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Social Media Specialist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted Experts
Dr. Keith Strudler Ph.D.,
Jamie Bowen Ph.D.
Social Media Specialist Example Skills
Below we've compiled a list of the most critical social media specialist skills. We ranked the top skills for social media specialists based on the percentage of resumes they appeared on. For example, 7.8% of social media specialist resumes contained social media marketing as a skill. Continue reading to find out what skills a social media specialist needs to be successful in the workplace.

15 social media specialist skills for your resume and career

1. Social Media Marketing

Here's how social media specialists use social media marketing:
  • Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
  • Worked collaboratively to develop functional short and long term social media marketing plans with a focus on increasing visibility and membership

2. Instagram

Here's how social media specialists use instagram:
  • Communicate with client's members via Facebook, Twitter, InstaGram, Google Plus.
  • Improved social media presence, specifically through restructuring Instagram profile, increasing online following and recognition.

3. Digital Marketing

Here's how social media specialists use digital marketing:
  • Consulted clients on digital marketing strategy and developed successful campaigns and collateral.
  • Help manage digital marketing campaigns for B2B organizations to effectively expand audiences.

4. Facebook

Here's how social media specialists use facebook:
  • Prepared Facebook recommendations for increased engagement for urban street-wear/lifestyle blog including best practices, sample content and contest ideas.
  • Manage all aspects of Facebook advertising campaigns with digital agency including approving creative and reporting.

5. Twitter

Here's how social media specialists use twitter:
  • Adopted then-emerging social media platforms Facebook and Twitter to facilitate day-to-day engagement.
  • Implemented social media resolution for customer requests on Facebook and Twitter.

6. Social Media Management

Here's how social media specialists use social media management:
  • Researched and established social media management platform and corporate social media policy.
  • Followed regulations for proper social media management.

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7. Media Management

Here's how social media specialists use media management:
  • Researched and implemented social media management tools, developed marketing calendar and increased user engagement.
  • Assisted Senior Management with daily responsibilities such as organization, social media management, and administrative needs.

8. Linkedin

Here's how social media specialists use linkedin:
  • Utilized LinkedIn to research job descriptions and qualifications for developing a list of potential candidates
  • Drafted a comprehensive social media strategy on LinkedIn to increase visibility and membership.

9. YouTube

Here's how social media specialists use youtube:
  • Write and produce commercials for the various departments to air on company's Website, YouTube, and media screen.
  • Write blogs, interview NCAA coaches & players, produce, edit & publish video for YouTube.

10. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how social media specialists use customer service:
  • Investigate and identify trends, reporting to our technical research and communications teams on continued improvement for our customer service experience.
  • Executed quality customer service through relationship management via various social media channels.-Subject matter expert on brand and products.

11. Social Platforms

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how social media specialists use social platforms:
  • Manage social media content, including monitoring and analysis of social media conversations across multiple social platforms.
  • Develop brand awareness and online reputation via social platforms.

12. Social Channels

Social channels are generally referred to as platforms for social media. These are channels that can be used to virtually communicate and interact with a mass population, and share information, ideas, opinions, interests, and knowledge. Popular social channels are Facebook, Twitter, LinkedIn, and Instagram.

Here's how social media specialists use social channels:
  • Identified, evaluated, selected and monitored appropriate social channels.
  • Consult clients to distribute content to maximize market visibility and measure results across traditional, multimedia, mobile and social channels.

13. Google Analytics

Here's how social media specialists use google analytics:
  • Compiled and analyzed marketing data using Google Analytics and the Affiliate Management System to predict consumer purchasing trends.
  • Measured campaign effectiveness utilizing Google Analytics.

14. Hootsuite

Hootsuite is a social media management system that gives users an integrated user interface to manage their social interactions.

Here's how social media specialists use hootsuite:
  • Used HootSuite to manage 6 accounts and listened conversations through it.
  • Increased online activity by scheduling social media post via HootSuite.

