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What does a store director do?

Updated January 8, 2025
7 min read

A store director is in charge of overseeing overall business operations, ensuring everything is running smoothly. Their responsibilities mostly revolve around setting goals and objectives, devising strategies to increase sales and brand awareness, liaising with key suppliers and vendors, managing the employees and all hiring processes, supervising the inventory, and monitoring the progress of sales. Furthermore, as a store director, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

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Store director responsibilities

Here are examples of responsibilities from real store director resumes:

  • Maintain, control, and achieve all KPI set weekly, monthly, quarterly, and yearly.
  • Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget goals.
  • Ensure safety and cleanliness of work / customer environment, arranging necessary repairs and upkeep of internal and external property.
  • Maintain excellent store conditions through dynamic product presentation, organization and store cleanliness.
  • Participate in the development and implementation of a company wide labor scheduler payroll budgeting system base on actual work content.
  • Develop innovative marketing materials and create free weekly seminars in basic pet discipline development skills to increase training program enrollment.
  • Create and implement operational procedure manual which provides assistance to managers and sales team on POS system.
  • Educate and train staff to build on each associates KPI.
  • Follow establish processes POS materials development.
  • Increase volume by 200k in 2012 beating plan and LY by double digits.

Store director skills and personality traits

We calculated that 12% of Store Directors are proficient in Payroll, Store Sales, and Food Safety. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.

We break down the percentage of Store Directors that have these skills listed on their resume here:

  • Payroll, 12%

    Participated in the development and implementation of a company wide labor scheduler payroll budgeting system based on actual work content.

  • Store Sales, 9%

    Monitored store sales activities to ensure that customers received excellent service and quality shopping experience.

  • Food Safety, 7%

    Managed all functional areas of food safety, consistently exceeding state and company regulations.

  • Customer Service, 4%

    Supported quarterly bonus program for stores management who achieved required budgeted goals in sales, inventory integrity and customer service scores.

  • Sales Growth, 4%

    Execute action plans for sales growth, customer service improvement, backroom organization, in-stock improvement and ensure total store conditions.

  • Cleanliness, 4%

    Awarded recognition as annual contest winner for Store Cleanliness and Merchandising for seven out of nine years as Store Director.

"payroll," "store sales," and "food safety" are among the most common skills that store directors use at work. You can find even more store director responsibilities below, including:

Communication skills. The most essential soft skill for a store director to carry out their responsibilities is communication skills. This skill is important for the role because "top executives must be able to convey information clearly and persuasively." Additionally, a store director resume shows how their duties depend on communication skills: "full accountability for applying exceptional communication skills and leadership abilities to oversee efficient and productive day-to-day store operations. "

Leadership skills. Another soft skill that's essential for fulfilling store director duties is leadership skills. The role rewards competence in this skill because "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." According to a store director resume, here's how store directors can utilize leadership skills in their job responsibilities: "directed 50 staff while coordinating corporate new store operations, distribution and regional leadership. "

Problem-solving skills. For certain store director responsibilities to be completed, the job requires competence in "problem-solving skills." The day-to-day duties of a store director rely on this skill, as "top executives need to identify and resolve issues within an organization." For example, this snippet was taken directly from a resume about how this skill applies to what store directors do: "promoted growth by creating an atmosphere of personalized customer service and resolved customer relations issues. "

Time-management skills. Another crucial skill for a store director to carry out their responsibilities is "time-management skills." A big part of what store directors relies on this skill, since "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." How this skill relates to store director duties can be seen in an example from a store director resume snippet: "complete and submit all account, inventory management and payroll reports accurately and on time. "

See the full list of store director skills

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Compare different store directors

Store director vs. District manager & store manager

A district manager must make sure that good customer service is delivered to clients, evaluate service quality, and implement corrective action plans when necessary. They manage office operations, carry out appropriate purchases for upgrades while reducing costs, enhance customer service, and work to increase work productivity. They must also provide resource allocation, sales analysis, and revenue generation, as well as conducting audits to observe and enhance general operations.

