Senior Product Manager jobs at SoFi

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role SoFi is seeking a Senior Product Manager to lead critical initiatives within our Borrow business unit. In this role, you'll define the product strategy, prioritize the most impactful opportunities, and deliver end-to-end solutions that simplify borrowing and help our members "get their money right" and achieve financial independence. You'll act like a founder, taking ownership, moving with urgency, and building for long-term impact. Whether optimizing application flows, reimagining how we surface borrowing options across the SoFi ecosystem, or launching new products to expand our addressable market, you'll focus on the biggest levers for growth and member value. Success in this role requires strong product intuition, data fluency, deep customer empathy, and the ability to lead across engineering, design, risk, operations, and go-to-market teams. What you'll do: * Define and execute the vision, strategy, and roadmap for key areas within the Borrow business * Build disruptive, scalable borrowing experiences in a customer-centric environment that improve member outcomes and drive measurable growth * Act as a problem solver, working across functions to deeply understand pain points, analyze data, and rapidly test and iterate toward better solutions * Own the product development lifecycle: from problem definition to delivery, instrumentation, and ongoing optimization * Lead cross-functional teams, including Engineering, Design, Risk, Marketing, Ops, and Compliance, to bring ideas to life * Prioritize ruthlessly, maintain a high-quality backlog, and ensure timely execution in a fast-paced agile environment * Communicate progress, insights, and decisions clearly to stakeholders and executive leadership * Champion a customer-first mindset, translating member feedback and behavior into product improvements that delight and retain What you'll need: * Bachelor's degree (preferable) or equivalent experience * 5+ years of experience in product management, preferably in tech, fintech, or consumer lending * Strong product intuition with a proven track record of delivering high-impact solutions * Excellent communication skills and experience presenting to senior leadership * Data-driven mindset with experience using metrics to drive decision-making * Ability to thrive in a fast-paced, cross-functional environment with high ownership Nice to have: * Experience operating within regulated industries or working closely with legal, risk, and compliance partners * Experience in the Fintech space Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $144,000.00 - $247,500.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role: We're looking for an experienced, strategic, and member-centric Senior Product Manager to lead the investing experience at SoFi. SoFi's mission is to help our members get their money right-and that starts with giving them intuitive and powerful tools to build wealth and invest with confidence. In this role, you'll be responsible for reimagining how members discover, engage with, and grow their investments through SoFi. From the first-time investor to the more seasoned trader, you'll help shape a seamless investing experience that makes SoFi the go-to platform for building long-term financial health. You'll define the vision and strategy for the end-to-end investing journey-identifying key opportunities, setting goals, designing core experiences, and launching impactful products. This is a highly cross-functional role where you'll collaborate with engineering, design, research, data science, marketing, operations, legal, risk, compliance, and executives to drive strategy, align priorities, and deliver outcomes that matter. You'll be the driving force behind creating a best-in-class investing experience. What you'll do: * Develop and implement product strategies: The Senior Product Manager is responsible for identifying new product opportunities, analyzing market trends, and developing strategies for launching and scaling products. * Leading product development: They lead cross-functional teams to build products from ideation to launch, including conducting market research, defining product requirements, developing product roadmaps, and overseeing product design and development. * Conducting competitive analysis: The Senior Product Manager is responsible for researching and analyzing competitor products to inform product decisions and ensure that the company's products remain competitive. * Collaborating with stakeholders: They work closely with stakeholders, including executives, engineering teams, sales teams, and customer support teams, to ensure alignment on product priorities and deliverables. * Defining and measuring product success: The Senior Product Manager establishes product success metrics and regularly monitors product performance against those metrics through experimentation. * Managing product launches: Oversee product launches, including developing go-to-market strategies, coordinating with marketing, and ensuring successful product adoption. * Providing product expertise: The Senior Product Manager acts as the subject matter expert on their product, staying up to date on industry trends and best practices, and providing guidance to other teams. What you'll need: * 5+ years of product management experience. * Bachelor's degree or higher in a relevant field. * A proactive, results-oriented approach to your work. * Ability to thrive in a fast-paced, dynamic environment. * Demonstrated ability to grasp complex user scenarios, technical concepts, and business drivers to make well-informed decisions. * Keen attention to detail and proficiency in distilling complex issues. * Exceptional written and verbal communication skills. * Ability to collaborate with and manage cross-functional groups of stakeholders. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $144,000.00 - $247,500.