Top Social Media Specialist Skills

Below we've compiled a list of the most important skills for a Social Media Specialist. We ranked the top skills based on the percentage of Social Media Specialist resumes they appeared on. For example, 15.3% of Social Media Specialist resumes contained Facebook as a skill. Let's find out what skills a Social Media Specialist actually needs in order to be successful in the workplace.

The six most common skills found on Social Media Specialist resumes in 2020. Read below to see the full list.

1. Facebook

high Demand
Here's how Facebook is used in Social Media Specialist jobs:
  • Prepared Facebook recommendations for increased engagement for urban street-wear/lifestyle blog including best practices, sample content and contest ideas.
  • Controlled various segments of companies advertisement on social media, specifically Facebook using Power Editor.
  • Manage all aspects of Facebook advertising campaigns with digital agency including approving creative and reporting.
  • Set up and promote e-mail marketing and target specific demographics that correlate with Facebook/Twitter followings.
  • Compose Tweets and Facebook posts to create interest and increase visibility and engagement
  • Experience utilizing Facebook Ads to achieve predetermined fan and engagement goals.
  • Create Digital Media (Twitter/Facebook/Blogs) messaging campaigns for disaster recovery.
  • Designed, executed and optimized Facebook advertising campaigns and contests.
  • Handled customer questions and concerns/complaints through Facebook.
  • Direct liaison with Facebook representatives.
  • Created, maintained and enhanced presence on Social Media Platforms, including Facebook, Twitter and YouTube, through creative posts.
  • Key Contributions: - Generated over 4,000 quality leads from Facebook direct response and cost-per-action campaigns in less than a year.
  • Developed a social media strategy for the companies that increased Facebook followers by 42% and Twitter followers by 380%.
  • Generated over 900 new Facebook post likes per month using organic advertising including special offers, events, and persuasive posts.
  • Leveraged mobile and social media platforms (YouTube, Facebook, Twitter) to communicate the brand and the brand story.
  • Build customer loyalty to General Motors through social media interactions (Facebook, Twitter, forums, blogs, etc.)
  • Increased Facebook followers on official fan page to over 500+ real, unique subscribers in first two months of management.
  • Created and managed all content, marketing campaigns and promotion on social media sites including Facebook, Twitter and YouTube.
  • Create, curate, and manage all published content (images, video and written), and Facebook Ads.
  • Provided exercise content for WellFit's website and Facebook page, as well as provided exercise consultations with WellFit patients

Show More

2. Twitter

high Demand
Here's how Twitter is used in Social Media Specialist jobs:
  • Adopted then-emerging social media platforms Facebook and Twitter to facilitate day-to-day engagement.
  • Implemented social media resolution for customer requests on Facebook and Twitter.
  • Managed company Twitter feed for thought leadership social media distribution.
  • Conducted Twitter and Facebook Post for Bethune-Cookman University Public Relations
  • Recognized by Twitter for having outstanding performance metrics.
  • Directed social media efforts for bakery, growing Twitter followers from 0 to 1,938 and Facebook from 0 to over 4,200.
  • Researched social media tendencies and best industry uses to redefine the bank's corporate Twitter strategy for the marketing management team.
  • Created and implemented a new social media strategy including Facebook and Twitter integration with the current web offerings of the museum.
  • Managed social media strategies for clients, which included, but not limited to Twitter, Facebook, and blogging campaigns.
  • Function as ghostwriter for Anna's real estate blog * Write other real estate copy * Manage Facebook and Twitter accounts
  • Engage with online audiences using all social media platforms, ranging from Facebook, Twitter, You Tube and others.
  • Point person for media requests pertaining to financial aid, such as Twitter chats, educational magazines and media outlets.
  • Designed and maintained Facebook & Twitter pages for the growing residential & commercial community of over 700 luxury homes.
  • Used Facebook and Twitter to help area food bank receive 30,000 pounds of food from Tyson Foods Hunger Relief.
  • Maintain and company Twitter, Facebook, and other social media initiatives, monitor brand mentions and brand reputation.
  • Created and implemented social media strategy to raise awareness of the Facebook and Twitter Platforms of Baron Championship Rings.
  • Create managed a twitter handle for our client to handle customer care, and provided Social Media strategy advice.
  • Consulted on social media campaign and wrote daily copy for the company Twitter, Facebook, and Yelp profiles.
  • Worked as a freelance social media marketer for a non-profit managing their Facebook and Twitter account to promote events.
  • Create project plans, customer analysis reports and Facebook and Twitter ads as well as track ad performance.

Show More

3. Company Website

high Demand
Here's how Company Website is used in Social Media Specialist jobs:
  • Oversee company website for updates and increase community participation in content.
  • Copy write, proofread and produce content for social media outlets as well as various marketing materials and company website content.
  • Write copy for clients' brochures, company websites, direct-mail pieces, annual reports, and presentations.
  • Created company website to drive traffic, build sales, and create gallery of our work.
  • Worked closely with Art Department team to develop the Look Book for the company website.
  • Sourced vendors and contracted with an organization to assist me in creating the company website.
  • Processed, edited, and formatted images before uploading onto the company websites and server.
  • Moderate Q+A feature of company website, which averages over 60,000 hits per week.
  • Created, developed and edited editorial content for company website and all online marketing.
  • Used WordPress to design and develop a new company website and blog.
  • Managed and optimized company website gallery and pages for SEO.
  • Update and perfect the company website and all owned advertisements.
  • Work on design and implementation of new company website.
  • Created blog content to drive traffic to company website.
  • Maintained and serviced the company websites and servers.
  • Manage All social media networks and company website.
  • Create content for and manage several company websites.
  • Maintain, design, & improve company website.
  • Freelance writer in Associate Communications department, producing 3 articles for the internal company website, myApron.
  • Created marketing pictures in Photoshop to post on company websites.

Show More

4. Online Presence

high Demand
Here's how Online Presence is used in Social Media Specialist jobs:
  • Developed a strategy to improve our online presence and social engagement and Performed Sentiment Analysis to track our Social standing.
  • Increase online presence through proven strategies to gain following, which in turn increases Brand awareness and sales.
  • Develop and portray a consistent voice for the company to maintain a strong Social Media and online presence
  • Improved the online presence of the business through posting to and maintaining social media accounts.
  • Design marketing and advertising materials, maintain website and online presence.
  • Maintained on online presence on Forums and Social media.
  • Generate, edit, publish, and share daily content that increases company's online presence.
  • Established a social media/online presence and increased the website traffic and search volume by 50 percent.
  • Produced social media content to liven up online presence,credited source of informationdocumenting/covering events, including photography and videography.

Show More

5. Instagram

high Demand
Here's how Instagram is used in Social Media Specialist jobs:
  • Managed Facebook and Instagram advertising including creative development, audience selection, and performance tracking.
  • Posted on and managed social media pages, lead and attended team meetings, communicated between teams and started company Instagram page
  • Reviewed customer comments and suggestions about improvements they would like to see from our company by leveraging Twitter and Instagram.
  • Created and monitored social media outlets for the company and promoted upcoming events using Facebook, Twitter, and Instagram.
  • Maintain a social media calendar for all upcoming campaigns, twitter parties, tweets, Instagram, and Facebook posts.
  • Developed and managed paid Facebook and Instagram ads for dozens of clients while maintaining a relationship with point of contact.
  • Manage social media outlets, including, not limited to, Facebook, Instagram, Twitter, Blog, etc.
  • Handle all Social Media outlets for Photographer via Facebook, Instagram, Twitter, Blogs, Local Publications etc.
  • Developed social campaigns on Facebook, Twitter, and Instagram for key company initiatives, holidays, and milestones.
  • Updated Social Media Websites such as Twitter, Instagram and Facebook for a high school summer program.
  • Implemented Instagram as a channel: Successfully increased engagement rate via Re-posting customer supplied creatives via contest.
  • Create content and manage social media accounts- Facebook, Twitter and Instagram to increase awareness and following.
  • Provide social media marketing for clients via outlets such as Twitter, Facebook, Instagram, etc.
  • Managed social media networks such as Instagram in which followers increased by 8 times in 6 months.
  • Monitor and prepare responses as appropriate to Facebook, Google Plus, and Instagram questions and comments.
  • Manage eight social media platforms such as Facebook, Twitter, Instagram, Google+, etc.
  • Helped increase sales through the use of technology and social media platforms including Facebook and Instagram.
  • Uploaded photos and videos on store Instagram account 150 views for the Vera Wang Love collection Video
  • Maintained Dolphin Research Center's Facebook, Instagram, and Twitter accounts with multiple daily posts.
  • Managed Instagram account with a specific goal to expand the company's online yoga community.

