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Store assistant vs sales associate

The differences between store assistants and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store assistant has an average salary of $32,372, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a store assistant include payroll, retail sales and customer service. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Store assistant vs sales associate overview

Store AssistantSales Associate
Yearly salary$32,372$32,167
Hourly rate$15.56$15.46
Growth rate--
Number of jobs511,874579,849
Job satisfaction--
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 38%
Average age4341
Years of experience6-

What does a store assistant do?

As the name entails, a store assistant helps the store supervisor or manager. You will typically perform various tasks that include processing inventory and replenishing items when they get low, assisting stock clerks in receiving and processing shipments, and performing tasks related to store opening and closing. Additionally, you are expected to provide customer service, including handling customer complaints and facilitating transactions utilizing point of sale software. A store assistant also checks for any product breakage or damage.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Store assistant vs sales associate salary

Store assistants and sales associates have different pay scales, as shown below.

Store AssistantSales Associate
Average salary$32,372$32,167
Salary rangeBetween $25,000 And $41,000Between $21,000 And $47,000
Highest paying CityJacksonville, NCNew York, NY
Highest paying stateRhode IslandNew York
Best paying companyBusch's Fresh Food MarketBarclays
Best paying industryRetailManufacturing

Differences between store assistant and sales associate education

There are a few differences between a store assistant and a sales associate in terms of educational background:

Store AssistantSales Associate
Most common degreeBachelor's Degree, 45%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Delhi-

Store assistant vs sales associate demographics

Here are the differences between store assistants' and sales associates' demographics:

Store AssistantSales Associate
Average age4341
Gender ratioMale, 47.0% Female, 53.0%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage9%7%

Differences between store assistant and sales associate duties and responsibilities

Store assistant example responsibilities.

  • Team leadership duties including managing store employees, provide training regarding store policy, procedure, and various product education.
  • Monitor and manage inventory with excel and QuickBooks.
  • Operate POS machine, make delicious drinks, and offer great service to customers.
  • Count drawer and balance it, count money to cash out and fill out the POS system.
  • Maintain accurate payroll records and store them according to company retention policies.
  • Demonstrate leadership and time management.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Store assistant vs sales associate skills

Common store assistant skills
  • Payroll, 52%
  • Retail Sales, 47%
  • Customer Service, 0%
  • PET, 0%
  • Food Handling, 0%
  • Sales Floor, 0%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%