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Best states for a social media strategist
Quoted expert
Jeannie Clark
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
We decided to bring you a list of the best states for jobs for social media strategists in the United States. Social media strategist positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for social media strategists.In fact, our research shows that Utah is the best state for social media strategists in America. The best city in America for social media strategists with the highest pay is San Francisco, CA.
The median salary for social media strategists in Utah is $81,420. Compare that to the median salary in Oklahoma of $49,171, which ranked worst for social media strategists, and you can see how your location is important for your career.Utah is the best state, and Cedar City is the city with the highest pay for social media strategists.
10 best states for social media strategists in 2026
1. Utah
Total social media strategist jobs: 352 Average annual salary: $81,420 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $126,000 Location Quotient: 1.38
2. Washington
Total social media strategist jobs: 769 Average annual salary: $80,855 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $121,000 Location Quotient: 1.31
3. Nevada
Total social media strategist jobs: 195 Average annual salary: $74,248 Lowest 10 percent earn: $47,000 Highest 10 percent earn: $116,000 Location Quotient: 1.16
4. California
Total social media strategist jobs: 3,000 Average annual salary: $79,970 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $124,000 Location Quotient: 1.28
5. Idaho
Total social media strategist jobs: 168 Average annual salary: $71,815 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $110,000 Location Quotient: 1.28
6. Michigan
Total social media strategist jobs: 755 Average annual salary: $69,140 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $103,000 Location Quotient: 1.22
7. Oregon
Total social media strategist jobs: 383 Average annual salary: $71,064 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $107,000 Location Quotient: 1.15
8. New York
Total social media strategist jobs: 1,832 Average annual salary: $70,387 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $106,000 Location Quotient: 1.78
9. Rhode Island
Total social media strategist jobs: 118 Average annual salary: $66,789 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $99,000 Location Quotient: 1.21
10. North Dakota
Total social media strategist jobs: 80 Average annual salary: $67,706 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $94,000 Location Quotient: 1.07
Social media strategist jobsNear Columbus, OH
How Zippia determines the best states to be a social media strategist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a social media strategist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Utah | $81,420 | $52,000 | 3,101,833 | 352 |
| 2 | Washington | $80,855 | $53,000 | 7,405,743 | 769 |
| 3 | Nevada | $74,248 | $47,000 | 2,998,039 | 195 |
| 4 | California | $79,970 | $51,000 | 39,536,653 | 3,000 |
| 5 | Idaho | $71,815 | $46,000 | 1,716,943 | 168 |
| 6 | Michigan | $69,140 | $45,000 | 9,962,311 | 755 |
| 7 | Oregon | $71,064 | $46,000 | 4,142,776 | 383 |
| 8 | New York | $70,387 | $46,000 | 19,849,399 | 1,832 |
| 9 | Rhode Island | $66,789 | $44,000 | 1,059,639 | 118 |
| 10 | North Dakota | $67,706 | $48,000 | 755,393 | 80 |
| 11 | New Jersey | $72,172 | $47,000 | 9,005,644 | 657 |
| 12 | Arizona | $71,452 | $47,000 | 7,016,270 | 389 |
| 13 | New Mexico | $68,201 | $44,000 | 2,088,070 | 161 |
| 14 | Delaware | $67,581 | $44,000 | 961,939 | 112 |
| 15 | Montana | $65,390 | $43,000 | 1,050,493 | 110 |
| 16 | Connecticut | $67,885 | $45,000 | 3,588,184 | 273 |
| 17 | District of Columbia | $66,417 | $43,000 | 693,972 | 213 |
| 18 | Massachusetts | $63,367 | $43,000 | 6,859,819 | 1,067 |
| 19 | Pennsylvania | $63,315 | $41,000 | 12,805,537 | 784 |
| 20 | New Hampshire | $62,809 | $43,000 | 1,342,795 | 154 |
| 21 | Colorado | $66,117 | $44,000 | 5,607,154 | 447 |
| 22 | Maryland | $65,043 | $42,000 | 6,052,177 | 598 |
