Social Media Specialist demographics and statistics in the US
Social media specialist demographics research summary. Zippia estimates social media specialist demographics and statistics in the United States by using a database of 30 million profiles. Our social media specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media specialists after extensive research and analysis:
- There are over 52,542 social media specialists currently employed in the United States.
- 61.4% of all social media specialists are women, while 38.6% are men.
- The average social media specialist age is 41 years old.
- The most common ethnicity of social media specialists is White (67.1%), followed by Hispanic or Latino (11.9%), Black or African American (10.0%) and Asian (5.3%).
- Social media specialists are most in-demand in New York, NY.
- The professional industry is the highest-paying for social media specialists.
- Washington, DC pays an annual average wage of $60,436, the highest in the US.
- In 2022, women social media specialists earned 96% of what men earned.
- 12% of all social media specialists are LGBT.
- District of Columbia is the best state for social media specialists to live.
- Social media specialists are 50% more likely to work at private companies in comparison to public companies.
On This Page
Social Media Specialist demographics by:
Social Media Specialist gender statistics
61.4% of social media specialists are women and 38.6% of social media specialists are men.
- Female, 61.4%
- Male, 38.6%
Social Media Specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
Social Media Specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male Income
$51,298
Female Income
$49,481
Social Media Specialist gender ratio over time
This data breaks down the percentage of men and women in social media specialist positions over time. Currently, 61.4% of social media specialists are female.
Social Media Specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 40.87% | 59.13% |
| 2011 | 44.15% | 55.85% |
| 2012 | 41.78% | 58.22% |
| 2013 | 46.53% | 53.47% |
| 2014 | 42.04% | 57.96% |
| 2015 | 38.87% | 61.13% |
| 2016 | 39.39% | 60.61% |
| 2017 | 44.07% | 55.93% |
| 2018 | 41.32% | 58.68% |
| 2019 | 41.98% | 58.02% |
| 2020 | 40.58% | 59.42% |
| 2021 | 38.62% | 61.38% |
Social Media Specialist related jobs gender ratio
We compared social media specialists with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job Title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Social Media Specialist | 39% | 61% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social Media Specialist demographics by race
The most common ethnicity among social media specialists is White, which makes up 67.1% of all social media specialists. Comparatively, 11.9% of social media specialists are Hispanic or Latino and 10.0% of social media specialists are Black or African American.
- White, 67.1%
- Hispanic or Latino, 11.9%
- Black or African American, 10.0%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Social Media Specialist Race
| Social Media Specialist Race | Percentages |
|---|---|
| White | 67.1% |
| Hispanic or Latino | 11.9% |
| Black or African American | 10.0% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Social Media Specialist race and ethnicity over time
See how social media specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
- White
- Asian
- Hispanic or Latino
- Black or African American
Social Media Specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.24% | 9.41% | 4.28% | 9.02% |
| 2011 | 74.48% | 9.58% | 4.39% | 8.78% |
| 2012 | 74.51% | 8.97% | 3.92% | 9.32% |
| 2013 | 73.31% | 10.19% | 4.38% | 9.29% |
| 2014 | 73.82% | 10.14% | 3.43% | 9.51% |
| 2015 | 72.88% | 9.11% | 5.38% | 10.29% |
| 2016 | 72.25% | 9.40% | 5.18% | 9.82% |
| 2017 | 73.87% | 9.50% | 4.11% | 10.34% |
| 2018 | 71.50% | 8.50% | 5.12% | 11.11% |
| 2019 | 73.25% | 8.66% | 4.60% | 10.50% |
| 2020 | 67.74% | 9.50% | 4.55% | 14.42% |
| 2021 | 67.08% | 10.03% | 5.29% | 11.92% |
Social Media Specialist wage gap by race
According to our data, white social media specialists have the highest average salary compared to other ethnicities. Hispanic or latino social media specialists have the lowest average salary at $49,752.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,875 |
| White | $53,132 |
| Black or African American | $49,800 |
| Asian | $51,031 |
| Hispanic or Latino | $49,752 |
Average social media specialist age
See how the average age of social media specialists varies based on ethnicity and gender.
