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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Software Product Manager||Cassiopae Us, Inc.||Burlington, MA||Oct 26, 2016||$169,832|
|Manager-Software Product||Godaddy.Com, LLC||San Francisco, CA||Mar 02, 2016||$160,000|
|Software Product Manager-Image & Control Systems||Revolution Display, LLC||Glendale, CA||Nov 16, 2015||$150,000 -
|Biotechnology Software Product Manager||Zymergen, Inc.||Emeryville, CA||Jun 09, 2016||$145,000|
|Software Product Manager||Confio Corporation Inc.||Alamo, CA||Nov 30, 2011||$144,000|
|Software Product Manager-Image & Control Systems||Full Throttle Films LLC||Glendale, CA||Jan 05, 2016||$140,000 -
|Software Manager, Cg-Runtime||Nvidia Corporation||Austin, TX||Sep 20, 2011||$140,000|
|Software Product Manager||S&C Electric Company||Alameda, CA||Apr 25, 2016||$140,000|
|Accelerated Computing Software Product Manager||Nvidia Corporation||Santa Clara, CA||Sep 24, 2015||$136,208 -
|Software Engineering Product Manager||Axcient, Inc.||Mountain View, CA||Nov 03, 2014||$135,000|
|Senior Software Product Manager||Genesys Telecommunications Laboratories, Inc., A P||Daly City, CA||Jun 24, 2013||$135,000|
|Software Product Manager||Welink Inc.||San Jose, CA||Jul 03, 2016||$131,500|
|SAP Software Manager||EPIQ Systems, Inc.||Kansas City, KS||Jul 01, 2011||$120,000|
|Digital/Software Product Manager||Teradyne, Inc.||San Jose, CA||Jan 14, 2013||$120,000|
|Software Product Manager, Up||Aliphcom||San Francisco, CA||Sep 10, 2014||$117,666 -
|Software Product Manager||Stem, Inc.||Millbrae, CA||May 04, 2015||$115,378 -
|Software Product Manager||Stem, Inc.||Millbrae, CA||Apr 05, 2015||$115,378 -
|Software Applications Product Manager||Clairmail, Inc.||San Rafael, CA||Jun 09, 2011||$115,000|
|Software Applications Product Manager||Servicesource International Inc.||San Francisco, CA||Jan 10, 2012||$115,000 -
|Software Product Manager, Server Architecture||Igrafx, LLC||Tualatin, OR||Sep 15, 2013||$111,000|
|Software Product Manager||IBM Corporation||San Jose, CA||Jan 02, 2013||$95,526 -
|Software Product Manager||Carl Zeiss Industrial Metrology, LLC||Brighton, MI||May 01, 2016||$95,000|
|Senior Software Product Manager||DIVX, Inc.||San Diego, CA||Oct 01, 2009||$94,000 -
|Software Product Manager||3-GIS, LLC||Decatur, AL||Feb 20, 2015||$90,100|
|Software Product Manager||3-GIS, LLC||Decatur, AL||Sep 29, 2014||$90,100|
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