Social Media Specialist Salary

Average Yearly Salary

Updated May 18, 2020

$45,000

$33,000

$45,000

$63,000

Social Media Specialists in the United States make an average salary of $46,023 per year or $22.13 per hour. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $33,000 a year, while the top 10% makes $63,000. If you like following the crowd, Technology and Professional companies tend to attract the most workers in this field. But if you're in it for the money, then you'll want to seek out Health Care, Technology, and Manufacturing companies, as employees in each industry have reported the highest salaries. As most things go, location can be critical. Alaska, Virginia, Washington, New Jersey, and Arizona provide the highest Social Media Specialist salaries.

Best Paying Cities

Washington, DC

$57,088

Santa Clara, CA

$54,155

Redmond, WA

$53,913

Map of Social Media Specialist Salaries

The darker areas on the map show where Social Media Specialists earn the highest salaries across all 50 states.

Average Salary:

Average Social Media Specialist Salary By Location

While a Social Media Specialist can average a salary of $46,023 per year, or $22.13 per hour, there are many opportunities for Social Media Specialists to make more. For example, in Washington, DC you might make $57,088 per year. Other high-paying locations include Santa Clara, CA, Redmond, WA and Camden, NJ. If you're in an entry-level position, your best bet is to move to Washington, DC where the average starting salary is $35,000. The highest paying states for Social Media Specialists include Alaska, Virginia and Washington. Meanwhile, Oklahoma, Kansas, and Indiana offer the lowest salaries.

City

Average Salary

Washington, DC

$57,088

$57k

Santa Clara, CA

$54,155

$54k

Redmond, WA

$53,913

$54k

Camden, NJ

$52,530

$53k

Phoenix, AZ

$51,968

$52k

New York, NY

$50,403

$50k

Baltimore, MD

$49,388

$49k

Brookline, MA

$48,708

$49k

Minneapolis, MN

$47,357

$47k

Vernon Hills, IL

$44,698

$45k

Average Social Media Specialist Salary By Company

To earn a high income as a Social Media Specialist, working for Meijer or Baxter International might be your best bet, as they are the highest paying companies in this field. In addition, companies like Nordstrom and Goldman Sachs report highly competitive salaries for Social Media Specialists.

Company

Average Salary

Meijer

$73,865

$74k

Baxter International

$70,854

$71k

Nordstrom

$67,414

$67k

Goldman Sachs

$66,848

$67k

IBM

$62,693

$63k

Blue Shield of California

$62,221

$62k

$61,398

$61k

Panasonic Avionics

$60,555

$61k

ICONMA

$60,416

$60k

Western Digital

$59,908

$60k

The largest raises come from changing jobs.

See what's out there.

Average Social Media Specialist Pay By Industry

Social Media Specialist salaries can vary on many factors, including what industry a job is in. In fact, jobs with Health Care, Technology, and Manufacturing companies tend to be the highest paying. Furthermore, a Social Media Specialist can make a yearly salary of $48,548 while working for Health Care companies. All the while, other Social Media Specialists are making $47,474 at Technology companies and $46,145 at Manufacturing companies. One industry Social Media Specialists may want to avoid is the Professional industry as it offers the lowest average salary at $43,667.

Industry

Average Salary

Health Care

$48,548

$49k

Technology

$47,474

$47k

Manufacturing

$46,145

$46k

Retail

$45,918

$46k

Media

$45,312

$45k

Hospitality

$44,023

$44k

Professional

$43,667

$44k