Store representative demographics and statistics in the US
Store representative demographics research summary. Zippia estimates store representative demographics and statistics in the United States by using a database of 30 million profiles. Our store representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about store representatives after extensive research and analysis:
- There are over 6,622 store representatives currently employed in the United States.
- 53.0% of all store representatives are women, while 47.0% are men.
- The average store representative age is 40 years old.
- The most common ethnicity of store representatives is White (54.6%), followed by Hispanic or Latino (21.9%), Black or African American (10.2%) and Asian (7.6%).
- In 2022, women earned 93% of what men earned.
- 7% of all store representatives are LGBT.
- Store representatives are 63% more likely to work at private companies in comparison to public companies.
On this page
Store representative demographics by:
Store representative gender statistics
53.0% of store representatives are women and 47.0% of store representatives are men.
- Female, 53.0%
- Male, 47.0%
Store representative gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
Store representative gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$36,075
Female income
$33,703
Store representative gender ratio over time
This data breaks down the percentage of men and women in store representative positions over time. Currently, 53.0% of store representatives are female.
Store representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 43.79% | 56.21% |
| 2011 | 43.47% | 56.53% |
| 2012 | 44.18% | 55.82% |
| 2013 | 44.18% | 55.82% |
| 2014 | 43.26% | 56.74% |
| 2015 | 44.14% | 55.86% |
| 2016 | 44.74% | 55.26% |
| 2017 | 45.06% | 54.94% |
| 2018 | 45.60% | 54.40% |
| 2019 | 44.72% | 55.28% |
| 2020 | 46.14% | 53.86% |
| 2021 | 46.97% | 53.03% |
Store representative related jobs gender ratio
We compared store representatives with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Store Representative | 47% | 53% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Store representative demographics by race
The most common ethnicity among store representatives is White, which makes up 54.6% of all store representatives. Comparatively, 21.9% of store representatives are Hispanic or Latino and 10.2% of store representatives are Black or African American.
- White, 54.6%
- Hispanic or Latino, 21.9%
- Black or African American, 10.2%
- Asian, 7.6%
- Unknown, 5.2%
- American Indian and Alaska Native, 0.5%
Store representative race
| Store representative race | Percentages |
|---|---|
| White | 54.6% |
| Hispanic or Latino | 21.9% |
| Black or African American | 10.2% |
| Asian | 7.6% |
| Unknown | 5.2% |
| American Indian and Alaska Native | 0.5% |
Store representative race and ethnicity over time
See how store representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Store representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 62.85% | 10.58% | 6.28% | 17.46% |
| 2011 | 61.08% | 11.60% | 6.45% | 18.14% |
| 2012 | 60.79% | 11.11% | 6.61% | 18.60% |
| 2013 | 59.79% | 11.63% | 6.66% | 18.95% |
| 2014 | 59.75% | 11.23% | 7.10% | 19.05% |
| 2015 | 59.21% | 11.28% | 6.87% | 19.68% |
| 2016 | 59.01% | 10.94% | 6.86% | 19.98% |
| 2017 | 58.53% | 10.51% | 7.29% | 20.31% |
| 2018 | 58.64% | 10.26% | 6.97% | 20.82% |
| 2019 | 58.61% | 10.22% | 7.03% | 20.69% |
| 2020 | 56.11% | 10.21% | 7.40% | 21.09% |
| 2021 | 54.62% | 10.19% | 7.57% | 21.88% |
Store representative wage gap by race
According to our data, white store representatives have the highest average salary compared to other ethnicities. Unknown store representatives have the lowest average salary at $35,435.
| Ethnicity | Salary |
|---|---|
| Unknown | $35,435 |
| White | $36,670 |
| Black or African American | $35,539 |
| Asian | $36,376 |
| Hispanic or Latino | $36,372 |
Average store representative age
See how the average age of store representatives varies based on ethnicity and gender.
Male
Female
Store representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
Store representative age breakdown
The average age of store representatives is 40+ years years old, representing 49% of the store representative population.
Store representative age breakdown
| Store Representative Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Store representative educational attainment
The most common degree for store representatives is bachelor's degree, with 44% of store representatives earning that degree. The second and third most common degree levels are associate degree degree at 23% and associate degree degree at 21%.
- Bachelor's, 44%
- Associate, 23%
- High School Diploma, 21%
- Diploma, 6%
- Other Degrees, 6%
Store representatives by degree level
| Store representative degree | Percentages |
|---|---|
| Bachelor's | 44% |
| Associate | 23% |
| High School Diploma | 21% |
| Diploma | 6% |
| Other Degrees | 6% |
Store representative jobs you might like
Store representative wage gap by degree level
According to the data, store representatives with a Master's degree earn more than those without, at $39,760 annually. With a Bachelor's degree, store representatives earn a median annual income of $39,317 compared to $34,800 for store representatives with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $39,760 |
| High School Diploma or Less | $33,638 |
| Bachelor's Degree | $39,317 |
| Some College/ Associate Degree | $34,800 |
Store representative employment statistics
Most store representatives work for a private in the retail industry.
Company size where store representatives work
Below, you can see the size of companies where store representatives work.
Store representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 40% |
Store representative jobs by company type
Employees with the store representative job title have their preferences when it comes to working for a company. For instance, most store representatives prefer to work at private companies over public companies.
Store representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 31% |
| Private | 63% |
| Government | 1% |
Store representative jobs by industry
The most common industries for store representatives are retail, manufacturing and hospitality.
Store representative industry statistics
| Industry | Percentages |
|---|---|
| Retail | 29% |
| Fortune 500 | 14% |
| Manufacturing | 9% |
| Hospitality | 9% |
| Professional | 7% |
| Technology | 5% |
| Media | 4% |
| Telecommunication | 4% |
| Education | 4% |
| Transportation | 2% |
| Health Care | 2% |
| Finance | 2% |
| Non Profits | 2% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Start-up | 1% |
| Insurance | 1% |
Store representative turnover and employment statistics
Store representative unemployment rate over time
The unemployment rate for store representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Store representative unemployment rate by year
| Year | Store representative unemployment rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
Average store representative tenure
The average store representative stays at their job for 1-2 years, based on the 1,191 store representatives resumes in Zippia's database.
Store representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 34% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 5% |
| 11+ years | 5% |
Store representative LGBT ratio compared to similar jobs
Review the percent of store representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Advanced Repair Agent | 3.66% | 46,009 |
| Parts Driver | 3.76% | 146,082 |
| Mutuel Clerk | 5.05% | 66,297 |
| Store Representative | 7.10% | - |
Similar store representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Advanced Repair Agent | 3.66% | 46,009 |
| Parts Driver | 3.76% | 146,082 |
| Mutuel Clerk | 5.05% | 66,297 |
Foreign languages spoken by store representatives
The most common foreign language among store representatives is Spanish at 57.9%. The second-most popular foreign language spoken is French at 10.5% and German is the third-most popular at 8.8%.
- Spanish, 57.9%
- French, 10.5%
- German, 8.8%
- Chinese, 5.3%
- Japanese, 3.5%
- Other, 14.0%
Store representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 57.9% |
| French | 10.5% |
| German | 8.8% |
| Chinese | 5.3% |
| Japanese | 3.5% |
| Other | 14.0% |