| 23 | Wyoming | $59,537 | $39,000 | 579,315 | 56 |
| 24 | Maine | $58,246 | $41,000 | 1,335,907 | 162 |
| 25 | Iowa | $61,982 | $42,000 | 3,145,711 | 226 |
| 26 | West Virginia | $60,028 | $38,000 | 1,815,857 | 102 |
| 27 | Illinois | $60,949 | $41,000 | 12,802,023 | 1,094 |
| 28 | Alaska | $65,062 | $55,000 | 739,795 | 62 |
| 29 | South Dakota | $58,108 | $40,000 | 869,666 | 90 |
| 30 | Ohio | $60,871 | $39,000 | 11,658,609 | 600 |
| 31 | Virginia | $64,741 | $41,000 | 8,470,020 | 610 |
| 32 | Arkansas | $59,541 | $38,000 | 3,004,279 | 174 |
| 33 | Alabama | $60,823 | $39,000 | 4,874,747 | 161 |
| 34 | Nebraska | $58,218 | $39,000 | 1,920,076 | 174 |
| 35 | Hawaii | $57,462 | $47,000 | 1,427,538 | 78 |
| 36 | Kansas | $60,765 | $40,000 | 2,913,123 | 159 |
| 37 | Vermont | $55,648 | $38,000 | 623,657 | 83 |
| 38 | Wisconsin | $60,327 | $40,000 | 5,795,483 | 270 |
| 39 | Indiana | $58,039 | $38,000 | 6,666,818 | 355 |
| 40 | Louisiana | $53,368 | $34,000 | 4,684,333 | 240 |
| 41 | Kentucky | $54,840 | $35,000 | 4,454,189 | 210 |
| 42 | Tennessee | $54,185 | $35,000 | 6,715,984 | 306 |
| 43 | Minnesota | $55,731 | $38,000 | 5,576,606 | 452 |
| 44 | Mississippi | $53,742 | $34,000 | 2,984,100 | 125 |
| 45 | North Carolina | $53,299 | $34,000 | 10,273,419 | 602 |
| 46 | Missouri | $55,972 | $37,000 | 6,113,532 | 304 |
| 47 | Texas | $52,874 | $34,000 | 28,304,596 | 1,371 |
| 48 | Georgia | $52,812 | $33,000 | 10,429,379 | 721 |
| 49 | Florida | $48,636 | $31,000 | 20,984,400 | 1,068 |
| 50 | South Carolina | $52,079 | $33,000 | 5,024,369 | 236 |
| 51 | Oklahoma | $49,171 | $32,000 | 3,930,864 | 170 |
Highest paying states for social media strategists
| Rank | State | Avg. Social Media Strategist Salary |
|---|---|---|
| 1 | Utah | $81,420 |
| 2 | Washington | $80,855 |
| 3 | Nevada | $74,248 |
| 4 | California | $79,970 |
| 5 | Idaho | $71,815 |
| 6 | Michigan | $69,140 |
| 7 | Oregon | $71,064 |
| 8 | New York | $70,387 |
| 9 | Rhode Island | $66,789 |
| 10 | North Dakota | $67,706 |
| 11 | New Jersey | $72,172 |
| 12 | Arizona | $71,452 |
| 13 | New Mexico | $68,201 |
| 14 | Delaware | $67,581 |
| 15 | Montana | $65,390 |
| 16 | Connecticut | $67,885 |
| 17 | District of Columbia | $66,417 |
| 18 | Massachusetts | $63,367 |
| 19 | Pennsylvania | $63,315 |
| 20 | New Hampshire | $62,809 |
| 21 | Colorado | $66,117 |
| 22 | Maryland | $65,043 |
| 23 | Wyoming | $59,537 |
| 24 | Maine | $58,246 |
| 25 | Iowa | $61,982 |
| 26 | West Virginia | $60,028 |
| 27 | Illinois | $60,949 |
| 28 | Alaska | $65,062 |
| 29 | South Dakota | $58,108 |
| 30 | Ohio | $60,871 |
| 31 | Virginia | $64,741 |
| 32 | Arkansas | $59,541 |
| 33 | Alabama | $60,823 |
| 34 | Nebraska | $58,218 |
| 35 | Hawaii | $57,462 |
| 36 | Kansas | $60,765 |
| 37 | Vermont | $55,648 |
| 38 | Wisconsin | $60,327 |
| 39 | Indiana | $58,039 |
| 40 | Louisiana | $53,368 |
| 41 | Kentucky | $54,840 |
| 42 | Tennessee | $54,185 |
| 43 | Minnesota | $55,731 |
| 44 | Mississippi | $53,742 |
| 45 | North Carolina | $53,299 |
| 46 | Missouri | $55,972 |
| 47 | Texas | $52,874 |
| 48 | Georgia | $52,812 |
| 49 | Florida | $48,636 |
| 50 | South Carolina | $52,079 |
| 51 | Oklahoma | $49,171 |
Expert opinions on the best states for social media strategists
Are there any particularly good places in the United States for social media strategists to find work opportunities?
Jeannie Clark
General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast Services, Campbellsville University
I do not know of any particular area that is needing more than another. All stations I have worked with across the country are dealing with the same issues-downsized staffs and budgets. These issues, coupled with Covid-19 concerns and remote wok situations, make the job market a challenging thing to navigate. One good thing I've been told is that with remote work allowing some businesses to cut their overhead costs, there may be some new factors which will create a more optimistic future for the media job market.
Social media strategist best states FAQs
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Updated January 8, 2025