Sponsor demographics and statistics in the US
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Sponsor demographics by:
Sponsor gender statistics
59.9% of sponsors are women and 40.1% of sponsors are men.
- Female, 59.9%
- Male, 40.1%
Sponsor gender ratio
| Gender | Percentages |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
Sponsor gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$50,554
Female income
$47,523
Sponsor gender ratio over time
This data breaks down the percentage of men and women in sponsor positions over time. Currently, 59.9% of sponsors are female.
Sponsor gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 42.39% | 57.61% |
| 2011 | 45.69% | 54.31% |
| 2012 | 43.31% | 56.69% |
| 2013 | 48.09% | 51.91% |
| 2014 | 43.57% | 56.43% |
| 2015 | 40.37% | 59.63% |
| 2016 | 40.90% | 59.10% |
| 2017 | 45.62% | 54.38% |
| 2018 | 42.85% | 57.15% |
| 2019 | 43.52% | 56.48% |
| 2020 | 42.09% | 57.91% |
| 2021 | 40.12% | 59.88% |
Sponsor related jobs gender ratio
We compared sponsors with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Sponsor | 40% | 60% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sponsor demographics by race
The most common ethnicity among sponsors is White, which makes up 67.0% of all sponsors. Comparatively, 11.9% of sponsors are Hispanic or Latino and 10.1% of sponsors are Black or African American.
- White, 67.0%
- Hispanic or Latino, 11.9%
- Black or African American, 10.1%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Sponsor race
| Sponsor race | Percentages |
|---|---|
| White | 67.0% |
| Hispanic or Latino | 11.9% |
| Black or African American | 10.1% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Sponsor race and ethnicity over time
See how sponsor racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sponsor race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.18% | 9.44% | 4.28% | 9.04% |
| 2011 | 74.42% | 9.61% | 4.40% | 8.80% |
| 2012 | 74.45% | 9.00% | 3.92% | 9.35% |
| 2013 | 73.25% | 10.21% | 4.39% | 9.32% |
| 2014 | 73.76% | 10.17% | 3.43% | 9.54% |
| 2015 | 72.82% | 9.14% | 5.39% | 10.32% |
| 2016 | 72.19% | 9.43% | 5.18% | 9.85% |
| 2017 | 73.81% | 9.53% | 4.12% | 10.37% |
| 2018 | 71.44% | 8.52% | 5.12% | 11.14% |
| 2019 | 73.19% | 8.68% | 4.60% | 10.52% |
| 2020 | 67.67% | 9.53% | 4.56% | 14.45% |
| 2021 | 67.02% | 10.06% | 5.30% | 11.95% |
Sponsor wage gap by race
According to our data, white sponsors have the highest average salary compared to other ethnicities. Hispanic or latino sponsors have the lowest average salary at $47,971.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,250 |
| White | $53,694 |
| Black or African American | $48,049 |
| Asian | $50,105 |
| Hispanic or Latino | $47,971 |
Average sponsor age
See how the average age of sponsors varies based on ethnicity and gender.
Male
Female
Sponsor age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Sponsor age breakdown
The average age of sponsors is 40+ years years old, representing 53% of the sponsor population.
Sponsor age breakdown
| Sponsor Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Sponsor educational attainment
The most common degree for sponsors is bachelor's degree, with 66% of sponsors earning that degree. The second and third most common degree levels are master's degree degree at 19% and master's degree degree at 6%.
- Bachelor's, 66%
- Master's, 19%
- Associate, 6%
- High School Diploma, 4%
- Other Degrees, 5%
Sponsors by degree level
| Sponsor degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Master's | 19% |
| Associate | 6% |
| High School Diploma | 4% |
| Other Degrees | 5% |
Sponsor jobs you might like
Sponsor wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $56,820 |
| Bachelor's Degree | $51,740 |
Sponsor employment statistics
Most sponsors work for a education in the education industry.
Company size where sponsors work
Below, you can see the size of companies where sponsors work.
Sponsor jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 15% |
Sponsor jobs by company type
Employees with the sponsor job title have their preferences when it comes to working for a company. For instance, most sponsors prefer to work at education companies over private companies.
Sponsor jobs by sector
| Company type | Percentages |
|---|---|
| Education | 38% |
| Public | 18% |
| Private | 36% |
| Government | 8% |
Sponsor jobs by industry
The most common industries for sponsors are education, non profits and manufacturing.
Sponsor industry statistics
| Industry | Percentages |
|---|---|
| Education | 28% |
| Non Profits | 13% |
| Manufacturing | 8% |
| Health Care | 8% |
| Professional | 7% |
| Fortune 500 | 6% |
| Pharmaceutical | 4% |
| Finance | 4% |
| Start-up | 4% |
| Government | 3% |
| Technology | 3% |
| Media | 2% |
| Hospitality | 2% |
| Retail | 2% |
| Internet | 1% |
| Energy | 1% |
| Real Estate | 1% |
| Construction | 1% |
| Automotive | 1% |
| Insurance | 1% |
Sponsor turnover and employment statistics
Sponsor unemployment rate over time
The unemployment rate for sponsors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sponsor unemployment rate by year
| Year | Sponsor unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average sponsor tenure
The average sponsor stays at their job for 1-2 years, based on the 3,559 sponsors resumes in Zippia's database.
Sponsor tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 34% |
| 3-4 years | 14% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 13% |
Sponsor LGBT ratio compared to similar jobs
Review the percent of sponsors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Anchorman | 10.10% | 244 |
| On-Air Disc Jockey | 10.34% | 3,451 |
| Sponsor | 12.01% | - |
| Graphics Editor | 12.38% | 4,797 |
| Language Translator | 14.90% | 21,450 |
| Biographer | 16.36% | 868 |
| Public Address Announcer | 16.36% | 9,474 |
Similar sponsor jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Anchorman | 10.10% | 244 |
| On-Air Disc Jockey | 10.34% | 3,451 |
| Graphics Editor | 12.38% | 4,797 |
| Language Translator | 14.90% | 21,450 |
| Biographer | 16.36% | 868 |
| Public Address Announcer | 16.36% | 9,474 |
Foreign languages spoken by sponsors
The most common foreign language among sponsors is Spanish at 54.7%. The second-most popular foreign language spoken is French at 10.0% and Chinese is the third-most popular at 7.1%.
- Spanish, 54.7%
- French, 10.0%
- Chinese, 7.1%
- Mandarin, 5.9%
- German, 4.1%
- Other, 18.2%
Sponsor languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 54.7% |
| French | 10.0% |
| Chinese | 7.1% |
| Mandarin | 5.9% |
| German | 4.1% |
| Other | 18.2% |
