How To Become A Store Representative: What It Is and Career Path

What is a store representative and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Lloyd Wilson

Store representatives work in retail establishments and assist customers during their shopping experience. They provide information about the benefits of products and increase sales for their business.

You will be the one to mediate between the customers and the company you work for. You will be there to understand customers' needs and educate them about their possible choices and best interests. You will be responsible for tending to existing clients as well as exploring possibilities for new business opportunities, attracting new prospective customers.

You will need excellent communication skills to be successful in this role. A degree in a business or marketing-related field is always welcome, but it is your talent in dealing with people that will really get you ahead on this path.

What general advice would you give to a store representative?

Lloyd Wilson

Professor and Center Director

Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.

ScoreStore RepresentativeUS Average

Salary

2.7

Avg. Salary $34,092

Avg. Salary $59,228

Diversity

6.8

Race

American Indian and Alaska Native 0.56%

Asian 7.57%

Black or African American 10.19%

Hispanic or Latino 21.88%

Unknown 5.19%

White 54.62%

Gender

female 53.03%

male 46.97%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

6.2

Stress level is manageable

7.1 - high

Complexity level

4.5

Complexity level is intermediate

7 - challenging

Work life balance

8.5

Work life balance is excellent

6.4 - fair

Key steps to become a store representative

Explore store representative education requirements

Most common store representative degrees

Bachelor's

43.8 %

Associate

22.7 %

High School Diploma

21.5 %

Start to develop specific store representative skills

Skills	Percentages
In-Store	26.57%
Cleanliness	25.91%
Customer Service	7.17%
Product Knowledge	5.03%
Sales Floor	3.97%

Complete relevant store representative training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New store representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a store representative based on U.S. Bureau of Labor Statistics data and data from real store representative resumes.

Research store representative duties and responsibilities

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.

Prepare your store representative resume

When your background is strong enough, you can start writing your store representative resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a store representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable store representative resume templates

Build a professional store representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your store representative resume.