Show More

Job type you want
Full Time
Part Time
Internship
Temporary

6. Content Strategy

high Demand
Here's how Content Strategy is used in Social Media Specialist jobs:
  • Coordinated and executed the social media marketing plan and content strategy to effectively deliver on brand positioning and strategies.
  • Assisted communications team in developing content strategy that doubled online conversion.
  • Content Strategy, Configuration and Optimization of Social Media platforms.
  • Developed and drove social media marketing strategies, content strategy, product marketing, strategic advertising and marketing planning and execution.
  • Lead a 10-person social media committee of account owners across the campus to ensure a unified content strategy across channels.
  • Conceived and managed a revamped content strategy that increased year/year referral traffic by 95%.
  • Launched earned and paid content strategy to grow Facebook by 40% to 440,000 fans.
  • Created global marketing campaign strategy and monthly content strategy calendar for 2014.
  • Worked closely with the marketing team to help execute content strategy.
  • Helped develop content strategy based on the company's needs.
  • Revised social media content strategy to target younger members.
  • Assist with content strategy and social media initiatives.
  • Directed content strategy for CHLA's blog.

Show More

7. Customer Service

high Demand
Here's how Customer Service is used in Social Media Specialist jobs:
  • Investigate and identify trends, reporting to our technical research and communications teams on continued improvement for our customer service experience.
  • Executed quality customer service through relationship management via various social media channels.-Subject matter expert on brand and products.
  • Gathered and utilized metrics to overhaul the customer experience and calibrate Nordic language customer service performance.
  • Provided excellent customer service greeting customers, educating customers about products, and ensuring customer satisfaction.
  • Scheduled appointments, provided customer service, and organized philanthropic donations for the Boulder community.
  • Collaborate closely with Customer Service and Social Care teams to establish ownership over interactions.
  • Provided customer service through various social media channels by interacting and engaging with customers.
  • Delivered superior customer service in-store by informing consumers of product technologies, offering run
  • Established customer service monitoring and engagement across all social and review channels.
  • Perform all necessary Customer Loyalty/Retention duties to save/enhance customer service experience.
  • Responded to requests from Customer Service for changes/enhancements to advertising campaigns.
  • Communicated with social media followers and provided excellent customer service.
  • Provided exceptional customer service to all community and business members.
  • Provide exemplary customer service along with accurate information.
  • Develop superior customer service relationship with prospects.
  • Committed to unparalleled customer service.
  • Maintain a consistent voice suitable for the client, resolve low-level customer service issues, and refer inquiries to appropriate resources.
  • Managed, scheduled & distributed social media content, customer service (FAQ, refunds, inquiries, etc.)
  • Research business practices globally to help build our Netflix Social Media Philosophy for customer service within our Social Media team.
  • Managed Customer Service Representatives by helping to coordinate scheduling, training new employees, and overseeing various tasks and projects

Show More

8. Youtube

high Demand
Here's how Youtube is used in Social Media Specialist jobs:
  • Preformed extensive daily and monthly changes to various media including: Facebook, Twitter, YouTube, and various company websites.
  • Designed and implemented social strategy including approval process for the following social media sites: Twitter, Yammer, and YouTube.
  • Researched and wrote content for blogs, set up and interacted with social sites such as Twitter, Facebook and YouTube.
  • Write and produce commercials for the various departments to air on company's Website, YouTube, and media screen.
  • Managed social media sites for the show including the Facebook fan page, Twitter account, blog and YouTube channel.
  • Managed and updated new and social media, including Facebook, Twitter, Blogs, YouTube and more.
  • Write blogs, interview NCAA coaches & players, produce, edit & publish video for YouTube.
  • Pitched promo videos to blogs with themes related to each segment, resulting in more YouTube views.
  • Managed clients' social media platforms including Facebook, Twitter, MySpace, YouTube and GetGlue.
  • Created and maintained company YouTube channel, Google+ page, Twitter account, and Facebook page.
  • Manage, supervise, and create the content and ideas for the company YouTube Channel.
  • Produced and hosted Southwest/Disney Parks partnership videos for YouTube (links available upon request).
  • Created 4 segments for UrbanPlayTV on YouTube; shot and edited videos for YouTube account.
  • Created Ask the Editor Google+ Hangout on Air and directed publication of videos on YouTube.
  • Manage clients corporate voice on Twitter, Facebook, Google +, and YouTube.
  • Excelled in this position by implementing their social media presence in Facebook and YouTube.
  • Multiplied YouTube subscribes and expanded in-bound links using web-crawling strategy to find target customers.
  • Host tutorials, interviews, company updates and product/service explanations for YouTube channel.
  • Build motion graphics and shoot video for YouTube and social media sites.
  • Coordinated all communications on Facebook, blog, YouTube, and Twitter.

Show More

9. Google Analytics

high Demand
Here's how Google Analytics is used in Social Media Specialist jobs:
  • Compiled and analyzed marketing data using Google Analytics and the Affiliate Management System to predict consumer purchasing trends.
  • Measured campaign effectiveness utilizing Google Analytics.
  • Analyze and review Google Analytics data to evaluate Website traffic, referral sources, keywords, and traffic for content pieces.
  • Produce monthly engagement and KPI reports using Sprout Social, Google Analytics, SimplyMeasured, and other social media measurement software.
  • Analyzed website statistics through Google Analytics, developed custom reports with organized Excel spreadsheets, and shared reports with management.
  • Designed custom reporting dashboards, in Google Analytics, to deliver weekly performance reports to clients and monitor website activity.
  • Collaborated with Marketing team to conduct marketing test campaigns using Google Analytics, Survey Monkey & Social Media Reports analysis.
  • Tracked and reported on campaign performance & SEO strategy in Google Analytics and held weekly status calls with clients.
  • Develop creative, informative content that boosts site traffic using SEO best practices; track results with Google Analytics.
  • Collect and analyze social media metrics such as engagement rate, reach and conversion rate via Google Analytics.
  • Tracked website using Google Analytics and made Google Place Pages to help drive business to the website.
  • Report on monthly traffic, revenue, and SEO goals using Google Analytics and other SEO tools.
  • Measure and analyze success of social campaigns through the use of Google Analytics and UTM tagging.
  • Create reports using data from Google Analytics showcasing the growth of each magazine title company wide.
  • Implemented Google Analytics and link tracking to record campaign effectiveness, feedback, and results.
  • Analyzed Foundation s website data through the use of Google Analytics and other industry tools.
  • Provide analysis and wrote reports utilizing information gathered from Google Analytics and Google Search Console.
  • Leveraged measurement tools like Google AdWords and Google Analytics to provide progress reports and metrics.
  • Used data from Google Analytics and other sources to modify strategies.
  • Used Google Analytics daily to report on website growth and performance.

Show More

10. Email

high Demand
Here's how Email is used in Social Media Specialist jobs:
  • Handled executive and regulatory service escalations and corporate complaints via Facebook, Twitter, customer forums and email.
  • Provide offline customer support through email and private message for advanced issues/escalations.
  • Promote email campaign to grow program awareness and gain practitioner participation.
  • Develop and implement communication materials through email marketing and electronic newsletters.
  • Monitored open rates and revised subsequent email campaigns accordingly.
  • Reviewed and responded to email correspondence from consumers.
  • Created and planned content, designed and developed email marketing campaigns for leads and current students, and coordinated graphic design.
  • Deliver quality customer service experiences for nine product lines through customer engagement activities including live chat, email and social media.
  • Ensured successful implementation and execution of all email, mobile, social and digital media marketing programs and guaranteed profitable ROI.
  • Develop strategy and manage operations of all client and internal email marketing efforts, end to end email campaign process management.
  • Execute quality customer service/customer relationship management via various social media channels (Twitter, Facebook, web forums) and email.
  • Managed and interacted with over 1500 existing and potential Sprint clients through Facebook, Twitter, Sprint's website and email.
  • Respond to customer and client emails and send customer escalation emails to the CSS of events when further assistance is required.
  • Communicate with prospective and existing customers through social media channels (email, Twitter, Facebook, walk-ins, etc.)
  • Implemented Lead Capture and Email Marketing Campaigns - created targeted landing pages and drove traffic via paid search and social.
  • Worked as a team to create copy for marketing brand guidelines, retailer email blasts and various contests and promotions.
  • Created content for corporate Web sites, email campaigns, social media, press kits, and corporate sales material.
  • Provide a broad range of marketing tools including social media, blog, email, and website management and training.
  • Restructured promotional email strategy with over 500% increase in click-through rate, readability across all platforms and curated content.
  • Provided any and all support including answering phone calls, responding to emails, filing papers, running errands.

