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Become A Social Media Strategist

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Working As A Social Media Strategist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $62,811

    Average Salary

What Does A Social Media Strategist Do At Principal Financial Group

* Research, plan, write, edit, curate, publish and promote content on social networking websites, interactive marketing and related media
* Write and edit content using our brand voice, whether it's 140 characters long or several thousand words
* Use creativity and storytelling to bring our brand to life on social networks, integrating with other marketing functions
* Be part of conversations about company content, products and brand to promote and maintain company reputation
* Consult with business units on content creation and social media trends
* Communicate effectively in written and video format, and with an eye for design
* Work with creative agencies and partners, overseeing their work and providing direction
* Analyze metrics and tweak creative strategy as needed
* Deliver social customer care with empathy, patience, advocacy and conflict resolution

What Does A Social Media Strategist Do At Peachtree Traders

* Produce graphics and designs using manufacturer provided artwork for company website, blog, marketing materials, email campaigns, and social media.
* Advanced knowledge of typography and color sense & theory.
* Assist copywriting, post to blog and social media channels including Facebook, Twitter, Instagram, Pinterest, & Google Plus.
* Optimize content for end user, search engines and lead generation.
* Engage friends and potential supporters in positive, thoughtful online conversations about our campaigns, web stories, events and videos.
* Stay abreast of latest trends in social media, email and emerging technologies, then translate insights into marketing plan

What Does A Social Media Strategist Do At Grantham University

* Develop and manage comprehensive social media strategy for Grantham University.
* Actively participate in a wide range of social media activities to include, but not limited to, Facebook, Instagram, Twitter, YouTube, LinkedIn, Google +, Pinterest, Snapchat.
* Manage, contribute and maintain Grantham Blog including but not limited to writing, editing and scheduling material.
* Work with internal marketing team to develop a multimedia strategy to leverage branding and search engine optimization.
* Efficiently utilize other creative department talents to develop content such as copy writing, and video
* Develop communication work flow with organization to efficiently learn about and utilize information on students, graduates, Grantham activities to incorporate into strategy.
* Analyze and report web analytics and make recommendations to improve user experience, drive traffic, and grow subscriber base.
* Drive workable leads to Grantham University through social media efforts while adhering to all applicable governing body regulations.
* Assist in identifying opportunities for use in multilayered campaign strategies.
* Respond to subscriber requests and questions.
* Serve as Subject Matter Expert for issues regarding social media marketing.
* This includes being on top of new trends and opportunities in the segment and a testing strategy.
* Analyze, review and report on effectiveness in order to optimize and maximize results.
* Serve on cross-functional teams as necessary.
* Develop and refine brand awareness and brand equity and ROI for Grantham University and corporate websites.
* Prior use of Salesforce / Marketing Cloud a plus
* Perform other tasks assigned by management

What Does A Social Media Strategist Do At Avnet, Inc.

* Manages scheduling and posting for all Avnet global social media accounts according to editorial calendar.
* Coordinates with global and regional leads on social media marketing campaigns, including organic and paid
* Rapidly produces compelling content that reflects the organization’s key messaging, including copy, imagery, graphics, video, and audio.
* Ensures content is consistent with organization’s writing and brand guidelines as well as its optimization strategy
* Implements online listening strategy, coordinating responses to questions and feedback on all social media channels within 24 hours.
* Reports social media issue escalation and implements crisis communication as directed via social media
* Drives Avnet’s content curation strategy, including repurposing content from existing communities and user-generated content
* Ensure campaign content aligns with strategic plans, resonates with Avnet’s audience and reflects the organization’s brand voice while delivering upon agreements and deadlines
* Delivers reporting on overarching social media and community feedback and themes.
* Makes strategic recommendations based on data
* Serves as Avnet’s internal expert and advocate for social media listening
* Manages cost-efficient programs according to budget.
* Determines and uses the most effective communication media to sell specific products or services
* Plans, implements and develops new marketing ideas and communications projects for business group and partners
* Provides guidance to businesses in developing and executing communications programs including product advertising
* Prepares communications material for internal and external use on products, services, business plans and management communications
* Leverages web marketing, trade show activity and other marketing efforts of other business units.
* Job Level Specifications:
* Thorough knowledge of principles, theories and concepts in area of professional expertise.
* Is competent in all job functions and has general understanding of the industry practices, techniques and standards
* Develops solutions to a wide variety of problems and works on projects requiring evaluation and analysis.
* May refer to policies, practices and precedents for guidance but determines best course of action to achieve results
* Work is performed independently requiring judgment and discretion.
* May receive some limited guidance for new assignments.
* Work may be reviewed for overall adequacy
* Interacts with management and professionals within department and other parts of the organization.
* May represent department externally on projects or with clients
* Actions impact the success of the overall department and sometimes the organization.
* Failure to accomplish work or erroneous decisions will result in delays to projects, loss of revenue or allocation of additional resources to remedy

