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Sports information director education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a sports information director. Sports information directors usually study kinesiology, communication, or business. 79% of sports information directors hold a bachelor's degree, and 13% hold an master's degree. We analyzed 757 real sports information director resumes to see exactly what sports information director education sections show.

The most common colleges for sports information directors are the Marshall University and the Marshall University.

There are also many online sports information director courses to help get the education required to be a sports information director.

What education do you need to become a sports information director?

What degree do you need to be a sports information director?

The most common degree for sports information directors is bachelor's degree, with 79% of sports information directors earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 6%.
  • Bachelor's, 79%
  • Master's, 13%
  • Associate, 6%
  • High School Diploma, 1%
  • Other Degrees, 1%

What should I major in to become a sports information director?

You should major in kinesiology to become a sports information director. 19% of sports information directors major in kinesiology. Other common majors for a sports information director include communication and business.

Most common colleges for sports information directors

Sports information directors often get their degrees at Marshall University, University of Arizona, and Virginia State University. Here are the most common colleges for sports information directors in the US based on their resumes.
Sports information director common collegePercentages
Marshall University7.06%
University of Arizona7.06%
Virginia State University7.06%
Brigham Young University5.88%
Bowling Green State University5.88%

Best majors for sports information directors

RankMajorPercentages
1Kinesiology19.0%
2Communication17.6%
3Business11.4%
4Journalism11.2%
5English6.0%

Best colleges for sports information directors

The best colleges for sports information directors are Northwestern University, University of Southern California, and Northeastern University.

A sports information director with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for sports information directors. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become sports information directors.

1. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

2. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

3. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

4. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

5. Pennsylvania State University

University Park, PA • Private

In-state tuition

$18,454

Enrollment

40,108

6. University of Houston

Houston, TX • Private

In-state tuition

$8,913

Enrollment

37,291

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. Syracuse University

Syracuse, NY • Private

In-state tuition

$51,853

Enrollment

14,759

9. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-state tuition

$15,094

Enrollment

32,974

20 best online courses for sports information directors

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1. Data Streaming

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6. Sports Marketing

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Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing...

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9. Applied Sport Psychology and Leadership in Sport Certificate

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10. Introduction to Machine Learning in Sports Analytics

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11. Sports Turf Management: Best Practices

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14. The Science of Training Young Athletes

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16. Sports Massage: Positional Release Certificate Course

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20. Information Technology Essentials

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Top 10 most affordable universities for sports information directors

The most affordable schools for sports information directors are Baruch College of the City University of New York, university of florida, and suny farmingdale.

If the best universities for sports information directors are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for sports information directors.

1. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

5. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

6. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

7. Brooklyn College of the City University of New York

Brooklyn, NY • Private

In-state tuition

$7,240

Cost of attendance

13,991

8. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

9. California State University - Los Angeles

Los Angeles, CA • Private

In-state tuition

$6,749

Cost of attendance

14,823

10. Lehman College of the City University of New York

Bronx, NY • Private

In-state tuition

$7,210

Cost of attendance

14,359

Top 10 hardest universities to get into for sports information directors

The hardest universities for sports information directors to get into are Northwestern University, University of Southern California, and Northeastern University.

Some great schools for sports information directors are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for sports information directors based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

4. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

7. Southern Methodist University

Dallas, TX • Private

Admissions rate

51%

SAT average

1,395

8. University of Miami

Coral Gables, FL • Private

Admissions rate

32%

SAT average

1,365

9. Pepperdine University

Malibu, CA • Private

Admissions rate

36%

SAT average

1,330

10. Columbia University in the City of New York

New York, NY • Private

Admissions rate

6%

SAT average

1,512

Top 10 easy-to-apply-to universities for sports information directors

The easiest schools for sports information directors to get into are Oklahoma Wesleyan University, barry university, and holy names university.

Some schools are much easier to get into. If you want to start your career as a sports information director without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for sports information directors.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

3. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

4. Grand View University

Des Moines, IA • Private

Admissions rate

92%

SAT average

1,060

5. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

6. Rochester University

Rochester Hills, MI • Private

Admissions rate

100%

SAT average

1,002

7. Wayland Baptist University

Plainview, TX • Private

Admissions rate

98%

SAT average

1,003

8. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

9. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

10. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

Average sports information director salary by education level

According to our data, sports information directors with a Master's degree earn the highest average salary, at $36,938 annually. Sports information directors with a Bachelor's degree earn an average annual salary of $34,622.
Sports information director education levelSports information director salary
Master's Degree$36,938
Bachelor's Degree$34,622

Sports information director education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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