Show More

11. Linkedin

high Demand
Here's how Linkedin is used in Social Media Specialist jobs:
  • Utilized LinkedIn to research job descriptions and qualifications for developing a list of potential candidates
  • Drafted a comprehensive social media strategy on LinkedIn to increase visibility and membership.
  • Sourced very skilled IT (Information Technology) related candidates through LinkedIn, Facebook, and Twitter for our current openings.
  • Manage brand social media accounts; main contributor to brands' Facebook, Twitter, LinkedIn, & Google + messaging.
  • Conduct content management on Twitter, Facebook, LinkedIn, blogs and manage email marketing campaigns through Constant Contact.
  • Key projects include: -- Social media channels: launched careers Twitter, Facebook, YouTube and LinkedIn presences.
  • Increased followers on all social media profiles, including Twitter by 130% and LinkedIn by 40%.
  • Monitor all approved social media platform club accounts; Facebook, Twitter, LinkedIn, Google+ You Tube.
  • Managed Twitter, Facebook, Google+, and LinkedIn accounts by creating an audience and curating new posts.
  • Managed all social media channels (Twitter, Facebook, LinkedIn, G+, YouTube) and advertising.
  • Co-managed social media, wrote copy and content, and designed layout for Facebook, Twitter and LinkedIn.
  • Implement and manage marketing strategies via social media platforms (Facebook, Twitter, LinkedIn, YouTube).
  • Achieved a 400% increase in Facebook Likes and more than doubled our LinkedIn followers to nearly 5,000.
  • Created and managed all social media outlets: Facebook, Twitter, LinkedIn, MySpace, and ReverbNation.
  • Created Facebook Fan Page, LinkedIn Group and Twitter Accounts to increase brand awareness and search engine optimization.
  • Maintained and managed PubNub's social media presence on Twitter, Facebook, LinkedIn, and Google+.
  • Manage and monitor social media accounts (Facebook, Twitter, LinkedIn) for BROOKSLACAYO and clients.
  • Assisted in setting up social media, including Facebook, Twitter, LinkedIn, and WordPress.
  • Managed daily social media updates for event planning company including Facebook, LinkedIn, and Twitter.
  • Managed and developed all VentureBeat social channels, such as Facebook, LinkedIn, and Twitter.

Show More

12. Pinterest

high Demand
Here's how Pinterest is used in Social Media Specialist jobs:
  • Manage the company Facebook and Twitter accounts, as well as created and manage the company Pinterest and Google + accounts.
  • Maintain social media expertise in Facebook, Twitter, Pinterest, YouTube, Google+, Yelp, LinkedIn, & Foursquare
  • Executed Social Media and marketing strategies, promotional activities, conducted regular updates on Facebook, Twitter, and Pinterest.
  • Utilized search engine optimization strategies to grow the company's presence on social media platforms such as Facebook and Pinterest.
  • Oversee Social Media Marketing Outlets and Ad Campaigns including Facebook, Pinterest, Twitter, LinkedIn, Google+ etc.
  • Manage daily social media posts on Facebook, Twitter, LinkedIn and Google+ and add weekly posts to Pinterest.
  • Write 3xweekly blog submissions and daily postings for WSJA Blog using WordPress, Facebook, Twitter & Pinterest pages.
  • Managed company s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+ and Pinterest.
  • Worked as a part-time consultant to develop a social media presence on Facebook, Twitter, and Pinterest.
  • Manage Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube, blog, and review sites.
  • Manage all social media sites on a daily basis, including Facebook, Twitter, Google+ and Pinterest.
  • Composed 15-20 weekly content pieces for brand Twitter, Facebook, Google+, Pinterest and YouTube channels.
  • Write blogs and build a social media presence via Facebook, Twitter, YouTube, and Pinterest.
  • Developed a strategy and marketing plan for the implementation of Pinterest, a new emerging corporate channel.
  • Manage online communities and other social networks (Facebook, Twitter, Pinterest, Google+).
  • Manage all social media channels: Facebook, Google+, Twitter, Pinterest, and LinkedIn.
  • Executed promotional campaigns and increased followers' engagement by 15% on Facebook and Pinterest.
  • Managed social advertising campaigns on Facebook, LinkedIn, Twitter and Pinterest.
  • Organize client Facebook, Twitter, Pinterest, and Google+ presence.
  • Manage manual media coverage and integration of Pinterest and Google+.

Show More

13. Web Content

high Demand
Here's how Web Content is used in Social Media Specialist jobs:
  • Created original web content, food and lifestyle photography, Supervised online marketing and created social media schedule.
  • Composed and edited press releases, media pitches, web content, branding materials and editorial articles.
  • Utilized WordPress VIP to monitor Web content trends, identify engagement opportunities and increase site traffic.
  • Crafted, curated, and published social/web content to drive engagement, acquisition, and loyalty.
  • Maintained web content for the site as well as company newsletters.
  • Updated web content through the company's website content management system.
  • Create and upload web content for district schools team pages.
  • Streamlined the web content work-flow process for enhanced efficiency.
  • Develop web content for disaster recovery webpages.
  • web content and social media management consultant
  • Edit, update and manage web content for YMCA, Siclovia and FitCitySA.
  • Manage vehicle, tire, and car seat recall webpages and web content.
  • Manage Intra-site Web content via Collage, iLinc and Zoomerang.

Show More

14. Blog Posts

high Demand
Here's how Blog Posts is used in Social Media Specialist jobs:
  • Create accounts, clean up listings, create and schedule blog posts and news articles, inbound marketing and e-mail campaigns.
  • Write daily blog posts and engage users to boost site traffic, raise company awareness and increase brand exposure.
  • Edited over 100 blog posts written by students for weekly publication; managed blogger relationships and publication calendar.
  • Developed and edited copy across social media channels to include tweets, blog posts, and Facebook posts.
  • Content creator for the North Village Group and Silicon Circle blog posts and all Social Media channels.
  • Engaged and expanded Yarn's online influence through interactive social media postings and inspirational bi-monthly blog posts.
  • Developed streamlined blog process for management of content creation, to review and publishing of blog posts!
  • Serve as lead creative on content creation, including social media content, and blog posts.
  • Research articles from other publications for posting, generating new ideas for future blog posts.
  • Updated tracking spreadsheet listing all weekly blog posts, publication dates, authors, etc.
  • Compose, proof, and compile content for blog posts on a regular basis.
  • Identify and create appropriate graphics to use in conjunction with articles and blog posts.
  • Posted for Mr. Simpson blog posts, tweets, photos and status updates.
  • Develop and implement online content features including blog posts and other marketing content.
  • Maintained corporate social media accounts and wrote PR-oriented blog posts for corporate blog.
  • Write and publish multiple blog posts each week to corporate Web sites.
  • Write, edit and post weekly blog posts on company's website.
  • Create blog posts monthly on various beauty and fashion topics.
  • Syndicated blog posts to social media outlets using RSS feed.
  • Produced content such as weekly blog posts and case studies.

