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Store associate vs sales associate

The differences between store associates and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales associate has an average salary of $32,167, which is higher than the $29,543 average annual salary of a store associate.

The top three skills for a store associate include sales floor, retail store and inventory management. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Store associate vs sales associate overview

Store AssociateSales Associate
Yearly salary$29,543$32,167
Hourly rate$14.20$15.46
Growth rate--
Number of jobs495,423579,849
Job satisfaction--
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 38%
Average age4141
Years of experience--

What does a store associate do?

A store associate is responsible for assisting customers with the products they need and recommending alternative goods that would fit their budget. Sales associates also market promotional offers and provide product descriptions to the customer. They also monitor inventories, stock supplies on the appropriate shelves, and ensure the cleanliness and orderliness of the store. Store associates also perform other administrative tasks as needed, such as creating sales reports, assisting in the counter, and helping customers on carrying their items.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Store associate vs sales associate salary

Store associates and sales associates have different pay scales, as shown below.

Store AssociateSales Associate
Average salary$29,543$32,167
Salary rangeBetween $24,000 And $36,000Between $21,000 And $47,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew YorkNew York
Best paying companyPro Football Hall of FameBarclays
Best paying industryRetailManufacturing

Differences between store associate and sales associate education

There are a few differences between a store associate and a sales associate in terms of educational background:

Store AssociateSales Associate
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common college--

Store associate vs sales associate demographics

Here are the differences between store associates' and sales associates' demographics:

Store AssociateSales Associate
Average age4141
Gender ratioMale, 48.8% Female, 51.2%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 11.1% Unknown, 5.0% Hispanic or Latino, 20.0% Asian, 6.6% White, 56.6% American Indian and Alaska Native, 0.5%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between store associate and sales associate duties and responsibilities

Store associate example responsibilities.

  • Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.
  • Work on the cash register, used calculators, POS machines and mental math.
  • Ensure that all cash handling are accurate and work with Ross' point-of-sale systems.
  • Put out freight as well as restocking the stock room, carrying 50 pound boxes up ladders.
  • Operate POS register and provide exceptional customer service.
  • Regulate profit margins, payroll, loss-prevention control and inventory management.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Store associate vs sales associate skills

Common store associate skills
  • Sales Floor, 25%
  • Retail Store, 12%
  • Inventory Management, 9%
  • Cleanliness, 7%
  • Math, 5%
  • Strong Customer Service, 5%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%