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Social media strategist salary
Average social media strategist salary
$62,339
Understanding the Salary of Social Media Strategists
A Social Media Strategist plays a vital role in shaping a brand's online presence and engagement. As of October 2025, the average salary for this position is $62,339 per year, translating to approximately $30 per hour. Salaries in this field can vary significantly based on experience, with entry-level strategists earning less than their more seasoned counterparts.
Factors such as location and industry also impact earnings. For instance, states like California and New York typically offer higher salaries due to a higher cost of living and greater demand for digital marketing expertise. Additionally, industries such as technology and finance tend to pay more than non-profit sectors. Understanding these dynamics can help job seekers negotiate better salaries and choose the right career path.
Highest Paying States and Industries
Top-paying states for Social Media Strategists include California, New York, and Washington. In contrast, states with lower average salaries may offer greater opportunities in terms of job availability and career growth. Moreover, industries like technology, healthcare, and finance generally provide competitive compensation, making them attractive options for aspiring strategists.
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Where can a Social Media Strategist earn more?
Social media strategist salary estimates from across the web
Average social media strategist salary by state
The average social media strategist salary in Utah, Washington, and California are the highest in the U.S. The lowest average social media strategist salary states are North Carolina, Texas, and Georgia.
- State view
- County view
Highest paying states for social media strategists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Utah | $81,420 | $39.14 |
| 2 | Washington | $80,855 | $38.87 |
| 3 | Nevada | $74,248 | $35.70 |
| 4 | California | $79,970 | $38.45 |
| 5 | Idaho | $71,815 | $34.53 |
| 6 | Michigan | $69,140 | $33.24 |
| 7 | Oregon | $71,064 | $34.17 |
| 8 | New York | $70,387 | $33.84 |
| 9 | Rhode Island | $66,789 | $32.11 |
| 10 | North Dakota | $67,706 | $32.55 |
| 11 | New Jersey | $72,172 | $34.70 |
| 12 | Arizona | $71,452 | $34.35 |
| 13 | New Mexico | $68,201 | $32.79 |
| 14 | Delaware | $67,581 | $32.49 |
| 15 | Montana | $65,390 | $31.44 |
| 16 | Connecticut | $67,885 | $32.64 |
| 17 | District of Columbia | $66,417 | $31.93 |
| 18 | Massachusetts | $63,367 | $30.46 |
| 19 | Pennsylvania | $63,315 | $30.44 |
| 20 | New Hampshire | $62,809 | $30.20 |
| 21 | Colorado | $66,117 | $31.79 |
| 22 | Maryland | $65,043 | $31.27 |
| 23 | Wyoming | $59,537 | $28.62 |
| 24 | Maine | $58,246 | $28.00 |
| 25 | Iowa | $61,982 | $29.80 |
| 26 | West Virginia | $60,028 | $28.86 |
| 27 | Illinois | $60,949 | $29.30 |
| 28 | Alaska | $65,062 | $31.28 |
| 29 | South Dakota | $58,108 | $27.94 |
| 30 | Ohio | $60,871 | $29.26 |
| 31 | Virginia | $64,741 | $31.13 |
| 32 | Arkansas | $59,541 | $28.63 |
| 33 | Alabama | $60,823 | $29.24 |
| 34 | Nebraska | $58,218 | $27.99 |
| 35 | Hawaii | $57,462 | $27.63 |
| 36 | Kansas | $60,765 | $29.21 |
| 37 | Vermont | $55,648 | $26.75 |
| 38 | Wisconsin | $60,327 | $29.00 |
| 39 | Indiana | $58,039 | $27.90 |
| 40 | Louisiana | $53,368 | $25.66 |
| 41 | Kentucky | $54,840 | $26.37 |
| 42 | Tennessee | $54,185 | $26.05 |
| 43 | Minnesota | $55,731 | $26.79 |
| 44 | Mississippi | $53,742 | $25.84 |
| 45 | North Carolina | $53,299 | $25.62 |
| 46 | Missouri | $55,972 | $26.91 |
| 47 | Texas | $52,874 | $25.42 |
| 48 | Georgia | $52,812 | $25.39 |
| 49 | Florida | $48,636 | $23.38 |
| 50 | South Carolina | $52,079 | $25.04 |
| 51 | Oklahoma | $49,171 | $23.64 |
Highest paying cities for social media strategists
The highest-paying cities for social media strategists are San Francisco, CA, Salt Lake City, UT, and Eugene, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $89,334 | $42.95 |
| 2 | Salt Lake City, UT | $81,303 | $39.09 |
| 3 | Eugene, OR | $72,300 | $34.76 |
| 4 | Phoenix, AZ | $72,042 | $34.64 |
| 5 | New York, NY | $70,781 | $34.03 |
| 6 | Pontiac, MI | $69,419 | $33.37 |
| 7 | Fargo, ND | $67,606 | $32.50 |
| 8 | Arlington, VA | $67,504 | $32.45 |
| 9 | Dover, DE | $67,432 | $32.42 |
| 10 | Providence, RI | $66,712 | $32.07 |
| 11 | Washington, DC | $66,510 | $31.98 |
| 12 | Littleton, CO | $66,108 | $31.78 |
| 13 | Baltimore, MD | $65,229 | $31.36 |
| 14 | Anchorage, AK | $64,946 | $31.22 |
| 15 | Cleveland, OH | $63,698 | $30.62 |
| 16 | Boston, MA | $63,254 | $30.41 |
| 17 | Harrisburg, PA | $63,227 | $30.40 |
| 18 | Des Moines, IA | $61,866 | $29.74 |
| 19 | Vernon Hills, IL | $61,687 | $29.66 |
| 20 | Wichita, KS | $60,913 | $29.29 |
Social media strategist salary details
A social media strategist's salary ranges from $41,000 a year at the 10th percentile to $94,000 at the 90th percentile.
