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PERSONALIZED JOBS

Become A Sponsor

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Working As A Sponsor

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $104,140

    Average Salary

What Does A Sponsor Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Sponsor

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Sponsor jobs

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Sponsor Career Paths

Sponsor
Teacher Case Manager Human Resources Coordinator
Director Of Human Resources
10 Yearsyrs
Planning Committee Member Project Manager Information Technology Project Manager
Director Of Information
10 Yearsyrs
Account Executive Sales Manager Marketing Manager
Director Of Marketing Services
9 Yearsyrs
Math Teacher Instructor Operations Manager
Director Of Sales
10 Yearsyrs
Coach Operations Manager General Manager
District Manager
7 Yearsyrs
Department Chairperson Program Director Marketing Director
Executive Director, Marketing
10 Yearsyrs
Lead Teacher Account Manager Account Director
Group Director
9 Yearsyrs
Instructor Assistant Director Office Manager
Marketing Director
7 Yearsyrs
Special Education Teacher Educator Program Manager
Marketing Manager
6 Yearsyrs
Science Teacher Educator Account Manager
National Account Manager
8 Yearsyrs
Educator Writer And Editor Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Special Education Teacher Lead Teacher Office Manager
Operations Manager
7 Yearsyrs
Coach Trainer Project Manager
Program Manager
8 Yearsyrs
Math Teacher Lead Teacher Assistant Director
Sales Manager
5 Yearsyrs
Planning Committee Member Program Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Lead Teacher Program Manager Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Account Executive Marketing Manager Marketing Director
Senior Vice President Of Marketing
12 Yearsyrs
Teacher Assistant Director Account Executive
Strategic Accounts Manager
9 Yearsyrs
Science Teacher Instructor General Manager
Vice President & General Manager
12 Yearsyrs
Instructor Program Manager Business Developer
Vice President, Business Development
13 Yearsyrs
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Sponsor Demographics

Gender

Female

58.1%

Male

39.3%

Unknown

2.6%
Ethnicity

White

78.4%

Asian

9.5%

Hispanic or Latino

9.5%

Unknown

2.0%

Black or African American

0.6%
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Languages Spoken

Spanish

51.2%

French

10.0%

Chinese

6.5%

Mandarin

5.9%

German

5.3%

Italian

4.1%

Portuguese

2.9%

Korean

2.4%

Greek

2.4%

Cantonese

1.8%

Japanese

1.8%

Malay

1.2%

Swahili

0.6%

Turkish

0.6%

Hindi

0.6%

Dutch

0.6%

Russian

0.6%

Navajo

0.6%

Tamil

0.6%

Carrier

0.6%
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Sponsor Education

Schools

University of Phoenix

10.8%

Texas A&M University

7.8%

Grand Canyon University

6.5%

Lamar University

6.0%

Michigan State University

5.2%

Pennsylvania State University

4.7%

University of Florida

4.7%

Walden University

4.7%

University of Alabama

4.3%

Savannah College of Art and Design

4.3%

University of Iowa

4.3%

Purdue University

4.3%

University of Delaware

4.3%

Iowa State University

4.3%

Ball State University

4.3%

University of Central Florida

3.9%

University of Missouri - Columbia

3.9%

University of Kansas

3.9%

Florida State University

3.9%

Liberty University

3.9%
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Majors

Business

15.3%

Education

9.7%

Educational Leadership

7.2%

Elementary Education

7.1%

Marketing

6.8%

Kinesiology

6.4%

Communication

6.3%

English

5.4%

Psychology

4.3%

General Education, Specific Areas

4.3%

Management

3.9%

Nursing

2.7%

Finance

2.7%

Graphic Design

2.7%

History

2.7%

Political Science

2.6%

Curriculum And Instruction

2.5%

Special Education

2.5%

Secondary Education And Teaching

2.5%

Biology

2.4%
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Degrees

Bachelors

41.6%

Masters

30.8%

Other

15.1%

Doctorate

4.9%

Associate

3.5%

Certificate

3.4%

License

0.4%

Diploma

0.3%
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Top Skills for A Sponsor

Co-SponsorSafetyFinancialProceduresCurriculumHistoryCustomerServiceWebsiteDouble-BlindCommunityServiceProjectsArtMathematicsChildEfficacyEmailPromLanguageAdditionalGirlsProtocol

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Top Sponsor Skills

  1. Co-Sponsor
  2. Safety
  3. Financial
You can check out examples of real life uses of top skills on resumes here:
  • Interact (co-sponsor 2010 - 2013), student-led GSA (Lead Sponsor 2011 - 2016)
  • Instructed students during various woodworking projects and safety demonstrations
  • Conduct financial analysis of subject property by reviewing previous year's financial statements.
  • Follow established procedures to report changes/concerns to appropriate persons.
  • Designed and developed AP French curriculum.

Top Sponsor Employers

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