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role: The Capital Markets Product Development Lead will be responsible for driving the design, approval, and execution of new financing and structured product initiatives. This role will serve as the central point of coordination between internal teams, ensuring that new capital markets programs are strategically aligned, financially sound, operationally executable, and effectively communicated both internally and externally. The ideal candidate will combine a deep understanding of structured finance with strong project management, cross-functional leadership, and stakeholder engagement skills to deliver scalable funding solutions that support the company's growth objectives. What you'll do: * Partner with business units to identify and develop products and financing opportunities aligned with strategic funding goals. * Evaluate feasibility, market positioning, and structural options to optimize investor appeal. * Lead initiatives from concept through execution, coordinating feasibility assessments, governance, data readiness, and implementation. * Establish and manage project timelines, milestones, and deliverables to ensure disciplined execution and cross-functional alignment. * Serve as the central point of coordination between Capital Markets, Business Units, Finance, Risk, Legal, Data and other internal teams. * Collaborate with Finance and Treasury to model product economics, analyze funding efficiency, and assess trade-offs between risk, cost, and complexity. * Define data and system requirements to support new products, ensuring infrastructure and reporting are accurate and scalable. * Partner with Data Engineering and Operations to validate readiness for investor, regulatory, and management reporting. * Support investor education and due diligence processes, developing materials and coordinating discussions with external partners and counterparties. * Gather and incorporate investor feedback into product design and future enhancements. * Oversee the transition from design to execution and monitor product performance post-launch. * Document learnings and build standardized frameworks to streamline future product development efforts. What you'll need: * 8+ years of relevant experience desired; capital markets and fintech experience is plus. * BS/BA in business, finance, accounting, economics or similar technical field * Demonstrated experience leading cross-functional initiatives, managing project timelines, dependencies, and stakeholder communication from concept through implementation. * Proven ability to structure and operationalize new financing or capital markets products. * Strong organizational discipline and project ownership mindset, with the ability to drive alignment, manage approvals, and ensure timely delivery of complex initiatives. * Strong verbal and written communication skills, technical skills, and attention to detail * High level of proficiency with Microsoft Office and Google suites (particularly in Excel, PowerPoint, Sheets) * Previous experience with lending or consumer credit products a plus: mortgages, student loans, credit cards, personal loans, etc. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $154,800.00 - $236,500.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role: We are seeking an experienced, strategic, and highly collaborative product leader to lead the development of next-generation interactive features for SoFi. This role is central to the success of SoFi's goal to be a trusted guide in helping Members Get Their Money Right. You will have an opportunity to own a suite of 0 to 1 features that leverage new technologies to engage Members in improving all aspects of their financial lives. You will be responsible for setting, refining, and executing strategies; identifying customer needs and prioritizing opportunities based on market and customer data; defining industry-leading customer experiences; and delivering features that have the power to change how people interact with SoFi. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units. This role is inherently cross-functional-you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. What You'll Do: * Build out the vision, strategy, and product roadmap for a suite of interactive features that drive engagement with all SoFi products * Identify leapfrog product features, leveraging forward thinking technology, data, and tools, including ML or AI, that will provide a significantly differentiated value to our members, to help them get their money right * Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams * Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company * Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision What You'll Need: * Bachelor's degree or higher with a technical discipline * 10+ years of product management experience * Demonstrated success in defining and delivering customer-facing features * Familiarity and/or experience working with LLMs / AI components * Experience mentoring / leading a product team or cross-functional team * Full stack "operator": ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction * Ability to operate in a complex cross-functional environment, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives * Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment * Superior communication skills, both written and verbal, along with experience presenting to C-level leadership * Data-driven approach and excellent analytical skills * Passion for your customers! You do right by them, always Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $185,600.00 - $319,000.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role: We're looking for a Director of Product Management to lead our Bank Platform organization - the foundational systems that power our banking products across consumer and commercial lines. This leader will own the strategy, roadmap, and execution of our core banking platform, spanning ledger, payments orchestration, account services, treasury, operations, compliance infrastructure, and developer-facing capabilities that enable faster product delivery across teams. This role is critical to fulfilling our ambition to build the "AWS of Financial Services" and to powering new, innovative product development across SoFi and Galileo. This is a highly cross-functional role that partners closely with Engineering, Risk, Treasury, Finance, Compliance, and Operations to ensure our platform scales with the business - enabling new product lines, driving efficiency, and maintaining the highest levels of reliability and control. What you'll do: * Define, communicate and execute on the Bank Platform vision, strategy and roadmap in partnership with x-functional partners * Drive the modernization and migration of our banking core and surround sound services, with a focus on extensibility, resilience, scalability and compliance * Evangelize the benefits of the platform to internal product teams and develop a roadmap that onboards more users and unlocks Member, Agent and Business value * Lead and develop a team of Platform PMs across domains like ledger, payments, treasury, money movement and core services. * Partner with Engineering leadership to architect scalable, API-driven systems for deposits, payments, reconciliation, and financial