An important job for store managers is to attract customers into their stores through new strategies. They also have sales goals that they must meet each month and can achieve those goals through training, motivating, mentoring, and giving feedback to their staff.

A store manager's goal is to make sure every customer is satisfied with the customer service they received. The saying, "every customer is right," is definitely not a factual statement, but it's a store manager's motto.

All of these responsibilities lead up to something greater. That's right, 45-50 hour work weeks. Someone has to stay late and make sure the store is perfectly ready for the next day. Typically, this won't be a high stress job, unless it's the holidays or a tax-free weekend. Did someone say Black Friday shopping? Good luck!

What Does a Store Manager Do

There are certain skills that many store managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and management skills.

Learn more about what a Store Manager does

How To Become a Store Manager

If you're interested in becoming a store manager, one of the first things to consider is how much education you need. We've determined that 47.9% of store managers have a bachelor's degree. In terms of higher education levels, we found that 3.6% of store managers have master's degrees. Even though most store managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Store Manager

Store Manager Career Paths

Average Salary for a Store Manager

Store Managers in America make an average salary of $46,950 per year or $23 per hour. The top 10 percent makes over $73,000 per year, while the bottom 10 percent under $30,000 per year.
Average Store Manager Salary
$46,950 Yearly
$22.57 hourly

What Am I Worth?

How To Become a Store Manager
How To Become a Store Manager Career Overview

States With The Most Store Manager Jobs

Mouse over a state to see the number of active store manager jobs in each state. The darker areas on the map show where store managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Store Manager Jobs By State

Store Manager Education

Store Manager Majors

38.9 %

Store Manager Degrees


47.9 %


21.9 %

High School Diploma

19.5 %

Top Colleges for Store Managers

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

2. Northwestern University

Evanston, IL • Private

In-State Tuition

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition

4. New York University

New York, NY • Private

In-State Tuition

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition

7. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

8. Northeastern University

Boston, MA • Private

In-State Tuition

9. Bentley University

Waltham, MA • Private

In-State Tuition

10. Lehigh University

Bethlehem, PA • Private

In-State Tuition

Top Skills For a Store Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.1% of store managers listed store management on their resume, but soft skills such as communication skills and leadership skills are important as well.

Choose From 10+ Customizable Store Manager Resume templates

Zippia allows you to choose from different easy-to-use Store Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Store Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume
Store Manager Resume

Store Manager Demographics

Store Manager Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among store managers, 48.8% of them are women, while 51.2% are men.

  • The most common race/ethnicity among store managers is White, which makes up 71.4% of all store managers.

  • The most common foreign language among store managers is Spanish at 62.5%.

Work Experience Programs For Store Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Introduction to Accenture Program

Company: Accenture UK

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Global Consumer Banking Program

Company: Citi APAC

Cost: Free

Duration: 2-3 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Public Health Policy & Management Program

Company: Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine

Cost: Free

Duration: 5-6 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Emerging Companies Program

Company: Latham & Watkins

Cost: Free

Duration: 5-6 hours

Investment Banking Program

Company: JPMorgan Chase

Cost: Free

Duration: 5 hours

Human Resources Program

Company: General Electric

Cost: Free

Duration: 5-6 hours

Online Courses For Store Manager That You May Like

Advertising Disclosure  
Make the Sale: Build, Launch, and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through...

Operational Risks Management ORM

Operational Risks Management ORM Case Studies for Risk Management, Compliance, Audit, IS Security, Banking Professionals...

Complete Inventory Management in Microsoft Excel & TALLY ERP9

Inventory, StockControl, Inventory Control, Microsoft Excel inventory, Stock Calculation, Inventory Valuation, LIFO, FIFO, WACC...

Show More Store Manager Courses
Job type you want
Full Time
Part Time

Best States For a Store Manager

Some places are better than others when it comes to starting a career as a store manager. The best states for people in this position are Delaware, New York, New Jersey, and Connecticut. Store managers make the most in Delaware with an average salary of $62,363. Whereas in New York and New Jersey, they would average $59,890 and $58,529, respectively. While store managers would only make an average of $55,514 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Alabama

Total Store Manager Jobs: 2,300
Highest 10% Earn:
Location Quotient:

2. Delaware

Total Store Manager Jobs: 544
Highest 10% Earn:
Location Quotient:

3. Texas

Total Store Manager Jobs: 10,258
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Store Managers

How Do Store Manager Rate Their Jobs?

Zippia Official Logo


enterpuner March 2020


Zippia Official Logoenterpuner March 2020

What do you like the most about working as Store Manager?

i like being in charge and the head of the team Show More

What do you NOT like?

i don't want to have all responsibility Show More

Zippia Official Logo


Store managerJanuary 2020


Zippia Official LogoStore managerJanuary 2020

What do you like the most about working as Store Manager?

Communication & hard work Show More

What do you NOT like?

We have to work like a ten all of them have to bee like good friend Show More

Zippia Official Logo


Store managerMay 2019


Zippia Official LogoStore managerMay 2019

What do you like the most about working as Store Manager?

I would like to work because I have experience about it. Show More

What do you NOT like?

I dislike the people who don't want clean store. Show More

Working as a Store Manager? Share your experience anonymously.
Do you work as a Store Manager?
Rate how you like work as Store Manager. It's anonymous and will only take a minute.

Top Store Manager Employers

Most Common Employers For Store Manager

RankCompanyAverage SalaryHourly RateJob Openings
1CVS Health$47,809$22.994,101
2Abercrombie & Fitch Co$46,306$22.261,816
4Rite Aid$44,823$21.552,465
7Bath & Body Works$43,149$20.741,445
8Family Dollar$42,009$20.206,187
9Sears Holdings$40,878$19.651,856
10Dollar General$40,437$19.448,809

Store Manager Videos

Becoming a Store Manager FAQs

How Long Does It Take To Become A Store Manager?

It takes between four and six years on average to become a store manager. A person does not need to have a bachelor's degree to become a store manager. However, some higher-end stores might require one.

Is A Store Manager A Good Career?

Yes, being a store manager is a good career. For people who excel in fast-paced environments with a lot of moving parts, this is a very satisfying career option.

Individuals who are results-oriented and have good communication skills will especially find becoming a store manager a good career. This is because this position is the go-to person who helps lower-level employees be successful and resolves complex customer issues.

What Are Careers In Retail Management?

Store director, district manager, and buyer are all careers in retail management. Although they all do include retail management, there are different focuses and skills that will appeal to different people and personalities.

  • Store Director

A store director is in charge of overseeing all business operations for a single store. Their role often revolves around setting goals and making strategies to achieve these goals. They spend most of their workdays in the same location, which means they are able to develop strong professional relationships with other employees around them.

  • District Manager

District managers will oversee all business operations for a number of stores within a particular region. This job often revolves around working with store directors, who will then work with their teams to achieve certain goals or markers. There is often consistent travel involved with being a district manager.

  • Buyer

Buyers are responsible for purchasing goods for a company to use and sell at their own company. This position often requires you to work with suppliers directly to make sales. You will often need to speak with district managers to understand the needs of individual stores and regions.

What Qualifications Do You Need To Be A Store Manager?

The primary qualifications to become a store manager are having diverse experience in retail environments and demonstrated leadership skills. Some companies may require a bachelor's degree in business administration or management, but most prefer hands-on experience.

Search For Store Manager Jobs