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Store assistant demographics and statistics in the US

Store assistant demographics research summary. Zippia estimates store assistant demographics and statistics in the United States by using a database of 30 million profiles. Our store assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about store assistants after extensive research and analysis:

  • There are over 107,994 store assistants currently employed in the United States.
  • 53.0% of all store assistants are women, while 47.0% are men.
  • The average store assistant age is 42 years old.
  • The most common ethnicity of store assistants is White (61.6%), followed by Hispanic or Latino (17.8%), Black or African American (8.4%) and Asian (6.9%).
  • In 2022, women earned 95% of what men earned.
  • 9% of all store assistants are LGBT.
  • Store assistants are 49% more likely to work at private companies in comparison to public companies.
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Store assistant demographics by:

Store assistant gender statistics

53.0% of store assistants are women and 47.0% of store assistants are men.
  • Female, 53.0%
  • Male, 47.0%

Store assistant gender ratio

GenderPercentages
Female53.0%
Male47.0%

Store assistant gender pay gap

Women earn 95¢ for every $1 earned by men

male-income
Male income
$34,813
female-income
Female income
$32,975

Store assistant gender ratio over time

This data breaks down the percentage of men and women in store assistant positions over time. Currently, 53.0% of store assistants are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Store assistant gender ratio by year

YearMaleFemale
201047.17%52.83%
201147.30%52.70%
201246.74%53.26%
201346.44%53.56%
201446.30%53.70%
201547.07%52.93%
201646.58%53.42%
201746.19%53.81%
201845.71%54.29%
201945.19%54.81%
202046.05%53.95%
202147.02%52.98%

Store assistant related jobs gender ratio

We compared store assistants with similar job titles to see how gender ratios vary. As you can see, service/parts director and assistant golf professional have the biggest gender ratio gaps.

Job titleMaleFemale
Cosmetic Counter Manager8%92%
Category Supervisor9%91%
Softlines Supervisor9%91%
Store Assistant47%53%
Lumber Sales Supervisor92%8%
Assistant Golf Professional93%7%
Service/Parts Director95%5%

Store assistant demographics by race

The most common ethnicity among store assistants is White, which makes up 61.6% of all store assistants. Comparatively, 17.8% of store assistants are Hispanic or Latino and 8.4% of store assistants are Black or African American.
  • White, 61.6%
  • Hispanic or Latino, 17.8%
  • Black or African American, 8.4%
  • Asian, 6.9%
  • Unknown, 4.6%
  • American Indian and Alaska Native, 0.7%

Store assistant race

Store assistant racePercentages
White61.6%
Hispanic or Latino17.8%
Black or African American8.4%
Asian6.9%
Unknown4.6%
American Indian and Alaska Native0.7%

Store assistant race and ethnicity over time

See how store assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

Store assistant race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201068.30%8.41%6.01%15.18%
201168.12%8.31%6.18%15.06%
201267.49%8.45%6.18%15.24%
201367.08%8.67%6.34%15.30%
201466.35%8.82%6.16%16.27%
201566.29%8.42%6.45%16.38%
201666.05%8.49%6.30%16.56%
201765.04%8.62%6.44%16.93%
201865.28%8.43%6.45%16.96%
201965.33%8.35%6.56%16.98%
202062.86%8.12%6.47%17.46%
202161.57%8.42%6.92%17.79%

Store assistant wage gap by race

$36,000
$35,000
$34,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$34,933
White$35,168
Black or African American$34,228
Asian$34,762
Hispanic or Latino$34,982

Average store assistant age

See how the average age of store assistants varies based on ethnicity and gender.
Male
Female

Store assistant age by race and gender

RaceMale ageFemale age
Black or African American3941.5
Unknown3839
Asian4341
Hispanic or Latino3637
White4343
American Indian and Alaska Native39.543

Store assistant age breakdown

The average age of store assistants is 40+ years years old, representing 56% of the store assistant population.

40+ years

30-40 years

20-30 years


Store assistant age breakdown

Store Assistant YearsPercentages
40+ years56%
30-40 years27%
20-30 years16%

Store assistant educational attainment

  • Bachelor's, 45%
  • High School Diploma, 23%
  • Associate, 19%
  • Diploma, 5%
  • Other Degrees, 8%

Store assistants by degree level

Store assistant degreePercentages
Bachelor's45%
High School Diploma23%
Associate19%
Diploma5%
Other Degrees8%

Store assistant jobs you might like

Store assistant wage gap by degree level

$40,000
$38,000
$36,000
$34,000
$32,000
$30,000
Master's Degree
High School Diploma or Less
Bachelor's Degree
Some College/ Associate Degree
EducationSalary
Master's Degree$38,080
High School Diploma or Less$31,883
Bachelor's Degree$35,767
Some College/ Associate Degree$32,615

Store assistant employment statistics

Most store assistants work for a private in the retail industry.