reporting. * Drive development of platform primitives that accelerate time-to-market for new products (checking, savings, commercial accounts, stablecoin rails, etc.). * Collaborate with Treasury and Finance to improve liquidity management, interest calculation, and settlement efficiency. * Partner with Risk and Compliance to embed strong control frameworks into platform design * Define and monitor KPIs around platform reliability, scalability, cost efficiency, developer velocity, and financial accuracy. * Build and maintain relationships with critical partners (sponsor banks, card networks, processors, regulators) What you'll need: * Bachelor's degree or higher, ideally in a technical, finance, or quantitative field. * 10+ years of Product Management experience, with at least 4 years as a people leader driving platform or infrastructure teams in banking, payments, or fintech. * Deep understanding of core banking systems (ledgering, deposit management, money movement, reconciliation, and GL integration). * Experience shipping platform capabilities used by multiple product lines or external partners. * Strong grasp of payment networks (ACH, FedNow, RTP, wires, card rails) and associated risk/compliance considerations. * Proven ability to drive alignment across executive, technical, and operational stakeholders. * Excellent communication and storytelling skills - able to translate technical complexity into business impact. * Comfort working in a fast-paced, regulated environment with ambiguity and evolving priorities. * Innovation/futurist mindset, with ability to prioritize capabilities that unlock future value for internal customers * Bonus: experience with bank sponsorship, tokenized deposits, or embedded banking. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $185,600.00 - $319,000.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role We're looking for a Principal Product Manager to lead one of SoFi's most strategic initiatives: External Account Linking - the foundation that enables members to seamlessly connect, fund, and move money across SoFi's ecosystem (Money, Invest, Loans, and beyond). Today, members link their external bank accounts to fund their SoFi products and view their overall financial picture. However, fragmented systems, inconsistent risk rules, and connection instability make this experience clunky and unreliable. Your mission will be to reimagine and unify this experience, making it faster, simpler, and more trustworthy - ultimately driving engagement, AUM growth, and member satisfaction across all products. As a product leader, you'll own the strategy, roadmap, and execution of SoFi's account linking platform - including its web and mobile experiences, External 3P partnership, and scale APIs that power both inbound and outbound (data-sharing) connections. You'll collaborate closely with Engineering, Product partners across different verticals, Risk, Compliance, and external partners to deliver a reliable, and scalable linking experience that underpins SoFi's mission to help Members Get Their Money Right. What You'll Do * Refine and develop strategy, roadmap, and deliverables to help identify and optimize overall account linking conversion and health * Build systems and seamless external integrations that help synthesize real-time financial data (income, spending etc.) to help SoFi Products drive personalized recommendations and actions * Drive aspects of platform strategy focused on scalability, reliability, security, as it relates to 3P data and connections * Partner deeply with engineering to make critical architectural decisions and guide long-term infrastructure investments * Define success metrics and rigorously measure performance, efficiency, and system health. * Lead complex strategy decisions involving build-vs-buy evaluations, including vendor assessments * Stay current with emerging regulatory changes that may impact account linking and financial data sharing across the industry * Lead experiments to validate hypotheses and measure impact on key outcomes like adoption, user engagement and conversion * Champion customer needs with deep empathy for pain-points and trust signals What You'll Need: * Bachelor's degree or higher, ideally in a technical, finance, or quantitative field. * 8+ years of product management experience, ideally with consumer fintech, personal finance, or intelligent assistant products. * Experience building data-driven products with intuitive, user-friendly interfaces. * Strong technical fluency and ability to collaborate with product and engineers partners across different verticals. * User-first mindset with excellent product intuition and obsession for delivering real value. * Exceptional communication and cross-functional leadership skills. * Comfort navigating ambiguity, tradeoffs, and evolving constraints. Nice to have: * MBA * Experience with external account linking platforms and solutions or similar Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $163,200.00 - $280,500.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

The Role: We are seeking an experienced, strategic, and highly collaborative product leader to lead our Campaigns product team at SoFi. This team owns the platforms and experiences that power our promotional marketing campaigns. The role is central to the success of SoFi's goals of driving member acquisition, engagement, and retention, towards the overall mission of SoFi to help our members get their money right. You will be responsible for setting the vision, identifying opportunities and key inputs, setting goals, defining the member/marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units. This role is inherently cross-functional-you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You'll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk. What You'll Do: Own and define the vision, strategy and product roadmap for Campaigns platforms at SoFi Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision What You'll Need: Bachelor's degree or higher with a technical discipline 5+ years of experience in a Product Management role Previous experience leading Platform and/or MarTech cross functional teams Technical savvy with marketing systems and ability to partner closely with marketing leadership Full stack "operator": ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction Ability to operate cross-functionally, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment Superior communication skills, both written and verbal, along with experience presenting to C-level leadership Data-driven approach and excellent analytical skills Passion for your customers!

