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Job outlook for sponsorship coordinators in the United States
Are sponsorship coordinator jobs in demand?
Sponsorship coordinator job and salary trends over time
Sponsorship coordinator jobs over time
Sponsorship coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 462 | 0.00% |
| 2020 | 466 | 0.00% |
| 2019 | 466 | 0.00% |
| 2018 | 455 | 0.00% |
| 2017 | 445 | 0.00% |
Average sponsorship coordinator salary over time
Sponsorship coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $39,512 | $19.00 | +2.7% |
| 2024 | $38,468 | $18.49 | +1.9% |
| 2023 | $37,745 | $18.15 | +1.2% |
| 2022 | $37,304 | $17.93 | +2.2% |
| 2021 | $36,499 | $17.55 | +2.2% |
Sponsorship coordinator jobs by state
Most common states for sponsorship coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Rhode Island | 1,059,639 | 188 | 18% |
| 2 | Delaware | 961,939 | 172 | 18% |
| 3 | Kansas | 2,913,123 | 480 | 16% |
| 4 | Maine | 1,335,907 | 195 | 15% |
| 5 | North Dakota | 755,393 | 114 | 15% |
| 6 | New Mexico | 2,088,070 | 268 | 13% |
| 7 | Idaho | 1,716,943 | 217 | 13% |
| 8 | West Virginia | 1,815,857 | 224 | 12% |
| 9 | South Dakota | 869,666 | 108 | 12% |
| 10 | District of Columbia | 693,972 | 81 | 12% |
| 11 | Alabama | 4,874,747 | 521 | 11% |
| 12 | Oklahoma | 3,930,864 | 379 | 10% |
| 13 | Massachusetts | 6,859,819 | 339 | 5% |
| 14 | Vermont | 623,657 | 30 | 5% |
| 15 | New Hampshire | 1,342,795 | 58 | 4% |
| 16 | Alaska | 739,795 | 33 | 4% |
| 17 | Wyoming | 579,315 | 26 | 4% |
| 18 | New York | 19,849,399 | 535 | 3% |
| 19 | Illinois | 12,802,023 | 390 | 3% |
| 20 | Connecticut | 3,588,184 | 108 | 3% |
Most common cities for sponsorship coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Dover | 1 | 3% | $38,960 |
| 2 | Alexandria | 1 | 1% | $42,063 |
| 3 | Atlanta | 1 | 0% | $33,934 |
| 4 | Des Moines | 1 | 0% | $33,186 |
| 5 | Sacramento | 1 | 0% | $51,119 |
| 6 | Tucson | 1 | 0% | $42,199 |
| 7 | Wichita | 1 | 0% | $31,245 |
Sponsorship Coordinator job outlook: Expert opinions
Our panel of sponsorship coordinator experts
Grand Valley State University
Bowie State University
Wartburg College
San Francisco State University
University of Arkansas, Fayetteville
Seattle University
Brigham Young University
Marshall University
Spokane Community College
Missouri State University
Events Industry
Lasell University
What Sponsorship Coordinator skills would you recommend for someone trying to advance their career?
Dr. Mikhila Wildey PhD: I think the ability to engage and connect with people will be very important in the field as we shift more and more to a culture that is driven by AI. Although AI can be a useful tool, it likely won’t ever fully replace the value of human interaction and connection. In addition, employers often comment that they want to see employees with strong work ethic, and I think this will continue to be the case in 3-5 years. Having a strong work ethic can separate the people that move forward in their careers to those who remain stagnant.
What will help Sponsorship Coordinators increase their earning potential?
Dr. Mikhila Wildey PhD: My general advice for a graduate beginning their career in the field is to work hard, stay open-minded, and network! Most employees won’t stay in the same position for their entire career, and so I often tell graduates to not get too hung up on the first job needing to be the 'perfect' job for them. Often, the first job will be a place where they learn how to navigate the workplace, learn about their own strengths/weaknesses, and figure out what they like and don’t like. I encourage graduates to use this information to help them make decisions about the next steps in their career. And, if they are working hard and networking with people at their job, then opportunities will often times present themselves or be more available to them as they navigate their future career path.
What Sponsorship Coordinator skills would you recommend for someone trying to advance their career?
Dr. Rochelle Daniel: My general advice to a graduate who transitions into that first professional job in the Communication field is similar to advice I give Communication students for navigating internship workspaces (Communications Internship Handbook: What HBCU Students Need to Know, 2022). Be intentional about learning the organizational or office culture, really listen to find out what is expected of you, be flexible and adaptable when there are changes in workflow, and don't be afraid to ask questions.
What Sponsorship Coordinator skills would you recommend for someone trying to advance their career?
Dr. Penni Pier: You must be confident in the skill sets you have and negotiate for a beginning salary that is commensurate with your skills. A lot of emerging professionals shy away from negotiation (or making the right fit for that matter) because they are afraid of turning down a job. Interviews and the first series of negotiations set the tone for the relationship you will have with your employer. You also must be willing to look in geographic areas and related industries that need your skill sets to make give you the most opportunities to be choosy with your first professional position. While at your first position, it is important to make sure that your portfolio stays current, and they you are continuing to do professional development. Be proactive and learn (or enhance) any skills you find lacking. Work on client interaction and how to be a good collaborator with your colleagues. If you do these things and there is room for advancement with the organization that first hired, you this will give you a “leg up” in terms of salary potential. If there is not opportunity for advancement a first position will give you tangible work experience for your portfolio and an opportunity to practice your skills which in turn will make you more marketable if or when you decide to move on.
What general advice would you give to a Sponsorship Coordinator?
