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Become A Social Media Strategist

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Working As A Social Media Strategist

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $56,031

    Average Salary

What Does A Social Media Strategist Do At Boll & Branch

* Own and execute our social media strategy, posting consistently on Facebook, Instagram, Twitter and Pinterest
* Track and analyze our social media accounts, understanding trends over time and creating a strategy to drive growth
* Communicate with our followers on social media and work to increase their engagement with our brand and answer their questions
* Collaborate closely with marketing team to maintain consistent brand messaging, voice, and tone
* Monitor trends in social media, adapting our strategy as necessary
* Be self-motivated and comfortable working in a dynamic environment with tight deadlines
* Work with the team to pitch in wherever necessary

What Does A Social Media Strategist Do At Goldman Sachs & Co.

* Lead the strategic development and execution of our social media strategy
* Feed insights from consumers into marketing initiatives, communications, product development and customer care
* Measure, analyze and report on qualitative and quantitative consumer insights, work cross-function to define metrics and track business results
* Stay current on emerging social trends, technologies, trends and developments
* Collaborate with agency Social media strategist and creatives and internal teams
* Paid social media expertise, cross-platforms

What Does A Social Media Strategist Do At Momentum Worldwide

* Guide strategy for two lifestyle brands to execute social campaigns and evaluate results
* Determine program objectives and set project timelines to successfully execute key initiatives against client marketing calendars
* Develop platform strategies and deploy creative social programming to support brand messaging, product innovations and marketing initiatives
* Guide efforts to devise key performance metrics in efforts to optimize content and improve social campaign performance
* Stay abreast of new technology, industry trends and platform improvements that affect digital media
* Benchmark competitive/industry best practices and report against industry leaders in digital media
* Contribute to the agency’s social media networks

What Does A Social Media Strategist Do At Blackberry Corporation

* Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for BlackBerry.
* Generate continuous stream of competitive social tactics that engage communities, users, customers, etc.
* Create and/or elevate executive social profiles through thought leadership, social engagement, etc.
* Inbound marketing, i.e. taking that messaging and creating blogs, executive byline articles, social posts and other forms of content aimed at both consumer and enterprise IT audiences.
* Increase positive awareness of BlackBerry with media, customers and other stakeholders through campaigns, features and bylines.
* Demonstrate collaboration and problem solving skills to achieve business objectives and develop trust with stakeholders.
* Develop proactive social programs involving partners/customers and leverages synergies across various functions and business units to elevate the company’s corporate reputation and leadership.
* Demonstrate flexibility by assisting with other activities across various business units, verticals, channels, etc

What Does A Social Media Strategist Do At Kenneth Copeland Ministries

* Creates and executes social media campaigns including program management, monitoring, content creation, curation and promotion while focusing on increasing customer activation, engagement, retention and loyalty
* Engages with our team to identify channel-specific content opportunities, mix and cadence, and understands the nuances of each channel for optimal execution
* Works with our Content and Creative teams to develop impactful content and monthly content calendars
* Explores new and alternative ways to leverage social media to increase KCM’s share of voice to create brand stories
* Compiles monthly reports and analyzes performance based on a tailored set of KPIs and indicate how results should impact future social strategy decisions
* Plans and executes well-targeted paid social advertising campaigns
* Generates, collects and analyzes metrics to identify trends and themes, and optimize program strategy and content
* Configures social listening tools and provides ongoing recommendations to maximize engagement
* Drives innovation and education for internal departments and teams on the latest social media developments including changes, new social platforms, tools, partners and resources
* SUPERVISORY RESPONSIBILITY:
* Supervises a team of social media managers, coordinators and paid traffic managers

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Average Length of Employment
Media Supervisor 2.8 years
Media Manager 2.6 years
Strategist 2.2 years
Digital Strategist 1.5 years
Top Careers Before Social Media Strategist
Internship 14.7%
Top Careers After Social Media Strategist
Founder 5.1%
Internship 4.6%
Server 3.1%

Do you work as a Social Media Strategist?

Social Media Strategist Demographics

Gender

Female

59.2%

Male

38.1%

Unknown

2.7%
Ethnicity

White

57.7%

Hispanic or Latino

17.9%

Black or African American

10.7%

Asian

9.7%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

46.6%

French

17.8%

Russian

4.1%

Italian

3.4%

Chinese

3.4%

German

3.4%

Mandarin

2.7%

Portuguese

2.7%

Japanese

2.7%

Arabic

2.7%

Gujarati

2.1%

Korean

1.4%

Serbian

1.4%

Urdu

1.4%

Vietnamese

0.7%

Hindi

0.7%

Dutch

0.7%

Bosnian

0.7%

Croatian

0.7%

Slovene

0.7%
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Social Media Strategist Education

