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Updated July 11, 2022

Average Social Media Specialist Salary

$49,127 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More

$23.62 hourly

Entry level Salary
$38,000 yearly
$38,000
10 %
$49,127
Median
$63,000
90 %

How much does a Social Media Specialist make?

Social media specialists make $49,127 per year on average, or $23.62 per hour, in the United States. Social media specialists on the lower end of that spectrum, the bottom 10% to be exact, make roughly $38,000 a year, while the top 10% makes $63,000.

Location impacts how much a social media specialist can expect to make. Social media specialists make the most in Connecticut, Maryland, California, New York, and Virginia.

Highest Paying States For Social Media Specialists

The darker areas on the map show where social media specialists earn the highest salaries across all 50 states.

  • State View
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Average Salary:

Social Media Specialist average salary by State

Rank  State  Avg. Salary  Hourly Rate  Job Count  
1District of Columbia$61,074$29.36315
2Michigan$53,982$25.951,119
3Massachusetts$54,729$26.311,436
4Alaska$54,961$26.42124
5New York$55,121$26.502,083
6Delaware$52,567$25.27208
7Connecticut$57,577$27.68399
8Maryland$56,132$26.99929
9California$55,458$26.663,936
10Virginia$55,054$26.471,043
11New Hampshire$50,979$24.51218
12New Jersey$54,867$26.38827
13West Virginia$48,901$23.51173
14Vermont$47,752$22.96134
15Washington$50,089$24.08989
16Nevada$48,830$23.48263
17Wisconsin$50,358$24.21517
18Tennessee$49,513$23.80530
19Hawaii$52,797$25.38131
20Illinois$49,029$23.571,527
21Kentucky$49,236$23.67345
22Rhode Island$48,594$23.36154
23Wyoming$44,964$21.62113
24Indiana$48,438$23.29654
25North Dakota$45,995$22.11124
26Oregon$48,983$23.55500
27Arizona$48,169$23.16688
28North Carolina$47,705$22.94995
29Minnesota$48,498$23.32707
30Nebraska$45,555$21.90298
31Idaho$44,630$21.46259
32Colorado$47,687$22.93719
33Ohio$46,651$22.43915
34Pennsylvania$46,196$22.211,156
35Utah$43,091$20.72477
36Maine$42,042$20.21220
37Georgia$45,714$21.981,174
38Montana$42,296$20.33164
39Arkansas$41,682$20.04301
40Florida$41,697$20.052,015
41South Dakota$39,548$19.01139
42Texas$42,449$20.412,056
43Iowa$38,756$18.63474
44Missouri$42,592$20.48557
45Oklahoma$40,953$19.69296
46New Mexico$40,330$19.39213
47Louisiana$37,163$17.87417
48Alabama$40,663$19.55356
49Kansas$37,453$18.01308
50Mississippi$37,347$17.96202
51South Carolina$37,841$18.19381

Highest Paying Cities For Social Media Specialists

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Rank  City  Avg. Salary  Hourly Rate  
1Washington, DC$61,139$29.39
2San Francisco, CA$58,040$27.90
3Middletown, CT$57,523$27.66
4Baltimore, MD$56,224$27.03
5New York, NY$55,213$26.54
6Richmond, VA$55,037$26.46
7Boston, MA$54,697$26.30
8Detroit, MI$54,117$26.02
9Seattle, WA$50,589$24.32
10Richmond, KY$49,391$23.75
11Chicago, IL$49,274$23.69
12Portland, OR$48,684$23.41
13Minneapolis, MN$48,520$23.33
14Indianapolis, IN$48,264$23.20
15Phoenix, AZ$48,158$23.15

Social Media Specialist Salary Details

Social Media Specialist Salary

What is a Social Media Specialist's Salary?

Percentile  Annual Salary  Monthly Salary  Hourly Rate  
90th Percentile$63,000$5,250$30
75th Percentile$56,000$4,667$27
Average$49,127$4,094$24
25th Percentile$43,000$3,583$21
10th Percentile$38,000$3,167$18

Average Salary By Related Titles

Job Title  Annual Salary  Monthly Salary  Hourly Rate  Job Openings  
Public Relations Coordinator$48,411$4,034$23.2735,324
Communications Coordinator$45,455$3,788$21.8539,790
Media Consultant$56,489$4,707$27.1628,768
Media Coordinator$46,742$3,895$22.4735,285
Social Media Internship$37,858$3,155$18.2079,411
Social Media Manager$59,282$4,940$28.50105,475

Here are the five companies hiring the most now:

  1. Nike Jobs (28)
  2. Salesforce Jobs (8)
  3. Arrow Electronics Jobs (47)
  4. Activision Blizzard Jobs (14)
  5. Nordstrom Jobs (13)

Which Companies Pay Social Media Specialists The Most?