What is a social media strategist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $94,000 | $7,833 | $45 |
| 75th Percentile | $77,000 | $6,417 | $37 |
| Average | $62,339 | $5,195 | $30 |
| 25th Percentile | $50,000 | $4,167 | $24 |
| 10th Percentile | $41,000 | $3,417 | $20 |
Highest paying social media strategist jobs
The highest paying types of social media strategists are search engine evaluator, strategist, and search engine optimizer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Search Engine Optimizer | $99,672 | $8,306 | $47.92 | 3,599 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
| Search Engine Evaluator | $106,930 | $8,911 | $51.41 | 3,385 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Media Coordinator | $47,471 | $3,956 | $22.82 | 35,285 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
Top companies hiring social media strategists now:
Which companies pay social media strategists the most?
Social media strategist salaries at Google and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average social media strategist salary at companies like Apple and Squarespace are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $129,575 | $62.30 | |
| 2 | Microsoft | $127,891 | $61.49 |
| 3 | Apple | $126,590 | $60.86 |
| 4 | Squarespace | $110,301 | $53.03 |
| 5 | Uber Technologies | $106,087 | $51.00 |
| 6 | Intel | $104,602 | $50.29 |
| 7 | Calamos Investments | $104,290 | $50.14 |
| 8 | Salt River Project | $102,510 | $49.28 |
| 9 | Aramco Services Company | $100,552 | $48.34 |
| 10 | The Walt Disney Company | $97,658 | $46.95 |
| 11 | PepsiCo | $97,221 | $46.74 |
| 12 | IBM | $90,640 | $43.58 |
| 13 | Merkle | $89,304 | $42.93 |
| 14 | Esri | $85,728 | $41.22 |
| 15 | Activision Blizzard | $85,026 | $40.88 |
| 16 | MARC USA | $84,100 | $40.43 |
| 17 | NRDC | $83,542 | $40.16 |
| 18 | Doner | $83,181 | $39.99 |
| 19 | The Integer Group | $82,664 | $39.74 |
| 20 | Accenture | $81,998 | $39.42 |
Wage gap by gender, race and education
Social Media Strategist salary by industry
The average social media strategist salary varies across industries:
- The average social media strategist salary in the technology industry is $64,873, the highest of any industry.
- The average social media strategist salary in the finance industry is $62,667.
- Social media strategists in the non profits industry earn an average salary of $52,421, the lowest of any industry.
Highest paying industries for social media strategists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $64,873 | $31.19 |
| 2 | Media | $62,667 | $30.13 |
| 3 | Education | $53,210 | $25.58 |
| 4 | Non Profits | $52,421 | $25.20 |
High paying social media strategist jobs
Social media strategist salary trends
The average social media strategist salary has risen by $10,204 over the last ten years. In 2014, the average social media strategist earned $52,135 annually, but today, they earn $62,339 a year. That works out to a 10% change in pay for social media strategists over the last decade.
Compare social media strategist salaries for cities or states with the national average over time.
Average social media strategist salary over time
Compare social media strategist salaries for individual cities or states with the national average.
Social media strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $62,300 | $29.97 | +3.3% |
| 2024 | $60,300 | $28.98 | +2.3% |
| 2023 | $58,900 | $28.33 | +1.9% |
| 2022 | $57,800 | $27.77 | +2.3% |
| 2021 | $56,500 | $27.15 | +1.5% |
Recently added social media strategist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Chipotle Mexican Grill | Strategist, Social Media | Newport Beach, CA | 06/29/2025 | $68,000 |
| Designit | Senior Social Media Strategist-Global Events | Seattle, WA | 06/29/2025 | $110,000 |
| Publicis Groupe | Social Media Strategist | Chicago, IL | 06/22/2025 | $59,850 |
| University of Northwestern St. Paul | Social Media Strategist, Marketing | Saint Paul, MN | 06/20/2025 | $55,000 |
| The Candidly | Social Media Strategist/Content Creator | Los Angeles, CA | 06/20/2025 | $75,000 |
| DHRM | Website Social Media Strategist | Richmond, VA | 06/18/2025 | $70,000 |
| Insight Global | Social Media Strategist | Los Angeles, CA | 06/17/2025 | $80,000 |
| Education Dynamics | Social Media Strategist | Lenexa, KS | 06/16/2025 | $65,000 |
| Msufcu | Social Media Strategist-M3 Group | Lansing, MI | 06/15/2025 | $61,000 |
| Hearst | Select Digital Social Media Strategist | Amherst, NY | 06/14/2025 | $42,000 |
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