The Culture At Sonic Automotive

Information provided by the company
Our Parts Counter-person works hard, plays hard, and creates excellent experiences for all.
A commitment to having fun at EchoPark!
Respect for your teammates.

Sonic Automotive Overview

Sonic Automotive is a Fortune 500 company based in Charlotte, North Carolina, and is the fifth largest automotive retailer in the United States. The company's founder and Executive Chairman O. Bruton Smith is also the Executive Chairman and a director of Speedway Motorsports.
The staff at Sonic Automotive come from unusually diverse demographic backgrounds. The company is 32.7% female and 43.6% ethnic minorities. Sonic Automotive employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 56.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Sonic Automotive seem to be happy. The company has great employee retention with staff members usually staying for 4.5 years. The average employee at Sonic Automotive makes $51,250 per year. In comparison, some of its highest paying competitors, like Germain Motor Company, Penske Automotive Group, and North Central Ford, pay $61,487, $59,622, and $56,640, respectively.
A large automotive company with 9,750 employees and an annual revenue of $9.8B, Sonic Automotive is headquartered in North Carolina.

The Organization’s Mission

We are an industry-leading automotive retailer committed to providing our customers with an outstanding automotive experience that is delivered with professionalism, integrity and enthusiasm.

Perks of Working at Sonic Automotive

Their success is due in large part to the skills, experience and dedication of their employees. They are committed to cultivating an inclusive and dynamic work environment where exceptional people find opportunities to succeed, grow and contribute in meaningful ways.







Founded in



Charlotte, NC


Organization Type


Is This Your Company?

Sonic Automotive Employee Reviews

Zippia Official Logo


Zippia UserJanuary 2020


Zippia Official LogoZippia UserJanuary 2020

What Do You Like About Working There?

The atmosphere is very team oriented with a high level of varied tasks to perform throughout each day

What DON'T You Like About Working There?

Little opportunity for growth

What Are Your Favorite Benefits/Perks?

Catered lunches each Saturday
Anonymous review of Sonic Automotive

Do you work at Sonic Automotive? Rate Sonic Automotive as an Employer.

How would you rate working at Sonic Automotive?

Work at Sonic Automotive? Share your experience anonymously.

What do you like about working for Sonic Automotive?

The Team At Sonic Automotive

Key People

    David Smith (CEO)

The Inside Scoop
Sonic Automotive provides you an exceptional vehicle shopping experience throughout your entire process from browsing our inventory online to narrowing down your search to walking into the store. They are committed to providing a comfortable, hassle-free and no-pressure experience on your terms.
Show More

Sonic Automotive Company Rankings

Sonic Automotive is ranked #40 on the Best Automotive Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Sonic Automotive Salaries

How much does Sonic Automotive pay?
The national average salary for a Sonic Automotive employee in the United States is $51,250 per year. Employees in the top 10 percent can make over $96,000 per year, while employees at the bottom 10 percent earn less than $27,000 per year.
Salary Score
Average Employee Earnings

Sonic Automotive Salaries By Job Title

The average employee at Sonic Automotive earns a yearly salary of $51,250 per year, but different jobs can earn drastically different salaries. Some of the positions that earn high wages at Sonic Automotive include finance director, business developer, finance manager, and systems engineer. A worker with the title finance director salary at Sonic Automotive can earn an average yearly salary of $123,318. Some of the other roles at Sonic Automotive are car hop and porter. A worker with the title car hop at Sonic Automotive earns an average salary of $19,167 per year.
Job Title
Average Salarydesc
Finance Director
Salary Range111k - 136k$123k$123,318
Business Developer
Salary Range90k - 116k$103k$102,530
Finance Manager
Salary Range81k - 101k$91k$91,069
Systems Engineer
Salary Range72k - 101k$86k$85,648
ETL Developer
Salary Range74k - 97k$86k$85,513
Database Administrator
Salary Range75k - 96k$85k$85,377
Regional Director
Salary Range69k - 103k$85k$85,241
Internet Consultant
Salary Range73k - 88k$81k$80,639
Salary Range66k - 95k$80k$79,736
Operations Analyst
Salary Range56k - 70k$63k$63,374

Jobs from similar companies

Sonic Automotive Careers

On average, employees at Sonic Automotive stay with the company for 4.5 years. Employees most commonly join Sonic Automotive after leaving AutoNation. When they leave Sonic Automotive, they most frequently get their next job at Mercedes Benz US International.

Average Length of Employment

4.0 years
3.5 years

Top Employers Before Sonic Automotive

7.5 %

Top Employers After Sonic Automotive

Jobs from similar companies

Sonic Automotive Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Jobs from companies you might like

Sonic Automotive Employees Education

Of the 9,750 employees at Sonic Automotive, 15.0% attended University of Houston. Employees at Sonic Automotive most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

Do you Work At Sonic Automotive?

Help us make this company more transparent.

