Social media strategist vs coordinator

The differences between social media strategists and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming a coordinator takes usually requires 6-12 months. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $41,599 average annual salary of a coordinator.

The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a coordinator are customer service, patients, and excellent organizational.

Social media strategist vs coordinator overview

	Social Media Strategist	Coordinator
Yearly salary	$62,339	$41,599
Hourly rate	$29.97	$20.00
Growth rate	10%	12%
Number of jobs	43,791	151,508
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 57%
Average age	44	43
Years of experience	2	12

What does a social media strategist do?

A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.

What does a coordinator do?

Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.

Social media strategist vs coordinator salary

Social media strategists and coordinators have different pay scales, as shown below.

	Social Media Strategist	Coordinator
Average salary	$62,339	$41,599
Salary range	Between $41,000 And $94,000	Between $27,000 And $61,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Utah	Alaska
Best paying company	Google	Meta
Best paying industry	Technology	Technology

Differences between social media strategist and coordinator education

There are a few differences between a social media strategist and a coordinator in terms of educational background:

	Social Media Strategist	Coordinator
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 57%
Most common major	Communication	Business
Most common college	Northwestern University	University of Southern California

Social media strategist vs coordinator demographics

Here are the differences between social media strategists' and coordinators' demographics:

	Social Media Strategist	Coordinator
Average age	44	43
Gender ratio	Male, 39.1% Female, 60.9%	Male, 36.3% Female, 63.7%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1%
LGBT Percentage	11%	11%

Differences between social media strategist and coordinator duties and responsibilities

Social media strategist example responsibilities.

Manage social media and content creation for Instagram account of 23k+ followers.
Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
Crowd source using Facebook, Google and LinkedIn ads.

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Coordinator example responsibilities.

Conduct kaizen blitz in the machine shop that achieve higher productivity and efficiency gains.
Manage documented records of meetings and contact with Pre-K teachers to discuss relevant information concerning children and families.
Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
Manage IDT roster and participate in interdisciplinary team meetings.
Provide leadership development opportunities for youth and lead community events and activities for the community.
Facilitate development of veterans individual rehabilitation plans, which provide purpose, organization and empowerment to achieve life goals.

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Social media strategist vs coordinator skills

Common social media strategist skills

Instagram, 7%
Digital Marketing, 7%
Twitter, 6%
Social Media Marketing, 6%
Social Platforms, 4%
Linkedin, 4%

Common coordinator skills

Customer Service, 21%
Patients, 10%
Excellent Organizational, 7%
Data Entry, 5%
Excellent Guest, 5%
Coordinators, 4%

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Updated January 8, 2025

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