Social Media Specialist Salary
Average Social Media Specialist Salary
$49,127 yearlyTo create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
How much does a Social Media Specialist make?
Social media specialists make $49,127 per year on average, or $23.62 per hour, in the United States. Social media specialists on the lower end of that spectrum, the bottom 10% to be exact, make roughly $38,000 a year, while the top 10% makes $63,000.
Location impacts how much a social media specialist can expect to make. Social media specialists make the most in Connecticut, Maryland, California, New York, and Virginia.
Highest Paying States For Social Media Specialists
The darker areas on the map show where social media specialists earn the highest salaries across all 50 states.
- State View
- County View
Social Media Specialist average salary by State
| Rank | State | Avg. Salary | Hourly Rate | Job Count |
|---|---|---|---|---|
| 1 | District of Columbia | $61,074 | $29.36 | 315 |
| 2 | Michigan | $53,982 | $25.95 | 1,119 |
| 3 | Massachusetts | $54,729 | $26.31 | 1,436 |
| 4 | Alaska | $54,961 | $26.42 | 124 |
| 5 | New York | $55,121 | $26.50 | 2,083 |
| 6 | Delaware | $52,567 | $25.27 | 208 |
| 7 | Connecticut | $57,577 | $27.68 | 399 |
| 8 | Maryland | $56,132 | $26.99 | 929 |
| 9 | California | $55,458 | $26.66 | 3,936 |
| 10 | Virginia | $55,054 | $26.47 | 1,043 |
| 11 | New Hampshire | $50,979 | $24.51 | 218 |
| 12 | New Jersey | $54,867 | $26.38 | 827 |
| 13 | West Virginia | $48,901 | $23.51 | 173 |
| 14 | Vermont | $47,752 | $22.96 | 134 |
| 15 | Washington | $50,089 | $24.08 | 989 |
| 16 | Nevada | $48,830 | $23.48 | 263 |
| 17 | Wisconsin | $50,358 | $24.21 | 517 |
| 18 | Tennessee | $49,513 | $23.80 | 530 |
| 19 | Hawaii | $52,797 | $25.38 | 131 |
| 20 | Illinois | $49,029 | $23.57 | 1,527 |
| 21 | Kentucky | $49,236 | $23.67 | 345 |
| 22 | Rhode Island | $48,594 | $23.36 | 154 |
| 23 | Wyoming | $44,964 | $21.62 | 113 |
| 24 | Indiana | $48,438 | $23.29 | 654 |
| 25 | North Dakota | $45,995 | $22.11 | 124 |
| 26 | Oregon | $48,983 | $23.55 | 500 |
| 27 | Arizona | $48,169 | $23.16 | 688 |
| 28 | North Carolina | $47,705 | $22.94 | 995 |
| 29 | Minnesota | $48,498 | $23.32 | 707 |
| 30 | Nebraska | $45,555 | $21.90 | 298 |
| 31 | Idaho | $44,630 | $21.46 | 259 |
| 32 | Colorado | $47,687 | $22.93 | 719 |
| 33 | Ohio | $46,651 | $22.43 | 915 |
| 34 | Pennsylvania | $46,196 | $22.21 | 1,156 |
| 35 | Utah | $43,091 | $20.72 | 477 |
| 36 | Maine | $42,042 | $20.21 | 220 |
| 37 | Georgia | $45,714 | $21.98 | 1,174 |
| 38 | Montana | $42,296 | $20.33 | 164 |
| 39 | Arkansas | $41,682 | $20.04 | 301 |
| 40 | Florida | $41,697 | $20.05 | 2,015 |
| 41 | South Dakota | $39,548 | $19.01 | 139 |
| 42 | Texas | $42,449 | $20.41 | 2,056 |
| 43 | Iowa | $38,756 | $18.63 | 474 |
| 44 | Missouri | $42,592 | $20.48 | 557 |
| 45 | Oklahoma | $40,953 | $19.69 | 296 |
| 46 | New Mexico | $40,330 | $19.39 | 213 |
