Average Social Media Specialist Salary
$46,000 yearly
$16.43 hourly
Updated July 28, 2021
$35,000
10 %
$46,000
Median
$61,000
90 %
Social media specialists in the United States make an average salary of $46,824 per year or $22.51 per hour. In terms of salary range, an entry level social media specialist salary is roughly $35,000 a year, while the top 10% makes $61,000. If you like following the crowd, retail and technology companies tend to attract the most workers in this field. But if you're in it for the money, then you'll want to seek out technology, media, and manufacturing companies, as employees in each industry have reported the highest salaries. As most things go, location can be critical. Nevada, Hawaii, New Hampshire, Connecticut, and California provide the highest social media specialist salaries.

Average Social Media Specialist Salary By State

The darker areas on the map show where social media specialists earn the highest salaries across all 50 states.

Average Salary

Social Media Specialist average salary by State

StateascdescAvg. salaryascdescHourly rateascdesc
Alabama
Alabama
$35,583
$35,583
$17.11
$17.11
Alaska
Alaska
$42,445
$42,445
$20.41
$20.41
Arizona
Arizona
$45,778
$45,778
$22.01
$22.01
Arkansas
Arkansas
$32,065
$32,065
$15.42
$15.42
California
California
$52,121
$52,121
$25.06
$25.06
Colorado
Colorado
$47,878
$47,878
$23.02
$23.02
Connecticut
Connecticut
$54,737
$54,737
$26.32
$26.32
Delaware
Delaware
$45,992
$45,992
$22.11
$22.11
District of Columbia
District of Columbia
$54,545
$54,545
$26.22
$26.22
Florida
Florida
$38,512
$38,512
$18.52
$18.52
Georgia
Georgia
$38,977
$38,977
$18.74
$18.74
Hawaii
Hawaii
$55,766
$55,766
$26.81
$26.81
Idaho
Idaho
$39,746
$39,746
$19.11
$19.11
Illinois
Illinois
$42,524
$42,524
$20.44
$20.44
Indiana
Indiana
$34,476
$34,476
$16.57
$16.57
Iowa
Iowa
$38,302
$38,302
$18.41
$18.41
Kansas
Kansas
$32,331
$32,331
$15.54
$15.54
Kentucky
Kentucky
$34,917
$34,917
$16.79
$16.79
Louisiana
Louisiana
$31,717
$31,717
$15.25
$15.25
Maine
Maine
$43,554
$43,554
$20.94
$20.94
Maryland
Maryland
$46,661
$46,661
$22.43
$22.43
Massachusetts
Massachusetts
$46,852
$46,852
$22.52
$22.52
Michigan
Michigan
$42,205
$42,205
$20.29
$20.29
Minnesota
Minnesota
$42,567
$42,567
$20.46
$20.46
Mississippi
Mississippi
$34,128
$34,128
$16.41
$16.41
Missouri
Missouri
$37,080
$37,080
$17.83
$17.83
Montana
Montana
$45,654
$45,654
$21.95
$21.95
Nebraska
Nebraska
$38,616
$38,616
$18.57
$18.57
Nevada
Nevada
$58,528
$58,528
$28.14
$28.14
New Hampshire
New Hampshire
$55,253
$55,253
$26.56
$26.56
New Jersey
New Jersey
$47,456
$47,456
$22.82
$22.82
New Mexico
New Mexico
$33,743
$33,743
$16.22
$16.22
New York
New York
$47,914
$47,914
$23.04
$23.04
North Carolina
North Carolina
$42,314
$42,314
$20.34
$20.34
North Dakota
North Dakota
$46,040
$46,040
$22.13
$22.13
Ohio
Ohio
$41,424
$41,424
$19.92
$19.92
Oklahoma
Oklahoma
$32,386
$32,386
$15.57
$15.57
Oregon
Oregon
$49,326
$49,326
$23.71
$23.71
Pennsylvania
Pennsylvania
$38,499
$38,499
$18.51
$18.51
Rhode Island
Rhode Island
$42,190
$42,190
$20.28
$20.28
South Carolina
South Carolina
$30,119
$30,119
$14.48
$14.48
South Dakota
South Dakota
$43,414
$43,414
$20.87
$20.87
Tennessee
Tennessee
$36,152
$36,152
$17.38
$17.38
Texas
Texas
$35,946
$35,946
$17.28
$17.28
Utah
Utah
$36,939
$36,939
$17.76
$17.76
Vermont
Vermont
$45,078
$45,078
$21.67
$21.67
Virginia
Virginia
$47,914
$47,914
$23.04
$23.04
Washington
Washington
$47,794
$47,794
$22.98
$22.98
West Virginia
West Virginia
$47,352
$47,352
$22.77
$22.77
Wisconsin
Wisconsin
$44,603
$44,603
$21.44
$21.44
Wyoming
Wyoming
$40,478
$40,478
$19.46
$19.46