Male
Female
Social Media Specialist age by race and gender
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Social Media Specialist age breakdown
The average age of social media specialists is 40+ years years old, representing 53% of the social media specialist population.
Social Media Specialist age breakdown
| Social Media Specialist Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Social Media Specialist educational attainment
The most common degree for social media specialists is bachelor's degree, with 79% of social media specialists earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 7%.
- Bachelor's, 79%
- Associate, 9%
- Master's, 7%
- High School Diploma, 3%
- Other Degrees, 2%
Social Media Specialists by degree level
| Social Media Specialist Degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Associate | 9% |
| Master's | 7% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Social Media Specialist Jobs You Might Like
Social Media Specialist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $54,915 |
| Bachelor's Degree | $51,996 |
Social Media Specialist employment statistics
Most social media specialists work for a private in the professional industry.
Company size where social media specialists work
Below, you can see the size of companies where social media specialists work.
Social Media Specialist jobs by employer size
| Company Size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 29% |
Social Media Specialist jobs by company type
Employees with the social media specialist job title have their preferences when it comes to working for a company. For instance, most social media specialists prefer to work at private companies over public companies.
Social Media Specialist jobs by sector
| Company Type | Percentages |
|---|---|
| Education | 13% |
| Public | 35% |
| Private | 50% |
| Government | 2% |
Social Media Specialist jobs by industry
The most common industries for social media specialists are professional, education and retail.
Social Media Specialist industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 15% |
| Professional | 11% |
| Retail | 10% |
| Education | 10% |
| Media | 9% |
| Technology | 9% |
| Internet | 5% |
| Health Care | 4% |
| Telecommunication | 3% |
| Manufacturing | 3% |
| Finance | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Hospitality | 2% |
| Government | 2% |
| Automotive | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Utilities | 1% |
| Construction | 1% |
| Real Estate | 1% |
| Energy | 1% |
Social Media Specialist turnover and employment statistics
Social Media Specialist unemployment rate over time
The unemployment rate for social media specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
- Unemployment rate
Social Media Specialist unemployment rate by year
| Year | Social Media Specialist Unemployment Rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average social media specialist tenure
The average social media specialist stays at their job for 1-2 years, based on the 6,539 social media specialists resumes in Zippia's database.
Social Media Specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 25% |
| 3-4 years | 9% |
| 5-7 years | 22% |
| 8-10 years | 8% |
| 11+ years | 6% |
Social Media Specialist LGBT ratio compared to similar jobs
Review the percent of social media specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Weather Anchor | 10.10% | 959 |
| Game Show Host | 10.34% | 11,508 |
| Social Media Specialist | 12.01% | - |
| Arts And Entertainment Editor | 12.38% | 5,161 |
| Bilingual Interpreter | 14.90% | 5,338 |
| Playwright | 16.36% | 307 |
| Train Announcer | 16.36% | 1,244 |
Similar social media specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Weather Anchor | 10.10% | 959 |
| Game Show Host | 10.34% | 11,508 |
| Arts And Entertainment Editor | 12.38% | 5,161 |
| Bilingual Interpreter | 14.90% | 5,338 |
| Playwright | 16.36% | 307 |
| Train Announcer | 16.36% | 1,244 |
Foreign languages spoken by social media specialists
The most common foreign language among social media specialists is Spanish at 49.4%. The second-most popular foreign language spoken is French at 12.4% and Chinese is the third-most popular at 5.3%.
- Spanish, 49.4%
- French, 12.4%
- Chinese, 5.3%
- German, 4.7%
- Mandarin, 4.7%
- Other, 23.5%
Social Media Specialist languages spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 49.4% |
| French | 12.4% |
| Chinese | 5.3% |
| German | 4.7% |
| Mandarin | 4.7% |
| Other | 23.5% |