Sonic Automotive Employee Political Affiliation

Sonic Automotive employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Sonic Automotive employee was by Stephen Coss. Stephen Coss donated $7,000 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Stephen CossAttorney
Republican Party
$7,000Republican Party
Marla SchutteDirector Of Training
Director Of Training
Democratic Party
$3,900Democratic Party
Scott SmithExecutive
Republican Party
$3,500Republican Party
David SmithVice Chairperson
Vice Chairperson
Republican Party
$2,000Republican Party
Jody DykeAuto
Republican Party
$1,000Republican Party
Joseph HadawayProject Manager
Project Manager
Republican Party
$967Republican Party
Joshua JonesFinance Manager
Finance Manager
Democratic Party
$541Democratic Party
Steve CossAttorney
Republican Party
$500Republican Party
Steve PratherAuto Dealer
Auto Dealer
Republican Party
$500Republican Party
Raymond ValentineVice President Of Manufacturing
Vice President Of Manufacturing
Republican Party
$500Republican Party
Show More

Sonic Automotive Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


Sonic Automotive Financing Rounds

DateascdescAmountascdescSecurity Typeascdesc
May 13, 2009Post Ipo Equity
Post Ipo Equity

How Would You Rate The Company Culture Of Sonic Automotive?

Have you worked at Sonic Automotive? Help other job seekers by rating Sonic Automotive.

Sonic Automotive Subsidiaries

Subsidiaries to Sonic Automotive include North Central Ford, Friendly Ford, and Lone Star Ford. Employees at the parent company, Sonic Automotive, earn $51,250. In comparison, the salaries at North Central Ford, Friendly Ford, and Lone Star Ford are $56,640, $43,083, and $39,063.
Average Salarydesc
North Central Ford
Salary Range42k - 74k$57k$56,640
Friendly Ford
Salary Range34k - 53k$43k$43,083
Lone Star Ford
Salary Range27k - 55k$39k$39,063
Momentum Jaguar
Salary Range26k - 43k$34k$33,903

Sonic Automotive Competitors

Based on our research, similar companies to Sonic Automotive are Germain Motor Company, Penske Automotive Group, and North Central Ford. The wages at Germain Motor Company average higher than the other similar companies, where the median salary is $61,487 per year. The salaries at Penske Automotive Group average $59,622 per year, and the salaries at North Central Ford come in at $56,640 per year.
Average Salarydesc

Germain Motor Company

Salary Range45k - 83k$61k$61,487
Penske Automotive Group
Salary Range41k - 85k$60k$59,622

North Central Ford

Salary Range42k - 74k$57k$56,640

Rick Case Automotive Group

Salary Range37k - 67k$51k$50,640
Salary Range38k - 63k$49k$49,203

Serra Automotive

Salary Range33k - 70k$49k$48,788

Courtesy Cars

Salary Range34k - 60k$46k$45,862

Mills Automotive Group

Salary Range33k - 60k$45k$45,150

Winkel Buick GMC Cadillac

Salary Range33k - 59k$44k$44,456
Salary Range31k - 61k$44k$44,082

Frequently Asked Questions about Sonic Automotive

When was Sonic Automotive founded?

Sonic Automotive was founded in 1997.

How many Employees does Sonic Automotive have?

Sonic Automotive has 9,750 employees.

How much money does Sonic Automotive make?

Sonic Automotive generates $10.5B in revenue.

What industry is Sonic Automotive in?

Sonic Automotive is in the automobile industry.

What is Sonic Automotive's mission?

Sonic Automotive's mission statement is "We are an industry-leading automotive retailer committed to providing our customers with an outstanding automotive experience that is delivered with professionalism, integrity and enthusiasm."

What type of company is Sonic Automotive?

Sonic Automotive is a public company.

Who are Sonic Automotive's competitors?

Sonic Automotive competitors include CarMax, Lithia Motors, Penske Automotive Group, Friendly Ford, Momentum Jaguar, AutoNation, North Central Ford, Lone Star Ford, Saturn, Harley-Davidson, Caliber Collision, Ken Garff Automotive, Winkel Buick GMC Cadillac, Serra Automotive, Rick Case Automotive Group, Mercedes Benz US International, Mills Automotive Group, Apple Autos, Courtesy Cars, Germain Motor Company.

Who works at Sonic Automotive?

David Smith (CEO)

Are You An Executive, HR Leader, Or Brand Manager At Sonic Automotive?

Claiming and updating your company profile on Zippia is free and easy.

Updated October 27, 2021

Zippia gives an in-depth look into the details of Sonic Automotive, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sonic Automotive. The employee data is based on information from people who have self-reported their past or current employments at Sonic Automotive. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Sonic Automotive and its employees or that of Zippia.

Sonic Automotive may also be known as or be related to SONIC AUTOMOTIVE INC, Sonic Automotive, Sonic Automotive Inc and Sonic Automotive, Inc.