Highest Paying Cities For Social Media Specialist

0 selections
CityascdescAvg. salaryascdescHourly rateascdesc
San Francisco, CA
San Francisco, CA
$53,644
$53,644
$25.79
$25.79
New York, NY
New York, NY
$48,074
$48,074
$23.11
$23.11
Fort Collins, CO
Fort Collins, CO
$48,009
$48,009
$23.08
$23.08
Seattle, WA
Seattle, WA
$47,927
$47,927
$23.04
$23.04
Richmond, VA
Richmond, VA
$47,751
$47,751
$22.96
$22.96
Parsippany-Troy Hills, NJ
Parsippany-Troy Hills, NJ
$47,376
$47,376
$22.78
$22.78

The largest raises come from changing jobs.

See what's out there.

Average Social Media Specialist Salary Over Time

Compare salaries for individual cities or states with the national average.

Location

    How Much Do Social Media Specialists Make In Different Industries?

    Social media specialist salaries can vary on many factors, including what industry a job is in. In fact, jobs with technology, media, and manufacturing companies tend to be the highest paying. Furthermore, a social media specialist can make a yearly salary of $55,155 while working for technology companies. All the while, other social media specialists are making $53,189 at media companies and $52,767 at manufacturing companies. One industry social media specialists may want to avoid is the hospitality industry as it offers the lowest average salary at $49,838.
    IndustryAvg. SalaryRange
    1. Technology
    $55,155
    $46k
    $62k
    2. Media
    $53,189
    $46k
    $62k
    3. Manufacturing
    $52,767
    $46k
    $62k
    4. Retail
    $52,077
    $46k
    $62k
    5. Health Care
    $51,174
    $46k
    $62k
    6. Professional
    $49,972
    $46k
    $62k

    High Paying Social Media Specialist Jobs

    Average JOB Salary by Field

    Public Relations Coordinator

    Avg. salary: $42,762

    A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
    23,792 Public Relations Coordinator Jobs
    Communications Coordinator

    Avg. salary: $45,218

    A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
    23,119 Communications Coordinator Jobs
    Media Consultant

    Avg. salary: $47,935

    A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
    16,225 Media Consultant Jobs
    Media Coordinator

    Avg. salary: $40,983

    A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
    20,545 Media Coordinator Jobs
    Social Media Internship

    Avg. salary: $25,871

    In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.
    57,105 Social Media Internship Jobs
    Social Media Manager

    Avg. salary: $58,105

    Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
    64,595 Social Media Manager Jobs

    Social Media Specialist Salaries By Years Of Experience

    The salary for a social media specialist can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

    Which Companies Pay Social Media Specialists The Most?

