How To Become A Sponsorship Coordinator: What It Is and Career Path

What is a sponsorship coordinator and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Ginger Blackstone Ph.D.,

Mark Zanter

If you have strong organizational skills and enjoy working with people in a variety of occupations, then a career as a sponsorship coordinator might be the right vocation for you. Sponsorship coordinators work with a variety of businesses and organizations, both for profit and non-profit, and work to find sponsorships for these organizations. For example, a non-profit animal shelter may need to find sponsors to help fund a new shelter wing and will hire a sponsorship coordinator to reach out to possible corporate and on-corporate sponsors who could help fund such a project.

Sponsorship coordinators must be very organized, have strong communication, sales, and coordination skills, and enjoy soliciting and contacting possible sponsors. They must also have some knowledge of marketing and advertising, and be able to manage budgets, staff, and promotional events. Individuals who work as sponsorship coordinators work a normal 40-hour work-week, and perhaps more if they are preparing for a fundraising or promotional event. Many sponsorship coordinators have experience in sales or advertising, but this is not critical for those interested in this field.

Most sponsorship coordinators have some education or training in sales, marketing, and advertising, or comparable experience in bringing businesses, non-profits, and clients together to meet their needs for various fund-raising projects. As a sponsorship coordinator, you can expect to make an average of $20 an hour, or $43,000 a year on average. Job growth estimates for sponsorship coordinators show a 9% growth rate through the year 2029.

What general advice would you give to a sponsorship coordinator?

Ginger Blackstone Ph.D.

Assoc. Professor, University of Arkansas, Fayetteville

You’ve got to start somewhere. You may not get the dream job with a dream company and a fat salary but be willing to do a smaller job just to get your foot in the door. My first jobs in TV were unpaid internships. I did three of them. When I did graduate, I took a part-time job answering phones and assisting producers. I had to wait tables to cover rent. I was in that role for several months before I took a full-time job at a smaller TV station in a small town about three hours away. My current boss was impressed with my work, but he didn’t have an opening. When a fellow manager at a nearby station called him asking for recommendations, he put in a good word for me. You never know who the lead for the next job will be. Show up, do your job, do your best, try to make a good impression, watch for opportunities, and don’t burn bridges. Media people move around a lot, and everybody knows everybody. It’s important to earn a good reputation and be reliable. Who you know and who they know matters. One other thing I recommend: finding a mentor. Sometimes this crazy business can throw surprises your way. It helps to have a seasoned individual you trust to bounce off ideas or talk through challenges. It makes all the difference.

ScoreSponsorship CoordinatorUS Average

Salary

3.1

Avg. Salary $39,512

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.32%

Black or African American 10.21%

Hispanic or Latino 12.09%

Unknown 5.10%

White 66.69%

Gender

female 64.32%

male 35.68%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a sponsorship coordinator

Explore sponsorship coordinator education requirements

Most common sponsorship coordinator degrees

Bachelor's

78.7 %

Master's

10.2 %

Associate

6.0 %

Start to develop specific sponsorship coordinator skills

Skills	Percentages
PowerPoint	18.47%
Sponsorship Sales	16.12%
National Accounts	10.69%
VIP	8.25%
Event Planning	8.21%

Complete relevant sponsorship coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sponsorship coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sponsorship coordinator based on U.S. Bureau of Labor Statistics data and data from real sponsorship coordinator resumes.

Research sponsorship coordinator duties and responsibilities

Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.

Prepare your sponsorship coordinator resume

When your background is strong enough, you can start writing your sponsorship coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sponsorship coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable sponsorship coordinator resume templates

Build a professional sponsorship coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sponsorship coordinator resume.