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Sonic Automotive Overview

Sonic Automotive is a Fortune 500 company based in Charlotte, North Carolina, and is the fifth largest automotive retailer in the United States. The company's founder and Executive Chairman O. Bruton Smith is also the Executive Chairman and a director of Speedway Motorsports.
The staff at Sonic Automotive come from unusually diverse demographic backgrounds. The company is 31.2% female and 43.5% ethnic minorities. Despite its diversity in other areas, Sonic Automotive employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 81.2%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Republican Party. Sonic Automotive has great employee retention with staff members usually staying with the company for 3.5 years. The average employee at Sonic Automotive makes $61,144 per year, which is competitive for its industry and location. Some of its highest paying competitors, Hendrick Automotive Group, Asbury Automotive Group, and Avon Products, pay $67,065, $59,984, and $57,812, respectively.
A large automotive company with 9,750 employees and an annual revenue of $9.8B, Sonic Automotive is headquartered in North Carolina.

Perks of Working at Sonic Automotive

Their success is due in large part to the skills, experience and dedication of their employees. They are committed to cultivating an inclusive and dynamic work environment where exceptional people find opportunities to succeed, grow and contribute in meaningful ways.







Founded in



Charlotte, NC


Organization Type


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The Team At Sonic Automotive

Key People

    Stephen Coss (Director)

    O. Smith (Executive Officer, Director)

    Victor Doolan (Director)

    Robert Rewey (Director)

    Robert Heller (Director)

    B. Smith (Executive Officer, Director)

    William Belk (Director)

    Bruton Smith (ceo)

    David Cosper (Executive Officer, Director)

    Frank Dyke (Executive Officer)

    Ollen Smith (Chairman of the Board)

    Jeff Dyke (President)

    William Brooks (Director)

    David Smith (CEO)

    David Vorhoff (Director)

    Greg Young (Director)

The Inside Scoop
Sonic Automotive provides you an exceptional vehicle shopping experience throughout your entire process from browsing our inventory online to narrowing down your search to walking into the store. They are committed to providing a comfortable, hassle-free and no-pressure experience on your terms.
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The Culture At Sonic Automotive

Information provided by the company
Our Parts Counter-person works hard, plays hard, and creates excellent experiences for all.
A commitment to having fun at EchoPark!
Respect for your teammates.

Sonic Automotive Reviews

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What Do You Like About Working There?

The atmosphere is very team oriented with a high level of varied tasks to perform throughout each day Show More

What DON'T You Like About Working There?

Little opportunity for growth Show More

What Are Your Favorite Benefits/Perks?

Catered lunches each Saturday Show More
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Sonic Automotive Rankings

Sonic Automotive is ranked #77 on the Best Automotive Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Sonic Automotive Salaries

How much does Sonic Automotive pay?
The national average salary for a Sonic Automotive employee in the United States is $62,001 per year. Employees in the top 10 percent can make over $123,000 per year, while employees at the bottom 10 percent earn less than $31,000 per year.
Salary Score
Average Employee Earnings

Sonic Automotive Salaries By Job Title

While Sonic Automotive employees earn an average yearly salary of $62,001, different roles can command different wages.

Some of the positions that earn high wages at Sonic Automotive include controller, internal audit director, finance manager, and etl developer.

A worker with the title controller salary at Sonic Automotive can earn an average yearly salary of $118,293.

Other roles at Sonic Automotive include cashier and porter. A cashier at Sonic Automotive earns an average yearly salary of $21,414.

Sonic Automotive Careers

On average, employees at Sonic Automotive stay with the company for 3.5 years. Employees most commonly join Sonic Automotive after leaving AutoNation. When they leave Sonic Automotive, they most frequently get their next job at Mercedes-Benz USA.

Average Length of Employment

Sonic Automotive

3.5 years
AutoNation2.4 years
Top Employers Before Sonic Automotive
Walmart7.7 %
US Army6.2 %
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Top Employers After Sonic Automotive
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Sonic Automotive Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Sonic Automotive Employees Education

Of the 9,750 employees at Sonic Automotive, 12.7% attended Central Piedmont Community College. Employees at Sonic Automotive most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Sonic Automotive Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


Sonic Automotive Financing Rounds

DateAmountSecurity Type
May 13, 2009Equity
May 13, 2009

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Sonic Automotive Subsidiaries

Subsidiaries to Sonic Automotive include National Ventures, Porsche, and NORTH CENT FORD. Employees at the parent company, Sonic Automotive, earn $61,144. In comparison, the salaries at National Ventures, Porsche, and NORTH CENT FORD are $50,663, $46,679, and $46,656.
Average Salary
National Ventures
National Ventures
Car Pros Automotive Group
Car Pros Automotive Group
Momentum JLRV
Momentum JLRV
Friendly Ford
Friendly Ford
Mountain States Toyota
Mountain States Toyota
First America
First America
Massey Cadillac
Massey Cadillac

Sonic Automotive Competitors

Some of the competitors of Sonic Automotive are Hendrick Automotive Group, Asbury Automotive Group, and Avon Products.

Employees at Hendrick Automotive Group earn more than most of the competition, with an average yearly salary of $66,948.

The salaries at Asbury Automotive Group average $59,783 per year, and the salaries at Avon Products come in at $57,813 per year.

Frequently Asked Questions about Sonic Automotive

How many Employees does Sonic Automotive have?

Sonic Automotive has 9,750 employees.

How much money does Sonic Automotive make?

Sonic Automotive generates $9.8B in revenue.

What industry is Sonic Automotive in?

Sonic Automotive is in the automobile industry.

What type of company is Sonic Automotive?

Sonic Automotive is a public company.

Who are Sonic Automotive's competitors?

Sonic Automotive competitors include Penske Automotive Group, Asbury Automotive Group, AutoNation, CarMax, Lithia Motors, Porsche, Hendrick Automotive Group, Friendly Ford, Car Pros Automotive Group, Russ Darrow Group, Don Davis Auto Group, Mountain States Toyota, LONE STAR FORD, NORTH CENT FORD, Harley-Davidson, LKQ, Western Refining, Avon Products, Massey Cadillac, Prime Motor Group.

Who works at Sonic Automotive?

Stephen Coss (Director)

O. Smith (Executive Officer, Director)

Victor Doolan (Director)

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Where is Sonic Automotive's headquarters?

Sonic Automotive's headquarters is in Charlotte, NC.

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Updated May 18, 2020

Zippia gives an in-depth look into the details of Sonic Automotive, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sonic Automotive. The employee data is based on information from people who have self-reported their past or current employments at Sonic Automotive. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Sonic Automotive and its employees or that of Zippia.

Sonic Automotive may also be known as or be related to SONIC AUTOMOTIVE INC, Sonic Automotive, Sonic Automotive Inc, Sonic Automotive Inc. and Sonic Automotive, Inc.