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What does a solar sales consultant do?

Updated January 8, 2025
6 min read

A solar sales consultant works with dealers or customers who want to purchase solar energy technology. They provide information about solar power and advice about solar panel installation. They may be responsible for cold-calling potential customers or going door-to-door to sell solar energy solutions.

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Solar sales consultant responsibilities

Here are examples of responsibilities from real solar sales consultant resumes:

  • Project manage to initiate, plan, execute, monitor and control each PV system until close.
  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Employ use of SalesForce CRM to record pertinent data relate to perspective customer's site quality and financial qualifications.
  • Inform potential clients of NRG's services and solutions.
  • Provide PPA, buy, loan, and lease options for customers
  • Utilize Google sketch up to create panel rendering for client propose projects.
  • Conduct analysis of customer's current and project electrical usage and finacial ROI.
  • Meet w/prospective buyers for solar systems, sales, lease, PPA, designingsolar systems.For customers residential homes.
  • Utilize CRM data to deliver critical insights into trends and profiles, developing target programs for businesses to increase revenue opportunities.
  • Record prospect contact information in Salesforce.
  • Create sales presentations determining ROI and other financial incentives to persuade customers to utilize solar energy.
  • Operate as inside sales consultant, primarily in areas of customer relations, sales/service support, coordinating production and transportation scheduling
  • Deliver PowerPoint presentations at homeowner's kitchen table to educate and sell.
  • Use regional solar radiation or insolation data provide by NASA and accurately calculate system output in either Btu's or kWh.

Solar sales consultant skills and personality traits

We calculated that 35% of Solar Sales Consultants are proficient in Renewable Energy, Sales Process, and Lead Generation. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.

We break down the percentage of Solar Sales Consultants that have these skills listed on their resume here:

  • Renewable Energy, 35%

    Increase sales, client satisfaction, and education of renewable energy in the community.

  • Sales Process, 32%

    Initiate and Manage complete Consultative Technical Sales Process for Solar PV Electric and Solar Thermal systems for Residential and Commercial applications.

  • Lead Generation, 15%

    Meet and exceed lead generation goals by geographic area (North Bay & Peninsula).

  • Solar Power, 9%

    Worked to generate interest and sales among Virginia and Washington D.C. residents in the prospect of residential and commercial solar power.

  • Customer Satisfaction, 2%

    Maintain high level of customer satisfaction through relationship management, error-free bidding, and dedicated follow-through.

  • Energy Efficiency, 2%

    Consulted with residential clients on the financial benefits of improving their home s energy efficiency with solar photovoltaic systems.

Most solar sales consultants use their skills in "renewable energy," "sales process," and "lead generation" to do their jobs. You can find more detail on essential solar sales consultant responsibilities here:

Customer-service skills. The most essential soft skill for a solar sales consultant to carry out their responsibilities is customer-service skills. This skill is important for the role because "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Additionally, a solar sales consultant resume shows how their duties depend on customer-service skills: "performed solar site surveys, designed the most efficient solar arrays for customers and executed lease contracts. "

Interpersonal skills. Another essential skill to perform solar sales consultant duties is interpersonal skills. Solar sales consultants responsibilities require that "wholesale and manufacturing sales representatives must be able to work well with many types of people." Solar sales consultants also use interpersonal skills in their role according to a real resume snippet: "utilize strong communication and interpersonal skills to develop rapport with clients"

Physical stamina. This is an important skill for solar sales consultants to perform their duties. For an example of how solar sales consultant responsibilities depend on this skill, consider that "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a solar sales consultant: "performed site surveys (virtual and physical). ".

Self-confidence. solar sales consultant responsibilities often require "self-confidence." The duties that rely on this skill are shown by the fact that "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." This resume example shows what solar sales consultants do with self-confidence on a typical day: "set appointments for solar panel demos/sales experience on the phone, very confident talking to people"

All solar sales consultant skills

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Compare different solar sales consultants

Solar sales consultant vs. Account representative-non-profit division

The annual salary of account representative-non profit divisions is $28,356 lower than the average salary of solar sales consultants.

These skill sets are where the common ground ends though. The responsibilities of a solar sales consultant are more likely to require skills like "renewable energy," "sales process," "lead generation," and "solar power." On the other hand, a job as an account representative-non-profit division requires skills like "reconciliations," "journal entries," "quickbooks," and "cash receipts." As you can see, what employees do in each career varies considerably.

Account representative-non profit divisions tend to reach similar levels of education than solar sales consultants. In fact, account representative-non profit divisions are 0.4% less likely to graduate with a Master's Degree and 0.6% less likely to have a Doctoral Degree.

Solar sales consultant vs. Solar site assessment specialist

Solar site assessment specialist positions earn lower pay than solar sales consultant roles. They earn a $20,458 lower salary than solar sales consultants per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both solar sales consultants and solar site assessment specialists have skills such as "customer relationships," "computer software," and "assess sites. "

In addition to the difference in salary, there are some other key differences worth noting. For example, solar sales consultant responsibilities are more likely to require skills like "renewable energy," "sales process," "lead generation," and "solar power." Meanwhile, a solar site assessment specialist has duties that require skills in areas such as "electrical systems," "site details," "site drawings," and "pv solar." These differences highlight just how different the day-to-day in each role looks.

Average education levels between the two professions vary. Solar site assessment specialists tend to reach lower levels of education than solar sales consultants. In fact, they're 9.3% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.

Solar sales consultant vs. Solar business developer

An average solar business developer eans a higher salary compared to the average salary of solar sales consultants. The difference in salaries amounts to solar business developers earning a $19,256 higher average salary than solar sales consultants.solar sales consultants and solar business developers both have job responsibilities that require similar skill sets. These similarities include skills such as "renewable energy," "customer satisfaction," and "ppa," but they differ when it comes to other required skills.

The required skills of the two careers differ considerably. For example, solar sales consultants are more likely to have skills like "sales process," "lead generation," "solar power," and "energy efficiency." But a solar business developer is more likely to have skills like "project development," "solar projects," "rfp," and "pv."

When it comes to education, solar business developers tend to earn higher degree levels compared to solar sales consultants. In fact, they're 12.1% more likely to earn a Master's Degree, and 1.2% more likely to graduate with a Doctoral Degree.

Solar sales consultant vs. Marketing/sales person

Marketing/sales people typically earn higher pay than solar sales consultants. On average, marketing/sales people earn a $30,304 higher salary per year.According to resumes from solar sales consultants and marketing/sales people, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "customer satisfaction," "outbound calls," and "roi. "

Even though a few skill sets overlap between solar sales consultants and marketing/sales people, there are some differences that are important to note. For one, a solar sales consultant might have more use for skills like "renewable energy," "sales process," "lead generation," and "solar power." Meanwhile, some responsibilities of marketing/sales people require skills like "financial statements," "facebook," "sales scripts," and "market research. "

In general, marketing/sales people hold similar degree levels compared to solar sales consultants. Marketing/sales people are 1.8% less likely to earn their Master's Degree and 0.9% less likely to graduate with a Doctoral Degree.

Types of solar sales consultant

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.