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Become A Solutions Marketing Manager

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Working As A Solutions Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $119,496

    Average Salary

What Does A Solutions Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Solutions Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Solutions Marketing Manager Videos

Phil Bull, Solutions Marketing Manager OSS, Amdocs

A Day In The Life Of Aparna Prabhakar, Technology Innovation Program Manager

Day in the Life: Account Manager

Solutions Marketing Manager Jobs

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Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Careers Before Solutions Marketing Manager
Manager 2.7%
Top Careers After Solutions Marketing Manager
Director 3.2%

Do you work as a Solutions Marketing Manager?

Solutions Marketing Manager Demographics

Gender

Male

53.9%

Female

44.5%

Unknown

1.6%
Ethnicity

White

59.0%

Hispanic or Latino

15.0%

Asian

12.2%

Black or African American

10.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

30.0%

French

10.0%

Portuguese

6.7%

Chinese

6.7%

German

6.7%

Mandarin

6.7%

Korean

6.7%

Italian

6.7%

Hindi

3.3%

Japanese

3.3%

Gujarati

3.3%

Carrier

3.3%

Bengali

3.3%

Polish

3.3%
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Solutions Marketing Manager Education

Schools

New York University

8.0%

Santa Clara University

6.7%

San Jose State University

6.7%

University of Washington

6.7%

University of Chicago

5.3%

University of Phoenix

5.3%

Texas A&M University

5.3%

Michigan State University

5.3%

Northwestern University

5.3%

Pepperdine University

5.3%

Thunderbird School of Global Management

4.0%

University of Michigan - Ann Arbor

4.0%

University of California - Davis

4.0%

University of Houston

4.0%

University of California - Berkeley

4.0%

Southern New Hampshire University

4.0%

Purdue University

4.0%

Massachusetts Institute of Technology

4.0%

Duke University

4.0%

University of Denver

4.0%
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Majors

Marketing

28.4%

Business

27.6%

Management

5.7%

Communication

5.7%

Finance

5.4%

Computer Science

5.0%

English

2.7%

Information Technology

2.7%

Electrical Engineering

2.7%

Graphic Design

1.9%

Environmental Control Technologies/Technicians

1.5%

General Studies

1.5%

Psychology

1.1%

Computer Information Systems

1.1%

Political Science

1.1%

Electrical Engineering Technology

1.1%

Computer Programming

1.1%

Public Relations

1.1%

Journalism

1.1%

General Sales

1.1%
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Degrees

Masters

43.9%

Bachelors

36.0%

Other

14.2%

Certificate

2.9%

Associate

2.9%
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Solutions Marketing Manager Videos

Phil Bull, Solutions Marketing Manager OSS, Amdocs

A Day In The Life Of Aparna Prabhakar, Technology Innovation Program Manager

Day in the Life: Account Manager

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Real Solutions Marketing Manager Salaries

Job Title Company Location Start Date Salary
Marketing Manager, Sharing Economy Solutions First Advantage Corporation Saint Petersburg, FL Jan 08, 2016 $200,000
Manager, Marketing-Health Solutions Weight Watchers International, Inc. New York, NY May 23, 2016 $144,123
Manager, Marketing, Health Solutions Weight Watchers International, Inc. New York, NY Jul 25, 2014 $127,957
SR. Solution Marketing Manager BMC Software, Inc. Houston, TX Jul 31, 2014 $126,500
Solutions Marketing Manager (Spclst/Prod Marketing Analyst) Hitachi Data Systems Corporation Santa Clara, CA Aug 09, 2016 $123,198 -
$156,000
Home & Business Connection Solution Marketing Manager OFS Fitel, LLC Norcross, GA Mar 05, 2016 $116,732
Solutions Marketing Manager (Spclst/Prod Marketing Analyst) Hitachi Data Systems Corporation Santa Clara, CA Nov 08, 2015 $116,272 -
$156,000
Solutions Marketing Manager (Spclst/Prod Marketing Analyst) Hitachi Data Systems Corporation Santa Clara, CA Aug 11, 2015 $116,272 -
$156,000
Principal Solutions Marketing Manager Nuance Communications, Inc. Seattle, WA Feb 22, 2016 $115,565 -
$141,586
Solutions Marketing Manager Panduit Corporation Tinley Park, IL Dec 04, 2012 $114,067 -
$124,067
Relationship Marketing Solution Manager Rosetta Marketing Group, LLC New York, NY Feb 14, 2012 $113,500
Marketing Solutions Manager Citicorp Credit Services, Inc. Islandia, NY Feb 17, 2014 $111,000
Relationship Marketing Solution Manager Rosetta Marketing Group, LLC New York, NY Aug 11, 2010 $106,900
Marketing Manager, Wastewater Solutions Nalco Company Naperville, IL Jan 18, 2016 $106,772
Solutions Marketing Manager, Latin America Opower, Inc. Arlington, VA Mar 04, 2014 $100,000 -
$110,000
Solution Marketing Manager Nokia Siemens Networks Us LLC Atlanta, GA Jan 15, 2011 $96,147
Manager, Solutions Marketing Genband Us LLC Frisco, TX Sep 03, 2014 $84,000 -
$110,000

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Top Skills for A Solutions Marketing Manager

  1. Web
  2. Online
  3. Go-To-Market Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Researched and developed company brand blueprint and implemented redesign, including website and collateral.
  • Involved in compiling the Global E-Business P&L and analyzing the financial online/offline numbers related to the FY07 goals.
  • Managed go-to-market strategy, requirements, and software development/certification and services offerings.
  • Led all strategic initiatives and program delivery impacting airline alliances and partnerships.
  • Impelled creation of product competitive analysis collateral, improving sales opportunities.

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Top 10 Best States for Solutions Marketing Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (2,940 jobs)
  • (991 jobs)
  • (1,244 jobs)
  • (188 jobs)
  • (1,148 jobs)
  • (7,012 jobs)
  • (1,254 jobs)
  • (102 jobs)
  • (307 jobs)
  • (1,055 jobs)

Top Solutions Marketing Manager Employers

Jobs From Top Solutions Marketing Manager Employers

Solutions Marketing Manager Videos

Phil Bull, Solutions Marketing Manager OSS, Amdocs

A Day In The Life Of Aparna Prabhakar, Technology Innovation Program Manager

Day in the Life: Account Manager

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