What does a solutions marketing manager do?
Solutions Marketing Managers oversee a particular team in the marketing department. They manage the creation of marketing campaigns on how to solve a specific problem or challenge that the customer has and tying the solution up with the company's products or services. They should be able to articulate what the customer needs and how the products or services address these needs. Solutions Marketing Managers should be familiar with the company's target market and roster of existing clients to ensure that the marketing campaigns they have are relatable to their clients and customers. They should also be familiar with industry trends to ensure that their products and services remain relevant.
Solutions marketing manager responsibilities
Here are examples of responsibilities from real solutions marketing manager resumes:
- Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
- Experience utilizing CRM systems for email campaigns and lead management.
- Develop strategies for e-business solutions such as ERP and CRM.
- Create pricing structures that drive customer value and return on investment (ROI).
- Raise cross-sell, up-sell & marketing ROI for enterprise / SMB storage, backup and security solutions.
- Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
- Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.
Solutions marketing manager skills and personality traits
We calculated that 10% of Solutions Marketing Managers are proficient in Digital Marketing, Cloud, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Solutions Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 10%
Manage custom digital marketing campaigns to ensure that key business objectives are achieved.
- Cloud, 8%
Manage all aspects of Cloud Security program WW.
- Project Management, 7%
Project management of dynamic teams of individuals to implement specific marketing programs such as seminars, telemarketing, and mail campaigns.
- Marketing Collateral, 5%
Supported sales initiatives by analyzing market data, developing budgets, and creating marketing collateral and product training materials.
- Product Line, 5%
Demonstrated ability to balance priorities with marketing responsibilities that include multiple product lines and brands.
- B2B Marketing, 5%
Conducted and presented global B2B marketing assessment and recommendations through use of global interviews and external research to create solutions-based communications.
"digital marketing," "cloud," and "project management" are among the most common skills that solutions marketing managers use at work. You can find even more solutions marketing manager responsibilities below, including:
Analytical skills. The most essential soft skill for a solutions marketing manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a solutions marketing manager resume shows how their duties depend on analytical skills: "managed gated process for new product development including product definition, performance, financial analysis, sales strategy and supply chain. "
Communication skills. Many solutions marketing manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a solutions marketing manager will need this skill often in their role. This resume example is just one of many ways solutions marketing manager responsibilities rely on communication skills: "developed integrated marketing and communications plans supporting managed account programs for financial advisors and clients. "
Creativity. Another skill that relates to the job responsibilities of solutions marketing managers is creativity. This skill is critical to many everyday solutions marketing manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "project management support for creative team with time management and execution of marketing deliverables. "
Organizational skills. A big part of what solutions marketing managers do relies on "organizational skills." You can see how essential it is to solutions marketing manager responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical solutions marketing manager tasks: "results-oriented and creative marketing professional with excellent organizational, project management and customer service skills. "
The three companies that hire the most solutions marketing managers are:
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Compare different solutions marketing managers
Solutions marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, solutions marketing manager responsibilities require skills like "cloud," "iot," "marketing collateral," and "html." Meanwhile a typical manager, field marketing has skills in areas such as "salesforce," "grass," "marketing mix," and "market trends." This difference in skills reveals the differences in what each career does.
Managers, field marketing really shine in the technology industry with an average salary of $100,565. Comparatively, solutions marketing managers tend to make the most money in the technology industry with an average salary of $91,073.On average, managers, field marketing reach lower levels of education than solutions marketing managers. Managers, field marketing are 8.1% less likely to earn a Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.Solutions marketing manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
In addition to the difference in salary, there are some other key differences worth noting. For example, solutions marketing manager responsibilities are more likely to require skills like "cloud," "iot," "marketing collateral," and "product line." Meanwhile, a head of marketing has duties that require skills in areas such as "kpis," "google analytics," "content strategy," and "brand management." These differences highlight just how different the day-to-day in each role looks.
Heads of marketing may earn a higher salary than solutions marketing managers, but heads of marketing earn the most pay in the media industry with an average salary of $134,857. On the other hand, solutions marketing managers receive higher pay in the technology industry, where they earn an average salary of $91,073.In general, heads of marketing achieve similar levels of education than solutions marketing managers. They're 2.3% more likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for solutions marketing managers in the next 3-5 years?
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Solutions marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from solutions marketing manager resumes include skills like "cloud," "iot," "html," and "healthcare," whereas a senior manager of marketing is more likely to list skills in "sr," "kpis," "patients," and "strong project management. "
Senior managers of marketing make a very good living in the technology industry with an average annual salary of $126,981. On the other hand, solutions marketing managers are paid the highest salary in the technology industry, with average annual pay of $91,073.Most senior managers of marketing achieve a similar degree level compared to solutions marketing managers. For example, they're 1.6% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Solutions marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of solutions marketing manager
Updated January 8, 2025