The annual salary of district manager & store managers is $19,158 lower than the average salary of store directors.While their salaries may differ, the common ground between store directors and district manager & store managers are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like payroll, store sales, and customer service.

While similarities exist, there are also some differences between store directors and district manager & store manager. For instance, store director responsibilities require skills such as "food safety," "cleanliness," "team work," and "grass." Whereas a district manager & store manager is skilled in "gross margin," "customer issues," "starbucks," and "sales training." This is part of what separates the two careers.

The education levels that district manager & store managers earn slightly differ from store directors. In particular, district manager & store managers are 0.9% less likely to graduate with a Master's Degree than a store director. Additionally, they're 0.2% more likely to earn a Doctoral Degree.

Store director vs. Director of operations and finance

A director of operations and finance is in charge of overseeing and spearheading business and financial operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around performing research and analysis to identify the best practices to optimize operations, coordinating with different departments to gather data, conducting research and analysis to identify new business and investment opportunities, and monitoring the progress of various projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Director of operations and finance positions earn higher pay than store director roles. They earn a $61,907 higher salary than store directors per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both store directors and directors of operations and finance have skills such as "payroll," "inventory management," and "direct reports. "

Each career also uses different skills, according to real store director resumes. While store director responsibilities can utilize skills like "store sales," "food safety," "customer service," and "sales growth," directors of operations and finance use skills like "oversight," "financial operations," "cpa," and "financial management."

On average, directors of operations and finance earn a higher salary than store directors. Some industries support higher salaries in each profession. Interestingly enough, directors of operations and finance earn the most pay in the automotive industry with an average salary of $126,734. Whereas store directors have higher pay in the retail industry, with an average salary of $48,921.directors of operations and finance earn higher levels of education than store directors in general. They're 16.9% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

Store director vs. Director of business operations

The position of a director of business operations involves the direction and coordination of an organization. It is the main responsibility of the directors of operations to oversee the profitability and overall growth of their organization. Their job includes staff management, department supervision, goods production, and expense control. They handle the company's resources, create and implement an operational plan, and make sure that the procedures are executed properly. The skills necessary for this position include leadership skills, management skills, customer service, and communication skills.

On average, directors of business operations earn higher salaries than store directors, with a $55,349 difference per year.Using the responsibilities included on store directors and directors of business operations resumes, we found that both professions have similar skill requirements, such as "payroll," "customer service," and "inventory management.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a store director is likely to be skilled in "store sales," "food safety," "sales growth," and "cleanliness," while a typical director of business operations is skilled in "business operations," "project management," "patients," and "kpis."

Directors of business operations earn the best pay in the manufacturing industry, where they command an average salary of $127,932. Store directors earn the highest pay from the retail industry, with an average salary of $48,921.When it comes to education, directors of business operations tend to earn higher degree levels compared to store directors. In fact, they're 14.7% more likely to earn a Master's Degree, and 1.2% more likely to graduate with a Doctoral Degree.

Store director vs. Director, technical operations

A director of technical operations is in charge of spearheading the efforts in optimizing business operations. Their responsibilities revolve around performing research and analysis to determine the best operational practices, setting goals and objectives, allocating budgets, coordinating different departments, and evaluating the performance of technicians and engineers. Furthermore, as a director, it is essential to serve as a driving force that leads and encourages the workforce to meet goals and new heights, all while implementing the company's policies and regulations.

Directors, technical operations tend to earn a higher pay than store directors by an average of $84,562 per year.While both store directors and directors, technical operations complete day-to-day tasks using similar skills like direct reports, customer satisfaction, and pos, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A store director uses "payroll," "store sales," "food safety," and "customer service." Directors, technical operations are more likely to have duties that require skills in "project management," "cloud," "network infrastructure," and "architecture. "The technology industry tends to pay the highest salaries for directors, technical operations, with average annual pay of $143,691. Comparatively, the highest store director annual salary comes from the retail industry.directors, technical operations reach higher levels of education compared to store directors, in general. The difference is that they're 9.9% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.

Types of store director

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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