Show More

15. Press Releases

average Demand
Here's how Press Releases is used in Social Media Specialist jobs:
  • Distribute press releases and strategic marketing collateral to media outlets.
  • Write compelling press releases, product copy and manage all social media platforms to create a cohesive message across all mediums.
  • Coordinated and wrote multiple press releases, social media posts, and content for various industries, websites, and products.
  • Write and pitch blog posts, articles, press releases, communications materials, media alerts, and other digital material.
  • Fill in for Director in her absence, scheduling staff and volunteers, handle public media events including press releases.
  • Assist with promotion of community activities, including event coordination and the product & distribution of press releases.
  • Interviewed clients with long-term mental illnesses to prepare life-histories for website, composed press releases of recent developments.
  • Assisted in writing, designing, layout and proofreading of press releases, website content and e-marketing materials.
  • Used homegrown content management system to post press releases and supported marketing teams with adding pages to site.
  • Contributed with community events, local contests and DRF s. Drafted press releases in both English and Spanish.
  • Developed articles, press releases, advertorials, and ad copy for local and regional marketing initiatives.
  • Created news releases and press releases for current events and executed media kits to provide to clients.
  • Edited promotional videos, facilitated website redesigns, wrote product descriptions, consumer surveys and press releases.
  • Used my superior writing skills to create content for blogs, press releases, and websites.
  • Developed Press Releases, contact media and assisted in contacting outlets on behalf of clients.
  • Created press releases with pictures for WGAL, Lancaster Online, and Vintage Tractor Digest.
  • Assist in the planning and development of marketing pieces, videos, and press releases.
  • Create press releases, as well as promote, attend and help facilitate client events.
  • Proofread press materials such as fact sheets, company biography, and press releases.
  • Created and distributed press releases of events that were put on by the Alumni Association

Show More

16. Hootsuite

average Demand
Here's how Hootsuite is used in Social Media Specialist jobs:
  • Created content, scheduled posts and releases using HootSuite and other social media management systems for brand management.
  • Formatted, developed and ran company client's social media pages via social media platform HootsuitePro.
  • Used HootSuite to manage 6 accounts and listened conversations through it.
  • Handled all social media related tasks utilizing HootSuite.
  • Used tools like HOOTSUITE and SOCIAL MENTIONS
  • Managed Hootsuite, Buffer, and all social media accounts to create content to attract and build traffic up to 5%
  • Managed Anheuser-Busch content on social media with the use of Hootsuite for 30 different U.S. cities and markets.
  • Specialized in writing and scheduling social media posts through Hootsuite for each social media platform.
  • Schedule and publish engaging content on various social media platforms using Hootsuite as a tool.
  • Create content and implement social media campaigns across five social network platforms through Hootsuite.
  • Used Hootsuite to manage content, optimize post time/frequency, and responding to mentions.
  • Ensured timely posting by scheduling outgoing content into a queue on Hootsuite and Buffer.
  • Manage Facebook and Twitter accounts in Hootsuite and create monthly social media calendar.
  • Reported metrics via Hootsuite and Radian6 for reporting needs and social media success.
  • Oversee daily management of social media content via Hootsuite Social Media Dashboard.
  • Used Hootsuite to schedule posts in advance and by ad format.
  • Created and implemented social media strategies and content through Hootsuite.
  • Utilized Hootsuite to ensure content is reached to targeted audience.
  • Created a content calendar and scheduled posts using Hootsuite.
  • Managed 6 small businesses social media strategy using Hootsuite.

Show More

17. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Social Media Specialist jobs:
  • Create designs for logos, brochures, and military exercise emblems using Adobe Photoshop and Illustrator.
  • Performed post-production work, including retouching and color correction of images using Adobe Photoshop.
  • Design, print and web promotional collateral using Adobe Photoshop and InDesign.
  • Used Adobe Photoshop to create dealer ads and other artwork as needed.
  • Expanded knowledge of Adobe Photoshop, Illustrator, InDesign and PremierePro.
  • Design logo and banners by using Adobe Photoshop and Illustrator.
  • Created marketing collateral using Adobe Photoshop CS5 (mac).
  • Utilized Adobe Photoshop to edit images for catalog and web.
  • Design various marketing displays using Adobe Illustrator and Adobe Photoshop.

Show More

18. Online

average Demand
Here's how Online is used in Social Media Specialist jobs:
  • Examine and record key metrics to better understand audiences across various online platforms, including CatholicReview.org website visitors.
  • Conceive, effectuate and administer organic online marketing & engagement campaigns to increase audience and amplify brand awareness.
  • Managed day-to-day online marketing and social media activities to ensure a consistent and high quality consumer experience.
  • Develop online publishing initiatives to achieve high visibility and brand awareness for travel and tourism entities.
  • Translated traditional marketing message to online consumer while strengthening relationship between the brands and their followers.
  • Developed and executed proactive social media strategies that encouraged engagement and captured customer online reviews.
  • Facilitated online conversations and events to make sure conversation and content were engaging and relevant.
  • Created social media posts for engaging educators in Web 2.0 professional development and online resources
  • Created content and engaged in conversations with customer online community including calls to action.
  • Responded to and monitored online conversations and incoming emails regarding client messaging and events.
  • Implement a proactive strategy for frequently monitoring and responding to customer online reviews.
  • Engaged Promenade Playhouse into competitor conversations so that they achieved more attention online.
  • Developed and presented guided online sales presentations based on specific customer needs.
  • Managed online social media campaigns in order to maximize search engine optimization.
  • Manage online community by providing customer service and brand appropriate communications.
  • Developed integrated online marketing programs for a variety of business-to-business clients.
  • Contribute written articles and reviews regarding mechanical wristwatches for online forum.
  • Develop online community engagement strategies using email marketing and social media.
  • Developed online voice/tone and scheduled posts/updates to ensure brand alignment.
  • Developed advertising strategies to include local print and online publications.

Show More

19. Internet

average Demand
Here's how Internet is used in Social Media Specialist jobs:
  • Implemented social media monitoring and engagement software to analyze digital engagement across the Internet.
  • Developed comprehensive strategy that included print, internet and local marketing.
  • Maintain and expand internet views, followers, site traffic, & feedback with growth in multiple social media networking sites.
  • Manage and guide Social Networking Team of students for developing Internet presence through blogging and marketing themselves via social media.
  • Well versed in the work of social media usage, Internet SEO, brand positioning, and Facebook advertising.
  • Film and edit hair style tutorials to post on the web to promote internet mentions and individual stylists.
  • Manage all social media programs, including Internet forums, blogs, social networking applications and message boards.
  • Produced blogs, articles and company-based content for clients and generated buzz across Internet using various SEO strategies.
  • Networked socially on the internet in order to find link building opportunities as they related to clients.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Conducted internet deep dive into targeted media for potential author/book promotion for Book In A Box.
  • Established marketing and advertising campaigns for radio, Internet, print, and television.
  • Worked with internet marketing team and web designers to develop and implement social initiatives.
  • Partnered with The Home Depot PR department to provide consistent Internet message.
  • Captured photographs of products to use for internet accounts and advertisements.
  • Keep pace with social media and internet marketing trends and developments.
  • Scour the internet to make sure clients have a positive presence.
  • Edited photos to be displayed to the public via the internet.
  • Write content and emotionally connect with customers on the internet.
  • Create and propose new internet marketing strategies to promote communities.

Show More

20. Tumblr

average Demand
Here's how Tumblr is used in Social Media Specialist jobs:
  • Used blogging platforms such as Tumblr and Blogger to describe vacation destinations Wrote descriptions of possible activities in vacation areas
  • Consolidated and updated Tumblr and Facebook.
  • Performed research and maintained social media sites (Twitter, Tumblr, Facebook) for the volunteer branch of the theater.
  • Helped produce content for the magazines Social Media presence including the creation their Tumblr page.
  • Manage Tumblr account and act as ghost writer for blog posts for site.
  • Managed all social network accounts, Facebook, Tumblr and Twitter.

