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Become A Software Product Manager

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Working As A Software Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,718

    Average Salary

What Does A Software Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Software Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Software Product Manager jobs

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Average Length of Employment
Software Director 3.8 years
Product Manager 3.4 years
Product Director 3.4 years
Product Lead 2.9 years
Product Owner 2.6 years
Top Employers Before
Manager 3.9%
Consultant 3.5%
Top Employers After
Consultant 6.0%
Manager 3.9%
Owner 3.2%

Software Product Manager Demographics

Gender

Male

71.7%

Female

25.7%

Unknown

2.6%
Ethnicity

White

73.7%

Asian

14.2%

Hispanic or Latino

8.3%

Unknown

2.7%

Black or African American

1.1%
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Languages Spoken

Spanish

34.4%

Chinese

12.5%

Hindi

6.3%

Japanese

6.3%

French

6.3%

Swahili

3.1%

Russian

3.1%

Turkish

3.1%

German

3.1%

Hebrew

3.1%

Mandarin

3.1%

Carrier

3.1%

Bengali

3.1%

Urdu

3.1%

Arabic

3.1%

Italian

3.1%
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Software Product Manager Education

Schools

University of Texas at Austin

11.5%

University of Phoenix

9.2%

University of Utah

6.9%

Northwestern University

6.9%

George Washington University

5.7%

University of Maryland - College Park

5.7%

University of Florida

4.6%

University of Colorado at Boulder

4.6%

Babson College

4.6%

Northeastern University

4.6%

Florida State University

4.6%

San Jose State University

3.4%

University of Michigan - Ann Arbor

3.4%

New York University

3.4%

Villanova University

3.4%

University of California - Berkeley

3.4%

University of Massachusetts - Lowell

3.4%

University of Miami

3.4%

New Jersey Institute of Technology

3.4%

Cornell University

3.4%
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Majors

Business

25.3%

Computer Science

18.9%

Marketing

7.8%

Computer Engineering

6.0%

Electrical Engineering

4.6%

Finance

4.3%

Computer Information Systems

4.3%

Management

3.9%

Project Management

3.2%

Information Technology

3.2%

Information Systems

2.5%

Physics

2.1%

Environmental Control Technologies/Technicians

2.1%

Mechanical Engineering

2.1%

Communication

2.1%

International Business

1.8%

Psychology

1.4%

Mathematics

1.4%

Law

1.4%

Criminal Justice

1.4%
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Degrees

Masters

38.4%

Bachelors

36.8%

Other

10.1%

Certificate

8.2%

Associate

2.9%

Doctorate

2.9%

Diploma

0.8%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Software Product Manager Salaries

Job Title Company Location Start Date Salary
Software Product Manager Cassiopae Us, Inc. Burlington, MA Oct 26, 2016 $169,832
Manager-Software Product Godaddy.Com, LLC San Francisco, CA Mar 02, 2016 $160,000
Software Product Manager-Image & Control Systems Revolution Display, LLC Glendale, CA Nov 16, 2015 $150,000 -
$160,000
Biotechnology Software Product Manager Zymergen, Inc. Emeryville, CA Jun 09, 2016 $145,000
Software Product Manager Confio Corporation Inc. Alamo, CA Nov 30, 2011 $144,000
Software Product Manager-Image & Control Systems Full Throttle Films LLC Glendale, CA Jan 05, 2016 $140,000 -
$160,000
Software Product Manager S&C Electric Company Alameda, CA Apr 25, 2016 $140,000
Accelerated Computing Software Product Manager Nvidia Corporation Santa Clara, CA Sep 24, 2015 $136,208 -
$160,743
Senior Software Product Manager Genesys Telecommunications Laboratories, Inc., A P Daly City, CA Jun 24, 2013 $135,000
Software Product Manager Welink Inc. San Jose, CA Jul 03, 2016 $131,500
Product Manager, Client/Server Voice Software Dolby Laboratories Licensing Corporation Sunnyvale, CA Mar 18, 2014 $130,740 -
$135,000
SR. Software Product Manager Reputation.Com, Inc. Redwood City, CA Oct 14, 2011 $130,000 -
$150,000
Software Product Manager, Staff Kyocera Wireless Corporation San Diego, CA Jan 01, 2010 $126,315
Software Product Manager, Up Aliphcom San Francisco, CA Sep 10, 2014 $117,666 -
$156,000
Software Product Manager Stem, Inc. Millbrae, CA Apr 05, 2015 $115,378 -
$130,000
Software Product Manager Stem, Inc. Millbrae, CA May 04, 2015 $115,378 -
$130,000
Software Applications Product Manager Clairmail, Inc. San Rafael, CA Jun 09, 2011 $115,000
Product Manager, Analytics Software Disney Online Palo Alto, CA Aug 15, 2011 $115,000
Software Applications Product Manager Servicesource International Inc. San Francisco, CA Jan 10, 2012 $115,000 -
$130,000
Software Product Manager, Server Architecture Igrafx, LLC Tualatin, OR Sep 15, 2013 $111,000
Software Product Manager Openstream, Inc. Somerset, NJ Sep 06, 2013 $110,000
Software Product Manager Instron, An ITW Company Norwood, MA Oct 01, 2013 $97,033
Software Product Manager, SR. Kyocera Communications, Inc. San Diego, CA Oct 01, 2010 $95,910
Software Product Manager IBM Corporation San Jose, CA Jan 02, 2013 $95,526 -
$173,773
Software Product Manager Carl Zeiss Industrial Metrology, LLC Brighton, MI May 01, 2016 $95,000
Senior Software Product Manager DIVX, Inc. San Diego, CA Oct 01, 2009 $94,000 -
$100,000
Software Product Manager 3-GIS, LLC Decatur, AL Sep 29, 2014 $90,100

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Top Skills for A Software Product Manager

SoftwareProductSoftwareDevelopmentProductRoadmapProductManagementProductLineProductDevelopmentArchitectureProductRequirementsProjectManagementUserInterfaceScrumWindowsQACustomerRequirementsProductStrategyTechnicalSupportCustomerSatisfactionROISaasPotentialCustomers

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Top Software Product Manager Skills

  1. Software Product
  2. Software Development
  3. Product Roadmap
You can check out examples of real life uses of top skills on resumes here:
  • Developed and secured over $200K additional business opportunities for software product solutions through industry partnerships within first year on team.
  • Instituted formal software development and release procedures.
  • Managed product roadmap, associated business case, and business operations/software development interlocks.
  • Managed a cross functional product introduction team consisting of Marketing, Engineering, and Product Management.
  • Worked on strategies for new product lines, and worked closely with support teams to maintain existing products.

Top Software Product Manager Employers

Software Product Manager Videos

Mischaela Advani Software Product Manager

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How to Plan a Product Management Career - Ramsey Pryor

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