What does a software sales representative do?
A software sales representative is responsible for selling technology products and software applications, as well as responding to the customers' inquiries and concerns, and resolving complaints. Software sales representatives take customer orders, process their payments, and set the delivery schedule according to the customers' preference. They also discuss the products' terms of service, including its maintenance instructions, and other related conditions. A software sales representative must have excellent communication and organizational skills, especially when updating customers' information in the database accurately and verifying the adequacy of stock inventories.
Software sales representative responsibilities
Here are examples of responsibilities from real software sales representative resumes:
- Promote cloud solutions, including DR, servers, virtual machines, and manage services.
- Manage merchandising and POS materials at the retail store level ensuring meticulous compliance with all current corporate initiative regulations.
- Focuse on healthcare, insurance and government verticals.
- Perform business analysis and develop compelling ROI cases for major customers.
- Develop and expand customer client base via direct marketing, referrals and CRM software.
- Assess client business needs, pitch marketing solutions, present account overviews & evidence of ROI to secure additional business.
- Manage merchandising and POS materials at the retail store level ensuring meticulous compliance with all current corporate initiative regulations.
- Review and completion of RFP s and RFI s.
- Present services methodology to customers during the RFP process.
- Establish brand new territory with primary cardiology drug and launch of new potassium product.
- Represent vascular access device line to customer base of cardiology, vascular surgeons, radiology, and oncology.
- Demonstrate persistence and resourcefulness of product acquisition in fulfilling orders.
- Demonstrate software to decision makers over GoToMeeting and Join.me.
Software sales representative skills and personality traits
We calculated that 19% of Software Sales Representatives are proficient in Cloud, Software Sales, and Healthcare. They’re also known for soft skills such as Interpersonal skills, Physical stamina, and Self-confidence.
We break down the percentage of Software Sales Representatives that have these skills listed on their resume here:
- Cloud, 19%
Cloud & Social Business Software o Successfully managed very large territory for the West region for IBM Collaboration Solutions Sales.
- Software Sales, 10%
Direct time and billing software sales for more than 2000 mid to large law firms between Mississippi and the East Coast.
- Healthcare, 10%
Drive new business through consultative selling to the State & Local government, Education and Healthcare vertical markets.
- ERP, 8%
Closed 19 new clients for new regional office by creating and marketing an ERP Audit Training program totaling $2.1MM booked.
- Software Solutions, 7%
Provided deal execution support in Transportation Management Software Solutions.
- C-Level, 7%
Communicate directly with C-level executives, Directors of Pharmacy, Purchasing and Community Pharmacy Business Owners to procure sales.
Common skills that a software sales representative uses to do their job include "cloud," "software sales," and "healthcare." You can find details on the most important software sales representative responsibilities below.
Interpersonal skills. The most essential soft skill for a software sales representative to carry out their responsibilities is interpersonal skills. This skill is important for the role because "wholesale and manufacturing sales representatives must be able to work well with many types of people." Additionally, a software sales representative resume shows how their duties depend on interpersonal skills: "utilize effective communication and customer service skills to build and maintain interpersonal relationships with retailers and coworkers. "
Physical stamina. Another soft skill that's essential for fulfilling software sales representative duties is physical stamina. The role rewards competence in this skill because "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." According to a software sales representative resume, here's how software sales representatives can utilize physical stamina in their job responsibilities: "develop working relationships with orthopedic surgeons and neurological surgeons to ensure proper support of physical therapy and pain management patients. "
Self-confidence. Another skill that relates to the job responsibilities of software sales representatives is self-confidence. This skill is critical to many everyday software sales representative duties, as "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." This example from a resume shows how this skill is used: "communicate confidently via face-to-face interactions to conduct sales presentationsand represent company at events and roadshows. "
Customer-service skills. software sales representative responsibilities often require "customer-service skills." The duties that rely on this skill are shown by the fact that "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." This resume example shows what software sales representatives do with customer-service skills on a typical day: "develop customer base by prospecting, cold calling and calling on inactive accounts. "
The three companies that hire the most software sales representatives are:
- VantagePoint HealthCare Advisors23 software sales representatives jobs
- IBM12 software sales representatives jobs
- Mbr Construction, Inc.6 software sales representatives jobs
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Software sales representative vs. Territory representative
A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.
These skill sets are where the common ground ends though. The responsibilities of a software sales representative are more likely to require skills like "cloud," "software sales," "healthcare," and "erp." On the other hand, a job as a territory representative requires skills like "customer service," "patients," "crm," and "territory development." As you can see, what employees do in each career varies considerably.
The education levels that territory representatives earn slightly differ from software sales representatives. In particular, territory representatives are 2.1% less likely to graduate with a Master's Degree than a software sales representative. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Software sales representative vs. Senior accounts representative
Typically, a senior accounts representative familiarizes all the accounts of the company. Senior accounts representatives communicate with customers and resolve client-associated complaints or issues. They monitor business and company messages, email, and other communication systems. It is part of their job to respond to their clients. The skills needed for this position include customer service, sales or marketing, and account management. They are also expected to be knowledgeable in PowerPoint, trade, and product development.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that software sales representative responsibilities requires skills like "cloud," "software sales," "healthcare," and "erp." But a senior accounts representative might use other skills in their typical duties, such as, "customer service," "patients," "powerpoint," and "payment arrangements."
Average education levels between the two professions vary. Senior accounts representatives tend to reach similar levels of education than software sales representatives. In fact, they're 2.1% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Software sales representative vs. Sales development representative
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from software sales representative resumes include skills like "software sales," "healthcare," "erp," and "software solutions," whereas a sales development representative is more likely to list skills in "sdr," "customer service," "account executives," and "linkedin. "
Sales development representatives make a very good living in the start-up industry with an average annual salary of $54,512. On the other hand, software sales representatives are paid the highest salary in the technology industry, with average annual pay of $75,132.sales development representatives typically earn similar educational levels compared to software sales representatives. Specifically, they're 3.1% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Software sales representative vs. Sales/account representative
A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.
Even though a few skill sets overlap between software sales representatives and sales/account representatives, there are some differences that are important to note. For one, a software sales representative might have more use for skills like "cloud," "software sales," "healthcare," and "erp." Meanwhile, some responsibilities of sales/account representatives require skills like "customer service," "crm," "sales techniques," and "work ethic. "
Sales/account representatives enjoy the best pay in the technology industry, with an average salary of $72,531. For comparison, software sales representatives earn the highest salary in the technology industry.The average resume of sales/account representatives showed that they earn similar levels of education compared to software sales representatives. So much so that theyacirc;euro;trade;re 2.3% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.1%.Types of software sales representative
Updated January 8, 2025