Show More

21. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Social Media Specialist jobs:
  • Coordinate social media accounts to interconnect for search engine optimization.
  • Research and analyze industry changes/developments in search engine optimization.
  • Developed and implemented search engine optimization strategies.
  • Worked extensively with search engine optimization to bring the ranking of Overland Nomads into the top 10.
  • Created and led multiple search engine optimization classes for all Musician's Friend employees and business partners.
  • Maintain and update website's search engine optimization for BROOKSLACAYO and all web clients.
  • Add and improve Search Engine Optimization (SEO) on every web page.
  • Monitored web and social media traffic and observed multiple Search Engine Optimization analytics.
  • Increased reach 15% and reduced negative mentions 7% via action plan for multi-channel search engine optimization and referral tracking.
  • Assisted in search engine optimization (Google, Yahoo, Bing, etc.)
  • Search Engine optimization Content curation Used Storytelling Prezi link: https://prezi.com/f0pxpdq0zubp/hank-the-health-hero/

Show More

22. Special Events

average Demand
Here's how Special Events is used in Social Media Specialist jobs:
  • Created, executed and hosted successful on-property special events.
  • Coordinated and executed special events throughout the center (Fashion Shows, Book Signings, Celebrity appearances)
  • Planned, coordinated, and executed events to achieve business objectives through leads generated from special events.
  • Identified ways to integrate social media into business strategies, marketing campaigns, and special events.
  • Assist with event planning and logistics of major and third party special events grossing $500K+.
  • Serve as an ambassador and moderator at San Francisco Giants home games and special events community-wide.
  • Promote Store Location, In-Store Sales, Photograph Merchandise, Sales Associates, and Special Events
  • Photographed special events and classroom activities to provide visual assets for Marketing staff.
  • Provided marketing and planning support for special events within the IUPUI campus community.
  • Photographed the camp and campers in day-to-day activities and during special events.
  • Design and promote special events for new and existing patients.
  • Assisted in planning and designing marketing material for special events.
  • Manage company donations to motorcycle rallies and special events.
  • Edited video and audio for special events.
  • Develop and implement strategic social media marketing strategy for start-up special events company.
  • Assist the Ministry teams with planning, facilitation,execution and support of all special events associated with the ministry.
  • Work with individual advisors to develop their marketing strategies, including external workshops, special events and social media.
  • Planned, developed, and arranged promotional marketing campaigns, special events, and discount programs (e.g.
  • Design and create product flyers relating to product promotions, special events and open houses.
  • Assist with SEO and Webpage implementations for special events.

Show More

23. Social Channels

average Demand
Here's how Social Channels is used in Social Media Specialist jobs:
  • Identified, evaluated, selected and monitored appropriate social channels.
  • Consult clients to distribute content to maximize market visibility and measure results across traditional, multimedia, mobile and social channels.
  • Develop client brands that used to shape content, promotion, and customer interaction across all social channels.
  • Connect with clients across a variety of social channels and build relationships with their brands.
  • Develop content and implement campaigns for social channels to increase engagement and brand awareness.
  • Guided the creation of and implemented a consistent brand voice across all social channels.
  • Understand key performance indicators and goals including measurable metrics for all social channels.
  • Content manager and customer service liaison for Caesars Entertainment Atlantic City social channels.
  • Planned, coordinated content, and actively managed posts on all social channels.
  • Develop public health campaign messages on CDC social channels while monitoring effectiveness.
  • Assist PR department with celebrity interviews for media and social channels.
  • Monitor and stream user-generated content to include on social channels.
  • Create content optimized for specific social channels and market segments.
  • Tracked key metrics across social channels to maximize growth opportunities.
  • Moderate all social channels and forums.
  • Assist in moderation of all social channels
  • Deliver analytics and reporting for all responsible social channels to responsible property leaders as required.
  • Manage client portfolio of 50+ Manage, update client social channels Manage, update company blog, social channels (Facebook.
  • Interacted with Customers and key influencers who contacted Southwest on social channels seeking assistance or sharing praise for Employees.
  • Track and report on key metrics across social channels, and use findings to maximize growth opportunities .

Show More

24. Html

average Demand
Here's how Html is used in Social Media Specialist jobs:
  • Generate, edit, publish and share daily content (original text, images, video or HTML).
  • Blogged daily, all while building HTML codes for super shuttle blog page for blog inquiries and customer inquiries.
  • Utilize understanding of HTML when making changes to Transportation Insight, Total Insight and United Sourcing Alliance websites.
  • Web design skills (HTML Coding) when the company's business website needed changes.
  • Designed or updated affiliate's websites using HTML, CSS and JavaScript.
  • Developed new email templates using HTML, A/B and multivariate testing.
  • Modify CSS and HTML to better website interface.
  • Maintained the Zoo's website using HTML and CSS, including the migration to a new website.
  • Created HTML coded campaigns, examined reports and Google Analytics.
  • Created layouts, designs, and logos with XHTML, CSS, Adobe Photoshop/Illustrator for both back- and front-end applications.

Show More

25. ROI

average Demand
Here's how ROI is used in Social Media Specialist jobs:
  • Conducted ROI analysis on social strategies
  • Identify and target key demographics in both organic posts and paid social advertising to help drive ROI and brand awareness.
  • Write detailed articles, press releases, reviews, and news with SEO rich content to boost ROI.
  • Participate in and conduct strategy and client communication and education sessions with focus on ROI and execution.
  • Established agency s first-ever social media reporting system, providing clients with key insights on ROI.
  • Break down ROI for each social media outlet and detail ways to increase that return.
  • Collaborated with cross-functional marketing team to design graphics and ads as well as analyze ROI.
  • Stay on top of industry trends, Social Media developments, ROI possibilities and technology.
  • Evaluate key social metrics and create bi-weekly ROI report to help provide actionable insights.
  • Track, analyze, optimize and report on social media programs to increase ROI.
  • Achieved significant growth in followers, engagement rates and ROI through social advertising.
  • Converted marketing leads into customers for clients that increased their ROI.
  • Complete monthly performance review of active advertising sources to determine ROI.
  • Identified and utilized new channels to optimize ROI and fuel revenue growth
  • Reported results and ROI to SVP of Strategic Planning & Marketing.
  • Analyze social media data to build reports and measure ROI.
  • Measure and report on campaign results (ROI).
  • Tracked ROI turning valid leads into sales.
  • Work with Android Application development.
  • Increased ROI from 1.8 to 6.2 by strategically optimizing branding, retargeting Campaigns as well as creating new target ads.

Show More

26. Editorial Calendar

average Demand
Here's how Editorial Calendar is used in Social Media Specialist jobs:
  • Led development of social marketing editorial calendar, incorporating strategic partnerships and leveraging appropriate third-party Web content.
  • Established editorial calendar to oversee all written content developed by intern group to ensure compelling branded content.
  • Research online media kits and editorial calendars to advise agency of upcoming opportunities for client publicity.
  • Tracked and analyzed social media metrics for strategic content planning and editorial calendar development.
  • Created and implemented a comprehensive web editorial calendar for marketing and communications.
  • Managed and developed editorial calendar for all social media content.
  • Managed admissions social media accounts by making monthly editorial calendars.
  • Create content and editorial calendars for content organization and distribution.
  • Owned and proactively managed editorial calendar.
  • Produce and maintain editorial calendar.
  • Key Contributions: - Led company blog, managed editorial calendar and coordinated a team of 75 contributors.
  • Publish editorial calendars based on peak times for products based on weather, holidays, etc.
  • Managed content editorial calendars to drive engagement, brand awareness, and lead conversions.
  • Developed an editorial calendar for email distribution, social media updates and website changes.
  • Created editorial calendars and syndication schedules to align with holidays, programs and events.
  • Adhered to the editorial calendar to ensure that content is released on time.
  • Schedule posts that correlate with the company s marketing campaigns and editorial calendar.
  • Created weekly editorial calendar to plan blog content and social media posts.
  • Create and manage social media content and editorial calendars for multiple clients.
  • Set up and optimize company pages, create editorial calendars and syndication schedules

Show More

27. Social Content

average Demand
Here's how Social Content is used in Social Media Specialist jobs:
  • Organize and optimize organization pages to increase the visibility of organization social content.
  • Set up and optimize company pages within each platform to increase the visibility of company's social content.
  • Managed the execution of all social content, 80+ pieces weekly, and supervised four community specialists.
  • Set up and optimize social media sites to increase the visibility of company's social content.
  • Work directly with Content Strategist to plan monthly social content and blog posts for all brands.
  • Set, track and reported on key metrics each week to evaluate success of social content.
  • Led audience growth and executed all social content on Facebook, Twitter and YouTube.
  • Developed and wrote blog stories and ensured placement in social content Web sites.
  • Measured effectiveness of social content and gauges for future strategy and content.
  • Analyze performance of social content and refine strategy based off results.
  • Channel expert for both organic and paid social content.
  • Created and maintained social content calendar.
  • Optimized keywords through research, analytics, and social content to increase.
  • Create and publish any and all social contentCreate social media campaigns with doctors and hospital eventsCoordinate efforts with marketing team