The Role: We're looking for an experienced, strategic, and member-centric Senior Product Manager to lead the investing experience at SoFi. SoFi's mission is to help our members get their money right-and that starts with giving them intuitive and powerful tools to build wealth and invest with confidence. In this role, you'll be responsible for reimagining how members discover, engage with, and grow their investments through SoFi. From the first-time investor to the more seasoned trader, you'll help shape a seamless investing experience that makes SoFi the go-to platform for building long-term financial health. You'll define the vision and strategy for the end-to-end investing journey-identifying key opportunities, setting goals, designing core experiences, and launching impactful products. This is a highly cross-functional role where you'll collaborate with engineering, design, research, data science, marketing, operations, legal, risk, compliance, and executives to drive strategy, align priorities, and deliver outcomes that matter. You'll be the driving force behind creating a best-in-class investing experience. What you'll do: Develop and implement product strategies: The Senior Product Manager is responsible for identifying new product opportunities, analyzing market trends, and developing strategies for launching and scaling products. Leading product development: They lead cross-functional teams to build products from ideation to launch, including conducting market research, defining product requirements, developing product roadmaps, and overseeing product design and development. Conducting competitive analysis: The Senior Product Manager is responsible for researching and analyzing competitor products to inform product decisions and ensure that the company's products remain competitive. Collaborating with stakeholders: They work closely with stakeholders, including executives, engineering teams, sales teams, and customer support teams, to ensure alignment on product priorities and deliverables. Defining and measuring product success: The Senior Product Manager establishes product success metrics and regularly monitors product performance against those metrics through experimentation. Managing product launches: Oversee product launches, including developing go-to-market strategies, coordinating with marketing, and ensuring successful product adoption. Providing product expertise: The Senior Product Manager acts as the subject matter expert on their product, staying up to date on industry trends and best practices, and providing guidance to other teams. What you'll need: 5+ years of product management experience. Bachelor's degree or higher in a relevant field. A proactive, results-oriented approach to your work. Ability to thrive in a fast-paced, dynamic environment. Demonstrated ability to grasp complex user scenarios, technical concepts, and business drivers to make well-informed decisions. Keen attention to detail and proficiency in distilling complex issues. Exceptional written and verbal communication skills. Ability to collaborate with and manage cross-functional groups of stakeholders.

The Role SoFi is seeking a Senior Product Manager to lead critical initiatives within our Borrow business unit. In this role, you'll define the product strategy, prioritize the most impactful opportunities, and deliver end-to-end solutions that simplify borrowing and help our members "get their money right" and achieve financial independence. You'll act like a founder, taking ownership, moving with urgency, and building for long-term impact. Whether optimizing application flows, reimagining how we surface borrowing options across the SoFi ecosystem, or launching new products to expand our addressable market, you'll focus on the biggest levers for growth and member value. Success in this role requires strong product intuition, data fluency, deep customer empathy, and the ability to lead across engineering, design, risk, operations, and go-to-market teams. What you'll do: Define and execute the vision, strategy, and roadmap for key areas within the Borrow business Build disruptive, scalable borrowing experiences in a customer-centric environment that improve member outcomes and drive measurable growth Act as a problem solver, working across functions to deeply understand pain points, analyze data, and rapidly test and iterate toward better solutions Own the product development lifecycle: from problem definition to delivery, instrumentation, and ongoing optimization Lead cross-functional teams, including Engineering, Design, Risk, Marketing, Ops, and Compliance, to bring ideas to life Prioritize ruthlessly, maintain a high-quality backlog, and ensure timely execution in a fast-paced agile environment Communicate progress, insights, and decisions clearly to stakeholders and executive leadership Champion a customer-first mindset, translating member feedback and behavior into product improvements that delight and retain What you'll need: Bachelor's degree (preferable) or equivalent experience 5+ years of experience in product management, preferably in tech, fintech, or consumer lending Strong product intuition with a proven track record of delivering high-impact solutions Excellent communication skills and experience presenting to senior leadership Data-driven mindset with experience using metrics to drive decision-making Ability to thrive in a fast-paced, cross-functional environment with high ownership Nice to have: Experience operating within regulated industries or working closely with legal, risk, and compliance partners Experience in the Fintech space

