Social media strategist demographics and statistics in the US
Social media strategist demographics research summary. Zippia estimates social media strategist demographics and statistics in the United States by using a database of 30 million profiles. Our social media strategist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media strategists after extensive research and analysis:
- There are over 13,659 social media strategists currently employed in the United States.
- 60.9% of all social media strategists are women, while 39.1% are men.
- The average social media strategist age is 43 years old.
- The most common ethnicity of social media strategists is White (67.7%), followed by Asian (12.0%), Hispanic or Latino (8.8%) and Black or African American (6.2%).
- Social media strategists are most in-demand in New York, NY.
- The technology industry is the highest-paying for social media strategists.
- San Francisco, CA pays an annual average wage of $89,334, the highest in the US.
- In 2022, women social media strategists earned 94% of what men earned.
- 11% of all social media strategists are LGBT.
- Utah is the best state for social media strategists to live.
- Social media strategists are 58% more likely to work at private companies in comparison to public companies.
On this page
Social media strategist demographics by:
Social media strategist gender statistics
60.9% of social media strategists are women and 39.1% of social media strategists are men.
- Female, 60.9%
- Male, 39.1%
Social media strategist gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
Social media strategist gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$62,094
Female income
$58,426
Social media strategist gender ratio over time
This data breaks down the percentage of men and women in social media strategist positions over time. Currently, 60.9% of social media strategists are female.
Social media strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 54.94% | 45.06% |
| 2011 | 52.43% | 47.57% |
| 2012 | 54.56% | 45.44% |
| 2013 | 56.80% | 43.20% |
| 2014 | 54.29% | 45.71% |
| 2015 | 54.49% | 45.51% |
| 2016 | 56.75% | 43.25% |
| 2017 | 55.48% | 44.52% |
| 2018 | 41.50% | 58.50% |
| 2019 | 39.31% | 60.69% |
| 2020 | 40.31% | 59.69% |
| 2021 | 39.10% | 60.90% |
Social media strategist related jobs gender ratio
We compared social media strategists with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Social Media Strategist | 39% | 61% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media strategist demographics by race
The most common ethnicity among social media strategists is White, which makes up 67.7% of all social media strategists. Comparatively, 12.0% of social media strategists are Asian and 8.8% of social media strategists are Hispanic or Latino.
- White, 67.7%
- Asian, 12.0%
- Hispanic or Latino, 8.8%
- Black or African American, 6.2%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.6%
Social media strategist race
| Social media strategist race | Percentages |
|---|---|
| White | 67.7% |
| Asian | 12.0% |
| Hispanic or Latino | 8.8% |
| Black or African American | 6.2% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.6% |
Social media strategist race and ethnicity over time
See how social media strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 70.09% | 9.39% | 10.78% | 7.43% |
| 2011 | 70.82% | 9.26% | 10.08% | 6.76% |
| 2012 | 68.23% | 9.76% | 11.84% | 7.55% |
| 2013 | 68.24% | 9.08% | 13.31% | 7.03% |
| 2014 | 68.30% | 8.60% | 13.45% | 6.77% |
| 2015 | 69.40% | 8.46% | 11.85% | 7.58% |
| 2016 | 68.76% | 7.94% | 12.50% | 7.70% |
| 2017 | 68.46% | 8.03% | 12.72% | 8.01% |
| 2018 | 72.30% | 6.27% | 11.30% | 7.41% |
| 2019 | 71.06% | 6.68% | 11.46% | 8.08% |
| 2020 | 68.88% | 6.11% | 11.53% | 8.82% |
| 2021 | 67.73% | 6.24% | 11.99% | 8.82% |
Social media strategist wage gap by race
According to our data, asian social media strategists have the highest average salary compared to other ethnicities. Black or african american social media strategists have the lowest average salary at $59,615.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,150 |
| White | $61,720 |
| Black or African American | $59,615 |
| Asian | $67,953 |
| Hispanic or Latino | $60,376 |
Average social media strategist age
See how the average age of social media strategists varies based on ethnicity and gender.