Show More

28. Social Platforms

average Demand
Here's how Social Platforms is used in Social Media Specialist jobs:
  • Manage social media content, including monitoring and analysis of social media conversations across multiple social platforms.
  • Develop brand awareness and online reputation via social platforms.
  • Create, implement, and maintain comprehensive social media strategies that will increase brand visibility and traffic across all social platforms.
  • Managed and maintained the online audience for the world's largest lollipop manufacturer across several social platforms.
  • Identify Customer Service issues on Social platforms and invite the customers to email for assistance.
  • Created social media content and monitored all social platforms to drive sales and assist customers.
  • Write, shoot and edit company videos to share across the company's social platforms.
  • Monitor activity on social platforms, respond to inquiries, and remove inflammatory posts.
  • Generate, edit and publish daily content for clients on all social platforms.
  • Partner with the Hispanic Marketing team to drive awareness on Spanish social platforms.
  • Updated: promotions, events, and sales on all social platforms.
  • Reported and analyzed metrics for all existing social platforms weekly and monthly.
  • Monitor social platforms for messages and opportunities to engage with guests further.
  • Maintained and updated multiple social platforms for clients across the country.
  • Live game & event coverage for all YES's social platforms.
  • Create daily content that engages our audience across multiple social platforms.
  • Analyzed all social platforms using a variety of analytic tools.
  • Provide training for Communications Staff on all social platforms.
  • Managed 20+ client voices on multiple social platforms.
  • Measured, analyzed, and tracked engagement statistics and performance analytics for social platforms.

Show More

29. Social Networks

average Demand
Here's how Social Networks is used in Social Media Specialist jobs:
  • Designed a company-specific social media marketing strategy and implemented it across 4 different social networks at once.
  • Utilized social networks, marketing tools, and creative brand promotion tactics to increase client awareness of various products and organizations.
  • Manage daily activities of multiple social media accounts, including writing responses to be used across multiple social networks.
  • Performed competitive analysis via social networks - what's trending, clicks, increase of followers, etc.
  • Manage and post on blogs, forums, and social networks to optimize social media presence.
  • Trained senior staff to use social networks for creative, comprehensive outreach and business development.
  • Grow audience through building relationships with brand advocates and promoting brands through social networks.
  • Used social listening platforms to find trends in conversation topics across different social networks.
  • Strengthened company brand by providing retention solutions to clients through multiple social networks.
  • Developed social media marketing outreach to customers and prospects through social networks.
  • Coordinated posts and campaigns on various social networks to engage audience.
  • Identify content and influencer opportunities across social networks, mobile platforms and all emerging applications.
  • Develop strategies and select appealing content, in order to drive more traffic to Wapa s various social networks.
  • Manage and create content for social networks, such as Facebook, Twitter, Instagram and YouTube.
  • Manage Social Networks Increase followers and reach weekly

Show More

30. Snapchat

low Demand
Here's how Snapchat is used in Social Media Specialist jobs:
  • Played a key role in the company being a leader for Snapchat results.
  • Set up artist 12th Planet on Snapchat.
  • Maintained all advertisement on social media Facebook ,snapchat and ig
  • Create and edit original and creative contents for Vice's SnapChat official page.
  • Participated in discovery and launch of highly regarded University of Michigan Snapchat channel.
  • Schedule Snapchat takeovers and events, provide critiques on pamphlets, organize the social media schedule

Show More

31. Company S

low Demand
Here's how Company S is used in Social Media Specialist jobs:
  • Organized and lead monthly website meetings with upper management and company shareholders.
  • Provided resources to representatives to achieve company sales and service expectations.
  • Developed company social media training manual for prospective interns.
  • Coordinated marketing initiatives to coincide with company strategy.
  • Maintained and organized company social media sites.
  • Manage all company social media accounts regularly.
  • Develop and execute creative strategies for increasing followers, fans and engagement throughout the company s social media properties.
  • Managed all company social media channels including content creation, interacting with candidates and creating the social strategy.
  • Oversee the social media campaign for a fast growing medical billing company specializing in over 23 medical specialties.
  • Assigned to a team that is developing content strategy for the company s blog and social media platforms.
  • Created company social media newsletter to provide information and tools regarding social media updates and industry best practices.
  • Recommend and implement innovative approaches based on research and trends that strengthen the company s social media effectiveness.
  • Started the company s social media presence and identity and ensured consistent execution of social media marketing campaigns.
  • Helped handle inquiries, generate sales leads and improve customer engagement by managing company social media platforms.
  • Produced and maintained social media profiles under the guidance of the company s in-house marketing management.
  • Maintained an average 4.6 or above Consumer Affairs rating to bolster consumer confidence in company services.
  • Crafted 25 engaging, creative blog articles to help teachers use company software products.
  • Manage all media relationships, philanthropy partners and serve as the company spokesperson.
  • Assisted with the launching and maintenance of company social media pages and campaigns.
  • Managed company social media pages, websites and company internal portal website.

Show More

32. CRM

low Demand
Here's how CRM is used in Social Media Specialist jobs:
  • Achieved proficiency in marketing automation software and SalesForce CRM
  • Developed training manual for the social media CRM, SparkCentral to be used by our customer service agents globally.
  • Managed social work load for CS team after training and transitioning team into Marketing Cloud CRM dashboard.
  • Edited the CRM database in order to track customers and mitigate concerns within 2 business hours.
  • Supported sales by following up with leads, updating the CRM, and providing quotes.
  • Leveraged growth through CRM tools, while provided progress reports and ways to improve on metrics
  • Increased engagement of social media channels utilizing CRM for organic reach and paid campaigns.
  • Implement technology tools with current marketing CRM for social media monitoring and engagement.
  • Organize and enter that information into company CRM and other internal tools.
  • Update lead rank/stage and prospect interaction in CRM application daily.
  • Transitioned CRM software (Goldmine to Salesforce.com) included training and overall administration.
  • Reported analytical data from social media platforms as well as the Elucian CRM from the Outreach Center.
  • Worked with the IT department to improve fulfillment processes and workflows in the CRM.

Show More

33. Original Content

low Demand
Here's how Original Content is used in Social Media Specialist jobs:
  • Create original content using Adobe suite to assist the communication and marketing teams of the brand through social media campaigns.
  • Achieve visible social media presence with the creation of original content that includes videos, articles and promotional material.
  • Write original content for client blogs while maintaining their voice and style.
  • Follow up with original content with that data.Love using social media to build fan bases and network with like minded individuals.
  • Generated original content, created videos, handled ghost writing, provided product feedback, etc.
  • Create original content and posts for elite lingerie ecommerce website via WordPress.
  • Created and edit original content .
  • Created engaging, original content 3x per week for the Y's "This Week in Moms" blog.

Show More

34. Market Research

low Demand
Here's how Market Research is used in Social Media Specialist jobs:
  • Market Researcher for branding and marketing campaign developments.
  • Conduct market research via social media to gain insight into emerging trends and see what people are talking about in real-time.
  • Handled marketing projects, including market research, business development, and translation for select markets.
  • Conduct solid market research by assisting in crafting market research surveys to confirm market validity.
  • Conduct market research to determine market requirements for existing and future products.
  • Use market research on sneaker companies such as Nike, Adidas etc.
  • Optimized campaign success by conducting market research using surveys and interviews.
  • Performed Market Research necessary for clients needs.
  • Conduct market research & analyze results with weekly and monthly analytics reports, assist in SEO/SEM and keyword research and development.

