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Sonic-HOUSTON Vlp company history timeline

1948

In 1948 Troy and his wife Dollie moved to Shawnee, Oklahoma, where he opened the Cottage Café, his first restaurant.

1953

By 1953 he had moved his focus to the drive-in, which was named Top Hat, and the business that would become Sonic was born.

His attempts to expand into multiple locations were not successful, and by 1953 Smith's chicken restaurants had failed.

1956

When driving through Shawnee in 1956, he came across the Top Hat drive-in and was impressed.

1958

By 1958 two more Top Hats opened, in Enid and Stillwater, Oklahoma.

1959

1959: The 'Sonic' name is introduced.

1962

The group was credited with introducing the ice cream concept to the Sonic system after proving it at its own restaurants. Its founder, Don Rogers, an Oklahoma oilman, had opened his first Sonic Drive-In in 1962.

1967

By 1967—the year that Charlie Pappe passed away—there were 41 Sonics in operation.

1972

Franchises appeared in Texas and Kansas, and, by 1972, there were 165 Sonic Drive-ins.

1973

1973: Sonic becomes Sonic Systems of America and begins trading OTC.

1979

By 1979 profits began to fall nonetheless.

1983

1983: New CEO Stephen Lynn sets out to unify the franchises.

1991

1991: Sonic begins trading publicly again.

1993

In 1993, Sonic's market value was estimated at $200 million.

1994

In 1994, after more than a year of often bitter talks with franchisees, Sonic renegotiated its franchising contracts.

1995

Average per-store sales were around $585,000 per year in 1995.

1996

Sonic's equipment sales unit was sold off to Columbus, Ohio-based N. Wasserstrom & Sons, Inc. in February 1996.

1999

Sonic Corp.'s revenues rose 18 percent in 1999 to $257.6 million.

2000

By August 2000, the company had bought back $53 million of its stock and had authorized another $20 million for that purpose.

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