| 47 | Louisiana | $37,163 | $17.87 | 417 |
| 48 | Alabama | $40,663 | $19.55 | 356 |
| 49 | Kansas | $37,453 | $18.01 | 308 |
| 50 | Mississippi | $37,347 | $17.96 | 202 |
| 51 | South Carolina | $37,841 | $18.19 | 381 |
Highest Paying Cities For Social Media Specialists
| Rank | City | Avg. Salary | Hourly Rate |
|---|---|---|---|
| 1 | Washington, DC | $61,139 | $29.39 |
| 2 | San Francisco, CA | $58,040 | $27.90 |
| 3 | Middletown, CT | $57,523 | $27.66 |
| 4 | Baltimore, MD | $56,224 | $27.03 |
| 5 | New York, NY | $55,213 | $26.54 |
| 6 | Richmond, VA | $55,037 | $26.46 |
| 7 | Boston, MA | $54,697 | $26.30 |
| 8 | Detroit, MI | $54,117 | $26.02 |
| 9 | Seattle, WA | $50,589 | $24.32 |
| 10 | Richmond, KY | $49,391 | $23.75 |
| 11 | Chicago, IL | $49,274 | $23.69 |
| 12 | Portland, OR | $48,684 | $23.41 |
| 13 | Minneapolis, MN | $48,520 | $23.33 |
| 14 | Indianapolis, IN | $48,264 | $23.20 |
| 15 | Phoenix, AZ | $48,158 | $23.15 |
Social Media Specialist Salary Details
What is a Social Media Specialist's Salary?
| Percentile | Annual Salary | Monthly Salary | Hourly Rate |
|---|---|---|---|
| 90th Percentile | $63,000 | $5,250 | $30 |
| 75th Percentile | $56,000 | $4,667 | $27 |
| Average | $49,127 | $4,094 | $24 |
| 25th Percentile | $43,000 | $3,583 | $21 |
| 10th Percentile | $38,000 | $3,167 | $18 |
Average Salary By Related Titles
| Job Title | Annual Salary | Monthly Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| Public Relations Coordinator | $48,411 | $4,034 | $23.27 | 35,324 |
| Communications Coordinator | $45,455 | $3,788 | $21.85 | 39,790 |
| Media Consultant | $56,489 | $4,707 | $27.16 | 28,768 |
| Media Coordinator | $46,742 | $3,895 | $22.47 | 35,285 |
| Social Media Internship | $37,858 | $3,155 | $18.20 | 79,411 |
| Social Media Manager | $59,282 | $4,940 | $28.50 | 105,475 |
Here are the five companies hiring the most now:
Which Companies Pay Social Media Specialists The Most?
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | RE/MAX | $80,550 | $38.73 | 5 |
| 2 | Bain & Company | $75,752 | $36.42 | 24 |
| 3 | McKinsey & Company Inc | $75,743 | $36.41 | 64 |
| 4 | CME Group | $67,017 | $32.22 | 1 |
| 5 | Adobe | $62,434 | $30.02 | 12 |
| 6 | Fortinet | $60,359 | $29.02 | 2 |
| 7 | Corning Incorporated | $59,320 | $28.52 | 3 |
| 8 | Esri | $58,944 | $28.34 | 2 |
| 9 | TBWA Worldwide | $56,049 | $26.95 | |
| 10 | Thermo Fisher Scientific | $55,981 | $26.91 | 61 |
| 11 | NTT Data International L.L.C. | $55,321 | $26.60 | 4 |
| 12 | Stanford University | $55,105 | $26.49 | 17 |
| 13 | Ansys | $54,939 | $26.41 | 1 |
| 14 | Panasonic Avionics | $54,576 | $26.24 | 5 |
| 15 | AdventHealth | $53,782 | $25.86 | 75 |
| 16 | Radancy | $53,513 | $25.73 | |
| 17 | Rheem Manufacturing | $53,503 | $25.72 | 4 |
| 18 | Five Star Bank | $53,078 | $25.52 | 3 |
| 19 | Miriam Hospital | $52,927 | $25.45 | 20 |
| 20 | Dahl Consulting | $52,867 | $25.42 | 1 |
How Much Do Social Media Specialists Make In Different Industries?
