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Job outlook for store merchandisers in the United States
Store merchandiser job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected store merchandiser job growth rate is 1% from 2018-2028.
About 46,900 new jobs for store merchandisers are projected over the next decade.
Store merchandiser salaries have increased 38% for store merchandisers in the last 5 years.
There are over 119,726 store merchandisers currently employed in the United States.
There are 149,850 active store merchandiser job openings in the US.
The average store merchandiser salary is $37,143.
Are store merchandiser jobs in demand?
Store merchandiser job and salary trends over time
Store merchandiser jobs over time
Store merchandiser job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 119,726 | 0.04% |
| 2020 | 123,213 | 0.04% |
| 2019 | 129,559 | 0.04% |
| 2018 | 148,437 | 0.04% |
| 2017 | 148,206 | 0.04% |
Average store merchandiser salary over time
Store merchandiser salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $37,143 | $17.86 | +2.1% |
| 2024 | $36,385 | $17.49 | +25.5% |
| 2023 | $29,003 | $13.94 | +5.0% |
| 2022 | $27,615 | $13.28 | +2.6% |
| 2021 | $26,904 | $12.93 | +2.7% |
Store merchandiser jobs by state
Most common states for store merchandisers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 265 | 35% |
| 2 | New Hampshire | 1,342,795 | 441 | 33% |
| 3 | Vermont | 623,657 | 200 | 32% |
| 4 | Colorado | 5,607,154 | 1,621 | 29% |
| 5 | Arkansas | 3,004,279 | 885 | 29% |
| 6 | West Virginia | 1,815,857 | 513 | 28% |
| 7 | Maine | 1,335,907 | 374 | 28% |
| 8 | Iowa | 3,145,711 | 809 | 26% |
| 9 | Nebraska | 1,920,076 | 505 | 26% |
| 10 | Massachusetts | 6,859,819 | 1,728 | 25% |
| 11 | Utah | 3,101,833 | 734 | 24% |
| 12 | Indiana | 6,666,818 | 1,519 | 23% |
| 13 | Minnesota | 5,576,606 | 1,264 | 23% |
| 14 | Alabama | 4,874,747 | 1,117 | 23% |
| 15 | Kentucky | 4,454,189 | 1,023 | 23% |
| 16 | New Mexico | 2,088,070 | 486 | 23% |
| 17 | Illinois | 12,802,023 | 2,763 | 22% |
| 18 | Georgia | 10,429,379 | 2,190 | 21% |
| 19 | Delaware | 961,939 | 204 | 21% |
| 20 | Wyoming | 579,315 | 124 | 21% |
Most common cities for store merchandisers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Batavia | 2 | 8% | $39,209 |
| 2 | Bella Vista | 2 | 8% | $28,331 |
| 3 | Belvidere | 2 | 8% | $39,248 |
| 4 | Beloit | 2 | 5% | $37,599 |
| 5 | Bedford | 2 | 4% | $34,765 |
| 6 | Bentonville | 2 | 4% | $28,324 |
| 7 | Rockford | 3 | 2% | $39,209 |
| 8 | Abilene | 2 | 2% | $35,241 |
| 9 | Amarillo | 2 | 1% | $34,723 |
| 10 | Austin | 2 | 0% | $35,675 |
Store Merchandiser job outlook: Expert opinions
Our panel of store merchandiser experts
Miami University
Leslie Stoel Ph.D.
Professor, Marketing and FashionMiami University
Farmer School of Business, Marketing in the Farmer School of Business and Art in the College of Creative Arts
What soft skills should all Store Merchandisers possess?
Leslie Stoel Ph.D.: Important soft skills are the ability to tell the story behind the numbers (what happened and why it happened), strong speaking and presenting skills, evidence showing the student is a good team member/collaborator, empathy for shoppers (to understand their wants/needs), and a high level of confidence.
What hard/technical skills are most important for Store Merchandisers?
Leslie Stoel Ph.D.: Hard/technical skills relate to the ability to handle and analyze data - whether it be sales data or google analytics data from the company's digital efforts.
What skills will help Store Merchandisers earn the most?
Leslie Stoel Ph.D.: The skills that allow students to reap high salaries are business analytics (#1) and digital marketing (#2). In both of these areas, it is almost a bidding war across employers.