Schools

New York University

7.9%

Syracuse University

6.9%

Arizona State University

6.9%

Northwestern University

6.4%

University of Texas at Austin

5.9%

University of Central Florida

5.4%

University of North Texas

5.0%

University of California - Irvine

5.0%

University of Oregon

5.0%

Michigan State University

4.5%

Temple University

4.5%

University of California - Los Angeles

4.5%

University of Minnesota - Twin Cities

4.5%

Florida State University

4.5%

American University

4.5%

University of Colorado at Boulder

4.0%

George Mason University

4.0%

University of California - Santa Barbara

4.0%

University of Washington

3.5%

Georgetown University

3.5%
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Majors

Communication

19.1%

Marketing

15.9%

Business

9.9%

Public Relations

7.2%

Journalism

7.2%

English

7.1%

Advertising

4.1%

Political Science

3.7%

Writing

3.2%

Graphic Design

3.2%

Psychology

2.9%

Management

2.6%

Fine Arts

2.3%

Business Communications

2.3%

Sociology

1.8%

Photography

1.7%

Journalism And Mass Communications

1.7%

Digital Media

1.4%

Kinesiology

1.4%

Liberal Arts

1.4%
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Degrees

Bachelors

62.9%

Masters

19.0%

Other

10.9%

Certificate

3.3%

Associate

2.4%

Doctorate

1.1%

Diploma

0.4%
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Job type you want
Full Time
Part Time
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Temporary

Real Social Media Strategist Salaries

Job Title Company Location Start Date Salary
Senior Social Media Strategist McCann Relationship Marketing, Inc. New York, NY Aug 18, 2014 $100,000 -
$120,000
Senior Digital & Social Media Strategist MOKO.MOBI.Inc. Alexandria, VA Feb 17, 2016 $100,000
Senior Social Media Strategist Anomaly Partners, LLC New York, NY Sep 10, 2012 $85,000
Social Media Strategist Brand Networks, LLC Santa Monica, CA Aug 25, 2015 $71,500
Social Media Strategist Brand Networks Santa Monica, CA Apr 20, 2016 $71,500
Media Relations Strategist The Trustees of Princeton University Princeton, NJ Jan 11, 2016 $70,000
Digital & Social Media Strategist Empire State Realty Op, LP New York, NY May 30, 2016 $70,000
Senior SEO & Social Media Strategist Paradysz Inc. New York, NY Oct 05, 2013 $70,000
Social Media Strategist DDB Worldwide Communications Group Inc. New York, NY Oct 01, 2011 $70,000 -
$90,000
Social Media Strategist Love The 88, LLC New York, NY Dec 01, 2013 $65,000
Social Media Strategist Autodesk, Inc. San Francisco, CA Sep 20, 2013 $64,397 -
$100,100
SEO & Social Media Strategist Zeta Interactive Corporation New York, NY Oct 04, 2010 $60,000
Senior Social Media Writer and Strategist Tom Dick and Harry LLC Chicago, IL Aug 25, 2015 $58,500
Social and Community Service Strategist Global Poverty Project Inc. New York, NY Sep 11, 2015 $58,500
Social Media Strategist 247 Group LLC New York, NY Sep 10, 2015 $57,750
Social Media Strategist 247 Group LLC New York, NY Sep 23, 2015 $57,750
Social Media Strategist Eastside Sound Co. Inc. New York, NY Aug 09, 2016 $55,306
Social Strategist 247 Group LLC New York, NY Sep 09, 2013 $50,000
Social Media Strategist Media Planning International Corporation Miami, FL Jan 19, 2016 $48,000
Social Media Strategist Blueglass Interactive, Inc. New York, NY Oct 01, 2010 $46,000
Social Media Strategist Bluegrass Interactive, Inc. New York, NY Oct 01, 2010 $46,000
Social Media Strategist YEEI Group LLC Aventura, FL Sep 09, 2013 $45,000
Social Media Strategist Apaposh Inc. New York, NY Nov 04, 2016 $41,865
Social Media Strategist Morpheus Media Inc. New York, NY Sep 14, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 21, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 16, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 28, 2010 $41,156

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Top Skills for A Social Media Strategist

  1. Facebook Insights
  2. Twitter
  3. Content Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Prepared and monitored indicators, and performance reports on social media (Facebook Insights, and Google Analytics).
  • Developed and executed social media accounts for a local State Farm agent, such as Facebook, Twitter and LinkedIn.
  • Collaborated with stakeholders to align digital campaigns and content strategy with enterprise marketing objectives and SEO strategy.
  • Created and managed website Marketing skills through social media, blogging and online content managing Examined insurance policies Created certificates of insurance
  • Developed and managed online social campaigns for NCWO, effectively driving brand awareness, engagement and traffic to social media pages.

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Top 10 Best States for Social Media Strategists

  1. District of Columbia
  2. Maryland
  3. Colorado
  4. Connecticut
  5. Virginia
  6. New Hampshire
  7. California
  8. New Jersey
  9. Massachusetts
  10. Texas
  • (96 jobs)
  • (61 jobs)
  • (93 jobs)
  • (49 jobs)
  • (122 jobs)
  • (13 jobs)
  • (690 jobs)
  • (76 jobs)
  • (135 jobs)
  • (185 jobs)

Top Social Media Strategist Employers

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