Store leader demographics and statistics in the US
Store leader demographics research summary. Zippia estimates store leader demographics and statistics in the United States by using a database of 30 million profiles. Our store leader estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about store leaders after extensive research and analysis:
- There are over 461,922 store leaders currently employed in the United States.
- 53.5% of all store leaders are women, while 46.5% are men.
- The average store leader age is 42 years old.
- The most common ethnicity of store leaders is White (61.5%), followed by Hispanic or Latino (17.8%), Black or African American (8.4%) and Asian (6.9%).
- In 2022, women earned 94% of what men earned.
- 9% of all store leaders are LGBT.
- Store leaders are 56% more likely to work at private companies in comparison to public companies.
On this page
Store leader demographics by:
Store leader gender statistics
53.5% of store leaders are women and 46.5% of store leaders are men.
- Female, 53.5%
- Male, 46.5%
Store leader gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
Store leader gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$39,966
Female income
$37,715
Store leader gender ratio over time
This data breaks down the percentage of men and women in store leader positions over time. Currently, 53.5% of store leaders are female.
Store leader gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 46.68% | 53.32% |
| 2011 | 46.81% | 53.19% |
| 2012 | 46.26% | 53.74% |
| 2013 | 45.96% | 54.04% |
| 2014 | 45.82% | 54.18% |
| 2015 | 46.59% | 53.41% |
| 2016 | 46.10% | 53.90% |
| 2017 | 45.70% | 54.30% |
| 2018 | 45.23% | 54.77% |
| 2019 | 44.71% | 55.29% |
| 2020 | 45.56% | 54.44% |
| 2021 | 46.53% | 53.47% |
Store leader related jobs gender ratio
We compared store leaders with similar job titles to see how gender ratios vary. As you can see, service/parts director and assistant golf professional have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Cosmetic Counter Manager | 8% | 92% |
| Category Supervisor | 9% | 91% |
| Softlines Supervisor | 9% | 91% |
| Store Leader | 47% | 53% |
| Lumber Sales Supervisor | 92% | 8% |
| Assistant Golf Professional | 93% | 7% |
| Service/Parts Director | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Store leader demographics by race
The most common ethnicity among store leaders is White, which makes up 61.5% of all store leaders. Comparatively, 17.8% of store leaders are Hispanic or Latino and 8.4% of store leaders are Black or African American.
- White, 61.5%
- Hispanic or Latino, 17.8%
- Black or African American, 8.4%
- Asian, 6.9%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.8%
Store leader race
| Store leader race | Percentages |
|---|---|
| White | 61.5% |
| Hispanic or Latino | 17.8% |
| Black or African American | 8.4% |
| Asian | 6.9% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.8% |
Store leader race and ethnicity over time
See how store leader racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Store leader race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 68.28% | 8.42% | 6.01% | 15.19% |
| 2011 | 68.09% | 8.31% | 6.19% | 15.08% |
| 2012 | 67.46% | 8.45% | 6.18% | 15.25% |
| 2013 | 67.06% | 8.68% | 6.34% | 15.32% |
| 2014 | 66.33% | 8.83% | 6.16% | 16.29% |
| 2015 | 66.27% | 8.43% | 6.45% | 16.40% |
| 2016 | 66.02% | 8.50% | 6.31% | 16.57% |
| 2017 | 65.02% | 8.63% | 6.44% | 16.95% |
| 2018 | 65.25% | 8.43% | 6.46% | 16.98% |
| 2019 | 65.30% | 8.35% | 6.56% | 17.00% |
| 2020 | 62.84% | 8.12% | 6.47% | 17.47% |
| 2021 | 61.55% | 8.42% | 6.93% | 17.80% |
Store leader wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $40,113 |
| White | $40,402 |
| Black or African American | $39,249 |
| Asian | $39,904 |
| Hispanic or Latino | $40,173 |
Average store leader age
See how the average age of store leaders varies based on ethnicity and gender.
Male
Female
Store leader age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 39 | 41.5 |
| Unknown | 38 | 39 |
| Asian | 43 | 41 |
| Hispanic or Latino | 36 | 37 |
| White | 43 | 43 |
| American Indian and Alaska Native | 39.5 | 43 |
Store leader age breakdown
The average age of store leaders is 40+ years years old, representing 56% of the store leader population.