Male
Female
Social media strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 45 |
| Unknown | 42 | 42 |
| Asian | 42 | 41 |
| Hispanic or Latino | 41 | 41 |
| White | 44 | 44 |
| American Indian and Alaska Native | 44 | 46 |
Social media strategist age breakdown
The average age of social media strategists is 40+ years years old, representing 62% of the social media strategist population.
Social media strategist age breakdown
| Social Media Strategist Years | Percentages |
|---|---|
| 40+ years | 62% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Social media strategist educational attainment
The most common degree for social media strategists is bachelor's degree, with 81% of social media strategists earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 6%.
- Bachelor's, 81%
- Master's, 10%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 2%
Social media strategists by degree level
| Social media strategist degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 10% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Social media strategist jobs you might like
Social media strategist wage gap by degree level
According to the data, social media strategists with a Doctorate degree earn more than those without, at $75,510 annually. With a Master's degree, social media strategists earn a median annual income of $75,487 compared to $66,388 for social media strategists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $75,487 |
| Bachelor's Degree | $66,388 |
| Doctorate Degree | $75,510 |
| Some College/ Associate Degree | $53,849 |
Social media strategist employment statistics
Most social media strategists work for a private in the media industry.
Company size where social media strategists work
Below, you can see the size of companies where social media strategists work.
Social media strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 25% |
Social media strategist jobs by company type
Employees with the social media strategist job title have their preferences when it comes to working for a company. For instance, most social media strategists prefer to work at private companies over public companies.
Social media strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 26% |
| Private | 58% |
| Government | 4% |
Social media strategist jobs by industry
The most common industries for social media strategists are media, professional and education.
Social media strategist industry statistics
| Industry | Percentages |
|---|---|
| Media | 20% |
| Professional | 12% |
| Fortune 500 | 11% |
| Education | 9% |
| Technology | 8% |
| Retail | 7% |
| Finance | 5% |
| Hospitality | 4% |
| Government | 3% |
| Manufacturing | 3% |
| Health Care | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Internet | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Real Estate | 1% |
| Energy | 1% |
Social media strategist turnover and employment statistics
Social media strategist unemployment rate over time
The unemployment rate for social media strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media strategist unemployment rate by year
| Year | Social media strategist unemployment rate |
|---|---|
| 2010 | 6.08% |
| 2011 | 4.28% |
| 2012 | 4.87% |
| 2013 | 3.52% |
| 2014 | 3.32% |
| 2015 | 3.15% |
| 2016 | 2.86% |
| 2017 | 2.28% |
| 2018 | 2.52% |
| 2019 | 2.66% |
| 2020 | 3.94% |
| 2021 | 3.69% |
Average social media strategist tenure
The average social media strategist stays at their job for 1-2 years, based on the 2,733 social media strategists resumes in Zippia's database.
Social media strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 25% |
| 3-4 years | 9% |
| 5-7 years | 19% |
| 8-10 years | 9% |
| 11+ years | 8% |
Social media strategist LGBT ratio compared to similar jobs
Review the percent of social media strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Network Communications Analyst | 7.31% | 38,527 |
| Business Objects Consultant | 8.42% | 68,575 |
| Lead Development Engineer | 8.46% | 357,390 |
| Director, Security Risk Management | 8.59% | 126,141 |
| Vmware Administrator | 9.03% | 72,045 |
| Social Media Strategist | 10.54% | - |
| Help Desk Analyst | 10.88% | 87,591 |
Similar social media strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Network Communications Analyst | 7.31% | 38,527 |
| Business Objects Consultant | 8.42% | 68,575 |
| Lead Development Engineer | 8.46% | 357,390 |
| Director, Security Risk Management | 8.59% | 126,141 |
| Vmware Administrator | 9.03% | 72,045 |
| Help Desk Analyst | 10.88% | 87,591 |
Foreign languages spoken by social media strategists
The most common foreign language among social media strategists is Spanish at 47.0%. The second-most popular foreign language spoken is French at 17.3% and Italian is the third-most popular at 4.5%.
- Spanish, 47.0%
- French, 17.3%
- Italian, 4.5%
- Chinese, 4.0%
- Russian, 4.0%
- Other, 23.2%
Social media strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.0% |
| French | 17.3% |
| Italian | 4.5% |
| Chinese | 4.0% |
| Russian | 4.0% |
| Other | 23.2% |