Company size where store assistants work

Below, you can see the size of companies where store assistants work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Store assistant jobs by employer size

Company sizePercentages
< 50 employees10%
50 - 100 employees5%
100 - 500 employees14%
500 - 1,000 employees4%
1,000 - 10,000 employees26%
> 10,000 employees42%

Store assistant jobs by company type

Employees with the store assistant job title have their preferences when it comes to working for a company. For instance, most store assistants prefer to work at private companies over public companies.

Education

Public

Private

Government

Store assistant jobs by sector

Company typePercentages
Education9%
Public39%
Private49%
Government2%

Store assistant jobs by industry

The most common industries for store assistants are retail, education and hospitality.

Retail

Fortune 500

Education

Hospitality

Manufacturing

Store assistant turnover and employment statistics

Store assistant unemployment rate over time

The unemployment rate for store assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.

Store assistant unemployment rate by year

YearStore assistant unemployment rate
20106.45%
20115.96%
20125.46%
20134.50%
20143.77%
20153.25%
20162.89%
20172.61%
20182.61%
20192.31%
20203.91%
20214.44%

Average store assistant tenure

The average store assistant stays at their job for 1-2 years, based on the 4,641 store assistants resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Store assistant tenure statistics

Number of yearsPercentages
Less than 1 year34%
1-2 years34%
3-4 years12%
5-7 years11%
8-10 years3%
11+ years5%

Store assistant LGBT ratio compared to similar jobs

Review the percent of store assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job titleLGBTJob openings
Wedding Consultant7.00%5,835
Backroom Associate7.09%228,218
Car Rental Manager7.23%7,352
Trader7.29%17,351
Counter Intelligence Agent8.34%43,789
Store Assistant9.10%-
Travel Counselor12.49%32,840

Similar store assistant jobs LGBT demographics

ProfessionPercentages of LGBT Job openings
Wedding Consultant7.00%5,835
Backroom Associate7.09%228,218
Car Rental Manager7.23%7,352
Trader7.29%17,351
Counter Intelligence Agent8.34%43,789
Travel Counselor12.49%32,840

Foreign languages spoken by store assistants

The most common foreign language among store assistants is Spanish at 45.3%. The second-most popular foreign language spoken is French at 9.0% and Mandarin is the third-most popular at 6.9%.
  • Spanish, 45.3%
  • French, 9.0%
  • Mandarin, 6.9%
  • Chinese, 5.7%
  • Cantonese, 4.5%
  • Other, 28.6%

Store assistant languages spoken

Foreign languagePercentages
Spanish45.3%
French9.0%
Mandarin6.9%
Chinese5.7%
Cantonese4.5%
Other28.6%

Store assistant jobs

Store assistant location demographics

The amount you can make as a store assistant can depend on where you live. For example, the highest salary of store assistants is $70,849. Use our chart to find out where that salary is located.

Where do store assistants earn the most?

Store assistants earn the most in Rhode Island, where the average store assistant salary is $48,841. The map here shows where store assistants earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average salary

Which city has the most Store Assistants?

By looking through more than 4,641 resumes, we found that the most popular places for store assistants are New York, NY and Chicago, IL.
Number of Store Assistants

Store assistant jobs by state

RankStateNumber of jobsAverage salary
1California15,978$30,609
2Florida11,713$32,920
3Texas11,585$30,193
4Pennsylvania6,702$35,701
5New York6,601$37,119
6Illinois6,555$31,898
7Ohio6,266$26,945
8Georgia6,094$28,757
9North Carolina5,465$33,357
10Michigan5,329$34,353
11Virginia5,297$34,706
12New Jersey5,257$40,468
13Massachusetts4,216$42,754
14Indiana3,945$30,433
15Tennessee3,698$32,901
16Wisconsin3,556$30,198
17Washington3,531$24,755
18Colorado3,514$31,506
19Arizona3,371$27,384
20Maryland3,130$36,890
21Minnesota3,100$31,068
22Missouri2,890$34,465
23South Carolina2,873$32,297
24Alabama2,826$32,560
25Connecticut2,414$33,119
26Kentucky2,281$31,425
27Louisiana2,041$32,092
28Utah1,912$27,266
29Iowa1,838$24,686
30Oregon1,796$21,340
31Arkansas1,642$30,732
32Oklahoma1,585$26,563
33Kansas1,360$29,363
34Mississippi1,292$32,575
35New Hampshire1,213$31,614
36West Virginia1,159$30,836
37Maine1,074$31,143
38Nevada901$24,271
39Nebraska821$36,995
40Idaho808$27,204
41Delaware798$37,458
42New Mexico746$24,571
43Rhode Island595$48,841
44Montana502$24,411
45North Dakota425$30,659
46Hawaii390$35,437
47Vermont380$35,561
48Wyoming348$30,030
49South Dakota322$30,924
50Alaska288$22,968
51District of Columbia210$42,718

Where are store assistants in high demand?

Store assistants are in high demand in Memphis, TN. There are currently 14 job openings for store assistants here. We looked over job openings to determine where in the country store assistants are in the most demand.
Jobs openings

Store assistant demographics FAQs

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