Show More

35. Reputation Management

low Demand
Here's how Reputation Management is used in Social Media Specialist jobs:
  • Research corporate presence in social media including reputation management along with researching new sites, products, technologies and tracking tools.
  • Provide guidance with my expertise in online marketing as I transition social media and reputation management to an in-house department.
  • Engage Director to resolve any issues or conflicts that arise in the community to evade any reputation management issues.
  • Train clients, one on one, on how to effectively use Social Media and Reputation Management for Business.
  • Created, managed, maintained more than 30 social media and reputation management accounts for car dealerships nationwide.
  • Acted as the local authority on online reputation management regarding industry standards and methodologies.

Show More

36. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Social Media Specialist jobs:
  • Have begun developing comprehensive social media plans/recommendations and competitive analysis for each health care program and have begun to implement these.
  • Conduct competitive analysis studies on client competitors, including digital footprint analysis.
  • Created monthly marketing plans and competitive analysis.
  • Performed competitive analysis of E-Marketing for current regions and business lines highlighting ViaQuest as preeminent healthcare company in all product lines.
  • Perform detailed brand monitoring, competitive analysis, and translation.

Show More

37. Technical Support

low Demand
Here's how Technical Support is used in Social Media Specialist jobs:
  • Provided advanced technical support for issues with customers' devices and performed troubleshooting procedures to identify and resolve device errors.
  • Maintained LexisNexis printers and provided printer technical support or legal research support during maintained lab hours.
  • Provided technical support for TurboTax products.
  • Scheduled technical support appointments as necessary.
  • Assisted customers with inquiries concerning product navigation, content, research advice, billing/account administration, and first line technical support.
  • Provide professional advice and technical support to unanswered inquires on AT&T's Community Forum.
  • Conducted outreach by phone to assist with verification resolution, technical support and follow up requests.
  • Promoted from General Technical Support to Social Media Agent after only four months of employment.
  • Process orders, payments, technical support, bill disputes, and pain points.
  • Assist with technical support inquiries via various social media channels, i.e.
  • Provide primary technical support for Camp CMS.
  • Managed and provided technical support for the CMS of onlinehsa.com, including updates to enhance SEO.
  • Provide technical support on social media (i.e.

Show More

38. Content Development

low Demand
Here's how Content Development is used in Social Media Specialist jobs:
  • Assist Editor-in-Chief with content development and editing for publications.
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Focused on content development, media relations and social media.
  • Oversee all aspects of content development, scheduling management and FB ad creation/ performance optimization.
  • Content development for clients in healthcare, retail, and personal branding fields.
  • Produced and presented weekly analytic reports to provide best practices for content development, page optimization and campaigns performance analysis.

Show More

39. Customer Engagement

low Demand
Here's how Customer Engagement is used in Social Media Specialist jobs:
  • Constructed outbound Twitter content to drive customer engagement.
  • Created contests for customer engagement.
  • Photographed edited and uploaded images, videos and ads to social media platforms to increase customer engagement.
  • Increased customer engagement from 15% to 40%.
  • Provide strategy within a marketing team for managing client social presence and developing impactful social experiences that enhance customer engagement.
  • Head of social media responsible for developing strategy and content to deepen customer engagement.

Show More

40. Audience Identification

low Demand
Here's how Audience Identification is used in Social Media Specialist jobs:
  • Designed and executed highly effective social media strategies using competitive research, platform determination, benchmarking, and audience identification.
  • Perform competitive research, benchmarking, messaging, and audience identification before developing social media strategy.
  • Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.

Show More

41. Community Management

low Demand
Here's how Community Management is used in Social Media Specialist jobs:
  • Provided critical and comprehensive social media community management along with social media education for internal communication teams.
  • Collaborate with agency partners on content development and community management, where applicable.
  • Guided community management, listening and responding process and several social campaigns.
  • Assisted in forum community management and back-end account management using Jive.
  • Lead community management across social media platforms.
  • Provide day-to-day community management and content creation of six B2B technology brand channels across Facebook, Twitter and LinkedIn.
  • Produced social media content, email marketing copy, website copy, blogs and community management.
  • Maintain social media accounts with content creation, community management and ad boosting.
  • Provided active community management, including responding to comments, audience engagement and active outreach.
  • Design Online CRM strategies Develop handbooks for community management.
  • Created onboarding and transition plans to train Social Media Coordinator and Customer Service teams to effectively manage daily community management responsibilities.

Show More

42. Powerpoint

low Demand
Here's how Powerpoint is used in Social Media Specialist jobs:
  • Conducted conference calls and GoToMeetings for PowerPoint presentations with clients.
  • Prepare PowerPoint presentations that identified non-compliance content by all association clubs, and agents.
  • Utilized Microsoft Office to create Excel spreadsheets, Word documents, and PowerPoint presentations.
  • Analyzed data from outbound Twitter content and crafted in depth PowerPoint reports.
  • Completed advanced courses in Microsoft Word, PowerPoint, Outlook and Excel.
  • Created PowerPoint presentations and marketing material for Pharmacy heads across the country.
  • Created and updated benchmark reports using Excel and PowerPoint.
  • Create various reports and presentations using Excel and PowerPoint.
  • Produce weekly church powerpoint presentations.
  • Designed powerpoint slides and life size cardboard cutouts of our spokespeople.

Show More

43. Multiple Platforms

low Demand
Here's how Multiple Platforms is used in Social Media Specialist jobs:
  • Created several successful social promotions that ran across multiple platforms resulting in better brand visibility and conversion rates.
  • Ensured vehicle quality for Columbus Mitsubishi and Nissan North before photographing for multiple platforms.
  • Created and managed advertisements for multiple platforms.
  • Provide quick turnaround in conversation without error, manage multiple platforms (Facebook, Twitter, 30+ forums) simultaneously.
  • Manage multiple platforms (Facebook, Twitter, 30+ forums) simultaneously and research additional platforms for future growth.
  • Engaged over 750 followers on the Lord & Taylor Barnard Trendsetter's social media accounts across multiple platforms.
  • Generated social media content for multiple platforms and reported regularly impact SEM and SEO management
  • Managed & increased YES's online presence through multiple platforms including Facebook, Twitter, Instagram, YouTube, etc.
  • Cultivate and maintain relationships with key influencers, advocates and detractors, in industries across multiple platforms.

Show More

44. Relevant Content

low Demand
Here's how Relevant Content is used in Social Media Specialist jobs:
  • Provided relevant content daily while tracking metrics and monitoring relevant conversations.
  • Teach campus leaders content management skills and create how-to guides to frequently update pages with relevant content for browsers.
  • Created relevant content through market research on a local and national level to connect brands with a story.
  • Created engaging, relevant content ensuring copy tone and style are consistent with brand requirements.
  • Utilized social media to promote Pete's story with engaging and relevant content.
  • Design graphics and create relevant content to share on social networks.
  • Travel to various events to garner relevant content for posting.
  • Find relevant content for social media.
  • Work to create relevant content for the University's social media outlets, including facebook, YouTube and Twitter.
  • build online presence and create relevant content to increase traffic and brand awareness via various social media platforms.
  • Create relevant content, blogs, microblogs and monitor and promote engagement with social media community.

Show More

45. Digital Content

low Demand
Here's how Digital Content is used in Social Media Specialist jobs:
  • Transitioned from directing digital content to leading new media department.
  • Implemented social media strategy for award-winning K-12 digital content provider, in over 10,000 schools nationwide.
  • Launched new websites for digital content, media distribution, and consumer marketing initiatives.
  • Sample Projects: Managed all social media and digital content for seven brands within the Good Sam organization.
  • Coordinate the creation of digital content (e.g.
  • Collaborate with digital and development teams to create and effectively market "share-worthy" digital content.