    To earn a high income as a social media specialist, working for McKinsey & Company or Merck might be your best bet, as they are the highest paying companies in this field. In addition, companies like iRobot and Interactive Brokers report highly competitive wages for social media specialists.
    Company

    Recently Added Social Media Specialist Salaries

    Location
    CompanyascdescJobascdescLocationascdescDate AddedascdescSalaryascdesc
    Paid Social Media Specialist
    Paid Social Media Specialist
    Gilbert, AZ
    Gilbert, AZ
    06/29/2021
    06/29/2021
    $62,610
    $62,610
    06/29/2021
    Social Media Specialist
    Social Media Specialist
    Raleigh, NC
    Raleigh, NC
    06/25/2021
    06/25/2021
    $100,000
    $100,000
    06/25/2021
    Graphics and Social Media Specialist
    Graphics and Social Media Specialist
    Avon Park, FL
    Avon Park, FL
    06/25/2021
    06/25/2021
    $28,000
    $28,000
    06/25/2021
    Content and Social Media Specialist-Remote Nationwide
    Content and Social Media Specialist-Remote Nationwide
    Eden Prairie, MN
    Eden Prairie, MN
    06/24/2021
    06/24/2021
    $43,347
    $43,347
    06/24/2021
    Social Media Specialist
    Social Media Specialist
    San Rafael, CA
    San Rafael, CA
    06/17/2021
    06/17/2021
    $41,740
    $41,740
    06/17/2021
    Funding Circle
    Funding Circle
    Social Media & Complaints Specialist
    Social Media & Complaints Specialist
    Social Media & Complaints Specialist
    Denver, CO
    Denver, CO
    06/11/2021
    06/11/2021
    $42,000
    $42,000
    06/11/2021
    Teaching Strategies, LLC
    Teaching Strategies, LLC
    Contract Social Media Specialist (Contract/Remote) (West Coast)
    Contract Social Media Specialist (Contract/Remote) (West Coast)
    Contract Social Media Specialist (Contract/Remote) (West Coast)
    Ione, CA
    Ione, CA
    06/11/2021
    06/11/2021
    $41,740
    $41,740
    06/11/2021
    Social Media, Paid & Analytics Specialist
    Social Media, Paid & Analytics Specialist
    Denver, CO
    Denver, CO
    06/10/2021
    06/10/2021
    $70,000
    $70,000
    06/10/2021
    Social Media Specialist (59053)
    Social Media Specialist (59053)
    Westminster, CO
    Westminster, CO
    06/08/2021
    06/08/2021
    $66,250
    $66,250
    06/08/2021
    Wake Research
    Wake Research
    Social Media Specialist
    Social Media Specialist
    Social Media Specialist
    Raleigh, NC
    Raleigh, NC
    06/05/2021
    06/05/2021
    $100,000
    $100,000
    06/05/2021

    Average Social Media Specialist Salary by Demographic

    Social Media Specialist Gender Pay Gap

    male-income
    Male Income
    $49,667
    female-income
    Female Income
    $48,126
    Median Social Media Specialist Income by Race
    Asian social media specialists have the highest average salary compared to other ethnicities. Hispanic or latino social media specialists have the lowest average salary at $47,433.
    $52,000
    $51,000
    $50,000
    $49,000
    $48,000
    $47,000
    White
    Black or African American
    Asian
    Unknown
    Hispanic or Latino
    Ethnicityascdesc
    Salaryascdesc
    White$48,256
    Black or African American$49,990
    Asian$50,947
    Unknown$47,857
    Hispanic or Latino$47,433
    Average Social Media Specialist Salary by Education Level
    Social media specialists with a Masters degree earn more than those without, at $53,557 annually. With a Doctorate degree, social media specialists earn a median annual income of $53,549 compared to $48,126 for social media specialists with an Bachelors degree.
    $55,000
    $53,000
    $51,000
    $49,000
    $47,000
    Bachelor's Degree
    Master's Degree
    Doctorate Degree
    Educationascdesc
    Salaryascdesc
    Bachelor's Degree$48,126
    Master's Degree$53,557
    Doctorate Degree$53,549