Here are some examples of how much a social media specialist salaries can based on different industries:
The manufacturing industry pays social media specialists an average salary of $50,572
The retail industry pay $48,647
The lowest paying industry for social media specialists is the professional industry. Social media specialists in this industry earn an average salary of $46,636
Highest Paying Industries For Social Media Specialists
| Rank | Industry | Average Salary | Hourly Rate |
|---|---|---|---|
| 1 | Manufacturing | $50,572 | $24.31 |
| 2 | Retail | $48,647 | $23.39 |
| 3 | Technology | $48,370 | $23.25 |
| 4 | Media | $48,300 | $23.22 |
| 5 | Hospitality | $47,513 | $22.84 |
| 6 | Professional | $46,636 | $22.42 |
High Paying Social Media Specialist Jobs
Social Media Specialist Salary Trends
Average Social Media Specialist Salary Over Time
Compare salaries for individual cities or states with the national average.
Social Media Specialist Salary By Year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2022 | $49,100 | $23.62 | +2.6% |
| 2021 | $47,800 | $22.99 | +1.9% |
| 2020 | $46,900 | $22.56 | +1.2% |
| 2019 | $46,400 | $22.30 | +2.2% |
| 2018 | $45,400 | $21.82 | +2.2% |
Recently Added Social Media Specialist Salaries
| Company | Job | Location | Date Added | Salary |
|---|---|---|---|---|
| Beacon Hill Staffing Group | Web and Social Media Specialist | Boston, MA | 06/01/2022 | $83,480 |
| Pellissippi State Community College | Specialist, Social Media and Web | Toone, TN | 05/31/2022 | $37,280 |
| Law Offices of Craig Goldenfarb P A | Social Media Specialist | West Palm Beach, FL | 05/31/2022 | $40,000 |
| American Specialty Health Incorporated | SR Social Media Specialist | San Diego, CA | 05/29/2022 | $48,000 |
| The Tennessee Credit Union | Social Media Specialist | Nashville, TN | 05/28/2022 | $39,653 |
| Better Business Bureau Serving The Heart of Texas | Social and Digital Media Specialist | Austin, TX | 05/27/2022 | $48,001 |
| Alterra Mountain Co | Social Media & Content Specialist | Denver, CO | 05/27/2022 | $43,680 |
| Chumash Casino | Social Media Specialist | Santa Ynez, CA | 05/27/2022 | $59,730 |
| University of Arkansas | Social Media Specialist | De Queen, AR | 05/23/2022 | $28,633 |
| Concentrix Corp. | Social Media Support Specialist-Austin TX | Austin, TX | 05/21/2022 | $41,740 |
Social Media Specialist Salaries FAQs
What state pays Social Media Specialists the most?
Connecticut pays Social Media Specialists the most in the United States, with an average salary of $61,074 per year, or $29.36 per hour.
How do I know if I'm being paid fairly as a Social Media Specialist?
You know if you are being paid fairly as a Social Media Specialist if your pay is close to the average pay for the state you live in. For example, if you live in Connecticut you should be paid close to $57,577 per year.
What type of Social Media Specialist gets paid the most?
Content Specialist gets paid the most. Content Specialist made a median salary of $62,664. The best-paid 10 percent make $75,000, while the lowest-paid 10 percent make $52,000.
How much do media specialists make?
Media specialists make about $49,000 yearly or $23.58 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.
On the lower end of the salary range, they can make around $29,000, usually for entry-level positions or for low-paying states like Louisiana and South Carolina. On the higher end, they can earn around $81,00 or more.
How much does a social media marketing specialist make?
A social media marketing specialist, also known as a social media specialist, makes about $46,000 a year or $22.51 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.
How much does a social media specialist make a year?
A social media specialist makes about $46,000 a year or $22.51 hourly. As most jobs go, factors like location, industry, and experience can determine your exact salary.
On the lower end of the salary range, they can make around $35,000, usually for entry-level positions or for low-paying states like Kentucky and Alabama. On the higher end, they can earn around $61,000 or more.
Is social media specialist a good career?
Yes, being a social media specialist is a good career if you enjoy making creative content, engaging with people online, and the high salary possibilities.
Social media specialists are professionals responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. Their duties include customer service, copywriting, data analysis, and creative direction, making the job feel fast-paced and exciting.
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