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What is a sports information director and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being a sports information director. For example, did you know that they make an average of $16.49 an hour? That's $34,297 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.
ScoreSports Information DirectorUS Average
Salary
2.7

Avg. Salary $34,297

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.33%

Black or African American 10.28%

Hispanic or Latino 12.15%

Unknown 5.11%

White 66.53%

Gender

female 24.84%

male 75.16%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Sports information director career paths

Key steps to become a sports information director

  1. Explore sports information director education requirements

    Most common sports information director degrees

    Bachelor's

    78.8 %

    Master's

    12.7 %

    Associate

    6.2 %
  2. Start to develop specific sports information director skills

    SkillsPercentages
    NCAA11.29%
    Student Athletes10.49%
    Softball5.15%
    Athletic Events4.93%
    Game Programs4.38%
  3. Complete relevant sports information director training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sports information directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sports information director based on U.S. Bureau of Labor Statistics data and data from real sports information director resumes.
  4. Research sports information director duties and responsibilities

    • Organize news conferences, lead all game-day news and press operations, serve as media coordinator for multiple NCAA championship events.
    • Manage athletic contest statistics using various programs including Dakstats and other software.
    • Start YouTube page and Instagram feed.
    • Lead entire boys and girls soccer program and serve as sports information director
  5. Get sports information director experience

    Generally, it takes 2-4 years to become a sports information director. The most common roles before becoming a sports information director include assistant sports information director, internship team lead and information assistant.
  6. Apply for sports information director jobs

    Now it's time to start searching for a sports information director job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first sports information director job

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Average sports information director salary

The average sports information director salary in the United States is $34,297 per year or $16 per hour. Sports information director salaries range between $24,000 and $48,000 per year.

Average sports information director salary
$34,297 Yearly
$16.49 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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