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What is a store associate and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Meegan Feori Ph.D.
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A store associate is a retail worker responsible for assisting customers in a store. They greet customers and provide information about products. Store associates also stock shelves and handle transactions at the cash register. They may also be responsible for opening or closing the store, and keeping the store organized. Strong communication skills, attention to detail, and the ability to work in a fast-paced environment are essential for success as a store associate.

What general advice would you give to a store associate?

Meegan Feori Ph.D.Meegan Feori Ph.D. LinkedIn profile

Associate Professor, San Diego Mesa College

Consider your career in terms of what you are willing to do right now to support yourself and be self-sufficient. During the last recession, I was underemployed, working as a part-time pool lifeguard and making funnel cakes at a local amusement park. Not ideal, but with my funds running low, it was necessary. A third part-time position I had, updating apparel tech packs, did pave my way to a full-time job in the fashion industry. So hustle and be flexible. Also, take time to consider what you can do to create opportunities for yourself. This could include an internship, volunteering, taking a warehouse position at a fashion brand, or completing a class that interests you. The best advice I was ever given was to keep pursuing your goals and accept that what you will be doing in ten years will be better than you ever imagined. The advice came true for me, and I think it will be true for you as well.
ScoreStore AssociateUS Average
Salary
2.3

Avg. Salary $29,543

Avg. Salary $59,228

Diversity
7.0
Race

American Indian and Alaska Native 0.55%

Asian 6.62%

Black or African American 11.10%

Hispanic or Latino 20.03%

Unknown 5.04%

White 56.65%

Gender

female 51.18%

male 48.82%

Age - 39
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39
Stress level
6.2

Stress level is manageable

7.1 - high

Complexity level
4.5

Complexity level is intermediate

7 - challenging

Work life balance
8.5

Work life balance is excellent

6.4 - fair

What are the pros and cons of being a store associate?

Pros

  • Possibility of earning commission or bonuses based on sales performance

  • Opportunities for advancement within the company

  • Discounts on merchandise for employees

  • Learn about different product lines and become knowledgeable about the retail industry

  • Opportunity to work in a fast-paced environment and stay busy throughout the day

Cons

  • Dealing with difficult customers or situations

  • Standing for long periods can be physically demanding

  • Dealing with theft or loss prevention can be challenging

  • Limited benefits for part-time employees

  • Sometimes expected to work alone, which can be overwhelming

Store associate career paths

Key steps to become a store associate

  1. Explore store associate education requirements

    Most common store associate degrees

    High School Diploma

    35.1 %

    Bachelor's

    32.3 %

    Associate

    19.8 %
  2. Start to develop specific store associate skills

    SkillsPercentages
    Sales Floor24.76%
    Retail Store11.81%
    Inventory Management9.49%
    Cleanliness6.77%
    Math5.47%
  3. Complete relevant store associate training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New store associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a store associate based on U.S. Bureau of Labor Statistics data and data from real store associate resumes.
  4. Gain additional store associate certifications

    Store associate certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific store associate certification, having one may help you stand out relative to other applicants.

    The most common certifications for store associates include Automotive Sales Professional and EPA Amusement Operators Safety Certification (EPA).

    More About Certifications
  5. Research store associate duties and responsibilities

    • Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.
    • Work on the cash register, used calculators, POS machines and mental math.
    • Ensure that all cash handling are accurate and work with Ross' point-of-sale systems.
    • Put out freight as well as restocking the stock room, carrying 50 pound boxes up ladders.
  6. Prepare your store associate resume

    When your background is strong enough, you can start writing your store associate resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a store associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable store associate resume templates

    Build a professional store associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your store associate resume.
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  7. Apply for store associate jobs

    Now it's time to start searching for a store associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first store associate job

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Average store associate salary

The average store associate salary in the United States is $29,543 per year or $14 per hour. Store associate salaries range between $24,000 and $36,000 per year.

Average store associate salary
$29,543 Yearly
$14.20 hourly

What am I worth?

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How do store associates rate their job?

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Store associate reviews

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A zippia user wrote a review on Jun 2021
Pros

I like mostly that I work with team oriented people. Some people that care and will help and that help others whether it's work related or not. That have good employee morale amongst each other not necessarily management but amongst each other.

Cons

Double standards extra work extra tasks that aren't in the job description you're doing assumptions that you know everything you're doing and you know the right way of everything that you're doing even though no one's ever trained you to do what you're doing and what you're doing isn't necessarily in the jobs description for the title for lack of a better word that you actually have


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A zippia user wrote a review on Aug 2020
Cons

Unable to assist the customers in good time.


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A zippia user wrote a review on Aug 2020
Cons

The amount of stolen items and items simply put on any shelf.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.