The Role: We're looking for a Director of Product Management to lead our Bank Platform organization - the foundational systems that power our banking products across consumer and commercial lines. This leader will own the strategy, roadmap, and execution of our core banking platform, spanning ledger, payments orchestration, account services, treasury, operations, compliance infrastructure, and developer-facing capabilities that enable faster product delivery across teams. This role is critical to fulfilling our ambition to build the "AWS of Financial Services" and to powering new, innovative product development across SoFi and Galileo. This is a highly cross-functional role that partners closely with Engineering, Risk, Treasury, Finance, Compliance, and Operations to ensure our platform scales with the business - enabling new product lines, driving efficiency, and maintaining the highest levels of reliability and control. What you'll do: Define, communicate and execute on the Bank Platform vision, strategy and roadmap in partnership with x-functional partners Drive the modernization and migration of our banking core and surround sound services, with a focus on extensibility, resilience, scalability and compliance Evangelize the benefits of the platform to internal product teams and develop a roadmap that onboards more users and unlocks Member, Agent and Business value Lead and develop a team of Platform PMs across domains like ledger, payments, treasury, money movement and core services. Partner with Engineering leadership to architect scalable, API-driven systems for deposits, payments, reconciliation, and financial reporting. Drive development of platform primitives that accelerate time-to-market for new products (checking, savings, commercial accounts, stablecoin rails, etc.). Collaborate with Treasury and Finance to improve liquidity management, interest calculation, and settlement efficiency. Partner with Risk and Compliance to embed strong control frameworks into platform design Define and monitor KPIs around platform reliability, scalability, cost efficiency, developer velocity, and financial accuracy. Build and maintain relationships with critical partners (sponsor banks, card networks, processors, regulators) What you'll need: Bachelor's degree or higher, ideally in a technical, finance, or quantitative field. 10+ years of Product Management experience, with at least 4 years as a people leader driving platform or infrastructure teams in banking, payments, or fintech. Deep understanding of core banking systems (ledgering, deposit management, money movement, reconciliation, and GL integration). Experience shipping platform capabilities used by multiple product lines or external partners. Strong grasp of payment networks (ACH, FedNow, RTP, wires, card rails) and associated risk/compliance considerations. Proven ability to drive alignment across executive, technical, and operational stakeholders. Excellent communication and storytelling skills - able to translate technical complexity into business impact. Comfort working in a fast-paced, regulated environment with ambiguity and evolving priorities. Innovation/futurist mindset, with ability to prioritize capabilities that unlock future value for internal customers Bonus: experience with bank sponsorship, tokenized deposits, or embedded banking.

The Role At SoFi, we're on a mission to help our members get their money right, and become a Top 10 Financial institution. We're seeking an experienced Product leader to own the vision, strategy, and delivery of SoFi Money's new user onboarding and activation journeys with the goal of creating a world-class product experience for our Members in their first 90 days. Specifically, we are looking for someone with a proven track record driving account growth, activation and retention. In addition to improving top of funnel metrics, you will focus on identifying and driving behaviors that result in Members using SoFi as their primary bank, deepening engagement and improving retention. As a key cross-functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade offs, execute an ambitious agenda, and be accountable to results reported at the executive level. What You'll Do: Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members' early lifecycle. Use data to uncover key jobs to be done and create personalized member journeys from Day 1. Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics. Collaborate closely with engineering, design and other cross-functional partners through the product life cycle, from initial concept to high-quality delivery. Effectively balance member, business, and technical goals with available resources to maximize impact. Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers. Ensure all growth strategies align with SoFi's mission, values and regulatory responsibilities. What You'll Need: 7+ years of B2C product management experience with a proven track record driving growth and retention through user-centered design and experimentation. Experience with experimentation platforms (we use Optimizely and StatSig). Bachelor's degree or higher in a relevant field. A proactive, results-oriented approach to your work.