Store leader age breakdown
| Store Leader Years | Percentages |
|---|---|
| 40+ years | 56% |
| 30-40 years | 27% |
| 20-30 years | 16% |
Store leader educational attainment
The most common degree for store leaders is bachelor's degree, with 48% of store leaders earning that degree. The second and third most common degree levels are high school diploma degree at 21% and high school diploma degree at 20%.
- Bachelor's, 48%
- High School Diploma, 21%
- Associate, 20%
- Diploma, 4%
- Other Degrees, 7%
Store leaders by degree level
| Store leader degree | Percentages |
|---|---|
| Bachelor's | 48% |
| High School Diploma | 21% |
| Associate | 20% |
| Diploma | 4% |
| Other Degrees | 7% |
Store leader jobs you might like
Store leader wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $43,986 |
| High School Diploma or Less | $36,382 |
| Bachelor's Degree | $41,137 |
| Some College/ Associate Degree | $37,276 |
Store leader employment statistics
Most store leaders work for a private in the retail industry.
Company size where store leaders work
Below, you can see the size of companies where store leaders work.
Store leader jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 6% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 41% |
Store leader jobs by company type
Employees with the store leader job title have their preferences when it comes to working for a company. For instance, most store leaders prefer to work at private companies over public companies.
Store leader jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 42% |
| Private | 56% |
| Government | 0% |
Store leader jobs by industry
The most common industries for store leaders are retail, hospitality and manufacturing.
Store leader industry statistics
| Industry | Percentages |
|---|---|
| Retail | 37% |
| Fortune 500 | 16% |
| Hospitality | 10% |
| Manufacturing | 7% |
| Telecommunication | 5% |
| Non Profits | 4% |
| Technology | 4% |
| Professional | 3% |
| Media | 2% |
| Transportation | 2% |
| Finance | 2% |
| Internet | 1% |
| Automotive | 1% |
| Health Care | 1% |
| Agriculture | 1% |
| Start-up | 1% |
| Insurance | 1% |
| Education | 1% |
| Energy | 1% |
Store leader turnover and employment statistics
Store leader unemployment rate over time
The unemployment rate for store leaders between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Store leader unemployment rate by year
| Year | Store leader unemployment rate |
|---|---|
| 2010 | 6.45% |
| 2011 | 5.96% |
| 2012 | 5.46% |
| 2013 | 4.50% |
| 2014 | 3.77% |
| 2015 | 3.25% |
| 2016 | 2.89% |
| 2017 | 2.61% |
| 2018 | 2.61% |
| 2019 | 2.31% |
| 2020 | 3.91% |
| 2021 | 4.44% |
Average store leader tenure
The average store leader stays at their job for 1-2 years, based on the 4,928 store leaders resumes in Zippia's database.
Store leader tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 18% |
| 1-2 years | 31% |
| 3-4 years | 13% |
| 5-7 years | 20% |
| 8-10 years | 7% |
| 11+ years | 10% |
Store leader LGBT ratio compared to similar jobs
Review the percent of store leaders that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Game Advisor | 7.09% | 250,668 |
| Textile Conversion Manager | 7.23% | 996 |
| Personal Banker | 7.29% | 36,603 |
| Cashier/Service Clerk | 8.34% | 155,543 |
| Store Leader | 9.10% | - |
| Travel Counselor | 12.49% | 32,840 |
Similar store leader jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Game Advisor | 7.09% | 250,668 |
| Textile Conversion Manager | 7.23% | 996 |
| Personal Banker | 7.29% | 36,603 |
| Cashier/Service Clerk | 8.34% | 155,543 |
| Travel Counselor | 12.49% | 32,840 |
Foreign languages spoken by store leaders
The most common foreign language among store leaders is Spanish at 63.6%. The second-most popular foreign language spoken is French at 6.3% and Chinese is the third-most popular at 3.5%.
- Spanish, 63.6%
- French, 6.3%
- Chinese, 3.5%
- Vietnamese, 3.5%
- Mandarin, 3.5%
- Other, 19.6%
Store leader languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 63.6% |
| French | 6.3% |
| Chinese | 3.5% |
| Vietnamese | 3.5% |
| Mandarin | 3.5% |
| Other | 19.6% |