Show More

46. Target Audience

low Demand
Here's how Target Audience is used in Social Media Specialist jobs:
  • Provided online customer communication regarding DISH's technology/products utilizing high-traffic blogs to reach target audiences.
  • Defined target audience and developed strategy for social engagements resulting in over 3000 followers.
  • Designed social media campaigns to expand target audience through extensive understanding of consumer target.
  • Compile information from campaigns to measure success and effectiveness toward target audience.
  • Develop social media marketing campaign though analyzing target audience.
  • Communicated with target audiences and managing customer relationships.
  • Plan and execute initiatives to reach the target audience through appropriate channels, including radio, digital and print ads.
  • Job Duties Performed: Promoting product/content through marketing, engaging with target audience, posting and designing blog/website posts.
  • Create and post engaging content, maintain relationships with UTI s target audiences, drive inquiry generation and enrollment.
  • Designed and developed blogs and newsletters for a target audience of 15,000 readers via several social media channels.
  • Coordinate social media campaigns with director, including content, setting target audiences, and analyzing metrics.
  • Researched and experimented to find content to reach target audience and expand visibility for the company.
  • Conceptualized, and wrote marketing copy for distribution to target audiences via e-blasts and direct mail.
  • Create and communicate messages in varying tone and content to mirror target audience and platform.
  • Listen to what s out there, identify, and understand your target audience.
  • Research target audience by demographics and needs to create focused messages and campaigns.
  • Coordinated brand's social media sites, creating key messages for target audience.
  • Researched media outlets that allow for successful outreach to target audience.
  • Target audience included customers, field sales, distributors and employees.
  • Researched target audience to better reach and engage market.

Show More

47. PPC

low Demand
Here's how PPC is used in Social Media Specialist jobs:
  • Manage external vendor relationships with PPC, social media advertising and PR firms.
  • Experienced creating effective paid media campaigns like Google PPC, Facebook etc.
  • Managed Several Google PPC campaigns and shopping campaigns on a weekly basis.
  • Managed and optimized Google PPC accounts for various properties.
  • Coordinate SEO efforts with PPC campaigns.
  • Created logos, promotional materials, blog content, and social media posts while managing Google Adwords and PPC campaigns.
  • Used Salesforce, Google Analytics, Google AdWords, SEO and PPC on a daily basis.

Show More

48. Promotional Materials

low Demand
Here's how Promotional Materials is used in Social Media Specialist jobs:
  • Increased brand recognition of One Peace Books in United States through extensive use of social media and promotional materials.
  • Lead team to re-design promotional materials such as Product Catalogs, Order Forms, and Rewards.
  • Created, managed and distributed all promotional materials such as blogs and newsletters to clients.
  • Worked side by side with owner to help strategically execute promotional materials and product launches.
  • Design promotional materials, including event posters & product labels.
  • Create promotional materials and disperse to relevant outlets.
  • Work with art department to create promotional materials.
  • Collaborated with Owner and oversaw copywriting, design, layout, paste-up, and production of promotional materials.
  • Design promotional materials such as flyers and other marketing materials.
  • Develop promotional materials for the Y.O.U.C.A.N!
  • Provided photography and photoshopping service for print and other promotional materials.Skills Used-Photography-Photoshop-Social Media planning-Public Relations-Advertisement
  • Design, write copy, and manage business websites Create flyers and promotional materials Manage and create content for social media accounts

Show More

49. Graphic Design

low Demand
Here's how Graphic Design is used in Social Media Specialist jobs:
  • Produced graphic design content including advertisements, logos, brochures, trade show graphics, and store graphics.
  • Develop and manage a strong digital presence using content and graphic design that seamlessly balances diverse corporate priorities.
  • Prepare, arrange, and create displays for public interaction and Graphic Design duties.
  • Worked with graphic designer to create strong branding across all social media channels.
  • Produce graphic design layouts for these materials that convey a consistent brand identity.
  • Managed website design development with a staff of developers and graphic designers.
  • Work with graphic designer to help in creation of online/print advertising campaigns.
  • Serve as liaison between account executives, advertisers and graphic design team.
  • Provided creative direction on brand-level videos, web, and graphic design.
  • Worked with graphic designers to create brand specific look for page.
  • Created graphic designs, maintained and developed companies' websites.
  • Completed graphic design work for newspaper advertisements and other managerial duties when Communications Manager took sick leave.
  • LEAD GRAPHIC DESIGNER, PRODUCT PHOTOGRAPHER, SOCIAL MEDIA SPECIALISTPromote Velocity Tactics by designing and developing marketing strategies.
  • Helped develop new campaigns and coordinated with graphic design to create all marketing materials (i.e.
  • Worked as the sole graphic designer to create all marketing deliverables.
  • Head graphic designer for the Fitchburg State Falcons.
  • Light graphic design work Wordpress blogging & research

Show More

50. New Clients

low Demand
Here's how New Clients is used in Social Media Specialist jobs:
  • Helped to bring in new clients and established a follower base.
  • Research new clients and cultivate ideas during the on-boarding process.
  • Monitored and reported response metrics of prospective new clients.
  • Direct new clients to attorneys.
  • trained new members and mentored them as to how to go about gaining new clients.
  • Correspond with current and new clients (realtors and brokers) with their services.
  • Conducted onboarding process for new clients where we set expectations and negotiated deliverables.

Show More

20 Most Common Skill for a Social Media Specialist

Facebook17.6%
Twitter15.1%
Company Website12.1%
Online Presence7.8%
Instagram7.5%
Content Strategy5.7%
Customer Service4.1%
Youtube3.8%

Typical Skill-Sets Required For A Social Media Specialist

RankSkillPercentage of ResumesPercentage
1
1
Facebook
Facebook
15.3%
15.3%
2
2
Twitter
Twitter
13.1%
13.1%
3
3
Company Website
Company Website
10.4%
10.4%
4
4
Online Presence
Online Presence
6.7%
6.7%
5
5
Instagram
Instagram
6.5%
6.5%
6
6
Content Strategy
Content Strategy
4.9%
4.9%
7
7
Customer Service
Customer Service
3.6%
3.6%
8
8
Youtube
Youtube
3.3%
3.3%
9
9
Google Analytics
Google Analytics
3.2%
3.2%
10
10
Email
Email
3.2%
3.2%
11
11
Linkedin
Linkedin
3.2%
3.2%
12
12
Pinterest
Pinterest
3.1%
3.1%
13
13
Web Content
Web Content
2.2%
2.2%
14
14
Blog Posts
Blog Posts
1.7%
1.7%
15
15
Press Releases
Press Releases
1.6%
1.6%
16
16
Hootsuite
Hootsuite
1.1%
1.1%
17
17
Adobe Photoshop
Adobe Photoshop
1%
1%
18
18
Online
Online
0.9%
0.9%
19
19
Internet
Internet
0.8%
0.8%
20
20
Tumblr
Tumblr
0.8%
0.8%
21
21
Search Engine Optimization
Search Engine Optimization
0.8%
0.8%
22
22
Special Events
Special Events
0.8%
0.8%
23
23
Social Channels
Social Channels
0.7%
0.7%
24
24
Html
Html
0.7%
0.7%
25
25
ROI
ROI
0.7%
0.7%
26
26
Editorial Calendar
Editorial Calendar
0.7%
0.7%
27
27
Social Content
Social Content
0.6%
0.6%
28
28
Social Platforms
Social Platforms
0.6%
0.6%
29
29
Social Networks
Social Networks
0.5%
0.5%
30
30
Snapchat
Snapchat
0.5%
0.5%
31
31
Company S
Company S
0.5%
0.5%
32
32
CRM
CRM
0.4%
0.4%
33
33
Original Content
Original Content
0.4%
0.4%
34
34
Market Research
Market Research
0.4%
0.4%
35
35
Reputation Management
Reputation Management
0.4%
0.4%
36
36
Competitive Analysis
Competitive Analysis
0.4%
0.4%
37
37
Technical Support
Technical Support
0.4%
0.4%
38
38
Content Development
Content Development
0.3%
0.3%
39
39
Customer Engagement
Customer Engagement
0.3%
0.3%
40
40
Audience Identification
Audience Identification
0.3%
0.3%
41
41
Community Management
Community Management
0.3%
0.3%
42
42
Powerpoint
Powerpoint
0.3%
0.3%
43
43
Multiple Platforms
Multiple Platforms
0.3%
0.3%
44
44
Relevant Content
Relevant Content
0.3%
0.3%
45
45
Digital Content
Digital Content
0.3%
0.3%
46
46
Target Audience
Target Audience
0.3%
0.3%
47
47
PPC
PPC
0.3%
0.3%
48
48
Promotional Materials
Promotional Materials
0.3%
0.3%
49
49
Graphic Design
Graphic Design
0.3%
0.3%
50
50
New Clients
New Clients
0.3%
0.3%

22,252 Social Media Specialist Jobs

Where do you want to work?