The Role We're looking for a Principal Product Manager to lead one of SoFi's most strategic initiatives: External Account Linking - the foundation that enables members to seamlessly connect, fund, and move money across SoFi's ecosystem (Money, Invest, Loans, and beyond). Today, members link their external bank accounts to fund their SoFi products and view their overall financial picture. However, fragmented systems, inconsistent risk rules, and connection instability make this experience clunky and unreliable. Your mission will be to reimagine and unify this experience, making it faster, simpler, and more trustworthy - ultimately driving engagement, AUM growth, and member satisfaction across all products. As a product leader, you'll own the strategy, roadmap, and execution of SoFi's account linking platform - including its web and mobile experiences, External 3P partnership, and scale APIs that power both inbound and outbound (data-sharing) connections. You'll collaborate closely with Engineering, Product partners across different verticals, Risk, Compliance, and external partners to deliver a reliable, and scalable linking experience that underpins SoFi's mission to help Members Get Their Money Right. What You'll Do Refine and develop strategy, roadmap, and deliverables to help identify and optimize overall account linking conversion and health Build systems and seamless external integrations that help synthesize real-time financial data (income, spending etc.) to help SoFi Products drive personalized recommendations and actions Drive aspects of platform strategy focused on scalability, reliability, security, as it relates to 3P data and connections Partner deeply with engineering to make critical architectural decisions and guide long-term infrastructure investments Define success metrics and rigorously measure performance, efficiency, and system health. Lead complex strategy decisions involving build-vs-buy evaluations, including vendor assessments Stay current with emerging regulatory changes that may impact account linking and financial data sharing across the industry Lead experiments to validate hypotheses and measure impact on key outcomes like adoption, user engagement and conversion Champion customer needs with deep empathy for pain-points and trust signals What You'll Need: Bachelor's degree or higher, ideally in a technical, finance, or quantitative field. 8+ years of product management experience, ideally with consumer fintech, personal finance, or intelligent assistant products. Experience building data-driven products with intuitive, user-friendly interfaces. Strong technical fluency and ability to collaborate with product and engineers partners across different verticals. User-first mindset with excellent product intuition and obsession for delivering real value. Exceptional communication and cross-functional leadership skills. Comfort navigating ambiguity, tradeoffs, and evolving constraints. Nice to have: MBA Experience with external account linking platforms and solutions or similar

Your Opportunity At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together. As a Workday Compensation Product Owner, you will play a key role in transforming how we deliver value to our employees and business partners. You will be responsible for executing the vision, roadmap, and delivery of Workday capabilities and optimization efforts related to Advanced Compensation. You'll partner closely with HR leadership, Schwab Technology Services (STS), and business stakeholders to ensure our Workday solution supports talent strategies, enhances the employee experience, and scales with the organization's growth. While this role leverages your technical Workday expertise, it offers the opportunity to focus on strategic impact rather than hands-on development or configuration within Workday. Key Responsibilities: * Contribute to a high-performing team of HR product managers, fostering a culture of innovation, accountability, and continuous improvement. * Execute the product strategy & roadmap for Workday's Advanced Compensation Module, including Pay Planning, Merit, Bonus, and Equity. * Translate complex business needs into actionable deliverables, including technical specifications, epics, and user stories for agile development teams. * Partner cross-functionally with Total Rewards and Schwab Technology Services (STS) to design and maintain seamless integrations with downstream systems, ensuring data integrity. * Stay abreast of Workday releases and feature previews, proactively assessing impact and championing the adoption of relevant enhancements. * Drive continuous improvement initiatives by analyzing system performance, gathering user feedback, and optimizing process efficiency. * Serve as the primary subject matter expert (SME) and escalation point for all Workday Compensation-related issues. * Please Note: This is an in-office role, requiring on-site presence in one of the locations where the role is posted, a minimum of 4 days per week (Monday-Thursday), and offers the flexibility to work remotely on Fridays. This policy is subject to change at any time, at the Company's sole discretion. What you have To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have. Required Qualifications: * 4 years of Workday expertise with deep compensation domain knowledge. * Proven success as an HR Product Owner or an HRIS Analyst. * Bachelor's degree in Human Resources, Information Systems, HR Technology, or related field (Master's preferred). Preferred Qualifications: * Workday Pro Certification in Compensation highly preferred. * Proven success aligning product strategy with HR technology and business needs. * Deep understanding of Compensation processes and experience delivering Workday-based solutions. * Experience managing product roadmaps, prioritization frameworks, and agile delivery practices. * Familiarity with Workday configuration and integration concepts (hands-on experience a plus). * Ability to navigate complex organizational changes and influence stakeholders at all levels. Skills & Competencies: * Strategic thinker focused on delivering high-quality outcomes. * Strong analytical and problem-solving skills. * Passion for innovation, transformation and continuous improvement. * Exceptional collaboration, influencing and interpersonal skills. * Comfortable operating in an agile, fast-paced, and dynamic environment.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role We're seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi's proprietary ETFs. This role will define SoFi ETF's value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy. As the Senior Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing. You'll help drive SoFi Invest awareness by making our proprietary ETFs a powerful part of SoFi's value proposition, representing our innovation and relentless obsession with helping our members get their money right. You'll be responsible for developing and iterating on messaging to propel ETF awareness and engagement, including end to end testing (primarily focused on lifecycle marketing to start). Additionally, you will collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi's ETF growth. What you'll do: * Drive SoFi ETF growth by leading cross functional and cross channel teams to drive in market success * Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption * Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights * Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. * Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts * Manage and execute engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption * Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts What you'll need: * 3+ years of experience marketing ETFs * 5+ years of Product Marketing and/or Growth Marketing experience * 2+ years of lifecycle marketing experience (including email, push and in app) * Growth: Direct experience driving rapid growth for a financial technology product * Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes * Analytics: Use data to drive strategy, execution, and optimization * Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) * Flexibility: Problem-solve in a fast-paced, self-driven environment * Bachelor's degree required Nice to have: * Invest category experience and interest is a plus * MBAs encouraged to apply Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! Pay range: $108,800.00 - $204,000.