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Become A Social Media Strategist

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Working As A Social Media Strategist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $62,811

    Average Salary

What Does A Social Media Strategist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Strategist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Strategist jobs

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Social Media Strategist Career Paths

Average Length of Employment
Media Supervisor 2.9 years
Media Manager 2.5 years
Strategist 2.1 years
Top Employers Before
Internship 14.1%
Editor 2.7%
Top Employers After
Founder 4.4%
Internship 4.0%
Server 2.7%

Social Media Strategist Demographics

Gender

Female

59.2%

Male

38.2%

Unknown

2.6%
Ethnicity

White

75.5%

Hispanic or Latino

12.4%

Asian

9.4%

Unknown

2.0%

Black or African American

0.7%
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Languages Spoken

Spanish

47.6%

French

17.5%

Russian

4.2%

Chinese

3.5%

Mandarin

2.8%

Italian

2.8%

Portuguese

2.8%

German

2.8%

Japanese

2.8%

Arabic

2.8%

Gujarati

2.1%

Korean

1.4%

Serbian

1.4%

Urdu

1.4%

Vietnamese

0.7%

Hindi

0.7%

Dutch

0.7%

Bosnian

0.7%

Croatian

0.7%

Slovene

0.7%
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Social Media Strategist Education

Schools

New York University

7.9%

Syracuse University

7.4%

Arizona State University

6.9%

Northwestern University

6.4%

University of Texas at Austin

5.9%

University of Central Florida

5.4%

Michigan State University

4.9%

University of California - Irvine

4.9%

University of Oregon

4.9%

University of North Texas

4.4%

University of California - Los Angeles

4.4%

University of Minnesota - Twin Cities

4.4%

Florida State University

4.4%

American University

4.4%

University of Washington

3.9%

University of Colorado at Boulder

3.9%

Boston College

3.9%

University of California - Santa Barbara

3.9%

University of Missouri - Columbia

3.9%

Georgetown University

3.4%
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Majors

Communication

18.7%

Marketing

15.6%

Business

9.7%

English

7.6%

Public Relations

7.3%

Journalism

6.8%

Advertising

4.1%

Political Science

4.0%

Graphic Design

3.3%

Writing

3.2%

Psychology

2.9%

Management

2.6%

Business Communications

2.5%

Fine Arts

2.3%

Sociology

1.8%

Photography

1.7%

Journalism And Mass Communications

1.7%

Kinesiology

1.5%

Digital Media

1.4%

Education

1.4%
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Degrees

Bachelors

63.8%

Masters

18.0%

Other

10.8%

Certificate

3.3%

Associate

2.5%

Doctorate

1.1%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Social Media Strategist Salaries

Job Title Company Location Start Date Salary
Senior Social Media Strategist McCann Relationship Marketing, Inc. New York, NY Aug 18, 2014 $100,000 -
$120,000
Senior Digital & Social Media Strategist MOKO.MOBI.Inc. Alexandria, VA Feb 17, 2016 $100,000
Senior Social Media Strategist Anomaly Partners, LLC New York, NY Sep 10, 2012 $85,000
Social Media Strategist Brand Networks, LLC Santa Monica, CA Aug 25, 2015 $71,500
Social Media Strategist Brand Networks Santa Monica, CA Apr 20, 2016 $71,500
Media Relations Strategist The Trustees of Princeton University Princeton, NJ Jan 11, 2016 $70,000
Digital & Social Media Strategist Empire State Realty Op, LP New York, NY May 30, 2016 $70,000
Senior SEO & Social Media Strategist Paradysz Inc. New York, NY Oct 05, 2013 $70,000
Social Media Strategist DDB Worldwide Communications Group Inc. New York, NY Oct 01, 2011 $70,000 -
$90,000
Social Media Strategist Love The 88, LLC New York, NY Dec 01, 2013 $65,000
Social Media Strategist Autodesk, Inc. San Francisco, CA Sep 20, 2013 $64,397 -
$100,100
SEO & Social Media Strategist Zeta Interactive Corporation New York, NY Oct 04, 2010 $60,000
Senior Social Media Writer and Strategist Tom Dick and Harry LLC Chicago, IL Aug 25, 2015 $58,500
Social and Community Service Strategist Global Poverty Project Inc. New York, NY Sep 11, 2015 $58,500
Social Media Strategist 247 Group LLC New York, NY Sep 10, 2015 $57,750
Social Media Strategist 247 Group LLC New York, NY Sep 23, 2015 $57,750
Social Media Strategist Eastside Sound Co. Inc. New York, NY Aug 09, 2016 $55,306
Social Strategist 247 Group LLC New York, NY Sep 09, 2013 $50,000
Social Media Strategist Media Planning International Corporation Miami, FL Jan 19, 2016 $48,000
Social Media Strategist Blueglass Interactive, Inc. New York, NY Oct 01, 2010 $46,000
Social Media Strategist Bluegrass Interactive, Inc. New York, NY Oct 01, 2010 $46,000
Social Media Strategist YEEI Group LLC Aventura, FL Sep 09, 2013 $45,000
Social Media Strategist Apaposh Inc. New York, NY Nov 04, 2016 $41,865
Social Media Strategist Morpheus Media Inc. New York, NY Sep 14, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 16, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 21, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 28, 2010 $41,156

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Top Skills for A Social Media Strategist

FacebookInsightsTwitterContentStrategyWebContentOnlinePresenceInstagramPinterestLinkedinYoutubeSEOEmailGoogleAnalyticsCustomerServiceContentCreationHootsuiteBlogPostsTumblrContentCalendarPressReleasesSocialStrategy

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Top Social Media Strategist Skills

  1. Facebook Insights
  2. Twitter
  3. Content Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Prepared and monitored indicators, and performance reports on social media (Facebook Insights, and Google Analytics).
  • Used social to drive traffic to hp.com via Twitter, Facebook, blogs and LinkedIn.
  • Develop a content strategy to boost the organization s presence, credibility online and reader s engagement.
  • Write web content to inform, entertain, and encourage engagement.
  • Help develop and monitor online marketing strategies for small and new businesses with little to no current online presence.

Top Social Media Strategist Employers

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