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The differences between social media specialists and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media specialist and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a social media specialist include social media marketing, instagram and digital marketing. The most important skills for a social media editor are instagram, facebook, and twitter.
| Social Media Specialist | Social Media Editor | |
| Yearly salary | $51,584 | $53,943 |
| Hourly rate | $24.80 | $25.93 |
| Growth rate | 8% | -5% |
| Number of jobs | 47,228 | 37,769 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Social media specialists and social media editors have different pay scales, as shown below.
| Social Media Specialist | Social Media Editor | |
| Average salary | $51,584 | $53,943 |
| Salary range | Between $38,000 And $68,000 | Between $40,000 And $72,000 |
| Highest paying City | Washington, DC | Stamford, CT |
| Highest paying state | Hawaii | Hawaii |
| Best paying company | McKinsey & Company Inc | RE/MAX Realty One |
| Best paying industry | Professional | Technology |
There are a few differences between a social media specialist and a social media editor in terms of educational background:
| Social Media Specialist | Social Media Editor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media specialists' and social media editors' demographics:
| Social Media Specialist | Social Media Editor | |
| Average age | 42 | 44 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 41.2% Female, 58.8% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 12% | 12% |