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Store leader vs assistant manager

The differences between store leaders and assistant managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a store leader and an assistant manager. Additionally, an assistant manager has an average salary of $39,127, which is higher than the $36,979 average annual salary of a store leader.

The top three skills for a store leader include POS, sales floor and product knowledge. The most important skills for an assistant manager are paperwork, cleanliness, and customer service.

Store leader vs assistant manager overview

Store LeaderAssistant Manager
Yearly salary$36,979$39,127
Hourly rate$17.78$18.81
Growth rate6%6%
Number of jobs363,806566,132
Job satisfaction-4.5
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 42%
Average age4344
Years of experience66

What does a store leader do?

Store Leaders are employees in a company's retail outlet. They manage everything related to the store. Store leaders manage the store's employees. They are directly involved in hiring, training, and even firing employees. Store Leaders oversee the store's performance. They ensure that the store does well. They also ensure that the store's sales meet the company's target. Store Leaders also manage the inventory. They create purchase requisitions for items that are low in stock. Store Leaders are also in charge of preparing store-related reports. These reports will be presented to the company's management team. Store leaders analyze the data they gather and ensure that their analysis is sound.

What does an assistant manager do?

An assistant manager provides assistance and support to the direct manager in ensuring that the business runs smoothly with guaranteed satisfaction. An associate manager helps organize daily projects and manages employees to make sure that tasks are being done in a timely and accurate manner. Assistant managers are also expected to develop a good relationship with the whole workforce and clients to contribute to a successful and healthy workplace. An assistant manager is also required to present practical strategies for business growth, monitor daily operations, and communicate with clients for any possible suggestions and complaints.

Store leader vs assistant manager salary

Store leaders and assistant managers have different pay scales, as shown below.

Store LeaderAssistant Manager
Average salary$36,979$39,127
Salary rangeBetween $28,000 And $48,000Between $23,000 And $64,000
Highest paying CityBoston, MANew York, NY
Highest paying stateRhode IslandNew Jersey
Best paying companyMicrosoftSimpson Thacher & Bartlett
Best paying industryTechnologyFinance

Differences between store leader and assistant manager education

There are a few differences between a store leader and an assistant manager in terms of educational background:

Store LeaderAssistant Manager
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 42%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Georgia

Store leader vs assistant manager demographics

Here are the differences between store leaders' and assistant managers' demographics:

Store LeaderAssistant Manager
Average age4344
Gender ratioMale, 46.5% Female, 53.5%Male, 42.0% Female, 58.0%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%
LGBT Percentage9%10%

Differences between store leader and assistant manager duties and responsibilities

Store leader example responsibilities.

  • Lead peers in troubleshooting replenishment processes and achieving KPI improvements.
  • Achieve YTD payroll by $15,250 FY 2013.
  • Partner with STL (store team leader) to increase sales, manage margins and review annual budget.
  • Achieve the number one spot in the district for YTD payroll, RedCard conversion, and improvements on gross margin.
  • Assist store leadership in effectively leading, managing and developing store and/or department operations and associates to maximize sales and profitability.
  • Engage and assist customers directly and over the phone; utilize POS machines and work customer service desk as needed.
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Assistant manager example responsibilities.

  • Manage and approve all advertising and promotional activity (weekly flyers).
  • Manage a team in order to reach daily, monthly, and yearly monetary, KPI, and loyalty goals.
  • Assist with customer service, organize employee payroll and scheduling, and manage day-to-day company responsibilities.
  • Maintain customer base by providing excellent customer service, maintaining facilities cleanliness, preparing daily reports and managing other cashiers.
  • Provide exceptional customer service by serving food and bartending during the restaurant s busiest hours of operation
  • Assist customers and operate POS register, unload stock delivery truck, stock merchandise and build displays, make bank deposits.
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Store leader vs assistant manager skills

Common store leader skills
  • POS, 12%
  • Sales Floor, 9%
  • Product Knowledge, 7%
  • Excellent Guest, 5%
  • Bank Deposits, 5%
  • Employee Development, 5%
Common assistant manager skills
  • Paperwork, 10%
  • Cleanliness, 9%
  • Customer Service, 7%
  • Math, 7%
  • Basic Math, 6%
  • Payroll, 4%