What Does A Social Media Strategist Do At IBM

* Developing an integrated social strategy and execution plan and timeline according to business priorities while gathering stakeholder requirements across IBM Storage
* Defining and applying analytics to better profile, target and retarget prospects, adapting social campaigns to deliver higher quality responses and improve conversions rates
* Setting standards and leading an integrated social team of specialists in content marketing, influencer advocacy, campaign and events planning, insights and analytics across IBM Systems and geographies worldwide.
* Overseeing a social management system for stakeholder interlock across the geographies and providing up-line executive communications
* Create and manage social content plans and calendars along prioritized themes and story lines for prioritized cohort engagement, marketing campaigns, and key events across IBM Systems
* Managing owned and earned social outreach plans for increasing reach and engagement, including in external 3 rd party venues popularly used by targeted audiences
* Building and enabling an ecosystem of social advocacy leveraging IBMers and external advocates such as IBM Business Partners, customers, academic groups, analysts, and Industry pundits
* Delivering regular social media reporting and social listening insights to executives and portfolio/campaign team members
* Proven writing ability either as blogger or developer of online technology content

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How To Become A Social Media Strategist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Strategist jobs

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Social Media Strategist Career Paths

Social Media Strategist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Russian

  • Chinese

  • Mandarin

  • Italian

  • Portuguese

  • German

  • Japanese

  • Arabic

  • Gujarati

  • Korean

  • Serbian

  • Urdu

  • Vietnamese

  • Hindi

  • Dutch

  • Bosnian

  • Croatian

  • Slovene

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Social Media Strategist

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Social Media Strategist Education

Social Media Strategist

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Real Social Media Strategist Salaries

Job Title Company Location Start Date Salary
Senior Social Media Strategist McCann Relationship Marketing, Inc. New York, NY Aug 18, 2014 $100,000 -
Senior Digital & Social Media Strategist MOKO.MOBI.Inc. Alexandria, VA Feb 17, 2016 $100,000
Senior Social Media Strategist Anomaly Partners, LLC New York, NY Sep 10, 2012 $85,000
Social Media Strategist Brand Networks, LLC Santa Monica, CA Aug 25, 2015 $71,500
Social Media Strategist Brand Networks Santa Monica, CA Apr 20, 2016 $71,500
Senior SEO & Social Media Strategist Paradysz Inc. New York, NY Oct 05, 2013 $70,000
Digital & Social Media Strategist Empire State Realty Op, LP New York, NY May 30, 2016 $70,000
Social Media Strategist DDB Worldwide Communications Group Inc. New York, NY Oct 01, 2011 $70,000 -
Social Media Strategist Love The 88, LLC New York, NY Dec 01, 2013 $65,000
Social Media Strategist Autodesk, Inc. San Francisco, CA Sep 20, 2013 $64,397 -
SEO & Social Media Strategist Zeta Interactive Corporation New York, NY Oct 04, 2010 $60,000
Senior Social Media Writer and Strategist Tom Dick and Harry LLC Chicago, IL Aug 25, 2015 $58,500
Social Media Strategist 247 Group LLC New York, NY Sep 10, 2015 $57,750
Social Media Strategist 247 Group LLC New York, NY Sep 23, 2015 $57,750
Social Media Strategist Eastside Sound Co. Inc. New York, NY Aug 09, 2016 $55,306
Social Media Strategist Eastside Sound Co. Inc. New York, NY Sep 04, 2015 $55,306
Social Strategist 247 Group LLC New York, NY Sep 09, 2013 $50,000
Social Media Strategist Media Planning International Corporation Miami, FL Jan 19, 2016 $48,000
Social Media Strategist Blueglass Interactive, Inc. New York, NY Oct 01, 2010 $46,000
Social Media Strategist Bluegrass Interactive, Inc. New York, NY Oct 01, 2010 $46,000
Social Media Strategist YEEI Group LLC Aventura, FL Sep 09, 2013 $45,000
Social Media Strategist Apaposh Inc. New York, NY Nov 04, 2016 $41,865
Social Media Strategist Morpheus Media Inc. New York, NY Sep 14, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 16, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 21, 2010 $41,156
Social Media Strategist Morpheus Media LLC New York, NY Sep 28, 2010 $41,156

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Top Skills for A Social Media Strategist


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Top Social Media Strategist Skills

  1. Facebook Insights
  2. Twitter
  3. Content Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Prepared and monitored indicators, and performance reports on social media (Facebook Insights, and Google Analytics).
  • Used social to drive traffic to hp.com via Twitter, Facebook, blogs and LinkedIn.
  • Develop a content strategy to boost the organization s presence, credibility online and reader s engagement.
  • Write web content to inform, entertain, and encourage engagement.
  • Help develop and monitor online marketing strategies for small and new businesses with little to no current online presence.

Top Social Media Strategist Employers

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