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Become A Solutions Marketing Manager

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Working As A Solutions Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Solutions Marketing Manager Do At NCR

* Define and understand the market through sales insight, market research and competitive analysis; support the development of new solutions by working with solution management teams on market and customer requirements.
* Be the expert on our buyers - how they buy and their buying criteria – to create buyer personas and map the buying process for the PCR solution portfolio
* Develop global solutions marketing strategy, solution positioning and messaging for our PCR portfolio that differentiates NCR in the market.
* Communicate the value proposition of our PCR solution portfolio category to the sales team and lead the content and development of the sales tools that support the selling process.
* Work closely with integrated and field marketing to develop content and support integrated marketing plans that drive demand for our solutions and enable revenue growth in target markets.
* Lead or assist in the creation of enablement content for our global sales team (e.g. playbooks, battlecards, scripts, presentations, training modules, demos)
* Educate customers, media and industry analysts on the petroleum and convenience retail industry and the value of our petroleum and convenience retail solution portfolio.
* Represent NCR at small and large industry speaking engagements.
* Identify opportunities for improvement, make constructive suggestions for change, develop plans for implementation and manage the process of innovative change effectively

What Does A Solutions Marketing Manager Do At Nutanix

* Develop, manage and own Nutanix’s go-to-market plans for key solution areas
* Establish differentiated value proposition and marketing messages for strategic solutions
* Create innovative marketing programs and initiatives to drive worldwide awareness and demand for Nutanix solutions for key use cases
* Execute marketing plans in conjunction with worldwide Nutanix marketing and sales teams
* Create and adapt Nutanix solutions focused programs, content and activities for field and channel consumption and re-use
* Identify new growth areas, new technology and emerging product/service opportunities
* Oversee market research, monitor competitive activity and identify customer needs
* Set and monitor key marketing metrics to ensure business success in vertical space
* Develop effective, target-based content for training, awareness, thought leadership, education and decision-making

What Does A Solutions Marketing Manager Do At Dematic

* Research (through collaboration with sales, business development and product/solution management teams) to understand the value, functionality, and competitive position of new offerings.
* Translate technical features and functionality into crisp and powerful business benefits.
* Develop product and solution positioning and messaging that differentiates Dematic in the market.
* Work with the marketing and communication teams in developing and executing marketing and communication plans ahead of new product and solution launches.
* Contribute to marketing efforts surrounding thought leadership webinars, whitepapers, events, and speaking engagements

What Does A Solutions Marketing Manager Do At Sap

* Partner closely with Head of Initiatives and Industries, Solution Marketing Product owners and interim Solution Marketing Directors to understand the product strategy and develop top line narratives, compelling marketing assets and launch plans for initiatives.
* Create messaging and positioning of SAP SuccessFactors Diversity and Inclusion plus Health and Well-being Initiatives.
* Interpret solution and features capabilities and translate into value and benefit statements.
* Aggregate information to summarize in succinct and concise way
* Work with Solution Marketing product owners to develop messaging and position of any solution extensions that support these initiatives.
* Collaborate with the regional marketing leads to support events and campaigns
* Produce high quality externally facing content including webinars, keynote presentations, solution overviews, product videos and more for all stages of the customer journey (Awareness to Advocacy)
* Work closely with cross-functional marketing teams to drive the business & solution marketing strategy

What Does A Solutions Marketing Manager Do At Sap

* Market and Business Situation
* Possess a high degree of understanding of the market economics, whitespace and opportunities, and (global) business objectives.
* Strategic Planning – Expertly contribute to marketing business planning based on corporate priorities and whitespace opportunities.
* Deliver highly effective recommendations to the field.
* Program Planning & Support – Provide expert contributions to Integrated Marketing Management on program build through messaging, positioning, content, and respective solution/industry expertise.
* Work with stakeholders across Marketing, Sales and Product groups to define execute the tactics.
* Core Content Development
* Act as subject matter expert, and work with stakeholders to define the positioning, and messaging that will be integrated into marketing programs and campaigns.
* Thought Leadership and Customer Communication – Articulate clear positioning of our procurement solutions to customers and partners.
* Develop Core Assets and Offers – Independently develop certain customer facing assets and ensure respective roll-out and availability to marketing program managers and execution teams.
* Sales Enablement – Plan and support Guide others as well as individually provide direct support (i.e. deal support, messaging, deal cycle, analysis, etc.) to sales teams.
* Event support – Strategize and plan content for hosted customer events such as SAPPHIRE, SAP Ariba Live, etc.
* Recruit customers to share success stories, and develop customer reference assets.
* Readiness support – Support quarterly releases of products by branding and defining features, and creating supporting enablement assets.
* Independently assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication

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How To Become A Solutions Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Solutions Marketing Manager jobs

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Real Solutions Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, Marketing-Health Solutions Weight Watchers International, Inc. New York, NY May 23, 2016 $144,123
Manager, Marketing, Health Solutions Weight Watchers International, Inc. New York, NY Jul 25, 2014 $127,957
SR. Solution Marketing Manager BMC Software, Inc. Houston, TX Jul 31, 2014 $126,500
Solutions Marketing Manager (Spclst/Prod Marketing Analyst) Hitachi Data Systems Corporation Santa Clara, CA Aug 09, 2016 $123,198 -
$156,000
Solution Marketing Expert Sap America, Inc. Palo Alto, CA Sep 04, 2015 $117,493
Home & Business Connection Solution Marketing Manager OFS Fitel, LLC Norcross, GA Mar 05, 2016 $116,732
Solutions Marketing Manager (Spclst/Prod Marketing Analyst) Hitachi Data Systems Corporation Santa Clara, CA Nov 08, 2015 $116,272 -
$156,000
Solutions Marketing Manager (Spclst/Prod Marketing Analyst) Hitachi Data Systems Corporation Santa Clara, CA Aug 11, 2015 $116,272 -
$156,000
Principal Solutions Marketing Manager Nuance Communications, Inc. Seattle, WA Feb 22, 2016 $115,565 -
$141,586
Solutions Marketing Manager Panduit Corporation Tinley Park, IL Dec 04, 2012 $114,067 -
$124,067
Solutions Marketing Manager, Latin America Opower, Inc. Arlington, VA Mar 04, 2014 $100,000 -
$110,000
Solution Marketing Manager Nokia Siemens Networks Us LLC Atlanta, GA Jan 15, 2011 $96,147
Manager, Solutions Marketing Genband Us LLC Frisco, TX Sep 03, 2014 $84,000 -
$110,000

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Top Skills for A Solutions Marketing Manager

WebContentGo-To-MarketStrategyDeliveryValuePropositionProductManagementSalesEnablementToolsFinancialServicesHealthcareDataSheetsCloudROIBusinessUnitsSalesTrainingMarketResearchDemandGenerationCampaignsBusinessDevelopmentTradeShowsStorageInternetProductDevelopment

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Top Solutions Marketing Manager Skills

  1. Web Content
  2. Go-To-Market Strategy
  3. Delivery
You can check out examples of real life uses of top skills on resumes here:
  • Managed go-to-market strategy, requirements, and software development/certification and services offerings.
  • Formalized processes reducing application launch delivery by 30%.
  • Provide global, territory and customer analysis to realign territories, target customers and deliver customer specific value propositions.
  • Worked with Product Management when requirements for product offering are discussed by partners and/or customers.
  • Create marketing programs and sales enablement tools, related to the product and program.

Top Solutions Marketing Manager Employers

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