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Job outlook for store leaders in the United States
Store leader job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected store leader job growth rate is 6% from 2018-2028.
About 189,200 new jobs for store leaders are projected over the next decade.
Store leader salaries have increased 7% for store leaders in the last 5 years.
There are over 461,922 store leaders currently employed in the United States.
There are 363,806 active store leader job openings in the US.
The average store leader salary is $36,979.
Are store leader jobs in demand?
Store leader job and salary trends over time
Store leader jobs over time
Store leader job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 461,922 | 0.14% |
| 2020 | 369,867 | 0.11% |
| 2019 | 381,609 | 0.11% |
| 2018 | 366,598 | 0.11% |
| 2017 | 356,540 | 0.11% |
Average store leader salary over time
Store leader salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $36,979 | $17.78 | +3.0% |
| 2024 | $35,885 | $17.25 | +1.8% |
| 2023 | $35,244 | $16.94 | +2.8% |
| 2022 | $34,284 | $16.48 | --1.3% |
| 2021 | $34,720 | $16.69 | +1.9% |
Store leader jobs by state
Most common states for store leaders
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 490 | 65% |
| 2 | New Hampshire | 1,342,795 | 852 | 63% |
| 3 | Tennessee | 6,715,984 | 3,883 | 58% |
| 4 | South Carolina | 5,024,369 | 2,794 | 56% |
| 5 | Vermont | 623,657 | 344 | 55% |
| 6 | Massachusetts | 6,859,819 | 3,711 | 54% |
| 7 | Indiana | 6,666,818 | 3,598 | 54% |
| 8 | Missouri | 6,113,532 | 3,277 | 54% |
| 9 | Alabama | 4,874,747 | 2,633 | 54% |
| 10 | North Carolina | 10,273,419 | 5,451 | 53% |
| 11 | Maine | 1,335,907 | 689 | 52% |
| 12 | South Dakota | 869,666 | 456 | 52% |
| 13 | Wyoming | 579,315 | 300 | 52% |
| 14 | Virginia | 8,470,020 | 4,278 | 51% |
| 15 | Kentucky | 4,454,189 | 2,267 | 51% |
| 16 | Georgia | 10,429,379 | 5,208 | 50% |
| 17 | Mississippi | 2,984,100 | 1,496 | 50% |
| 18 | Montana | 1,050,493 | 522 | 50% |
| 19 | Delaware | 961,939 | 479 | 50% |
| 20 | Minnesota | 5,576,606 | 2,757 | 49% |
Most common cities for store leaders
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Aloha | 4 | 8% | $31,444 |
| 2 | Lafayette | 5 | 7% | $31,945 |
| 3 | Beaverton | 4 | 4% | $31,436 |
| 4 | Alexandria | 4 | 3% | $39,241 |
| 5 | Orlando | 5 | 2% | $39,505 |
| 6 | Birmingham | 4 | 2% | $36,242 |
| 7 | Los Angeles | 22 | 1% | $36,837 |
| 8 | Portland | 9 | 1% | $31,400 |
| 9 | San Francisco | 7 | 1% | $37,628 |
| 10 | Baltimore | 6 | 1% | $42,572 |
| 11 | Indianapolis | 6 | 1% | $31,909 |
| 12 | Tampa | 5 | 1% | $39,549 |
| 13 | Boston | 4 | 1% | $55,878 |
| 14 | Chicago | 10 | 0% | $36,531 |
| 15 | New York | 9 | 0% | $45,802 |
Store Leader job outlook: Expert opinions
Our panel of store leader experts
Bethel University
Jessica Tangen Daniels Ph.D.
Associate Provost - Innovation and Partnerships, Program Director/Professor, Ed.D. Leadership in Higher EducationBethel University
Education Leadership
What soft skills should all Store Leaders possess?
Jessica Tangen Daniels Ph.D.: With the rapid rate of change, accelerating information turnover, and boundless access to knowledge, certain new soft skills may now be prioritized in our current society. So we all have to be learners, seeking new information, anticipating that we will need to change our mind, and striving for a disposition of curiosity. The specific skill of asking good questions cannot be underestimated.
Employers may be seeking skills like imaginative bridging, humbly and curiously connecting dots. Or the skills of facilitation and curation, with so many different perspectives and lived experiences, and an overabundance of information, an educational leader, must manage people, perspectives, and content like never before.
Employers are looking for skills that relate to not only the day-to-day tactical aspects of educational leadership but also imaginative problem-solving for a thriving future.
What skills will help Store Leaders earn the most?
Jessica Tangen Daniels Ph.D.: For educational leaders, I'm not convinced discrete skills equate to salary. Working hard and working well with others, with a disposition of humility and curiosity, is really powerful. Perhaps the combination of soft and hard skills gained through diverse experiences, positions, and institutional contexts results in the highest earning potential.