Dr. Nick DiFrancesco: Communication- many grads lack even basic communication skills such as presenting, writing, or conversation; the industry is going to be seeking out not just the best and brightest, individuals who are personable, can relate and have rational discussions with others. The inability to engage in conversation and debate, or network with others is a serious issue among students, and these are skills that are absolutely vital to any professional.
What Sponsorship Coordinator skills would you recommend for someone trying to advance their career?
Dr. Geri Merrigan: Listening, empathy, and perspective-taking remain as important as ever, because change is the only certainty, and globalization connects us to people quite different from ourselves. That means skills for inclusive communication matter – analyzing an audience and crafting messages for diverse stakeholders. Finally, understanding the technology (especially AI) that is most consequential for your industry/sector, for Communication Studies majors, means understanding current events, reading about AI, and evaluating the credibility of what you read.
Ginger Blackstone Ph.D.
Assoc. ProfessorUniversity of Arkansas, Fayetteville
Journalism
What general advice would you give to a Sponsorship Coordinator?
Ginger Blackstone Ph.D.: You’ve got to start somewhere. You may not get the dream job with a dream company and a fat salary but be willing to do a smaller job just to get your foot in the door. My first jobs in TV were unpaid internships. I did three of them. When I did graduate, I took a part-time job answering phones and assisting producers. I had to wait tables to cover rent. I was in that role for several months before I took a full-time job at a smaller TV station in a small town about three hours away. My current boss was impressed with my work, but he didn’t have an opening. When a fellow manager at a nearby station called him asking for recommendations, he put in a good word for me. You never know who the lead for the next job will be. Show up, do your job, do your best, try to make a good impression, watch for opportunities, and don’t burn bridges. Media people move around a lot, and everybody knows everybody. It’s important to earn a good reputation and be reliable. Who you know and who they know matters. One other thing I recommend: finding a mentor. Sometimes this crazy business can throw surprises your way. It helps to have a seasoned individual you trust to bounce off ideas or talk through challenges. It makes all the difference.
Jim Clune
InstructorSeattle University
Communication Department
Will there be an enduring impact of the coronavirus pandemic on Sponsorship Coordinators?
Jim Clune: Virtual work is certainly here to stay. Interest in remote work has skyrocketed. This is good news as geography is less restrictive than it used to be, particularly in the information industry. LinkedIn reports that members are more likely to connect with others outside of the area where they live. One positive aspect of remote work is that it can shift the focus from how employees present themselves - for example, what they are wearing - to how employees demonstrate their expertise through what they say and what they can do.
How have salaries changed over time for Sponsorship Coordinators?
Dr. Stephen Duncan Ph.D.: The human sciences continue to be at the lower salary ranges of professional positions. Never will they rival our friends in engineering and other technical fields. Starting salaries at the bachelor's level are similar to elementary and secondary school teachers, and have followed their pattern over a number of years.
What are the biggest trends we'll see in the Sponsorship Coordinator job market given the pandemic?
Mark Zanter: Not much change in the music education market. There are fewer positions this year because of the uncertainty.
What's a day at work look like for a Sponsorship Coordinator?
Mark Zanter: Most of Bachelor's students obtain a Masters degree since that is entry level for teaching in Higher ed. In recent years they have set themselves up as entrepreneurs in music business (writing jingles etc.), working as liturgical musicians, teaching privately, teaching in Higher ed, or working for an Arts Institution. Some will go into other fields like law, medicine, computer science, or public school teaching.
What are the biggest trends we'll see in the Sponsorship Coordinator job market given the pandemic?
Duane Sunwold: Curb-side To Go, Food Trucks, Personal Catering, Family Farming, Farmers Markets. The meeting and convention market is expected to see an increase by 2022.
What Sponsorship Coordinator skills would you recommend for someone trying to advance their career?
Duane Sunwold: Personal Communication Skills, Vocational Math, Food Science
Dr. Jokima Hiller
Assistant ProfessorMissouri State University
Department of Hospitality Leadership
Are there any particularly good places in the United States for Sponsorship Coordinators to find work opportunities?
Dr. Jokima Hiller: Look at secondary markets for opportunities. Unfortunately, many of your major markets have been hit hard resulting in closings or in closings, reopenings, and then closings again because there hasn't been enough business to sustain them. But, you will find that the next town over had hospitality businesses that scaled back but never closed thereby meeting the needs of their regulars and attracting displaced business from the larger markets. For example, Indianapolis is a major market where their downtown area was greatly impacted. However, some hotels in Fishers remained open and are now actively seeking candidates as they ramp back up.
Barbara Connell
Chair of Events Industry Council’s CMP Governance Commission and CEO at the American Society for Gastrointestinal EndoscopyEvents Industry
What type of skills will young Sponsorship Coordinators need?
Barbara Connell: Depending on the position that is available, various items draw attention. If a manager or junior role is being filled, an experience that shows continued alignment within a field or type of activity and learning within that field or activity is appealing. Dedication and consistency are always attractive. If a senior role is being filled, deep levels of varied responsibility and achievement are indicators that an individual is committed, focused, and likely to be a successful leader. Tenure is also attractive; staying in a position for 3-5 years or more is a positive trait and shows that the organization's investment will be protected.
Siddharth Mobar
Assistant ProfessorLasell University
Department of Hospitality & Event Management
What are the biggest trends we'll see in the Sponsorship Coordinator job market given the pandemic?
Siddharth Mobar: There will be a reset of wages, cross-training as hotels will pivot to more efficient operations and there will be a demand for graduates with more specialized skills, professional hospitality industry certifications.