What does a social media strategist do?
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Social media strategist responsibilities
Here are examples of responsibilities from real social media strategist resumes:
- Manage social media and content creation for Instagram account of 23k+ followers.
- Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
- Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
- Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
- Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
- Crowd source using Facebook, Google and LinkedIn ads.
- Create the agency's POV for Google+ and Pinterest.
- Assist with SEO and SEM strategies to increase brand awareness.
- Plan, execute, and optimize Facebook and Instagram strategies for organizations.
- Monitor multiple social sites on a daily basis for auto dealership using Hootsuite platform.
- Create, produce and develop video content for YouTube when appropriate for social media campaigns.
- Set KPIs for contract partner agencies and ensure these are met with regular feedback sessions.
- Conceptualize and script viral videos for YouTube comedy channel with over 481k views and over 3k subscribers
- Assist GPTC with their social media campaigns and social monitoring by training staff to use HootSuite.
- Collaborate with web team on soon to launch website redesign, app redesign and Facebook news app.
Social media strategist skills and personality traits
We calculated that 7% of Social Media Strategists are proficient in Instagram, Digital Marketing, and Twitter. They’re also known for soft skills such as Leadership skills, Communication skills, and Analytical skills.
We break down the percentage of Social Media Strategists that have these skills listed on their resume here:
- Instagram, 7%
Set up and oversee Instagram accounts for key Sport markets (Chicago, Columbus, Houston, NYC).
- Digital Marketing, 7%
Evaluated and provided suggestions for data reporting tools and digital marketing software.
- Twitter, 6%
Amassed aggregate of approximately 1,000 Twitter followers/Facebook supporters in months, translating into hundreds of sales.
- Social Media Marketing, 6%
Conceptualized social media marketing campaigns for local Atlanta businesses.
- Social Platforms, 4%
Managed and communicated company's message on different social platforms.
- Linkedin, 4%
Created and managed Adventure Sports group on LinkedIn.
Common skills that a social media strategist uses to do their job include "instagram," "digital marketing," and "twitter." You can find details on the most important social media strategist responsibilities below.
Communication skills. Another essential skill to perform social media strategist duties is communication skills. Social media strategists responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Social media strategists also use communication skills in their role according to a real resume snippet: "create strategies for social media/ digital communication programs for clients and internal social networking channels, applications and technologies. "
Analytical skills. This is an important skill for social media strategists to perform their duties. For an example of how social media strategist responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a social media strategist: "executed & analyzed advertising and marketing campaigns. ".
Creativity. For certain social media strategist responsibilities to be completed, the job requires competence in "creativity." The day-to-day duties of a social media strategist rely on this skill, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." For example, this snippet was taken directly from a resume about how this skill applies to what social media strategists do: "led creative team for development of marketing campaigns, collateral and digital content assets. "
Organizational skills. A commonly-found skill in social media strategist job descriptions, "organizational skills" is essential to what social media strategists do. Social media strategist responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how social media strategist duties rely on organizational skills in this resume example: "organized digital marketing strategy for all organizational programs. "
Interpersonal skills. Lastly, "interpersonal skills" is an important element of what a social media strategist does. Social media strategist responsibilities require this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example highlights how social media strategist duties rely on this skill: "utilized my interpersonal skills by providing great customer service answering phones and scheduling lessons for the golf instructors. "
The three companies that hire the most social media strategists are:
- Public Consulting Group52 social media strategists jobs
- Oracle47 social media strategists jobs
- Brafton24 social media strategists jobs
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Compare different social media strategists
Social media strategist vs. Internet marketer
A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed. There are also instances where they must work together with content specialists and even graphic designers. Furthermore, as a search engine optimizer, it is essential to maintain an active communication line with other staff for a smooth and efficient workflow.
These skill sets are where the common ground ends though. The responsibilities of a social media strategist are more likely to require skills like "instagram," "digital marketing," "social media marketing," and "social platforms." On the other hand, a job as an internet marketer requires skills like "website traffic," "email promotions," "keyword research," and "facebook." As you can see, what employees do in each career varies considerably.
On average, internet marketers reach similar levels of education than social media strategists. Internet marketers are 4.1% less likely to earn a Master's Degree and 0.6% less likely to graduate with a Doctoral Degree.Social media strategist vs. Search engine optimizer
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Each career also uses different skills, according to real social media strategist resumes. While social media strategist responsibilities can utilize skills like "instagram," "social media marketing," "social platforms," and "linkedin," search engine optimizers use skills like "css," "adaptive," "javascript," and "web development."
Search engine optimizers earn a higher average salary than social media strategists. But search engine optimizers earn the highest pay in the finance industry, with an average salary of $101,154. Additionally, social media strategists earn the highest salaries in the technology with average pay of $64,873 annually.In general, search engine optimizers achieve similar levels of education than social media strategists. They're 1.5% more likely to obtain a Master's Degree while being 0.6% more likely to earn a Doctoral Degree.Social media strategist vs. Content manager
A search engine evaluator specializes in optimizing web search results, ensuring relevance and reliability. Most evaluators are freelancers working at home, while some are in a company setting. Typically, their responsibilities revolve around performing research and understanding the nature of questions, reviewing websites to identify which platforms offer the best and most relevant results, and analyzing extensive data. Furthermore, as a search engine evaluator, it is essential to produce progress reports and maintain an accurate database.
The required skills of the two careers differ considerably. For example, social media strategists are more likely to have skills like "social media marketing," "social platforms," "social strategy," and "facebook insights." But a content manager is more likely to have skills like "wordpress," "digital content," "facebook," and "powerpoint."
Content managers make a very good living in the technology industry with an average annual salary of $86,931. On the other hand, social media strategists are paid the highest salary in the technology industry, with average annual pay of $64,873.Most content managers achieve a similar degree level compared to social media strategists. For example, they're 1.6% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Social media strategist vs. Search engine evaluator
Even though a few skill sets overlap between social media strategists and search engine evaluators, there are some differences that are important to note. For one, a social media strategist might have more use for skills like "instagram," "digital marketing," "twitter," and "social media marketing." Meanwhile, some responsibilities of search engine evaluators require skills like "data entry," "search engine results," "java," and "nda. "
Search engine evaluators enjoy the best pay in the professional industry, with an average salary of $136,774. For comparison, social media strategists earn the highest salary in the technology industry.In general, search engine evaluators hold similar degree levels compared to social media strategists. Search engine evaluators are 0.2% less likely to earn their Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Types of social media strategist
Updated January 8, 2025