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Your Opportunity At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together. As a Workday Compensation Product Owner, you will play a key role in transforming how we deliver value to our employees and business partners. You will be responsible for executing the vision, roadmap, and delivery of Workday capabilities and optimization efforts related to Advanced Compensation. You'll partner closely with HR leadership, Schwab Technology Services (STS), and business stakeholders to ensure our Workday solution supports talent strategies, enhances the employee experience, and scales with the organization's growth. While this role leverages your technical Workday expertise, it offers the opportunity to focus on strategic impact rather than hands-on development or configuration within Workday. Key Responsibilities: * Contribute to a high-performing team of HR product managers, fostering a culture of innovation, accountability, and continuous improvement. * Execute the product strategy & roadmap for Workday's Advanced Compensation Module, including Pay Planning, Merit, Bonus, and Equity. * Translate complex business needs into actionable deliverables, including technical specifications, epics, and user stories for agile development teams. * Partner cross-functionally with Total Rewards and Schwab Technology Services (STS) to design and maintain seamless integrations with downstream systems, ensuring data integrity. * Stay abreast of Workday releases and feature previews, proactively assessing impact and championing the adoption of relevant enhancements. * Drive continuous improvement initiatives by analyzing system performance, gathering user feedback, and optimizing process efficiency. * Serve as the primary subject matter expert (SME) and escalation point for all Workday Compensation-related issues. * Please Note: This is an in-office role, requiring on-site presence in one of the locations where the role is posted, a minimum of 4 days per week (Monday-Thursday), and offers the flexibility to work remotely on Fridays. This policy is subject to change at any time, at the Company's sole discretion. What you have To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have. Required Qualifications: * 4 years of Workday expertise with deep compensation domain knowledge. * Proven success as an HR Product Owner or an HRIS Analyst. * Bachelor's degree in Human Resources, Information Systems, HR Technology, or related field (Master's preferred). Preferred Qualifications: * Workday Pro Certification in Compensation highly preferred. * Proven success aligning product strategy with HR technology and business needs. * Deep understanding of Compensation processes and experience delivering Workday-based solutions. * Experience managing product roadmaps, prioritization frameworks, and agile delivery practices. * Familiarity with Workday configuration and integration concepts (hands-on experience a plus). * Ability to navigate complex organizational changes and influence stakeholders at all levels. Skills & Competencies: * Strategic thinker focused on delivering high-quality outcomes. * Strong analytical and problem-solving skills. * Passion for innovation, transformation and continuous improvement. * Exceptional collaboration, influencing and interpersonal skills. * Comfortable operating in an agile, fast-paced, and dynamic environment.

Your Opportunity At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together. As a Workday Compensation Product Owner, you will play a key role in transforming how we deliver value to our employees and business partners. You will be responsible for executing the vision, roadmap, and delivery of Workday capabilities and optimization efforts related to Advanced Compensation. You'll partner closely with HR leadership, Schwab Technology Services (STS), and business stakeholders to ensure our Workday solution supports talent strategies, enhances the employee experience, and scales with the organization's growth. While this role leverages your technical Workday expertise, it offers the opportunity to focus on strategic impact rather than hands-on development or configuration within Workday. Key Responsibilities: * Contribute to a high-performing team of HR product managers, fostering a culture of innovation, accountability, and continuous improvement. * Execute the product strategy & roadmap for Workday's Advanced Compensation Module, including Pay Planning, Merit, Bonus, and Equity. * Translate complex business needs into actionable deliverables, including technical specifications, epics, and user stories for agile development teams. * Partner cross-functionally with Total Rewards and Schwab Technology Services (STS) to design and maintain seamless integrations with downstream systems, ensuring data integrity. * Stay abreast of Workday releases and feature previews, proactively assessing impact and championing the adoption of relevant enhancements. * Drive continuous improvement initiatives by analyzing system performance, gathering user feedback, and optimizing process efficiency. * Serve as the primary subject matter expert (SME) and escalation point for all Workday Compensation-related issues. * Please Note: This is an in-office role, requiring on-site presence in one of the locations where the role is posted, a minimum of 4 days per week (Monday-Thursday), and offers the flexibility to work remotely on Fridays. This policy is subject to change at any time, at the Company's sole discretion. What you have To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have. Required Qualifications: * 4 years of Workday expertise with deep compensation domain knowledge. * Proven success as an HR Product Owner or an HRIS Analyst. * Bachelor's degree in Human Resources, Information Systems, HR Technology, or related field (Master's preferred). Preferred Qualifications: * Workday Pro Certification in Compensation highly preferred. * Proven success aligning product strategy with HR technology and business needs. * Deep understanding of Compensation processes and experience delivering Workday-based solutions. * Experience managing product roadmaps, prioritization frameworks, and agile delivery practices. * Familiarity with Workday configuration and integration concepts (hands-on experience a plus). * Ability to navigate complex organizational changes and influence stakeholders at all levels. Skills & Competencies: * Strategic thinker focused on delivering high-quality outcomes. * Strong analytical and problem-solving skills. * Passion for innovation, transformation and continuous improvement. * Exceptional collaboration, influencing and interpersonal skills. * Comfortable operating in an agile, fast-paced, and dynamic environment.

