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The differences between social media strategists and social media editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming a social media editor takes usually requires 2-4 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $53,943 average annual salary of a social media editor.
The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a social media editor are instagram, facebook, and twitter.
| Social Media Strategist | Social Media Editor | |
| Yearly salary | $62,339 | $53,943 |
| Hourly rate | $29.97 | $25.93 |
| Growth rate | 10% | -5% |
| Number of jobs | 43,791 | 37,769 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 44 | 44 |
| Years of experience | 2 | 4 |
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Social media strategists and social media editors have different pay scales, as shown below.
| Social Media Strategist | Social Media Editor | |
| Average salary | $62,339 | $53,943 |
| Salary range | Between $41,000 And $94,000 | Between $40,000 And $72,000 |
| Highest paying City | San Francisco, CA | Stamford, CT |
| Highest paying state | Utah | Hawaii |
| Best paying company | RE/MAX Realty One | |
| Best paying industry | Technology | Technology |
There are a few differences between a social media strategist and a social media editor in terms of educational background:
| Social Media Strategist | Social Media Editor | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media strategists' and social media editors' demographics:
| Social Media Strategist | Social Media Editor | |
| Average age | 44 | 44 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 41.2% Female, 58.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 11% | 12% |