15. Sprout Social

Here's how social media specialists use sprout social:
  • Used Sprout Social to conduct social listening and community engagement to boost consumer brand experience.
  • Prepare social media analytic reports using Sprout Social for sales and marketing meetings.
top-skills

What skills help Social Media Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Social Media Specialist resumes?

Dr. Keith Strudler Ph.D.Dr. Keith Strudler Ph.D. LinkedIn Profile

Director of the School of Communication and Media, Montclair State University

Particularly as organizations are planning not just for the present but also for the post-pandemic future, where employees continue to work remotely and more flexibly than before. I believe that they will continue to want new employees who know how to use digital and remote tools and practices. So those that can comfortably use tools like Slack, Google Meets, and also disciplinary-specific media tools like Studio 6, VMIX, and Frankie, the better positioned they are for a new position. I also think students who have a wide range of skills and can problem solve (as opposed to being tied to one way of doing things) are far more valuable -- which should drive the way universities teach in the future. Finally, given the continued growth of social media, I think students who know how to use social media listening, analytics, and management tools will have a strong advantage and students who can effectively create content for social and understand audience.

What soft skills should all Social Media Specialists possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for Social Media Specialists?

Dr. Jenna Stephenson Abetz Ph.D.

Associate Professor, College of Charleston

In terms of technical skills, I would say the ability to research and write well is key. Research enables our work to be more strategic and targeted, supports our ability to interact with different clients across multiple industries, and helps us in the relationship-building process. Strong writing skills set you up well for multiple aspects of public relations. In media relations, for example, writing well can translate to media results. If you're writing for social media, being concise and grabbing the attention of readers matters. If you're working in a larger group, strong writing skills help you to craft and maintain a consistent brand voice.

What Social Media Specialist skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn Profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young Social Media Specialists need?

Gheni Platenburg Ph.D.Gheni Platenburg Ph.D. LinkedIn Profile

Assistant Professor, Auburn University

To prepare for tomorrow's jobs, students need a solid background in fundamental journalism techniques and the technical skills of today. This is a multimedia journalism industry, meaning journalists need to possess the ability to tell stories across multiple platforms. There is no longer such a thing as a journalist who only broadcasts work or writes stories for print. It's OK to have specialty areas, but all new graduates need to have writing, video, audio, and graphics skills.

Additionally, mobile journalism skills will also be essential. Before and after the coronavirus pandemic's start, the ability to produce quality work from outside of the newsroom remains a coveted job skill. I foresee the industry moving more into this direction as we advance. Therefore, students should take the opportunities now to perfect those skills.

What technical skills for a Social Media Specialist stand out to employers?

Erica Bondarev RapachErica Bondarev Rapach LinkedIn Profile

Adjunct Professorial Lecturer, American University

Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
Do you want to know more?
Read more about what experts have to say about Social Media Specialist

List of social media specialist skills to add to your resume

Social Media Specialist Skills

The most important skills for a social media specialist resume and required skills for a social media specialist to have include:

  • Social Media Marketing
  • Instagram
  • Digital Marketing
  • Facebook
  • Twitter
  • Social Media Management
  • Media Management
  • Linkedin
  • YouTube
  • Customer Service
  • Social Platforms
  • Social Channels
  • Google Analytics
  • Hootsuite
  • Sprout Social
  • Social Content
  • Marketing Campaigns
  • Social Media Analytics
  • Content Creation
  • Content Strategy
  • KPIs
  • WordPress
  • Pinterest
  • Editorial Calendar
  • Brand Awareness
  • PowerPoint
  • Graphic Design
  • HTML
  • Digital Content
  • Content Marketing
  • Snapchat
  • Community Management
  • Content Development
  • Content Management
  • Social Strategy
  • Email Campaigns
  • Audience Identification
  • Blog Posts
  • Social Campaigns
  • Email Marketing
  • Google Adwords
  • Press Releases
  • Copywriting
  • Target Audience
  • ROI
  • B Testing
  • Social Networks
  • Adobe Photoshop
  • Reputation Management
  • Competitive Research

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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