The role We're seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi's proprietary ETFs. This role will define SoFi ETF's value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy. As the Senior Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing. You'll help drive SoFi Invest awareness by making our proprietary ETFs a powerful part of SoFi's value proposition, representing our innovation and relentless obsession with helping our members get their money right. You'll be responsible for developing and iterating on messaging to propel ETF awareness and engagement, including end to end testing (primarily focused on lifecycle marketing to start). Additionally, you will collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi's ETF growth. What you'll do: Drive SoFi ETF growth by leading cross functional and cross channel teams to drive in market success Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts Manage and execute engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts What you'll need: 3+ years of experience marketing ETFs 5+ years of Product Marketing and/or Growth Marketing experience 2+ years of lifecycle marketing experience (including email, push and in app) Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Bachelor's degree required Nice to have: Invest category experience and interest is a plus MBAs encouraged to apply

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future, including: Private student loans - low rates, people-first service, and flexible payments. Student loan refinancing - break free from high-interest rates or monthly payments. Scholarships - access to thousands of scholarships to help students pay less. Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together! The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing. As the Senior Lifecycle Marketing Manager, you will: Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities. Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts. Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs. Your Impact: As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products. You will be responsible for leading some of Earnest's most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies. About You: 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment 4+ years of experience developing lifecycle/CRM engagement program Proven ability to present campaign strategies, performance, and recommendations to senior leadership Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions Experience developing marketing plans that balance financial objectives and customer experience goals Expertise in audience segmentation and targeting using database and real-time event data Strong data analysis skills and knowledge of BI tools such as Looker or Tableau Experience with enterprise marketing automation tools - Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys) Even Better: Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable) Experience building and optimizing automated campaigns and experimentation frameworks Strong project management skills with tools such as Jira, Workfront, or Basecamp Very strong attention to detail and strict adherence to QA processes Where: This role will be based in the United States A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future. Pay Range $135,000-$170,000 USD Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: Health, Dental, & Vision benefits plus savings plans Mac computers + work-from-home stipend to set up your home office Monthly internet and phone reimbursement Employee Stock Purchase Plan Restricted Stock Units (RSUs) 401(k) plan to help you save for retirement plus a company match Robust tuition reimbursement program $1,000 travel perk on each Earnie-versary to anywhere in the world Competitive days of annual PTO Competitive parental leave What Makes an Earnie: At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other: Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success. Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience. Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement. Lead Together: Our success comes from how we work together. Leadership is not about titles-it is about action. We take ownership, drive results, and move forward as a team. Don't Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient. At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for. Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing. As the Senior Lifecycle Marketing Manager, you will: Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities. Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts. Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs. Your Impact: As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products. You will be responsible for leading some of Earnest's most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies. About You: 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment 4+ years of experience developing lifecycle/CRM engagement program Proven ability to present campaign strategies, performance, and recommendations to senior leadership Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions Experience developing marketing plans that balance financial objectives and customer experience goals Expertise in audience segmentation and targeting using database and real-time event data Strong data analysis skills and knowledge of BI tools such as Looker or Tableau Experience with enterprise marketing automation tools - Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys) Even Better: Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable) Experience building and optimizing automated campaigns and experimentation frameworks Strong project management skills with tools such as Jira, Workfront, or Basecamp Very strong attention to detail and strict adherence to QA processes Where: This role will be based in the United States