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The differences between social media strategists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming a media coordinator takes usually requires 2-4 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Social Media Strategist | Media Coordinator | |
| Yearly salary | $62,339 | $47,471 |
| Hourly rate | $29.97 | $22.82 |
| Growth rate | 10% | 8% |
| Number of jobs | 43,791 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Average age | 44 | 42 |
| Years of experience | 2 | 4 |
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Social media strategists and media coordinators have different pay scales, as shown below.
| Social Media Strategist | Media Coordinator | |
| Average salary | $62,339 | $47,471 |
| Salary range | Between $41,000 And $94,000 | Between $34,000 And $64,000 |
| Highest paying City | San Francisco, CA | Urban Honolulu, HI |
| Highest paying state | Utah | Hawaii |
| Best paying company | The Joffrey Ballet | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a social media strategist and a media coordinator in terms of educational background:
| Social Media Strategist | Media Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media strategists' and media coordinators' demographics:
| Social Media Strategist | Media Coordinator | |
| Average age | 44 | 42 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 11% | 12% |