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The differences between social media strategists and search strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a social media strategist and a search strategist. Additionally, a search strategist has an average salary of $82,098, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a search strategist are digital marketing, google analytics, and paid search.
| Social Media Strategist | Search Strategist | |
| Yearly salary | $62,339 | $82,098 |
| Hourly rate | $29.97 | $39.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,791 | 9,339 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
Social media strategists and search strategists have different pay scales, as shown below.
| Social Media Strategist | Search Strategist | |
| Average salary | $62,339 | $82,098 |
| Salary range | Between $41,000 And $94,000 | Between $56,000 And $118,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | California |
| Best paying company | ||
| Best paying industry | Technology | Health Care |
There are a few differences between a social media strategist and a search strategist in terms of educational background:
| Social Media Strategist | Search Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media strategists' and search strategists' demographics:
| Social Media Strategist | Search Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 76.7% Female, 23.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |