 | Texas | $43,948 |
| 38 | Arkansas | $41,559 |
| 39 | Vermont | $39,806 |
| 40 | Iowa | $40,552 |
| 41 | Indiana | $42,523 |
| 42 | Montana | $38,782 |
| 43 | Maine | $36,206 |
| 44 | New Mexico | $40,733 |
| 45 | Louisiana | $38,276 |
| 46 | Missouri | $41,707 |
| 47 | Kansas | $40,318 |
| 48 | Mississippi | $37,969 |
| 49 | Alabama | $38,557 |
| 50 | Oklahoma | $37,410 |
| 51 | South Carolina | $36,464 |
Expert opinions on the best states for social media specialists
Are there any particularly good places in the United States for social media specialists to find work opportunities?
Karen Myers Ph.D.
Professor and Director of Graduate Studies, University of California, Santa Barbara
Thank goodness, our graduates are positioned pretty well to take advantage of many job opportunities during the pandemic. Any industry that can serve its clients remotely AND whose products are still in demand and sold during the epidemic is in a good position. Tech companies have been disrupted, but mostly they have adjusted and have an even greater need for their products. These companies are hiring and onboarding workers remotely. (I'm working on a research project studying workers who have been onboarded/socialized entirely remotely to compare it to traditional, in-person training.) A number of our grads have been hired in tech industries. I also see a lot of activity in marketing/PR. As long as these companies are serving industries and customers who are still buying, they are recovering and learning how to function in the new circumstances.
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Updated January 8, 2025