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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Senior Social Media Strategist||McCann Relationship Marketing, Inc.||New York, NY||Aug 18, 2014||$100,000 -
|Senior Digital & Social Media Strategist||MOKO.MOBI.Inc.||Alexandria, VA||Feb 17, 2016||$100,000|
|Senior Social Media Strategist||Anomaly Partners, LLC||New York, NY||Sep 10, 2012||$85,000|
|Social Media Strategist||Brand Networks, LLC||Santa Monica, CA||Aug 25, 2015||$71,500|
|Social Media Strategist||Brand Networks||Santa Monica, CA||Apr 20, 2016||$71,500|
|Senior SEO & Social Media Strategist||Paradysz Inc.||New York, NY||Oct 05, 2013||$70,000|
|Digital & Social Media Strategist||Empire State Realty Op, LP||New York, NY||May 30, 2016||$70,000|
|Social Media Strategist||DDB Worldwide Communications Group Inc.||New York, NY||Oct 01, 2011||$70,000 -
|Social Media Strategist||Love The 88, LLC||New York, NY||Dec 01, 2013||$65,000|
|Social Media Strategist||Autodesk, Inc.||San Francisco, CA||Sep 20, 2013||$64,397 -
|SEO & Social Media Strategist||Zeta Interactive Corporation||New York, NY||Oct 04, 2010||$60,000|
|Senior Social Media Writer and Strategist||Tom Dick and Harry LLC||Chicago, IL||Aug 25, 2015||$58,500|
|Social Media Strategist||247 Group LLC||New York, NY||Sep 10, 2015||$57,750|
|Social Media Strategist||247 Group LLC||New York, NY||Sep 23, 2015||$57,750|
|Social Media Strategist||Eastside Sound Co. Inc.||New York, NY||Aug 09, 2016||$55,306|
|Social Media Strategist||Eastside Sound Co. Inc.||New York, NY||Sep 04, 2015||$55,306|
|Social Strategist||247 Group LLC||New York, NY||Sep 09, 2013||$50,000|
|Social Media Strategist||Media Planning International Corporation||Miami, FL||Jan 19, 2016||$48,000|
|Social Media Strategist||Blueglass Interactive, Inc.||New York, NY||Oct 01, 2010||$46,000|
|Social Media Strategist||Bluegrass Interactive, Inc.||New York, NY||Oct 01, 2010||$46,000|
|Social Media Strategist||YEEI Group LLC||Aventura, FL||Sep 09, 2013||$45,000|
|Social Media Strategist||Apaposh Inc.||New York, NY||Nov 04, 2016||$41,865|
|Social Media Strategist||Morpheus Media Inc.||New York, NY||Sep 14, 2010||$41,156|
|Social Media Strategist||Morpheus Media LLC||New York, NY||Sep 16, 2010||$41,156|
|Social Media Strategist||Morpheus Media LLC||New York, NY||Sep 21, 2010||$41,156|
|Social Media Strategist||Morpheus Media LLC||New York, NY||Sep 28, 2010||$41,156|
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