The highest paying companies for social media specialists are RE/MAX and Bain & Company according to our most recent salary estimates. In addition, companies like McKinsey & Company Inc and CME Group report highly competitive wages for social media specialists.
Rank  Company  Average Salary  Hourly Rate  Job Openings  
1RE/MAX$80,550$38.735
2Bain & Company$75,752$36.4224
3McKinsey & Company Inc$75,743$36.4164
4CME Group$67,017$32.221
5Adobe$62,434$30.0212
6Fortinet$60,359$29.022
7Corning Incorporated$59,320$28.523
8Esri$58,944$28.342
9TBWA Worldwide$56,049$26.95
10Thermo Fisher Scientific$55,981$26.9161
11NTT Data International L.L.C.$55,321$26.604
12Stanford University$55,105$26.4917
13Ansys$54,939$26.411
14Panasonic Avionics$54,576$26.245
15AdventHealth$53,782$25.8675
16Radancy$53,513$25.73
17Rheem Manufacturing$53,503$25.724
18Five Star Bank$53,078$25.523
19Miriam Hospital$52,927$25.4520
20Dahl Consulting$52,867$25.421

How Much Do Social Media Specialists Make In Different Industries?

Here are some examples of how much a social media specialist salaries can based on different industries:

  1. The manufacturing industry pays social media specialists an average salary of $50,572

  2. The retail industry pay $48,647

  3. The lowest paying industry for social media specialists is the professional industry. Social media specialists in this industry earn an average salary of $46,636

Highest Paying Industries For Social Media Specialists

Rank  Industry  Average Salary  Hourly Rate  
1Manufacturing$50,572$24.31
2Retail$48,647$23.39
3Technology$48,370$23.25
4Media$48,300$23.22
5Hospitality$47,513$22.84
6Professional$46,636$22.42

High Paying Social Media Specialist Jobs

Social Media Specialist Salary Trends

The salary for a social media specialist can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

Average Social Media Specialist Salary Over Time

Compare salaries for individual cities or states with the national average.

    Social Media Specialist Salary By Year

    Year  Avg. Salary  Hourly Rate  % Change  
    2022$49,100$23.62+2.6%
    2021$47,800$22.99+1.9%
    2020$46,900$22.56+1.2%
    2019$46,400$22.30+2.2%
    2018$45,400$21.82+2.2%

    Recently Added Social Media Specialist Salaries

    Company  Job  Location  Date Added  Salary  
    Beacon Hill Staffing GroupWeb and Social Media SpecialistBoston, MA06/01/2022$83,480
    Pellissippi State Community CollegeSpecialist, Social Media and WebToone, TN05/31/2022$37,280
    Law Offices of Craig Goldenfarb P ASocial Media SpecialistWest Palm Beach, FL05/31/2022$40,000
    American Specialty Health IncorporatedSR Social Media SpecialistSan Diego, CA05/29/2022$48,000
    The Tennessee Credit UnionSocial Media SpecialistNashville, TN05/28/2022$39,653
    Better Business Bureau Serving The Heart of TexasSocial and Digital Media SpecialistAustin, TX05/27/2022$48,001
    Alterra Mountain CoSocial Media & Content SpecialistDenver, CO05/27/2022$43,680
    Chumash CasinoSocial Media SpecialistSanta Ynez, CA05/27/2022$59,730
    University of ArkansasSocial Media SpecialistDe Queen, AR05/23/2022$28,633
    Concentrix Corp.Social Media Support Specialist-Austin TXAustin, TX05/21/2022$41,740

    Social Media Specialist Salaries FAQs

    What state pays Social Media Specialists the most?

    Connecticut pays Social Media Specialists the most in the United States, with an average salary of $61,074 per year, or $29.36 per hour.

    How do I know if I'm being paid fairly as a Social Media Specialist?

    You know if you are being paid fairly as a Social Media Specialist if your pay is close to the average pay for the state you live in. For example, if you live in Connecticut you should be paid close to $57,577 per year.

    What type of Social Media Specialist gets paid the most?

    Content Specialist gets paid the most. Content Specialist made a median salary of $62,664. The best-paid 10 percent make $75,000, while the lowest-paid 10 percent make $52,000.

    How much do media specialists make?

    Media specialists make about $49,000 yearly or $23.58 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.

    On the lower end of the salary range, they can make around $29,000, usually for entry-level positions or for low-paying states like Louisiana and South Carolina. On the higher end, they can earn around $81,00 or more.

    How much does a social media marketing specialist make?

    A social media marketing specialist, also known as a social media specialist, makes about $46,000 a year or $22.51 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.

    How much does a social media specialist make a year?

    A social media specialist makes about $46,000 a year or $22.51 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.

    On the lower end of the salary range, they can make around $35,000, usually for entry-level positions or for low-paying states like Kentucky and Alabama. On the higher end, they can earn around $61,000 or more.

    Is social media specialist a good career?

    Yes, being a social media specialist is a good career if you enjoy making creative content, engaging with people online, and the high salary possibilities.

    Social media specialists are professionals responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. Their duties include customer service, copywriting, data analysis, and creative direction, making the job feel fast-paced and exciting.

    Search For Social Media Specialist Jobs

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